Scotts Canada Ltd

What Scotts Canada Ltd does

Scotts Canada Ltd operates as the Canadian regional subsidiary of Scotts Miracle-Gro (NYSE: SMG), headquartered in Mississauga, Ontario with 65 employees. The company markets and distributes a portfolio of consumer lawn care and garden products under multiple brand names, including Scotts (the core brand for lawn care), Miracle-Gro (plant food), AeroGarden (indoor hydroponic systems), Ortho (pest and weed control), and Tomcat (rodent control).

The product portfolio spans fertilizers (Scotts Turf Builder Lawn Food, Liquid Lawn Food), grass seeds (Turf Builder Quick + Thick, Lawn Response 9-1-1), spreaders (Whirl hand-powered, Wizz hand-held), weed control products, grub control (Grub B-Gon Max), and colour-enhanced mulch and soil amendments (Nature Scapes). The company also maintains the My Lawn App, a mobile application that delivers personalized lawn care guidance, seasonal reminders, and product recommendations to Canadian homeowners. Five registered trademarks (Turf Builder, Nature Scapes, Whirl, Wizz, Lawn Response 9-1-1) reinforce brand equity across the core categories.

Scotts Canada generates revenue through direct-to-consumer e-commerce via its storefront at scottsmiraclegro.com/en-ca and through physical retail distribution across Canadian home improvement and garden center retailers. The business model is unit-priced consumer goods sales with repeat-purchase dynamics tied to seasonal lawn care cycles, supported by rebate promotions (Spend $100, Get $15 Back) delivered through partner platform smgoffers.ca. As a wholly-owned subsidiary of The Scotts Company LLC under Scotts Miracle-Gro, the entity leverages the parent's brand equity, product development pipeline, and supply chain infrastructure rather than operating as an independent commercial entity.

Name

Scotts Canada Ltd

Legal name

The Scotts Company LLC

Website

https://scotts.ca

Company type

Public

Operating status

Operating

Headcount range

51–100 employees

Short description

Scotts Canada Ltd is the Canadian subsidiary of Scotts Miracle-Gro (NYSE: SMG), marketing and distributing consumer lawn care, garden, and pest control products under the Scotts, Miracle-Gro, AeroGarden, Ortho, and Tomcat brands to residential homeowners across Canada via retail and e-commerce channels.

Ownership category

akta.pro rank

Product category

Residential Lawn & Garden Care Products

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Lawn and Garden Equipment and Supplies Retailers (4442), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

akta.pro secondary industries

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB), Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

Keywords

• Lawn care products
• Grass seed
• Lawn fertilizer
• Weed control
• Garden supplies

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Consumer Lawn Care Products: Sale of lawn food, grass seed, weed control, spreaders, grub control, and soil/mulch products to residential consumers through direct retail and e-commerce channels. One-time purchase model with repeat purchase potential for seasonal lawn care maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Scotts Canada sells consumer-grade lawn and garden care products to Canadian homeowners, including Turf Builder lawn food, Quick + Thick grass seed, weed control, Grub B-Gon Max grub killer, Nature Scapes mulch, and Whirl and Wizz spreaders. Products are distributed through the company's own e-commerce storefront and Canadian retail partners, supported by the My Lawn App and educational content.

Product overview

Scotts Canada Ltd operates as part of ScottsMiracle-Gro, offering a comprehensive portfolio of lawn care and garden products. The core Scotts brand provides lawn fertilizers (Turf Builder Lawn Food, Liquid Lawn Food), grass seeds (Turf Builder Quick + Thick, Lawn Response 9-1-1), weed control products, grub control (Grub B-Gon Max), spreaders (Whirl, Wizz), and soil/mulch solutions (Nature Scapes). The company also offers the My Lawn App as a mobile application companion. Under the ScottsMiracle-Gro umbrella, the company distributes sub-brands including Miracle-Gro (plant food), AeroGarden (indoor hydroponic gardens), Ortho (weed/pest control), and Tomcat (rodent control). The product ecosystem covers residential lawn care, garden maintenance, indoor growing, and pest management.

Differentiator

Problem solved

Functional benefit

Brands

• Scotts: Core lawn care brand offering lawn food, grass seed, weed control, spreaders, and lawn care products.
• Miracle-Gro
• AeroGarden
• Ortho
• Tomcat

Products and services

• Scotts Turf Builder Lawn Food Granular lawn fertilizer designed to feed and strengthen grass, providing nutrients for a greener, healthier lawn for residential homeowners.
• Scotts Liquid Lawn Food Liquid formulation lawn fertilizer for quick nutrient absorption, targeted at residential homeowners seeking fast greening results.
• Scotts Turf Builder Quick + Thick Grass Seed Sun - Shade Grass seed blend designed to quickly thicken lawns in both sunny and shaded areas, for residential homeowners establishing or repairing lawns.
• Scotts Lawn Response 9-1-1 Emergency lawn repair grass seed product designed to revive damaged or stressed grass for residential homeowners.
• Scotts Weed Control Products Lawn weed control products designed to eliminate unwanted weeds while protecting grass, targeted at residential homeowners.
• Scotts Grub B-Gon Max Grub Killer Grub control product designed to eliminate lawn grubs and prevent turf damage for residential homeowners.
• Nature Scapes Colour Enhanced Mulch - Classic Black Colour-enhanced mulch product for garden beds that helps retain soil moisture and suppress weeds, for residential landscaping use.
• Whirl Hand Powered Spreader Hand-powered lawn spreader for applying grass seed, fertilizer, or other lawn care products across residential lawns.
• Wizz Hand Spreader Hand-held spreader for convenient application of lawn care products such as seed and fertilizer on residential lawns.
• My Lawn App Mobile application that helps residential users manage their lawn care with tips, reminders, and personalized seasonal lawn care guidance.
• Miracle-Gro Plant food and gardening products brand offering fertilizers and growing solutions for gardens and indoor plants, distributed through Scotts Canada channels.
• AeroGarden Indoor hydroponic garden systems for growing herbs, vegetables, and flowers indoors year-round, sold through Scotts Canada channels.
• Ortho Weed and pest control products for home lawn and garden protection, sold through Scotts Canada channels.
• Tomcat Rodent control products for residential and commercial pest management, sold through Scotts Canada channels.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• smgoffers.caminorGTM or Marketing Partnersmgoffers.ca is a partner platform used to deliver consumer rebate offers for Scotts Canada products. The 'Spend $100, Get $15 Back' rebate promotion is managed through this partner site.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Espoma Organic: Espoma is a leading organic lawn and garden fertilizer brand. As consumer demand shifts toward organic and natural inputs, Espoma represents a rising alternative competitor to Scotts's traditional chemical-based fertilizer lines that could capture share in the premium/natural segment.
• LebanonTurf (Pro Products): Pro Products / LebanonTurf sells professional-grade lawn care products that increasingly crossover into the consumer channel. Their expansion into retail-adjacent product lines could grow competitive overlap with Scotts's consumer-grade offerings.

Direct peers

• Premier Tech: Premier Tech is a Canada-based manufacturer and marketer of lawn and garden products, including soils, mulches, and growing media. It is a direct competitor to Scotts Canada's Nature Scapes mulch and soil enhancement lines in the Canadian retail channel.
• Lebanon Seaboard Corporation: Lebanon Seaboard is a major manufacturer of consumer and professional lawn care products, including fertilizers, grass seed, and soil. It produces several private label and branded products that compete with Scotts at retail, particularly in the U.S. and North American mass channel.
• The Andersons Lawn Products: The Andersons is a U.S.-based manufacturer of lawn fertilizers, weed control, and soil products sold through retail and professional channels. Their branded lawn care products compete with Scotts at major home improvement retailers.
• ICL Group (CIL Golfgreen / CIL Lawn & Garden): ICL Group owns the CIL Golfgreen brand, a well-known Canadian consumer lawn care brand. CIL directly competes with Scotts Canada in the Canadian retail lawn food and grass seed category, making it one of the most relevant local peers.
• Jonathan Green & Sons: Jonathan Green is a family-owned lawn care company specializing in grass seed, fertilizers, and soil amendments. It competes directly with Scotts's Turf Builder and grass seed product lines in the North American residential lawn care category.

Others

• Home Depot Canada: Home Depot Canada is one of the primary retail channels for Scotts Canada products. While not a direct competitor, it is a key distribution partner and also competes through enhanced private label assortments in the same shelf space.

Broad incumbents

• Scotts Miracle-Gro: Scotts Miracle-Gro (NYSE: SMG) is the publicly traded parent company of Scotts Canada Ltd. It operates the same brand portfolio across the U.S. and is the closest direct comparison for category dynamics, product mix, and brand strategy in residential lawn and garden care.
• Central Garden & Pet: Central Garden & Pet is a diversified public company that owns multiple lawn and garden brands (including Pennington, AMDRO, and Sevin). It is a broad incumbent operating in the same category as Scotts, with overlapping consumer and distribution channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/scotts-canada-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scotts Canada Ltd