SCORPIO

What SCORPIO does

Scorpio Tattoo & Piercing Studio is a Belgian multi-location body art chain operating six studios across Flanders — in Gent, Kortrijk, Mechelen, Aalst, Knokke, and Sint-Niklaas (Waasland). Founded in 2021, the company delivers custom tattoos, professional body piercings, and a dedicated ear styling service to individual consumers through a direct-to-consumer retail model. The core tattoo offering is built around an on-the-spot, collaborative design process between artist and client, with no pre-made designs — each artwork is created bespoke during the appointment and refined in real time based on client feedback.

The company's product surface is intentionally narrow and service-led: tattoo sessions, piercing procedures, ear curation with curated jewelry, and a gift card (cadeaubon) program. The underlying technology stack is minimal — a Webflow-hosted website that functions as the booking interface, pricing reference, service showcase, and brand hub. There is no mobile app, no API, and no proprietary software platform; the technology layer exists primarily to support marketing, lead capture, and appointment scheduling. Marketing is driven by organic social media (Facebook, Instagram), Google Maps reviews surfaced as social proof on the website, and word-of-mouth.

Commercially, Scorpio operates a per-session/per-procedure pricing model with no subscription or recurring revenue components. Customers access services by booking through the website, phone, WhatsApp, social media messaging, or walk-ins at any of the six studios. The leadership team is founder-led, with Dean as Founder/Piercer/Earstylist and Sybelle as CoO/Piercer/Educator, supported by six studio managers who double as piercers and a roster of named tattoo artists. The company is privately held, has no disclosed funding rounds, no parent company, no acquisitions, and no patents or trademarks on record.

Name

SCORPIO

Legal name

Scorpio

Website

https://scorpio-tattoo.be

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Scorpio Tattoo & Piercing Studio is a Belgian multi-location body art chain operating six studios across Flanders, offering custom tattoos, professional piercings, ear styling services, and gift cards to individual consumers via a direct-to-consumer model with online and in-store booking.

Ownership category

akta.pro rank

Product category

Tattoo and Piercing Services

NAICS

Beauty Salons (812112)

akta.pro primary industry

Permanent Makeup Consultation, Design & Patch Testing Services (HSALAKAL)

Keywords

• Custom tattoo services
• Body piercing services
• Ear styling services
• Tattoo and piercing studio
• Personalized body art

Headquarters

HQ city

Gent

HQ country

Belgium

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Tattoo services: Custom tattoo design and application services priced per session or project, representing one of the primary revenue streams for the studio.
2. Piercing services: Professional piercing services across various body locations, including ear styling and specialized piercings, generating one-time fees per procedure.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Scorpio is a multi-location Belgian tattoo and piercing studio that delivers three core services to individual consumers: custom tattoo design and application (with all artwork created collaboratively on-the-spot during appointments, no pre-made designs), professional body piercing across various locations, and specialized ear styling/curation. Services are delivered through six branded physical studios in Flanders, with appointments booked via the studio's website, phone, WhatsApp, social media, or walk-ins.

Product overview

Scorpio is a multi-location tattoo and piercing studio operating as a single unified service brand with six studio locations across Belgium (Aalst, Knokke, Mechelen, Kortrijk, Gent, and Waasland). The company offers three core services: Tattoo Services (custom tattoo design and application with collaborative artist-client workflow), Piercing Services (body piercings with hygienic procedures), and Ear Styling (ear curation and jewelry composition). Gift cards are offered as an ancillary service. Services are delivered through studio managers and specialized artists, with each location staffed by dedicated studio managers who may also serve as piercers or work alongside tattoo artists.

Differentiator

Problem solved

Functional benefit

Products and services

• Tattoo Services

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Others

• Sailor Jerry: Tattoo-culture lifestyle brand (under William Grant & Sons) historically tied to licensed barbershops and tattoo parlors. Comparable as a cultural/tattoo-adjacent brand rather than a direct operational peer; relevant for understanding the tattoo-as-lifestyle positioning Scorpio pursues.
• Studex: Global manufacturer of professional ear-piercing systems and sterile jewelry, supplying professional piercers and studios worldwide. Comparable as an ecosystem participant serving the same piercing-service value chain that Scorpio operates in.

Broad incumbents

• Piercing Pagoda: US mall-based ear-piercing kiosk chain (owned by Signet Jewelers), operating alongside Zales. Comparable as a high-volume, multi-location piercing services brand serving walk-in consumers, though it is kiosk-based rather than studio-based like Scorpio.
• Claire's: Global specialty retailer and the dominant ear-piercing chain worldwide, with thousands of mall-based locations. Comparable as a multi-unit piercing services operator serving a similar mass-market consumer, though its kiosk/mall format and broad accessories mix differ from Scorpio's appointment-based studio model.

Regional players

• Atomic Tattoos: US-based multi-location tattoo chain operating high-volume studios. Comparable on the multi-unit retail tattoo model and standardized customer experience, though operating in a different geography and not offering Scorpio's ear-styling category.
• Hart & Huntington Tattoo Co. Multi-location tattoo studio chain with celebrity branding and licensed locations, originally out of Las Vegas. Comparable as a branded, multi-unit tattoo retail concept, though primarily US-based and not focused on the piercing/ear-styling categories.

Emerging players

• Rowan: Dedicated ear-piercing studio chain offering medically-informed piercings with curated jewelry, founded as a modern alternative to mall piercing kiosks. Highly comparable to Scorpio's ear-styling service line in customer experience, retail positioning, and studio-based delivery model.
• Catbird: Independent NYC-based jewelry retailer known for in-store piercing services and curated ear-styling experiences. Comparable to Scorpio on the ear-curation trend, premium positioning, and integration of piercing into a fashion-forward retail experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/scorpio9300aalst

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCORPIO