SchreinerZeitung

What SchreinerZeitung does

SchreinerZeitung is a Swiss trade journal (Fachzeitschrift) serving the carpentry and furniture manufacturing industry, published weekly on Thursdays in both print and digital E-Paper format. Established in 1888, the publication is owned and operated by the Verband Schweizerischer Schreinermeister und Möbelfabrikanten (VSSM), the Swiss association of master carpenters and furniture manufacturers, and serves as the official organ of four trade associations: VSSM, Verband Schweizerischer Hobelwerke (VSH), Holzwerkstoffe Schweiz (HWS), and Schweizerischer Fachverband Fenster- und Fassadenbranche (FFF). The company is headquartered at VSSM's central office in Wallisellen, Zürich, with a staff of 12.

The core product is the weekly print publication plus its digital E-Paper counterpart, supplemented by a content website (schreinerzeitung.ch) that organizes articles across 21+ industry-specific topic categories including Digitalisierung, Arbeitssicherheit, Werkstoffe, and Messen. Supporting services include a job board (Stellenmarkt), a classifieds marketplace (Marktplatz), a searchable supplier directory (Lieferantensuche), themed article collections (Dossiers), and an email newsletter. The technology stack comprises a standard web CMS, a subscription-gated E-Paper platform supporting multi-device access, and newsletter distribution via CleverReach, with technical implementation by Mirabit AG and UX design by Zeix AG.

Revenue is generated through two primary streams: recurring annual subscriptions (CHF 155 for VSSM members, CHF 185 for non-members, CHF 97 for students/apprentices, and a 13-issue trial at CHF 20) and advertising across the job board, supplier directory, marketplace, and general display advertising. The customer base consists of Swiss woodworking professionals — carpenters, cabinetmakers, and furniture manufacturers — plus a secondary segment of apprentices and students in vocational training programs. Distribution is single-country (Switzerland), with multi-platform social media presence (Facebook, YouTube, Instagram, TikTok, LinkedIn) for content amplification and audience engagement.

Name

SchreinerZeitung

Legal name

Verband Schweizerischer Schreinermeister und Möbelfabrikanten

Website

https://schreinerzeitung.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SchreinerZeitung is a Swiss trade journal published weekly since 1888, serving carpenters, cabinetmakers, and furniture manufacturers as the official organ of VSSM and three related Swiss woodworking associations. It generates revenue through subscriptions and advertising across print, E-Paper, and digital marketplace services.

Ownership category

akta.pro rank

Product category

Trade Publishing

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Trade journal publishing
• Woodworking industry news
• Carpentry trade media
• Industry trade press
• Professional woodworking magazine

Headquarters

HQ city

Wallisellen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print and Digital Subscriptions: Weekly print publication with E-Paper access included. Tiered pricing for VSSM members, non-members, and students/apprentices. Also offers trial subscriptions.
2. Advertising: Job listings (Stellenmarkt), supplier directory listings (Lieferanten), and general marketplace advertising (Marktplatz) including display advertising throughout the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SchreinerZeitung is a weekly Swiss trade journal (Fachzeitschrift) published every Thursday for the carpentry and furniture manufacturing sector. It is delivered as a print newspaper and a digital E-Paper, supported by the schreinerzeitung.ch news portal with a job board (Stellenmarkt), classifieds marketplace (Marktplatz), supplier directory (Lieferantensuche), themed article collections (Dossiers), and an email newsletter. The publication operates as the official organ of multiple Swiss woodworking associations.

Product overview

SchreinerZeitung is a single-product trade publication (Fachzeitschrift) for the Swiss carpentry and furniture manufacturing industry, published weekly in print format and as a digital E-Paper. The core offering consists of the print newspaper and its digital counterpart (E-Paper), supplemented by the schreinerzeitung.ch website which serves as a news portal with supplementary services including a job board (Stellenmarkt), marketplace (Marktplatz), supplier directory (Lieferantensuche), themed article collections (Dossiers), and email newsletter. The publication is the official organ of VSSM and several Swiss industry associations.

Differentiator

Problem solved

Functional benefit

Products and services

• SchreinerZeitung (Print) Weekly trade journal (Fachzeitschrift) published every Thursday, covering news and industry information for the Swiss carpentry and furniture manufacturing sector. Official publication of VSSM and related associations.
• SchreinerZeitung E-Paper Digital version of the weekly newspaper, accessible via web browser. Requires subscription with login credentials (subscriber number and password). Supports page-by-page navigation, reading view, and archiving features. Accessible on up to 3 devices per account.
• schreinerzeitung.ch Website Online news portal providing articles, news overviews, event listings (Termine), dossiers, job listings (Stellenmarkt), marketplace (Marktplatz), supplier directory (Lieferantensuche), and subscription services.
• Newsletter Email newsletter service for regular updates on industry news and articles, distributed via CleverReach.
• Marktplatz (Classifieds Marketplace) Online classifieds section for buying and selling machinery, equipment, businesses, and professional opportunities within the carpentry industry.
• Stellenmarkt (Job Board) Job listings portal for career opportunities in the Swiss carpentry and furniture manufacturing sector.
• Lieferantensuche (Supplier Directory) Searchable directory of suppliers and vendors for the carpentry industry.
• Dossiers (Themed Article Collections) Themed collections of articles covering specific topics such as vocational training, workplace safety, and industry events.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Verband Schweizerischer Schreinermeister und Möbelfabrikanten (VSSM)coreStrategic or Co-development PartnerVSSM is the primary association for Swiss cabinetmakers and furniture manufacturers. SchreinerZeitung is the official organ and publication of VSSM, located at their central headquarters in Wallisellen. VSSM members receive discounted subscription rates.
• Verband Schweizerischer Hobelwerke (VSH)minorStrategic or Co-development PartnerSwiss planing mills association. SchreinerZeitung is the official organ of VSH.
• Holzwerkstoffe Schweiz (HWS)minorStrategic or Co-development PartnerSwiss wood-based materials association. SchreinerZeitung is the official organ of HWS.
• Schweizerischer Fachverband Fenster- und Fassadenbranche (FFF)minorStrategic or Co-development PartnerSwiss specialist association for windows and facade industry. SchreinerZeitung is the official organ of FFF.
• Schreiner Ausbildungszentrum Zürich (SAZ)minorStrategic or Co-development PartnerZürich carpentry training center that faced financial difficulties and has been restructured under new leadership. Coverage of their recovery and ongoing operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• Holzkurier: Austrian trade publication covering the forestry, sawmill, and timber industries. Comparable as a regional DACH trade journal with association ties, though oriented upstream toward forestry/sawmilling rather than finishing/carpentry.
• Schweizer Baublatt: Swiss construction industry trade publication covering building, planning, and execution. Comparable as a domestic Swiss B2B trade journal with print, digital, and event coverage, though broader in scope than SchreinerZeitung's carpentry focus.
• Lignum – Holzwirtschaft Schweiz: Swiss umbrella organization for the wood industry that produces industry-level information and reports. Comparable as a Swiss wood-industry information provider, though operating more as an industry association than a periodical publisher.

Direct peers

• dds – Das Magazin für Möbel und Ausbau: German trade magazine for carpenters, interior fitters, and furniture makers. Comparable to SchreinerZeitung as a vertical B2B publication for the carpentry/interior fit-out craft, with similar advertising, product reviews, and event coverage.
• Holz-Zentralblatt: Long-established German-language weekly trade newspaper for the wood and timber industry, covering sawmills,木材handel, and woodworking businesses. Directly comparable as a weekly B2B trade publication serving the German-speaking woodworking value chain with advertising, classifieds, and subscriptions.
• HK – Holzbearbeitung und Möbel: German trade journal covering woodworking machinery, furniture production, and surface finishing. Directly comparable as a vertical trade publication targeting woodworking professionals with industry news, product tests, and supplier content.
• Möbelmarkt: German trade publication focused on furniture retail, manufacturers, and suppliers. Comparable as a vertical B2B trade magazine monetized through subscriptions, advertising, and classifieds within the furniture/woodworking ecosystem.
• BM – Bauen+Möbel (BM-Schriner): German-language trade magazine for Schreinerei (carpentry workshops) and interior finishing. Closely comparable to SchreinerZeitung as a craft-focused B2B publication for cabinetmakers with apprenticeship, product, and supplier coverage.

Emerging players

• TRIGA – Holzforum Schweiz: Smaller Swiss trade information channel for the woodworking sector. Thematically comparable to SchreinerZeitung as a Switzerland-focused source for carpentry industry news, though with smaller reach and less association backing.

Broad incumbents

• Holzmann Medien (publisher of dds, HK, BM): German B2B media house publishing several woodworking and construction trade titles (dds, HK, BM-Schriner). Comparable as a multi-title trade publisher monetizing vertical woodworking audiences, though operating across multiple German titles rather than a single Swiss publication.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/SchreinerZeitung
• Facebookfacebook.com/SchreinerZeitung
• LinkedInlinkedin.com/company/schreinerzeitung
• Instagraminstagram.com/Schreinerzeitung
• TikToktiktok.com/@schreinerzeitung

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SchreinerZeitung