Duolingo for Schools
Duolingo for Schools is a free, web-based classroom management platform from Duolingo, Inc. that sits on top of the Duolingo consumer app, letting K-12 teachers assign standards-aligned language content and monitor student progress with no pricing tier. The service is announced to sunset July 31, 2027.
- Company typePublic
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Duolingo for Schools does
Duolingo for Schools is a free, web-based classroom management platform provided by Duolingo, Inc. (NASDAQ: DUOL) that sits as a management layer on top of the Duolingo consumer language-learning mobile app. It enables K-12 educators to create classrooms, import or create student accounts, assign standards-aligned content mapped to ACTFL and CEFR frameworks, and monitor student progress through accuracy and time-spent metrics. The product is positioned for individual teacher self-service rather than district-level procurement, and is targeted at foreign-language teachers in elementary, middle, and high schools.
Underlying technology combines an AI-powered adaptive assignment engine with a gamified learning experience, text-based personalization, and mobile app integration via iOS and Android. An adjunct Professional Development module offers quick start guides, training slide decks, teacher kits, parent communications, and administrator materials, supported by a Duolingo Educators Facebook community and an official trainer certification program.
Duolingo for Schools generates no direct revenue: there is no subscription, per-seat, or usage-based pricing tier, and the service is documented as 100% free to educators and schools. The product functions as a free acquisition, engagement, and brand-building surface for the parent company's monetized consumer Duolingo Plus subscription and advertising business. The parent company has announced that Duolingo for Schools will be sunset on July 31, 2027, which sets a defined end-of-life date for the service.
Duolingo for Schools firmographics
Firmographics- Name
- Duolingo for Schools
- Legal name
- Duolingo, Inc.
- Website
- https://schools.duolingo.com
- Company type
- Public
- Operating status
- Operating
- Short description
- Duolingo for Schools is a free, web-based classroom management platform from Duolingo, Inc. that sits on top of the Duolingo consumer app, letting K-12 teachers assign standards-aligned language content and monitor student progress with no pricing tier. The service is announced to sunset July 31, 2027.
- Ownership category
- akta.pro rank
Duolingo for Schools industry classification
Industry- Product category
- Language Learning Software
- NAICS
- Educational Services (611), Other Schools and Instruction (6116)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Classroom & Institutional Language Learning Platforms (Schools/Universities) (EDAFAOAI)
- akta.pro secondary industries
- English Learner (EL/ESL/ELL) & Bilingual Education Programs (EDAJAGAB), General ESL/EFL Coursebooks & Integrated Skills Series (EDAGAHAA)
Keywords
Duolingo for Schools business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Free Classroom Platform: Duolingo for Schools is provided entirely free to educators. The product serves as a management layer on top of the Duolingo consumer app, with no revenue generated directly from schools. Parent company Duolingo Inc. monetizes through its consumer subscription product (Duolingo Plus) and advertising.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free classroom plan - no cost to educators |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Duolingo for Schools product offering
Product offeringCore offering
Duolingo for Schools is a free classroom management layer that sits on top of the Duolingo consumer language learning app. It enables K-12 teachers to create classrooms, assign standards-aligned curriculum mapped to ACTFL and CEFR, deliver AI-adaptive personalized assignments, and monitor student progress through accuracy and time-spent insights. Students access content through the existing Duolingo mobile app, while teachers manage everything through a web portal.
Product overview
Duolingo for Schools is a free unified classroom management platform that provides a layer of tools on top of the Duolingo language learning app. The core product (Duolingo for Schools) enables teachers to assign lessons, track progress, and access standards-aligned curriculum. An additional Professional Development module provides teacher training resources including guides, slides, and materials for classroom implementation.
Differentiator
Problem solved
Functional benefit
Brands
- Duolingo for Schools Professional Development: Professional development resources including quick start guides, training slides, and official trainer certification for educators using Duolingo for Schools.
Products and services
- Duolingo for Schools Free classroom management platform for K-12 teachers that sits on top of the Duolingo language learning app. Provides teacher dashboards for creating classrooms, assigning standards-aligned curriculum (ACTFL and CEFR), delivering AI-adaptive personalized assignments, and viewing student progress insights including accuracy and time spent learning. Students practice through the existing Duolingo mobile app on iOS and Android.
- Duolingo for Schools Professional Development Teacher training and professional development program for Duolingo for Schools. Includes downloadable quick start guides, training slide decks on account setup, adding students, creating assignments, managing data, settings, classroom use, and the student experience. Also offers teacher guides, parent communication kits, administrator materials, and an official Duolingo trainer certification program for educators who want to train others.
Quantifiable outcome
- Game-like experience increases student engagement and motivation for language practice
- +1 more outcomes
Companies that use Duolingo for Schools
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Duolingo for Schools technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Duolingo for Schools partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ACTFL (American Council on the Teaching of Foreign Languages)coreCurriculum standards body whose learning standards are applied to Duolingo's content, allowing teachers to find standards-aligned language learning materials.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Duolingo for Schools competitors and assessment
Company assessmentDirect peers
- Duolingo (main app): Parent consumer product that Duolingo for Schools sits on top of. Directly comparable as the same AI-driven gamified language learning engine, but delivered via consumer app rather than a classroom management layer.
- Babbel: Subscription language learning platform offering structured courses in multiple languages. Comparable as a competing language learning provider that educators and consumers choose between; Babbel for Business also targets institutional use cases overlapping with Duolingo for Schools.
- Rosetta Stone: Long-standing language learning platform with both consumer and K-12/school editions. Directly comparable as a paid institutional language learning solution competing for the same teacher and district budgets.
- Memrise: Language learning app using spaced repetition and video clips of native speakers. Comparable as a free/consumer-first language learning platform whose features Duolingo for Schools effectively competes against when teachers assign practice tools.
- Busuu: Language learning platform with community feedback features and paid tiers. Comparable as a competing consumer/institutional language learning product targeting self-learners and learners needing structured curricula.
- Kahoot!: K-12 engagement and assessment platform widely used by teachers for in-class activities. Comparable as a gamified classroom tool that competes for the same teacher adoption channels and professional development mindshare.
- Quizlet: Study and practice platform with teacher tools for assigning sets and tracking progress. Comparable as a free teacher-led learning platform offering assignment and progress features that overlap with Duolingo for Schools' classroom management functionality.
Broad incumbents
- Google Classroom: Free classroom management and assignment distribution platform from Google. Comparable as the incumbent classroom layer that teachers already use, into which language learning tools must integrate or compete for the same workflow.
- Canvas by Instructure: Leading K-12 and higher-ed LMS providing rostering, assignment, and gradebook functionality. Comparable as the institutional incumbent that schools use as the system of record for assignments and progress monitoring.
Emerging players
- Speak (AI tutor): AI-powered conversational language learning app. Comparable as an emerging AI-first language learning platform that could displace traditional gamified approaches in the same teacher-assigned homework use case.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Duolingo for Schools social profiles
Digital presenceDuolingo for Schools financial estimates
Financial estimateRevenue estimate
Valuation estimate
Duolingo for Schools leadership team
Management profileNumber of profiles
Duolingo for Schools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Duolingo for Schools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Duolingo for Schools
What does Duolingo for Schools do?
Duolingo for Schools is a free classroom management layer that sits on top of the Duolingo consumer language learning app. It enables K-12 teachers to create classrooms, assign standards-aligned curriculum mapped to ACTFL and CEFR, deliver AI-adaptive personalized assignments, and monitor student progress through accuracy and time-spent insights. Students access content through the existing Duolingo mobile app, while teachers manage everything through a web portal.
Is Duolingo for Schools a public or private company?
Duolingo for Schools is a public company. It is classified as public and is currently operating.
When was Duolingo for Schools founded?
Duolingo for Schools was founded in -1.
How does Duolingo for Schools make money?
One revenue line is on record: free Classroom Platform.
Who are Duolingo for Schools's main competitors?
Direct peers on record are Duolingo (main app), Babbel, Rosetta Stone, Memrise, Busuu, Kahoot! and Quizlet. Broad incumbents are Google Classroom and Canvas by Instructure. Speak (AI tutor) is listed as an emerging player.
Does Duolingo for Schools have an API?
No public API is recorded for Duolingo for Schools.
What industry is Duolingo for Schools in?
Duolingo for Schools's product category is Language Learning Software. Its primary akta.pro industry code is EDAFAOAI, Classroom & Institutional Language Learning Platforms (Schools/Universities), with a secondary code of EDAJAGAB, English Learner (EL/ESL/ELL) & Bilingual Education Programs. Its NAICS code is 611 and its SIC code is 8200.