What SCHÜTTE GROUP does

SCHÜTTE Group GmbH is a privately held, owner-managed German Mittelstand group headquartered in Wallenhorst, Lower Saxony, that unites seven sanitary fittings and bathroom/kitchen fixture brands under a single corporate umbrella. The portfolio spans core brands SCHÜTTE (taps and showers since 1976) and KIRCHHOFF (professional installation products since 1922 with 2,000+ SKUs), premium brands WASSERWERK (German-manufactured kitchen faucets) and CHAMBORD (French luxury sinks), plus LUISINA, EISL, and ADELL positioned across creative, value, and component-manufacturing tiers. Operations span Germany, France, Austria, the USA, Turkey, and Hong Kong with over 380 employees, and the group's two managing directors are Björn Schütte and Kolja Sahm.

The group's product technology centers on conventional sanitary fittings — mixers, showers, taps, traps, pipe systems, fittings, and garden irrigation components — augmented by a cohort of digitally enabled SKUs (AQUADOT digital tap and shower system, AQUASTAR sparkling/filter water taps, VITAL sensor taps, CESARI PREMIUM shower toilet). These connected products rely on electronics and sensor control rather than AI/ML. The group invests in design-led differentiation, exemplified by the 2025 WASSERWERK 'Gentle' design concept developed with Hamburg studio Design3.

The business model is B2B product sales through the German/Austrian specialized trade (Fachhandel), installers, and specialist dealers, supplemented by direct-to-consumer e-commerce on each brand's own storefront. The group supports retail partners with an unusually service-intensive go-to-market including shop-in-shop concepts, warehousing, delivery, shelving, marketing, and consultancy services. Revenue is generated through one-time product sales across multiple brand-tier price points, with annual ISH trade fair presence in Frankfurt as the flagship demand-generation channel. Pricing is quote-based and not publicly disclosed.

Name

SCHÜTTE GROUP

Legal name

SCHÜTTE Group GmbH

Website

https://schuette-group.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

SCHÜTTE Group GmbH is a privately held, owner-managed German Mittelstand group unifying seven sanitary fittings and bathroom/kitchen fixture brands, selling taps, showers, installation products, and premium faucets through specialized trade partners and installers across Germany, France, Austria, the USA, Turkey, and Hong Kong.

Ownership category

akta.pro rank

Product category

Sanitary Ware and Bathroom/Kitchen Fixtures

NAICS

Home Centers (444110)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

Keywords

• Sanitary fittings
• Kitchen faucets
• Bathroom fixtures
• Installation products
• Plumbing components

Headquarters

HQ city

Wallenhorst, Lower Saxony

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Sanitary Fittings: Sale of taps, showers, bathroom and kitchen products through group brands (SCHÜTTE, WASSERWERK, CHAMBORD) to specialized trade partners
2. Installation Products: Sale of installation products and fittings through KIRCHHOFF brand - over 2000 articles including pipe systems, traps, fittings, and garden irrigation products
3. Component Manufacturing: Sale of fittings and components through ADELL brand to B2B customers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

SCHÜTTE GROUP manufactures and distributes bathroom and kitchen fixtures, sanitary fittings, and professional installation products through seven brands (SCHÜTTE, KIRCHHOFF, WASSERWERK, CHAMBORD, LUISINA, EISL, ADELL). The group's product range spans taps, showers, kitchen faucets, sinks, digital shower systems, shower toilets, and over 2,000 installation articles including pipe systems, fittings, traps, and garden irrigation products. SCHÜTTE GROUP primarily serves the specialized trade (Fachhandel) with shop-in-shop solutions, warehousing, delivery, shelving, marketing, and consultancy services.

Product overview

SCHÜTTE GROUP is a medium-sized, owner-managed group of companies uniting seven brands under one umbrella. The portfolio is organized into core brands (SCHÜTTE for bathroom/kitchen taps and showers, KIRCHHOFF for professional installation products with 2000+ articles), premium brands (WASSERWERK for German-manufactured kitchen faucets and CHAMBORD for French luxury sinks), and additional brands (LUISINA, EISL, and ADELL). SCHÜTTE brand products span kitchen solutions (AQUASTAR sparkling/filter taps, AQUADOT digital taps, VITAL sensor taps) and bathroom solutions (AQUADOT digital shower systems, CESARI PREMIUM shower toilets, overhead shower sets, hand showers, WC seats). KIRCHHOFF provides installation-focused products including traps/siphons, pipe systems, fittings, and garden irrigation. The group offers retail support services including shop-in-shop solutions with warehouse, delivery, shelf, marketing, and consultancy services.

Differentiator

Problem solved

Functional benefit

Brands

• SCHÜTTE: High-quality taps and showers brand since 1976, offering innovative and economical bathroom solutions.
• KIRCHHOFF
• WASSERWERK
• CHAMBORD
• LUISINA
• EISL
• ADELL

Products and services

• SCHÜTTE Taps and Showers Core SCHÜTTE brand since 1976 offering kitchen and bathroom faucets, shower systems, and WC products combining functionality, design, and economy with a convincing price-performance ratio. Targeted at the specialized trade and consumers via retail partners.
• KIRCHHOFF Professional Installation Products Professional installation brand since 1922 offering over 2,000 articles including pipe systems, fittings, traps/siphons, and garden irrigation solutions, developed for specialized companies and professional installers requiring precise, safe and efficient installation products.
• WASSERWERK Premium Kitchen Faucets

Quantifiable outcome

• Over 2000 installation articles available with high product availability

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor.

• Meta Platforms (Facebook, Instagram)minorGTM or Marketing PartnerSCHÜTTE Group maintains social media presence on Meta platforms (Facebook, Instagram) for marketing purposes. Data processing governed by GDPR with standard data protection clauses.
• TwitterminorGTM or Marketing PartnerSCHÜTTE Group maintains Twitter presence for marketing. Data transfer to USA based on standard data protection clauses.
• YouTube (Google)minorGTM or Marketing PartnerSCHÜTTE Group maintains YouTube presence for video marketing content. Data processing by Google Ireland Ltd with standard data protection clauses.
• PinterestminorGTM or Marketing PartnerSCHÜTTE Group maintains Pinterest presence for visual marketing. Data transfer to USA based on standard data protection clauses.
• LinkedInminorGTM or Marketing PartnerSCHÜTTE Group maintains LinkedIn presence for B2B marketing and professional networking. Data transfer to USA based on standard data protection clauses.
• XingminorGTM or Marketing PartnerSCHÜTTE Group maintains Xing presence for professional networking in German-speaking markets. Operated by New Work SE based in Hamburg.
• Design3 (Michael Scherger)minorStrategic or Co-development PartnerCollaboration with Hamburg-based design studio Design3 and designer Michael Scherger on WASSERWERK 'Gentle' design concept - a sink mixer tap with purist aesthetics and sophisticated functionality.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hansgrohe: Hansgrohe is a leading German manufacturer of taps, showers and bathroom systems with strong DACH distribution and premium positioning that competes directly with SCHÜTTE taps, AQUADOT digital showers and CESARI shower-toilet offerings across the same Fachhandel customer base.
• Ideal Standard: Ideal Standard is a large international manufacturer of bathroom and sanitary solutions with broad product coverage across taps, ceramics and installation systems that overlaps the SCHÜTTE Group's bathroom portfolio across European wholesale and project channels.
• Duravit: Duravit is a major German sanitaryware manufacturer of bathroom ceramics, baths, shower trays and wellness solutions sold through the same sanitary specialized trade as SCHÜTTE bathroom products, with overlapping showroom and project customers.
• Villeroy & Boch: Villeroy & Boch is a long-established European manufacturer of bathroom and kitchen products including sinks, taps and installation components, with a comparable multi-brand heritage and broad showroom distribution that competes with both CHAMBORD sinks and SCHÜTTE fittings.
• Grohe: Grohe (LIXIL Group) is the global market leader in sanitary fittings and kitchen taps, offering a broadly overlapping portfolio of taps, showers and installation systems that directly compete with the SCHÜTTE and KIRCHHOFF brand ranges in the same specialized trade and project channels.

Direct peers

• Viega: Viega is a German family-owned specialist in installation technology, pipe systems, drainage and fittings sold to installers and specialist dealers, providing a directly comparable B2B playbook and product overlap to the KIRCHHOFF brand within the SCHÜTTE Group.
• Dornbracht: Dornbracht is a premium German manufacturer of designer kitchen and bathroom fittings with a comparable 'Made in Germany' positioning and architecture-and-design channel approach that directly overlaps with the WASSERWERK and SCHÜTTE premium tap offerings.
• Burgbad: Burgbad is a premium German bathroom furniture and fittings manufacturer using similar specialized trade and project channels, with overlapping product positioning in taps, ceramics and bathroom solutions that complement SCHÜTTE and EISL ranges.
• Kludi: Kludi is a German mid-sized specialist in kitchen and bathroom taps with a comparable owner-managed profile, multi-brand DACH footprint, and distribution through sanitary wholesale and specialized trade, mirroring the SCHÜTTE Group's core go-to-market and product focus.

Regional players

• Damixa (Børma Group): Damixa is a Scandinavian kitchen and bathroom tap brand within the Børma Group with comparable mid-market positioning and specialized trade distribution, serving Northern European and adjacent markets that overlap with SCHÜTTE Group's international reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/schuette-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCHÜTTE GROUP