SCHRAMM GmbH

What SCHRAMM GmbH does

SCHRAMM GmbH is a privately held German premium bed manufacturer founded in 1923 by Karl Schramm Sr. in Alsenborn, Rhineland-Palatinate, and currently headquartered in Winnweiler in the Palatinate region. The company designs and produces handcrafted mattresses, bed systems, and sleeping accessories under the SCHRAMM / SCHRAMM Werkstätten brand, with product lines spanning PUREBEDS, ORIGINS, ORIGINS COMPLETE, and the flagship GRAND CRU collection for private customers, plus the HOSPITALITY/SAVOY collection for luxury hotels. Approximately 200 employees produce more than 10,000 mattresses annually at the Winnweiler manufactory, which also houses the company's flagship showroom.

The core technology platform is the patented SCHRAMM Sleeping System — a dual- or triple-mattress architecture combining a responsive top mattress with a stable base mattress, differentiated pocket spring tensions mapped to body-part weight distribution, the patented shoulder cavity (1990) for side-sleepers, and the patented secondary contour adaptation. SCHRAMM is described as the last remaining manufacturer practising thermal-furnace tempering of springs (heating to ~300°C) and uses proprietary Talalay latex processing alongside natural materials (camel hair, cashmere, silk, down, regional sustainable wood) certified to OEKO-TEX Standard 100.

Revenue is generated through one-time sales of beds, mattresses, and sleeping systems across three channels: an authorised specialist dealer network in Germany and Europe, direct B2B sales to luxury hotels via the HOSPITALITY line, and a direct-to-consumer e-commerce shop for the HOME COLLECTION (bedding, accessories, select products). The company serves two primary customer segments — affluent private customers seeking customised, handcrafted sleep systems, and luxury hospitality operators — and complements dealer sales with personal consultation at the factory showroom and overnight trial opportunities at partner hotels. Pricing is not publicly disclosed at the SKU level; the brand is positioned in the German premium luxury tier alongside Montblanc, Leica, A. Lange & Söhne, and Mercedes-AMG.

Name

SCHRAMM GmbH

Legal name

SCHRAMM GmbH

Website

https://schrammbeds.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

SCHRAMM GmbH is a 100-year-old German premium bed manufacturer producing handcrafted pocket-spring mattresses, dual-mattress sleeping systems, and the HOSPITALITY/SAVOY hotel line at its Winnweiler manufactory, serving affluent private customers via authorised dealers and luxury hotels across Europe.

Ownership category

akta.pro rank

Product category

Premium Bedding & Mattress Manufacturing

NAICS

Mattress Manufacturing (33791)

SIC

Wholesale-Furniture & Home Furnishings (5020), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Adjustable Beds & Bases Retail (CRAIABAB), Bed Frames, Foundations & Headboards Retail (CRAIABAE), Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

Keywords

• Handcrafted premium beds
• Luxury mattress systems
• Pocket spring technology
• Hotel sleep systems
• Made in Germany bedding

Headquarters

HQ city

Winnweiler

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Bed and Mattress Sales: SCHRAMM generates revenue primarily through the sale of handcrafted beds, mattresses, sleeping systems, and related accessories. Products are sold through authorised dealers, the factory showroom, and direct e-commerce. The portfolio includes multiple product lines: PUREBEDS, ORIGINS, GRAND CRU for private customers, and HOSPITALITY collection for hotels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

SCHRAMM GmbH manufactures and sells handcrafted premium beds, mattress systems, and sleeping accessories entirely at its Winnweiler (Palatinate, Germany) manufactory. The core offering is a patented sleeping system that pairs a flexible top mattress with a stable base mattress, available in dual- and triple-mattress configurations, sold to affluent private customers through authorised dealers and direct showroom/e-commerce channels, and to luxury hotels via the dedicated HOSPITALITY collection.

Product overview

SCHRAMM GmbH is a premium German bed manufacturer offering a comprehensive portfolio of handcrafted sleeping products. The core platform is the patented SCHRAMM Sleeping System—a double or triple mattress system combining responsive top mattresses with stable base mattresses. The product lines include GRAND CRU (high-end beds), ORIGINS & ORIGINS COMPLETE (customizable upholstered beds), and PUREBEDS (modern beds) for private customers. Mattress offerings comprise top mattresses (DIVINA, HEAVEN, MYTHOS, EMOTION, EMOTION LUXE, ANTHEA), base mattresses (adjustable and non-adjustable), and mattress toppers (Lotus collection with various natural fillings). The HOSPITALITY Hotel Collection provides SAVOY mattresses, headboards, and valances for luxury hotels. All products are manufactured 'Handmade in Germany' at the Winnweiler manufactory, featuring proprietary technologies including thermally furnace-tempered springs and patented shoulder zones.

Differentiator

Problem solved

Functional benefit

Brands

• PUREBEDS: Modern bed line offering contemporary sleep experience with modular design options.
• ORIGINS
• ORIGINS COMPLETE
• GRAND CRU
• HOSPITALITY

Products and services

• GRAND CRU Bed Collection High-end bed line combining exclusive design with craftsmanship, including models such as Nuvola, Sipario, and N°1 featuring patented unique sleeping technology. Targeted at affluent private customers.
• ORIGINS COMPLETE Bed Collection Complete upholstered beds with headboards that fold over the base, offering both aesthetic and functional design. Includes models such as Arco, Padua, and Vela.
• ORIGINS Bed Collection Bed collection offering extensive combination possibilities including headboards, decor, beds, legs, furniture, and valances for customisation.
• PUREBEDS Bed Collection Modern bed line embodying contemporary design with various models, feet options, castors, and side table panels.
• SCHRAMM Sleeping System (Dual & Triple Mattress System) Patent-protected core technology platform combining a flexible responsive top mattress with a stable supporting base mattress (dual-mattress system), extended in a triple configuration with an intermediate mattress and divan bed base. Delivers optimal ergonomic support and is the foundation for all SCHRAMM beds and mattresses.
• DIVINA Top Mattress Premium top mattress with handcrafted quality, 5 different spring tensions, thermal furnace-tempered pocket springs made of 9-coil steel, Talalay latex, and natural upholstery materials.
• HEAVEN Top Mattress Manufactory top mattress with integral pocket spring core featuring flowing force progression, approximately 500 thermal-furnace-tempered springs in 100x200cm size, with patented shoulder zone.
• MYTHOS Top Mattress Top mattress featuring the patented shoulder cavity (1990) for side-sleepers, with 6-coil thermally tempered springs sewn into individual cotton pockets, available in 5 formulations.
• EMOTION Top Mattress Premium top mattress in the SCHRAMM collection.
• EMOTION LUXE Top Mattress Luxury variant of the EMOTION top mattress.
• ANTHEA Natural Mattress Natural top mattress combining comfort and sustainability with eco-friendly materials.
• SCHRAMM Base Mattresses (Untermatratzen) Foundation (base) mattresses available in non-adjustable, motorised adjustable, and manually adjustable variants, paired with SCHRAMM top mattresses to form the dual-mattress sleeping system.
• SCHRAMM Mattress Toppers (Lotus Collection) Mattress topper collection including Lotus Comfort (Talalay latex), Lotus Light (polyester fibre), Lotus Nature Camel, Lotus Nature Cotton, Lotus Nature Down Light, plus Molton and Proof fitted sheets.
• HOSPITALITY Hotel Collection (SAVOY Line) B2B hotel bed collection featuring SAVOY mattresses (PALAIS-S, SUITE, CHALET), headboards (Change-H, Chill-H, Cube-H, Linea-H, Loft-H, Louise XVI, Sosie, Angelique-H), valances (Merlot, Medoc), and upholstered trays, supplied to luxury hotels and resorts.
• HOME COLLECTION (Direct E-commerce Shop) Direct-to-consumer online shop offering selected SCHRAMM products and accessories for purchase, with shipping to Germany, Austria, Luxembourg, Netherlands, and Belgium.

Quantifiable outcome

• Over 10,000 mattresses produced annually
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Regional Natural Material SupplierscoreOthersSCHRAMM works exclusively with regional suppliers for natural upholstery materials. Leftover natural materials are sent back to suppliers for recycling and returned to production. Wood is sourced exclusively from regional suppliers practicing sustainable forestry.
• Fokus ZukunftminorOthersClimate compensation partner. SCHRAMM offset 1,908 tonnes of CO2 emissions for 2022-2023 by purchasing certificates from Fokus Zukunft's 'UN CER Biomass Chile' project.
• Selected International Manufacturers (Home Collection)minorStrategic or Co-development PartnerA few products in the HOME COLLECTION are manufactured abroad by carefully selected producers, indicating partnerships for specific product categories outside SCHRAMM's core manufacturing capabilities.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lattoflex: German premium bed and slatted-frame manufacturer focused on ergonomic sleep technology. Overlaps with SCHRAMM's adjustable base offerings and DACH dealer channel.
• Vispring: British luxury bed manufacturer using hand-nested pocket springs and natural fillings. Direct competitor in the premium handmade bed category with overlapping hospitality and private customer channels.
• Swissflex: Swiss manufacturer of premium sleeping systems with ergonomic, multi-mattress configurations. Comparable product architecture and dealer-based distribution in the DACH premium market.
• Duxiana: Swedish premium bed manufacturer known for its Dux spring system and hotel partnerships. Competes with SCHRAMM in the upper-premium segment with a strong international hospitality presence.
• Savoir Beds: British bespoke luxury bed maker supplying private customers and luxury hotels with handcrafted pocket-spring mattresses. Closely aligned with SCHRAMM on craftsmanship, customisation, and hospitality distribution.
• RUF Betten: German premium bed manufacturer offering handcrafted box-spring and sleeping systems. Domestic peer with similar materials philosophy and dealer-channel distribution model in Germany and Europe.
• Treca Paris: French luxury bed maker serving premium private customers and palace/hotel accounts with handcrafted pocket-spring mattresses — highly comparable to SCHRAMM's HOSPITALITY and GRAND CRU positioning.
• Hästens: Swedish premium handcrafted bed maker using pocket springs and natural materials (wool, cotton, horsehair). Closest peer to SCHRAMM in positioning, materials, craftsmanship, and price tier within European luxury bedding.

Broad incumbents

• King Koil: Broad incumbent mattress brand with global hospitality and retail distribution. Represents the larger-scale benchmark SCHRAMM competes against in luxury hotel specifications and premium retail.
• Tempur Sealy International: Global mattress incumbent operating Tempur-Pedic and Sealy brands. Not a direct premium-handcraft peer, but sets the competitive backdrop and global distribution benchmark SCHRAMM's premium positioning is measured against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCWy_gDv_SG41bn3_fG--9RA
• Facebookfacebook.com/schrammbeds
• LinkedInlinkedin.com/company/schrammbeds
• Instagraminstagram.com/schrammbeds

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCHRAMM GmbH