SCHOOL-TECH, INC.

What SCHOOL-TECH, INC. does

School-Tech, Inc. is a family-held Ann Arbor, Michigan-based manufacturer and distributor of sports, science, and safety products serving K-12 schools and sporting goods retailers in the United States. The company was founded in 1953 by Don Canham, then the University of Michigan Track Coach, and has been continuously operated by the founding family since. School-Tech operates five divisions: Wolverine Sports (retail sporting goods), Schoolmasters Safety (institutional safety equipment), Schoolmasters Science (classroom science supplies), Olympia Sports (wholesale distribution to 5,000+ sporting goods dealers), and the legacy Champions on Film unit.

The company maintains an owned 100,000-square-foot manufacturing campus on 15 acres in Ann Arbor and offers a catalog exceeding 4,000 sports SKUs and 2,000 science SKUs, augmented by sewn sports equipment and gymnastic mats produced in-house following a 1970s acquisition of a sewing operation. Schoolmasters Safety has achieved near-universal penetration of U.S. elementary schools, making it effectively the default specification in that procurement category.

School-Tech's revenue model combines wholesale distribution to 5,000+ independent sporting goods dealers via Olympia Sports with direct institutional sales of safety and science supplies to K-12 schools. The company carries a D&B 3A1 rating and self-describes as a "multi-million dollar" enterprise. The business is family-held private, with no recent disclosed funding, acquisition, or expansion activity, indicating a mature, maintenance-oriented operating posture rather than a growth-investment phase.

Name

SCHOOL-TECH, INC.

Legal name

School-Tech, Inc.

Website

https://school-tech.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Short description

School-Tech, Inc. is a family-held Ann Arbor, Michigan manufacturer and distributor of sports, safety, and science products serving 5,000+ sporting goods dealers and virtually every U.S. elementary school through its Wolverine, Schoolmasters, and Olympia divisions.

Ownership category

akta.pro rank

Product category

Educational and Sports Equipment Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Science & STEM Lab Equipment & Supplies (Chemistry, Biology, Physics, Makerspaces) (EDAEAIAC), STEM & Educational Toys Distribution (CRAOAMAF)

Keywords

• Physical education equipment
• School safety supplies
• Science lab supplies
• Athletic equipment manufacturing
• Wholesale sporting goods

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Product Sales: Direct-to-consumer and institution sales through three e-commerce storefronts: Wolverine Sports (physical education and athletic equipment with over 4000 products), Schoolmasters Safety (safety patrol gear and supplies), and Schoolmasters Science (lab and classroom science supplies with over 2000 products).
2. Wholesale Distribution: Olympia Sports wholesale division serves over 5,000 sporting goods dealers, offering all products available in retail divisions at discounted prices for businesses. No franchise fees required, dropshipping to dealer customers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels2 records

Core offering

School-Tech, Inc. is a family-held manufacturer and distributor of physical education, athletic, school safety, and educational science supplies, operating since 1953 from Ann Arbor, Michigan. The company sells over 4,000 athletic products through Wolverine Sports, ANSI-compliant safety patrol gear and traffic control equipment through Schoolmasters Safety, over 2,000 lab and STEM classroom supplies through Schoolmasters Science, and wholesales the full catalog to sporting goods dealers via Olympia Sports. It also manufactures gymnastic and tumbling mats and over 100 related sewn products in-house.

Product overview

School-Tech, Inc. is a family-held manufacturing and distribution company operating since 1953. The company operates through five divisions organized into three retail brands and one wholesale division. The retail divisions include: Wolverine Sports (physical education, fitness and athletic equipment with over 4000 products), Schoolmasters Safety (safety supplies including patrol gear, traffic cones, and signs), and Schoolmasters Science (lab and classroom supplies with over 2000 products for biology, chemistry, and STEM). Olympia Sports serves as the wholesale division offering discounted pricing and a dealer program to over 5000 sporting goods dealers. Additionally, the company manufactures gymnastic and tumbling mats through an acquired sewing operation. Products are manufactured and distributed from Ann Arbor, Michigan.

Differentiator

Problem solved

Functional benefit

Brands

• Wolverine Sports: Manufacturing and distributing physical education, fitness and athletic equipment to individuals, schools and institutions. Over 4000 products covering baseball, football, soccer, volleyball, gymnastics, lacrosse, tennis, badminton, plus industrial strength storage carts.
• Schoolmasters Safety
• Schoolmasters Science
• Olympia Sports

Products and services

• Wolverine Sports Wolverine Sports manufactures and distributes quality physical education, fitness, and athletic equipment to individuals, schools, and institutions, offering over 4,000 products covering baseball, football, soccer, volleyball, gymnastics, lacrosse, tennis, badminton, and industrial strength storage carts and containers.
• Schoolmasters Safety Schoolmasters Safety provides ANSI-compliant reflective vests for crossing guards and road crews, school safety patrol gear, traffic cones, barrels, barricades, and hundreds of different signs for instruction or traffic control, serving schools, police departments, parks and recreation departments, and churches.
• Schoolmasters Science Schoolmasters Science provides thousands of lab and classroom supplies to schools, carrying lab experiment kits for all ages covering biology, chemistry, and STEM subjects such as robotics and engineering, with over 2,000 products available.
• Olympia Sports Wholesale Dealer Program Olympia Sports wholesale division offering discounted prices on all products from the three retail divisions to businesses of all sizes; dealer program allows businesses to sell products on a website, storefront, or from home with no franchise fees and direct dropshipping to customers, serving over 5,000 sporting goods dealers.
• Champions on Film Legacy division producing 16mm movie film loops of athletic techniques; originally featured 1936 Olympic films and expanded to over 20 different loop sets covering cheerleading, football, and other sports; sold thousands of sets to coaches in the United States and Europe.

Quantifiable outcome

• Serving every U.S. elementary school through Schoolmasters Safety products
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights1 record

Direct peers

• Ward's Science: Ward's Science supplies lab equipment, microscope slides, dissection supplies, and STEM kits to K-12 and higher education — directly comparable to Schoolmasters Science's lab and classroom science offerings for biology, chemistry, and STEM subjects.
• Flaghouse: Flaghouse supplies physical education, recreational, sensory, and adaptive PE equipment to schools, therapists, and recreation programs — directly comparable to Wolverine Sports' PE product line and overlapping with Schoolmasters Safety on institutional supplies.
• S&S Worldwide: S&S Worldwide sells PE equipment, physical education supplies, and recreational products to schools, camps, and recreation centers — directly overlapping with Wolverine Sports' customer base and product set. Both serve institutional buyers purchasing sports and recreation equipment.
• School Specialty: School Specialty is a direct competitor offering a broad catalog of educational supplies, classroom furniture, and instructional materials to K-12 schools. Its multi-category approach mirrors School-Tech's three retail divisions (PE, safety, science) bundle strategy.
• Gopher Sport: Gopher Sport is a direct competitor to School-Tech's Wolverine Sports division, manufacturing and distributing physical education equipment, sports gear, and athletic training aids to schools and institutions across the U.S. Closely aligned customer base (K-12 PE programs) and product category.
• BSN Sports: BSN Sports is one of the largest U.S. distributors of team sports equipment and uniforms, directly competing with Wolverine Sports across baseball, football, basketball, soccer, and other team sports categories for school and institutional buyers.

Emerging players

• Lakeshore Learning Materials: Lakeshore Learning sells educational supplies, STEM kits, and classroom materials to schools and families. While more focused on early-childhood and elementary education, it overlaps with Schoolmasters Science on STEM and classroom experiment kits.
• PASCO Scientific: PASCO Scientific focuses on science education technology including sensors, data-logging equipment, and STEM lab kits for K-12 and higher ed. Overlaps with Schoolmasters Science's STEM and lab kit categories but with a more technology-centric product mix.

Broad incumbents

• Fisher Scientific (Thermo Fisher): Fisher Scientific is a broad incumbent distributor of laboratory equipment, chemicals, and supplies serving education, healthcare, and industrial markets. Overlaps with Schoolmasters Science on K-12 lab supplies but as part of a much larger research-focused portfolio.
• Dick's Sporting Goods (Team Sports HQ): Dick's Sporting Goods, through its Team Sports HQ and public-sector programs, supplies schools and leagues with team sports equipment and uniforms. Comparable to Wolverine Sports' customer base but as a broader, retail-anchored incumbent rather than a specialized school supplier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/school-tech-inc.

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCHOOL-TECH, INC.