Duolingo for Schools

What Duolingo for Schools does

Duolingo for Schools is a free, web-based classroom management platform provided by Duolingo, Inc. (NASDAQ: DUOL) that sits as a management layer on top of the Duolingo consumer language-learning mobile app. It enables K-12 educators to create classrooms, import or create student accounts, assign standards-aligned content mapped to ACTFL and CEFR frameworks, and monitor student progress through accuracy and time-spent metrics. The product is positioned for individual teacher self-service rather than district-level procurement, and is targeted at foreign-language teachers in elementary, middle, and high schools.

Underlying technology combines an AI-powered adaptive assignment engine with a gamified learning experience, text-based personalization, and mobile app integration via iOS and Android. An adjunct Professional Development module offers quick start guides, training slide decks, teacher kits, parent communications, and administrator materials, supported by a Duolingo Educators Facebook community and an official trainer certification program.

Duolingo for Schools generates no direct revenue: there is no subscription, per-seat, or usage-based pricing tier, and the service is documented as 100% free to educators and schools. The product functions as a free acquisition, engagement, and brand-building surface for the parent company's monetized consumer Duolingo Plus subscription and advertising business. The parent company has announced that Duolingo for Schools will be sunset on July 31, 2027, which sets a defined end-of-life date for the service.

Name

Duolingo for Schools

Legal name

Duolingo, Inc.

Website

https://schools.duolingo.com

Company type

Public

Operating status

Operating

Short description

Duolingo for Schools is a free, web-based classroom management platform from Duolingo, Inc. that sits on top of the Duolingo consumer app, letting K-12 teachers assign standards-aligned language content and monitor student progress with no pricing tier. The service is announced to sunset July 31, 2027.

Ownership category

akta.pro rank

Product category

Language Learning Software

NAICS

Educational Services (611), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Classroom & Institutional Language Learning Platforms (Schools/Universities) (EDAFAOAI)

akta.pro secondary industries

English Learner (EL/ESL/ELL) & Bilingual Education Programs (EDAJAGAB), General ESL/EFL Coursebooks & Integrated Skills Series (EDAGAHAA)

Keywords

• Language learning software
• Classroom management platform
• Adaptive learning technology
• Gamified education tools
• K-12 educational software

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Free Classroom Platform: Duolingo for Schools is provided entirely free to educators. The product serves as a management layer on top of the Duolingo consumer app, with no revenue generated directly from schools. Parent company Duolingo Inc. monetizes through its consumer subscription product (Duolingo Plus) and advertising.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Duolingo for Schools is a free classroom management layer that sits on top of the Duolingo consumer language learning app. It enables K-12 teachers to create classrooms, assign standards-aligned curriculum mapped to ACTFL and CEFR, deliver AI-adaptive personalized assignments, and monitor student progress through accuracy and time-spent insights. Students access content through the existing Duolingo mobile app, while teachers manage everything through a web portal.

Product overview

Duolingo for Schools is a free unified classroom management platform that provides a layer of tools on top of the Duolingo language learning app. The core product (Duolingo for Schools) enables teachers to assign lessons, track progress, and access standards-aligned curriculum. An additional Professional Development module provides teacher training resources including guides, slides, and materials for classroom implementation.

Differentiator

Problem solved

Functional benefit

Brands

• Duolingo for Schools Professional Development: Professional development resources including quick start guides, training slides, and official trainer certification for educators using Duolingo for Schools.

Products and services

• Duolingo for Schools Free classroom management platform for K-12 teachers that sits on top of the Duolingo language learning app. Provides teacher dashboards for creating classrooms, assigning standards-aligned curriculum (ACTFL and CEFR), delivering AI-adaptive personalized assignments, and viewing student progress insights including accuracy and time spent learning. Students practice through the existing Duolingo mobile app on iOS and Android.
• Duolingo for Schools Professional Development Teacher training and professional development program for Duolingo for Schools. Includes downloadable quick start guides, training slide decks on account setup, adding students, creating assignments, managing data, settings, classroom use, and the student experience. Also offers teacher guides, parent communication kits, administrator materials, and an official Duolingo trainer certification program for educators who want to train others.

Quantifiable outcome

• Game-like experience increases student engagement and motivation for language practice
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• ACTFL (American Council on the Teaching of Foreign Languages)coreOthersCurriculum standards body whose learning standards are applied to Duolingo's content, allowing teachers to find standards-aligned language learning materials.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Duolingo (main app): Parent consumer product that Duolingo for Schools sits on top of. Directly comparable as the same AI-driven gamified language learning engine, but delivered via consumer app rather than a classroom management layer.
• Babbel: Subscription language learning platform offering structured courses in multiple languages. Comparable as a competing language learning provider that educators and consumers choose between; Babbel for Business also targets institutional use cases overlapping with Duolingo for Schools.
• Rosetta Stone: Long-standing language learning platform with both consumer and K-12/school editions. Directly comparable as a paid institutional language learning solution competing for the same teacher and district budgets.
• Memrise: Language learning app using spaced repetition and video clips of native speakers. Comparable as a free/consumer-first language learning platform whose features Duolingo for Schools effectively competes against when teachers assign practice tools.
• Busuu: Language learning platform with community feedback features and paid tiers. Comparable as a competing consumer/institutional language learning product targeting self-learners and learners needing structured curricula.
• Kahoot!: K-12 engagement and assessment platform widely used by teachers for in-class activities. Comparable as a gamified classroom tool that competes for the same teacher adoption channels and professional development mindshare.
• Quizlet: Study and practice platform with teacher tools for assigning sets and tracking progress. Comparable as a free teacher-led learning platform offering assignment and progress features that overlap with Duolingo for Schools' classroom management functionality.

Broad incumbents

• Google Classroom: Free classroom management and assignment distribution platform from Google. Comparable as the incumbent classroom layer that teachers already use, into which language learning tools must integrate or compete for the same workflow.
• Canvas by Instructure: Leading K-12 and higher-ed LMS providing rostering, assignment, and gradebook functionality. Comparable as the institutional incumbent that schools use as the system of record for assignments and progress monitoring.

Emerging players

• Speak (AI tutor): AI-powered conversational language learning app. Comparable as an emerging AI-first language learning platform that could displace traditional gamified approaches in the same teacher-assigned homework use case.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/DuolingoSchools
• Facebookfacebook.com/groups/duolingoeducators

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duolingo for Schools