Schoonmaakjournaal
Schoonmaakjournaal is a privately held Dutch online news platform and community founded in 2012 that serves the professional cleaning and facility management industry in the Netherlands through free editorial content, a weekly newsletter, and the FMNextGen youth network, monetizing via digital advertising and sponsored content.
- Company typePrivate
- Founded2012
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Schoonmaakjournaal does
Schoonmaakjournaal is a privately held Dutch online news platform serving the professional cleaning and facility management industry in the Netherlands. Founded in 2012 and headquartered in Driebergen-Rijsenburg, Utrecht, the company operates schoonmaakjournaal.nl as the first fully digital news platform dedicated exclusively to the cleaning sector, with 18 employees and no disclosed external investors. The platform distributes free editorial content across categories including news, specials, stories, trends, and themed verticals such as digitalization and robotics, sustainability, hospitality, and specialist cleaning.
The product portfolio consists of the main news platform, the FMNextGen sub-brand targeting young professionals aged 20-40 in the cleaning and facility management sector, an Activiteitenkalender event calendar, and a weekly E-journaal newsletter. The underlying technology is a standard online digital publishing platform with no proprietary AI, APIs, or mobile applications. Content is delivered via the website, email newsletter, and social media (notably LinkedIn), supported by community membership and editorial coverage of industry associations Schoonmakend Nederland, VSR, and SIEV.
Schoonmaakjournaal monetizes exclusively through digital advertising and sponsored content directed at cleaning industry suppliers, service providers, and recruiters. All access to content, newsletter, and community membership is free to end users. Following an ownership change in October 2021, the platform has continued to operate as a community-led media channel aimed at vertical professional audiences in the Dutch cleaning sector.
Schoonmaakjournaal firmographics
Firmographics- Name
- Schoonmaakjournaal
- Legal name
- Schoonmaakjournaal
- Website
- https://schoonmaakjournaal.nl
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Schoonmaakjournaal is a privately held Dutch online news platform and community founded in 2012 that serves the professional cleaning and facility management industry in the Netherlands through free editorial content, a weekly newsletter, and the FMNextGen youth network, monetizing via digital advertising and sponsored content.
- Ownership category
- akta.pro rank
Schoonmaakjournaal industry classification
Industry- Product category
- Trade Media
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Newsletter Publishing Platforms (MPACAIAA)
Keywords
Schoonmaakjournaal business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Digital advertising and content: Schoonmaakjournaal generates revenue through digital advertising on its platform and sponsored content opportunities for companies in the cleaning industry.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Schoonmaakjournaal product offering
Product offeringCore offering
Schoonmaakjournaal operates the first fully digital news platform dedicated exclusively to the professional cleaning industry in the Netherlands. It publishes news articles, industry updates, trends, stories, specials, and multimedia content covering cleaning, hygiene, facility management, digitalization, sustainability, and labor issues. The platform also runs the FMNextGen youth professional network, an event calendar, and a weekly E-journaal newsletter.
Product overview
Schoonmaakjournaal operates as a B2B media platform for the professional cleaning industry, offering a central news website supplemented by FMNextGen (a youth professional network), an event calendar featuring industry activities, and a weekly newsletter (E-journaal). The platform covers content across multiple categories including news, specials, stories, trends, favorites, and photo/video content, serving as the primary information hub for the Dutch cleaning and facility management sector.
Differentiator
Problem solved
Functional benefit
Brands
- FMNextGen: Network for young professionals in the cleaning and facility management sector
Products and services
- Schoonmaakjournaal Main Platform The primary B2B news and media platform for the professional cleaning industry in the Netherlands, providing news articles, industry updates, stories, trends, and multimedia content covering topics such as cleaning, hygiene, facility management, digitalization, sustainability, and labor issues. Targeted at professional cleaning companies, facility management firms, individual cleaning workers, and industry suppliers.
- FMNextGen A youth professional network platform for emerging leaders (ages 20-40) in the cleaning and facility management sector, featuring interviews, events, and networking opportunities for next-generation industry professionals.
Companies that use Schoonmaakjournaal
Customer profileSegments2 records
Ideal customer profiles2 records
Schoonmaakjournaal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Schoonmaakjournaal partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- FMNextGencoreSchoonmaakjournaal hosts and promotes FMNextGen, a network for young professionals (ages 20-40) in the cleaning and facility management industry. The platform provides coverage and support for FMNextGen events and activities.
- Schoonmakend NederlandcoreSchoonmaakjournaal provides coverage for Schoonmakend Nederland activities, events, and initiatives including webinars, summerevents, and industry advocacy.
- VSR (Vereniging Schoonhouden Nederland)coreSchoonmaakjournaal covers VSR events and activities including the annual Zomerevent and Voorjaarsevent for cleaning professionals.
- SIEV (Schoonmaken Is Een Vak)minorSchoonmaakjournaal covers SIEV activities and themamiddagen (thematic afternoons) organized by the cleaning industry association.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Schoonmaakjournaal competitors and assessment
Company assessmentDirect peers
- Facility Management Magazine Netherlands: Dutch B2B magazine and digital platform covering facility management, which sits adjacent to Schoonmaakjournaal's cleaning industry focus. Both serve Dutch FM/cleaning professionals with news, trends, and analysis, and compete for the same advertising pool.
- Cleaning & Maintenance Management (CMM): North American B2B trade publication dedicated to the commercial cleaning industry. Highly comparable in vertical niche, content categories (news, trends, technology), and advertising-led media model.
- European Cleaning Journal (ECJ): Established European B2B trade publication for the professional cleaning industry. Directly comparable in vertical focus (cleaning industry), content mix (news, trends, technology), and advertiser base; differs in geographic scope.
- Vakblad Schoonmaak: Dutch trade publication for the professional cleaning industry. Direct competitor in the same niche serving the same Dutch audience with similar news, regulatory, and product coverage.
- Servicemanagement.nl: Dutch digital media platform covering facility management, cleaning, and building services. Overlaps directly with Schoonmaakjournaal in target audience (cleaning professionals) and monetization model (advertising, sponsored content).
- Building Service Contractor (BSC) Magazine: US trade publication covering building service contractors and the cleaning industry. Similar in vertical niche (contract cleaning), content mix, and B2B advertising model, though serving a different geography.
Regional players
- Facility Management Nederland (FMN): Dutch industry association/media for facility management. Comparable in serving the Dutch FM/cleaning audience with news and events, but structured as an association rather than a standalone publishing platform.
Emerging players
- Cleanroom Technology: Global B2B media brand covering cleaning and contamination control. Comparable in serving cleaning-adjacent industries with specialist content, though focused on the more specialized cleanroom sub-segment rather than general professional cleaning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Schoonmaakjournaal social profiles
Digital presenceSchoonmaakjournaal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schoonmaakjournaal leadership team
Management profileNumber of profiles
Schoonmaakjournaal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schoonmaakjournaal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schoonmaakjournaal
What does Schoonmaakjournaal do?
Schoonmaakjournaal operates the first fully digital news platform dedicated exclusively to the professional cleaning industry in the Netherlands. It publishes news articles, industry updates, trends, stories, specials, and multimedia content covering cleaning, hygiene, facility management, digitalization, sustainability, and labor issues. The platform also runs the FMNextGen youth professional network, an event calendar, and a weekly E-journaal newsletter.
Is Schoonmaakjournaal a public or private company?
Schoonmaakjournaal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Schoonmaakjournaal founded?
Schoonmaakjournaal was founded in 2012. It employs 11 to 50 people.
How does Schoonmaakjournaal make money?
One revenue line is on record: digital advertising and content.
Who are Schoonmaakjournaal's main competitors?
Direct peers on record are Facility Management Magazine Netherlands, Cleaning & Maintenance Management (CMM), European Cleaning Journal (ECJ), Vakblad Schoonmaak, Servicemanagement.nl and Building Service Contractor (BSC) Magazine. Facility Management Nederland (FMN) is listed as a regional player. Cleanroom Technology is listed as an emerging player.
Does Schoonmaakjournaal have an API?
No public API is recorded for Schoonmaakjournaal.
What industry is Schoonmaakjournaal in?
Schoonmaakjournaal's product category is Trade Media. Its primary akta.pro industry code is MPACAIAA, Newsletter Publishing Platforms. Its NAICS code is 513120 and its SIC code is 2721.