SCHULEWIRTSCHAFT Bayern

What SCHULEWIRTSCHAFT Bayern does

SCHULEWIRTSCHAFT Bayern is a non-profit educational network organization that structurally links schools and businesses across Bavaria to strengthen career orientation, vocational training, and the school-to-work transition. It operates through seven regional networks covering all of Bavaria's administrative districts (Oberbayern, Niederbayern, Oberpfalz, Schwaben, Oberfranken, Mittelfranken, Unterfranken), each led by honorary co-chairs from both the school and business sides, and a full-time Geschäftsstelle operated by the parent organization Bildungswerk der Bayerischen Wirtschaft e. V. (bbw e. V.) at Infanteriestraße 8, Munich.

Its portfolio spans the full career-orientation pipeline: MINT/STEM camps and competitions (Play the Market, 5-Euro-Business, code your way, MINIPHÄNOMENTA, Girls'Day Akademie, Technik-Scouts, JUNIOR Bayern), career orientation and certification (Berufswahl-SIEGEL, SIEGEL-Akademie, STARK-Gütesiegel, SCHULEWIRTSCHAFT-Talks), internship and mentoring platforms (sprungbrett bayern, Virtual Work Experience, AzubiMentoring), parent engagement (#parentsonboard), and the annual SCHULEWIRTSCHAFT-Preis award. Digital delivery is supported via website, LinkedIn, Instagram, YouTube, Microsoft Teams webinars, WebEx sessions, and virtual work-experience tools.

The organization does not sell commercial products or services; all programs are provided free of charge to participating schools, students, and parents. Funding flows indirectly through bbw e. V. from member contributions, corporate sponsorships (notably bayme vbm and vbw), and a formal Kooperationsvereinbarung with the Bayerisches Staatsministerium für Wirtschaft, Landesentwicklung und Energie. With roughly 10 employees, leadership headed by CEO Sandra Stenger (Vorstandsvorsitzende), and oversight from a supervisory board chaired by Hubert Schurkus, the entity functions as a coordination-and-convener layer rather than a product company.

Name

SCHULEWIRTSCHAFT Bayern

Legal name

Bildungswerk der Bayerischen Wirtschaft e. V.

Website

https://schulewirtschaft-bayern.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SCHULEWIRTSCHAFT Bayern is a non-profit network that connects Bavarian schools and businesses across seven regional chapters to deliver career orientation, MINT education, vocational training programs, and the Berufswahl-SIEGEL school certification, operated under Bildungswerk der Bayerischen Wirtschaft e. V.

Ownership category

akta.pro rank

Product category

Vocational Education and Career Orientation

NAICS

All Other Schools and Instruction (61169), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Internships, Externships & Work-Based Learning Placement (EDAMAKAB)

akta.pro secondary industries

Teacher Training, Professional Development & Education Leadership (BPADAKAC), Basic Education Access & Quality (Primary/Secondary) (BPADAKAA)

Keywords

• Vocational education network
• School business cooperation
• Career orientation programs
• STEM education initiatives
• Workforce development

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Network Coordination Services: SCHULEWIRTSCHAY Bavaria operates as a charitable nonprofit network under the Bildungswerk der Bayerischen Wirtschaft e. V. (bbw e. V.). The primary activity is coordinating school-business cooperation programs, MINT camps, career orientation events, and business plan competitions. Revenue is generated indirectly through the bbw e. V. structure, which receives funding from corporate members, government grants (Bayerisches Staatsministerium für Wirtschaft), and possibly membership contributions. The organization itself does not sell commercial products or services.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

SCHULEWIRTSCHAFT Bayern is a non-profit educational network that connects Bavarian schools and businesses to strengthen career orientation and vocational education. It coordinates programs including business simulation competitions (Play the Market, 5-Euro-Business, JUNIOR), STEM/MINT camps and workshops, the Berufswahl-SIEGEL school certification, digital career exploration tools (sprungbrett bayern, Virtual Work Experience), parent engagement (#parentsonboard), teacher training (SIEGEL-Akademie), and the annual SCHULEWIRTSCHAFT-Preis award. All programs are offered free of charge to participating schools, students, and parents, delivered through seven regional networks with honorary leadership.

Product overview

SCHULEWIRTSCHAFT Bayern operates as a network organization connecting schools and businesses to strengthen career orientation and vocational education across Bavaria. Rather than a single unified software product, it offers a portfolio of educational programs and initiatives including simulation competitions (Play the Market, 5-Euro-Business), STEM programs (MINIPHÄNOMENTA, code your way, MINT Camps, Girls'Day Akademie), digital career orientation tools (sprungbrett bayern, Virtual Work Experience, AzubiMentoring), school quality certifications (Berufswahl-SIEGEL, STARK-Gütesiegel), awards (SCHULEWIRTSCHAFT-Preis), parent engagement (#parentsonboard), professional development (SIEGEL-Akademie, SCHULEWIRTSCHAFT-Talk), and entrepreneurship education (JUNIOR Bayern, Technik-Scouts). The offerings are coordinated through regional networks across Bavaria's administrative districts and implemented in partnership with companies, schools, and other educational institutions.

Differentiator

Problem solved

Functional benefit

Brands

• sprungbrett bayern: Virtual Work Experience and student internship programs for career orientation
• SIEGEL-Akademie
• 5-Euro-Business
• Play the Market
• MINIPHÄNOMENTA in Bayern
• #parentsonboard
• STARK
• MINT-Bildung / Technik – Zukunft in Bayern

Products and services

• Play the Market
• 5-Euro-Business
• MINIPHÄNOMENTA in Bayern
• code your way / code your way advanced
• MINT Camps (Technik – Zukunft in Bayern)
• Girls'Day Akademie
• sprungbrett bayern
• Virtual Work Experience (sprungbrett VWE)
• AzubiMentoring (sprungbrett)
• STARK
• Berufswahl-SIEGEL Bayern
• SCHULEWIRTSCHAFT-Preis
• #parentsonboard – Berufswahl mit starken Eltern
• SIEGEL-Akademie
• SCHULEWIRTSCHAFT-Talk
• Technik-Scouts
• JUNIOR Bayern

Quantifiable outcome

• 1,400 students in 550 teams participate in the annual Play the Market business simulation competition
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Twelve partnerships are on record, tiered major, core and minor.

• Berufliche Bildung – Zukunft für Alle! initiativemajorStrategic or Co-development Partner · 1 January 2025A joint initiative with the Bavarian Ministry of Economic Affairs to stage large-scale motivation days in cities across Bavaria (Hof, Straubing, Gunzenhausen, Weiden) showcasing the value and variety of vocational training. Multiple SCHULEWIRTSCHAFT regional networks co-host these events with local employers and schools.
• Bayern me vbm (Bayerische Metall- und Elektro-Arbeitgeberverbände)coreStrategic or Co-development Partner · 1 January 2024Bayern me vbm are co-funders and supporters of the 'Technik – Zukunft in Bayern' (Technik – Zukunft in Bayern) initiative, which implements the 'code your way' program and other MINT camps and competitions under the SCHULEWIRTSCHAFT umbrella.
• Bayerisches Staatsministerium für Wirtschaft, Landesentwicklung und EnergiecoreStrategic or Co-development PartnerSCHULEWIRTSCHAFT Bayern has a formal Kooperationsvereinbarung (cooperation agreement) with the Bavarian Ministry of Economic Affairs, renewed most recently at the statewide SCHULEWIRTSCHAFT Tagung in Aschaffenburg in April 2025. The ministry supports the network's mission to strengthen vocational training and career orientation, and co-hosts events such as 'Berufliche Bildung – Zukunft für Alle!' motivation days.
• Bildungswerk der Bayerischen Wirtschaft e. V. (bbw e. V.)coreStrategic or Co-development PartnerThe full-time professional office (Geschäftsstelle) of SCHULEWIRTSCHAFT Bayern is operated by the Bildungswerk der Bayerischen Wirtschaft e. V. The bbw e. V. is Bavaria's largest private educational provider, offering vocational training, further education, and youth programs. It provides the administrative, financial, and infrastructural backbone for SCHULEWIRTSCHAFT Bayern's operations.
• Technik – Zukunft in Bayern ( Bildungsinitiative)coreStrategic or Co-development PartnerThe 'Technik – Zukunft in Bayern' initiative is a key programmatic partner, delivering MINT camps, coding workshops, Girls' Day Akademie, and other STEM programs across Bavaria in cooperation with local companies and SCHULEWIRTSCHAFT networks.
• Bundesagentur für Arbeit (Federal Employment Agency)majorStrategic or Co-development PartnerSCHULEWIRTSCHAFT Bayern collaborates with the Bundesagentur für Arbeit on joint events including the annual 'BO der Zukunft' (Future Career Orientation) online conference and the 'Stärken sehen, Chancen geben' initiative targeting young people with migration backgrounds.
• Knorr-Bremse AGminorGTM or Marketing PartnerKnorr-Bremse AG hosts the grand finale of the Play the Market 2026 competition at its Munich campus, providing venue and sponsorship for the award ceremony where the winning team receives a trip to New York.
• Werkraum AugsburgminorGTM or Marketing PartnerThe Werkraum Augsburg served as the physical venue for the 'code your way advanced' workshop, providing the space and equipment for the program's kick-off event and closing celebration.
• ISB (Institut für Schulqualität und Bildungsforschung)minorStrategic or Co-development PartnerSCHULEWIRTSCHAFT Bayern's #parentsonboard project appeared as a guest in the KESCH-Podcast ('Netzwerk Bildungspartnerschaft') hosted by the ISB, a Bavarian institute for educational quality and research.
• Initiative Klischeefrei (Bundesinitiative für gender-conscious career orientation)majorStrategic or Co-development PartnerSCHULEWIRTSCHAFT Bayern is an active partner in the federal Klischeefrei initiative, which promotes gender-aware career orientation. The Bayern network distributes the 'Klischeefrei macht Schule' method set and co-organizes online workshops for teachers and parents on overcoming gender stereotypes in career choice.
• Allianz für berufliche Bildung in Ostbayern (ABBO)minorStrategic or Co-development PartnerSCHULEWIRTSCHAFT Bayern participates in ABBO, an alliance for vocational training in Eastern Bavaria, which coordinates regional stakeholders and presented the #parentsonboard project at the Oberpfälzer Bildungsforum.
• vbw – Vereinigung der Bayerischen Wirtschaft e. V.coreStrategic or Co-development Partnervbw is a key advocacy partner representing Bavarian employers. It collaborates with SCHULEWIRTSCHAFT Bayern on studies (e.g., SINUS-Studie 2024 on youth values), congresses on digital education at Bavarian universities, and the 'Digital Insights' series showcasing companies to youth.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Junior Achievement (JA) Germany: Non-profit running student-company programs (e.g., JUNIOR) and entrepreneurship education, directly comparable to the 5-Euro-Business, Play the Market, and JUNIOR Bayern products. Both target Bavarian schools for entrepreneurship and career-readiness programming.
• Technik – Zukunft in Bayern: Image campaign of bayme vbm delivering MINT camps, Girls' Day Akademie, and coding workshops. It is a strategic programmatic partner of SCHULEWIRTSCHAFT Bayern and overlap heavily on STEM career-orientation programs.
• Handwerkskammer für München und Oberbayern: Chamber of Crafts providing apprenticeship and career-orientation programs for trades in Bavaria. Comparable as a competing school-business intermediation channel with strong employer ties in the skilled trades.
• IHK (Industrie- und Handelskammer) Bayern: Regional chambers of commerce coordinate with bavarian schools on dual-education training, internships, and career orientation. Compare as a peer for school-business coordination services, though with a regulatory and certification mandate rather than a non-profit network model.

Broad incumbents

• Bundesagentur für Arbeit (Federal Employment Agency): Public employment agency that runs career-orientation initiatives (e.g., 'BO der Zukunft') jointly with SCHULEWIRTSCHAFT Bayern. Compare as a nationwide institution offering comparable school-business mediation and apprenticeship matching services.
• vbw – Vereinigung der Bayerischen Wirtschaft e. V. Bavarian employers' association that co-funds SCHULEWIRTSCHAFT Bayern and co-runs studies, congresses, and Digital Insights programming. Comparable as a stakeholder voice and co-funder within the same school-business ecosystem.
• Bildungswerk der Bayerischen Wirtschaft e. V. (bbw): Bavaria's largest private educational provider and the host organization of SCHULEWIRTSCHAFT Bayern's Geschäftsstelle. Operates vocational training, further education, and youth programs in the same employer-education ecosystem, and shares board leadership.
• SCHULEWIRTSCHAFT Deutschland: National umbrella organization that coordinates state-level SCHULEWIRTSCHAFT chapters across Germany. Directly comparable as the parent organization of the Bavarian chapter; both run the same school-business cooperation model, programs (e.g., SCHULEWIRTSCHAFT-Preis), and stakeholder branding.

Others

• Bundesministerium für Bildung und Forschung (BMBF): Federal ministry funding education and career-orientation programs, including the BIBB and national apprenticeship initiatives. Adjacent stakeholder rather than a competitor, but reaches the same schools and companies with overlapping programs.

Regional players

• SCHULEWIRTSCHAFT Nordrhein-Westfalen: State chapter of SCHULEWIRTSCHAFT in North Rhine-Westphalia running the same model (regional networks, schools, competitions, awards). Directly comparable peer but operating in a different geography, providing a benchmark for replication potential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCfcAIKNhAql9X1B8_ODuy9g/videos?disable_polymer=1
• LinkedInlinkedin.com/company/schulewirtschaftbayern
• Instagraminstagram.com/schulewirtschaft_bayern

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCHULEWIRTSCHAFT Bayern