Schoonderbeek Elektro B.V.

What Schoonderbeek Elektro B.V. does

Schoonderbeek Elektro B.V., doing business as Electro World Schoonderbeek, is a Dutch private limited company operating a single consumer electronics retail store at Henri Dunantplein 22A in Hillegom, Netherlands. Founded circa 1925, the business has served the Bollenstreek region for nearly a century and operates as a franchisee of Electro World, one of the largest national franchise organizations for consumer electronics in the Netherlands. Its offering spans white goods (washing machines, dryers, refrigeration), brown goods (televisions including OLED, HiFi and streaming audio), kitchen appliances, small household appliances, personal care devices, vacuum cleaners, lighting, telephony, and networking products, plus spare parts, cables, and batteries.

The company's business model combines one-time hardware sales with a service-driven revenue stream that includes professional installation, built-in (inbouw) appliance integration, kitchen renovation, in-house certified repair (with same-day or next-day response capability), and free home delivery. The store-leveraged, service-oriented go-to-market pairs expert in-store and in-home advisory consultations with an Electro World webshop storefront (store reference 8714231242550) and email/phone inquiries. Customer reviews are collected through the 5-sterrenspecialist platform and email marketing is handled via Sendinblue. The primary customer segment is residential consumers in the Hillegom and broader Bollenstreek area seeking end-to-end purchase-to-after-sales support for household electronics.

The registered repair designation with the Nationaal Reparateursregister across consumer electronics, large household appliances, and small household appliances is a key capability that differentiates Schoonderbeek from pure-play retailers. With 7 employees and a single physical location, the business is a small, locally embedded operation that relies on franchise-scale purchasing power and trusted local brand equity for competitive positioning. Revenue is not publicly disclosed and the entity has no disclosed institutional investors, parent company, M&A activity, or expansion beyond the Hillegom trade area.

Name

Schoonderbeek Elektro B.V.

Legal name

Schoonderbeek Electro B.V.

Website

https://schoonderbeek.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

1–10 employees

Short description

Schoonderbeek Elektro B.V., operating as Electro World Schoonderbeek, is a single-store consumer electronics retailer in Hillegom, Netherlands, serving residential customers in the Bollenstreek region with appliances and complementary installation, repair, inbouw, and delivery services under the Electro World franchise.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (44921)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Consumer Electronics & Appliances Online Retailers (CRAFADAD)

Keywords

• Consumer electronics retail
• Household appliances
• Appliance installation service
• Appliance repair service
• Kitchen renovation

Headquarters

HQ city

Hillegom

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Electronics Sales: Sale of white goods (washing machines, dryers, refrigerators, freezers), brown goods (TVs, audio equipment), small household appliances, kitchen appliances, and personal care products. Revenue generated from one-time product transactions.
2. Service Revenue: Fees for installation, repair, and inbouw (built-in appliance installation) services. Own certified technical service department provides same-day or next-day service for repairs, including for products not purchased at the store.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Schoonderbeek Elektro B.V. operates a physical consumer electronics retail store in Hillegom, Netherlands, selling white and brown goods, kitchen appliances, small household appliances, IT/networking, and personal care products as an Electro World franchisee. The company complements product sales with in-house installation, built-in (inbouw) integration, repair, home delivery, and kitchen renovation services for residential customers in the Bollenstreek region.

Product overview

Electro World Schoonderbeek is a consumer electronics retail store operating as part of the Electro World franchise network. The company offers a comprehensive range of electronic and household appliances organized into product categories including televisions (OLED TVs), washing/drying machines, refrigeration and freezer units, kitchen appliances, air conditioning, audio equipment (HiFi and streaming), tablets and IT products, networking equipment, telephony, personal care devices, vacuum cleaners, lighting, batteries, cables and adapters, and kitchen renovation services. In addition to product sales, the company provides complementary services including professional installation, built-in appliance integration, repair services, and home delivery. The business serves consumers in the Hillegom area of the Bollenstreek region and leverages franchise purchasing power for competitive pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Televisies (Television products) Television products including OLED TVs for consumer home entertainment, sold through the Hillegom showroom and the Electro World webshop.
• Wassen en drogen (Washing and drying) Washing machines and dryers for household laundry care, sold to residential customers.
• Koelen en vriezen (Refrigeration and freezing) Refrigerators and freezers for household food storage, sold to residential customers.
• Keukenapparatuur en kleine keukenapparatuur (Kitchen appliances) Large kitchen appliances (cookers, ovens, hobs) and small kitchen appliances for food preparation and cooking, including koffiemachines (coffee machines).
• HiFi audio, streaming audio, televisies en telefonie (Audio, TV, and telephony) Television, high-fidelity audio equipment (including record players), streaming audio devices, and telephony/mobile devices for consumer home use.
• Tablets en IT, wifi en netwerk (IT and networking) Tablet computers, IT accessories, WiFi equipment, and networking gear for consumer and small-office use.
• Airco en luchtbehandeling (Air conditioning and air treatment) Air conditioning and air treatment systems for residential use.
• Persoonlijke verzorging, stofzuigen, strijken, verlichting (Personal care and household cleaning) Personal care appliances (shavers, grooming), vacuum cleaners, ironing equipment, and lighting products for residential use.
• Onderdelen, accessoires, batterijen, kabels en verloop (Parts, accessories, batteries, cables) Replacement parts, accessories, batteries, cables, adapters, and converters for electronic devices and appliances.
• Keukenrenovatie (Kitchen renovation) End-to-end kitchen renovation service combining kitchen appliance sales with built-in integration, sold to residential customers.
• Installatieservice (Installation service) Professional installation of TVs, audio equipment, washing machines, dryers, and kitchen appliances, ensuring products are fully installed and integrated in the customer's home.
• Inbouwservice (Built-in appliance installation) Specialist integration of built-in kitchen appliances including refrigerators, dishwashers, cookers, ovens, and coffee machines, performed by trained technicians.
• Reparatieservice (Repair service) Repair service for consumer electronics and household appliances, performed by the company's own certified technical service department; the company is registered in the National Repairers Register for consumer electronics, large and small household appliances, and serves customers regardless of purchase origin.
• Bezorgservice (Home delivery service) Home delivery of purchased products to the customer's residence, provided at no additional cost.

Quantifiable outcome

• Same-day or next-day repair service available
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Electro WorldcoreChannel Partner/ Reseller/ DistributorElectro World is one of the largest national franchise organizations for consumer electronics. Schoonderbeek operates as an Electro World franchise member, benefiting from group purchasing power to offer competitive pricing while maintaining local service and brand identity. The franchise provides national brand recognition and shared marketing resources.
• Nationaal ReparateursregisterminorOthersOfficial registration in the national repairers register, indicating certified capability to repair consumer electronics, large household appliances, and small household appliances.
• 5-sterrenspecialistminorOthersThird-party review collection platform. Uses software to gather verified customer reviews following purchases or service experiences, conforming to independent platform guidelines.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Emerging players

• Alternate: Dutch online specialist retailer focused on IT, consumer electronics, and home entertainment with strong service and competitive pricing. Overlaps with Schoonderbeek's IT/tablets/networking/audio categories and competes for the same digitally-oriented Dutch consumer, though without physical retail.

Broad incumbents

• Wehkamp: Large Dutch online retailer carrying consumer electronics, small appliances, and home goods. Competes for the same residential Dutch consumer wallet, especially in small kitchen appliances and personal care categories where Schoonderbeek also operates.
• MediaMarkt Nederland: Major Dutch big-box consumer electronics and appliance chain. Overlaps directly in product categories (white goods, brown goods, small appliances) and competes for the same residential consumer base, but with a national chain footprint, larger assortment, and stronger pricing power.
• Bol.com: Largest Dutch online marketplace and retailer, with significant consumer electronics and appliance assortment. Competes for the same end customers, particularly through convenience, delivery, and assortment breadth, but does not offer the in-store service and installation moat Schoonderbeek relies on.
• BCC: Long-established Dutch electronics and home appliance retail chain with both physical stores and online presence. Overlaps with Schoonderbeek in white/brown goods assortment and target customer (residential Dutch consumers), but operates at substantially greater scale.
• Coolblue: Largest Dutch pure-play omnichannel retailer of consumer electronics and home appliances, with extensive own delivery and installation services. Comparable as a competitor in the same product categories and overlapping customer base, but far larger, multi-channel, and operating a national footprint versus Schoonderbeek's single-store model.

Direct peers

• EP:Nederland (ElectronicPartner): Dutch branch of the European EP/ElectronicPartner franchise for consumer electronics and appliances. Operates as a franchise buying group with independent store owners — directly analogous to Electro World's franchise model and therefore highly comparable to Schoonderbeek's positioning.
• Euronics: European franchise/buying-group for independent consumer electronics and appliance retailers. Directly comparable business model — local independent stores operating under a shared brand with collective purchasing and shared marketing — applicable to Schoonderbeek through the European franchise-electronics category.
• Expert Nederland: Dutch consumer electronics and home appliance franchise chain with the same franchise-store, local-service, installation-and-repair model as Schoonderbeek. Directly comparable as a regional franchise electronics retailer serving Dutch consumers through independent store owners backed by a national buying group.
• Electro World (franchise organization): The national franchise organization of which Schoonderbeek is a member. Other Electro World franchisees operate under the same model, webshop platform, and group purchasing power, making individual Electro World franchisees the most directly comparable peers in assortment, channel mix, and service offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/schoonderbeek-elektro-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schoonderbeek Elektro B.V.