Carl Schünemann Verlag

What Carl Schünemann Verlag does

Carl Ed. Sch\u00fcnemann KG is a family-owned German publishing house (Kommanditgesellschaft) headquartered at Zweite Schlachtpforte 7 in Bremen, operating across six business divisions with approximately 50 employees. The portfolio comprises: Sch\u00fcnemann Buchverlag for traditional book publishing on Bremen-related and regional topics; Sprachzeitungen, a core product line of language-learning newspapers covering English (World and Press, Read On), French (Revue de la Presse), Spanish (Revista de la Prensa), and German as a foreign language (Presse und Sprache); a magazines and journals division producing regional titles such as Wirtschaft in Bremen und Bremerhaven (14,950 circulation), KURS Bremerhaven (annual cruise magazine), T\u00fcr an T\u00fcr (housing company magazine for BREBAU), and Schach Magazin; the Edition Weserhaus regional imprint; Auftragsarbeiten custom publishing services for corporate clients; and the NW Verlag Fachverlag sub-brand that holds specialized publishing mandates including publications for the Bundesamt f\u00fcr Stra\u00dfen- und Verkehrswesen (BASt). The company is led by personally liable partners Julia Kracht-Sch\u00fcnemann and Hermann Sch\u00fcnemann.

The business operates primarily in print with selected digital components, including the self-serve Sprachzeitungen online platform and the IHK Hybrid Wirtschaft in Bremen und Bremerhaven print/web format. Underlying technology is conventional publishing operations: editorial (Lektorat), proofreading (Korrektorat), typesetting and layout (Satz und Layout), printing, and distribution through direct book-trade sales, magazine subscriptions, corporate contracts, and online portals. The website runs on standard WordPress infrastructure.

Revenue mechanics combine one-time book sales through the book trade, recurring subscriptions for language newspapers and periodicals, professional-services fees for custom corporate publishing (company chronicles, anniversary publications, brochures, commemorative books), and one-time/specialty licensing for NW Verlag Fachverlag mandates. Go-to-market is sales-led and regional: direct sales to the Bremen/Bremerhaven book trade, subscription models for periodicals, custom publishing sold directly to corporate and government clients, and event presence at trade fairs such as ITB Berlin for cruise-vertical titles. Customer segments include language learners and educators, regional Bremen businesses and institutions, government agencies (BASt), and corporate clients seeking anniversary or commemorative publications.

Name

Carl Schünemann Verlag

Legal name

Carl Ed. Schünemann KG

Website

https://schuenemann-verlag.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Carl Schünemann Verlag is a family-owned Bremen publishing house operating book publishing, language-learning newspapers, regional and specialty magazines, custom corporate publishing, and federal technical publishing mandates across approximately six business divisions.

Ownership category

akta.pro rank

Product category

Regional Publishing

NAICS

Book Publishers (51313), Periodical Publishers (51312), All Other Publishers (513199)

SIC

Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)

Keywords

• Book publishing services
• Language learning newspapers
• Regional business magazines
• Custom corporate publishing
• Specialized technical publishing

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Book Publishing: Publishing and distribution of books through book trade channels
2. Language Newspapers: Language learning newspapers including World and Press (English), Revue de la Presse (French), Revista de la Prensa (Spanish), and Presse und Sprache (German)
3. Magazines and Journals: Regional magazines including KURS Bremerhaven, Wirtschaft in Bremen und Bremerhaven, Tür an Tür, and other regional publications. Appears 3-6 times per year.
4. Custom Publishing Services: Contract publishing services for corporate clients including company chronicles, brochures, and commemorative publications
5. Specialized Publishing (NW Verlag): Fachverlag (specialized/technical publishing) including publications for Bundesamt für Straßen- und Verkehrswesen

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Carl Ed. Schünemann KG is a regional publishing house in Bremen that publishes and distributes books, language-learning newspapers (World and Press, Revue de la Presse, Revista de la Prensa, Presse und Sprache), regional and specialty magazines (Wirtschaft in Bremen und Bremerhaven, KURS Bremerhaven, Tür an Tör, Schach Magazin), and provides custom publishing services for corporate clients including company chronicles, anniversary publications, and brochures. It also operates a specialized publishing unit (NW Verlag) producing technical publications for federal agencies such as the Bundesamt für Straßen- und Verkehrswesen.

Product overview

Carl Ed. Schünemann KG operates as a diversified publishing group based in Bremen with approximately 50 employees across six business areas. The portfolio consists of: (1) Schünemann Buchverlag for traditional book publishing; (2) Sprachzeitungen — a core product line of language learning newspapers covering English, French, Spanish, and German as a foreign language; (3) an extensive magazines/journals division including regional business publications (Wirtschaft in Bremen und Bremerhaven), cruise tourism (KURS Bremerhaven), housing company magazines (Tür an Tür), chess (Schach Magazin), and organizational publications; (4) Edition Weserhaus regional imprint; (5) Auftragsarbeiten custom publishing services for corporate clients; and (6) NW Verlag specialty publishing including government publications. The company operates primarily in print with digital components, maintaining a focus on Bremen and regional content while also serving national specialty markets.

Differentiator

Problem solved

Functional benefit

Brands

• Sprachzeitungen: Language newspapers and learning materials including World and Press, Read On, Revue de la Presse, Revista de la Prensa, and Presse und Sprache
• Schünemann Buchverlag
• Edition Weserhaus
• NW Verlag
• Schach Magazin
• Auftragsarbeiten

Products and services

• Schünemann Buchverlag Traditional book publishing imprint producing books on Bremen-related topics and regional subjects, sold through the German book trade.
• Sprachzeitungen (Language Newspapers) Subscription-based language learning newspapers covering English (World and Press, Read On), French (Revue de la Presse), Spanish (Revista de la Prensa), and German as a foreign language (Presse und Sprache), for individual learners, teachers, and schools.
• Wirtschaft in Bremen und Bremerhaven Regional business magazine published six times yearly combining print and web formats (first IHK Hybrid magazine) with a circulation of 14,950 copies, produced for and with the Handelskammer Bremen.
• KURS Bremerhaven Annual cruise magazine for Bremerhaven published each March for ITB Berlin, providing information on cruise ships, destinations, and the Columbus Cruise Center.
• Tür an Tör — das Magazin der BREBAU Quarterly housing company magazine for BREBAU GmbH, informing about residential projects and living tips for tenants of a housing provider managing approximately 10,000 apartments.
• Schach Magazin Chess magazine publication for chess enthusiasts and hobbyists, distributed through the Schünemann publishing program.
• NW Verlag (Fachverlag) Specialty publishing imprint producing technical publications for the German Federal Office for Road and Transport (Bundesamt für Straßen- und Verkehrswesen, BASt).
• Edition Weserhaus Publishing imprint dedicated to regional content focused on Bremen and the surrounding region.
• Auftragsarbeiten (Custom Publishing Services) Custom publishing services for corporate clients including company chronicles, anniversary publications, commemorative books, and marketing brochures, from concept development through text editing, layout, printing, distribution, and marketing.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hinstorff Verlag: Rostock-based regional publisher producing books, magazines (e.g., 'Küste'), and custom publishing. Directly comparable regional/specialty publisher with similar product breadth and headcount profile.
• Husum Verlag: Small German regional and specialty publisher (books, Niederdeutsch/regional titles, thematic series). Comparable niche German trade and specialty publisher with similar size and channel approach.
• Butzon & Bercker: Kevelaer-based German publisher of books, calendars, and religious/gift titles. Comparable small-to-mid sized German multi-product publisher with custom publishing services.
• Aschendorff Verlag: Münster-based family-owned publishing house with book, newspaper, and magazine publishing. Comparable as a German regional multi-product publishing house serving a defined local market plus national specialty titles.
• Edition Temmen: Bremen-based regional publisher producing books, regional guides, and special-interest titles. Closely comparable to Schünemann's Bremen-rooted trade publishing and regional content focus.
• Wachholtz Verlag: Bremen-based regional publishing house spanning trade books, regional magazines (e.g., Schleswig-Holstein topics), and special-interest publications. Closest comparable by geography, scale, and product mix to Schünemann's regional publisher model.

Regional players

• Mitteldeutscher Verlag: Halle-based regional publisher of books and journals focused on central/eastern Germany. Comparable regional trade and scholarly publisher although operating in a different German region than Schünemann.

Broad incumbents

• Haufe Group: Much larger German publishing and media company spanning business information, tax/legal, professional publishing, and digital learning content. Comparable as a German-language B2B and professional publisher overlapping with NW Verlag and IHK-style content.
• DVA (Deutsche Verlags-Anstalt): Stuttgart-based imprint of Penguin Random House with general trade publishing on regional and cultural topics. Comparable through its trade book publishing and culture/region-leaning list (e.g., Edition Weserhaus).
• Klett-Cotta: Stuttgart-based publisher of academic, scholarly, and professional titles as part of the Klett Group. Comparable through its scholarly/specialty publishing (NW Verlag/BASt overlap) and regional trade publishing roots.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

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• Pinterestpinterest.com/schuenemannverlag
• LinkedInlinkedin.com/company/carl-sch%C3%BCnemann-verlag

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carl Schünemann Verlag