Scout Sports

What Scout Sports does

Scout Sports is a privately held B2B sports marketing and technology agency founded in 2017 and headquartered in São Paulo, Brazil. The company operates under an integrated MTP model combining Marketing (social media management, sponsorship management, live marketing/activations), Technology (the proprietary Sistema de Gestão Esportiva platform for athlete, team, and championship management with real-time data processing), and Production (video content creation across Facebook, Instagram, TikTok, YouTube, and live events). It serves corporate sponsors, sports entities, and sports brands, with named enterprise clients including Netshoes, Puma, Adidas, Claro, F12.bet, PepsiCo/Torcida, Uber, and UNICEF, alongside mid-market accounts such as MF Sports and Soccer Grass.

Revenue is generated primarily through professional services engagements (sponsorship planning, acquisition and activation; social media management; video production; and live marketing) supplemented by subscription or licensing of the sports management technology platform. Pricing is not publicly disclosed, and contracts appear to be bespoke project-based engagements. Customer acquisition is sales-led, relying on direct outreach, industry events (the company is the official marketing agency for Conafut 2024), referrals, and the visibility generated by its flagship proprietary property, Super Copa Pioneer, the largest amateur football championship in Brazil, which Scout Sports owns and manages end-to-end and which delivered a 30,000-attendee final at Allianz Parque in 2023.

In February 2026 the company extended its proprietary property portfolio with Kids League, described as the first Creators School League in Brazil, signaling entry into the school sports vertical. The firm operates solely within Brazil with a 13-person specialist team, and media reach is amplified through partnerships with PodPah (8M+ YouTube subscribers), Rádio Craque Neto (2M+ subscribers), and SofaScore for real-time data distribution.

Name

Scout Sports

Legal name

Scout Sports

Website

https://scoutsports.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Scout Sports is a São Paulo-based B2B sports marketing and technology agency combining marketing, proprietary sports-management software, and video production to serve corporate sponsors, sports brands, and sports entities across Brazil.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Spectator Sports (71121), Other Spectator Sports (711219), Fitness and Recreational Sports Centers (713940)

SIC

Services-Advertising (7310), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

akta.pro secondary industries

Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Sports marketing services
• Sponsorship management
• Sports event management
• Social media management
• Video production services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Social Media Management Services: Full social media management services for sports organizations and brands including content generation, strategy, and community management.
2. Sponsorship Management: Strategic sponsorship planning, acquisition, management, and activation services for brands and sports properties.
3. Video Production: Original content production and innovative formats for various platforms including Facebook, Instagram, TikTok, YouTube, and events.
4. Live Marketing and Activations: Creative activation services for brands at sports events, creating memorable experiences for audiences.
5. Technology Platform Licensing: Modern system for managing athletes, teams, and championships offered as a technology solution.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Scout Sports is a São Paulo-based B2B sports marketing agency that combines Marketing, Technology, and Production (MTP) to deliver 360-degree solutions to brands, corporate sponsors, and sports entities. Its service portfolio spans social media management, sponsorship planning and activation, live marketing, and video production, and is anchored by a proprietary sports management system for athlete, team, and championship administration. The agency also owns and operates proprietary sports properties, including Super Copa Pioneer (the largest amateur football championship in Brazil) and Kids League.

Product overview

Scout Sports is a sports marketing and technology agency operating under three main pillars: Marketing, Technology, and Production (MTP). Their core technology product is a sports management system (Sistema de Gestão Esportiva) capable of athlete, team, and championship management with real-time capabilities. This platform is complemented by four service modules: Gestão de Redes Sociais (social media management), Gestão de Patrocínio (sponsorship management), Live Marketing (brand activations), and Produção de Vídeo (video production). The company also develops proprietary sports properties including the Super Copa Pioneer (largest amateur football championship in Brazil) and Kids League (1st Creators School League in Brazil).

Differentiator

Problem solved

Functional benefit

Products and services

• Sistema de Gestão Esportiva (Sports Management System)

Quantifiable outcome

• Final 2023 at Allianz Parque attracted over 30,000 amateur football enthusiasts
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PodPahcoreGTM or Marketing Partner · 1 January 2024Scout Sports established a major partnership between Super Copa Pioneer and PodPah, one of Brazil's largest podcasts with over 8 million YouTube subscribers. The partnership resulted in live transmission of the Super Copa Pioneer final through PodPah's YouTube channel, amplifying the competition's visibility and highlighting peripheral culture across Brazil.
• Rádio Craque NetocoreGTM or Marketing Partner · 1 January 2024Scout Sports facilitated the partnership between Super Copa Pioneer Netshoes and Rádio Craque Neto for broadcasting over 10 games of the 2024 competition. With over 2 million subscribers, Rádio Craque Neto provides free live coverage throughout Brazil, elevating amateur football to new recognition levels.
• SofaScorecoreTechnology or Integration · 1 January 2024Scout Sports formalized the partnership between SofaScore and Super Copa Pioneer, providing real-time scores, tables, results, statistics, and top scorers to fans through the trusted platform, enhancing the viewing experience with detailed sports data.
• Allianz ParquecoreStrategic or Co-development PartnerScout Sports developed the Super Copa Pioneer championship from inception and orchestrated the 2023 final at Allianz Parque, attracting over 30,000 amateur football fans. This positioned the final as a historic event elevating amateur sports to professional excellence standards.
• UNICEFminorStrategic or Co-development Partner"Jogando Juntos pelo UNICEF" annual event held at Arena Mercado Livre Pacaembu, bringing together influencers, ex-football players, and celebrities (including Podpah, Desimpedidos, and football legends) to defend childhood and ensure children grow up with opportunities to play, learn, and have a better future.
• JeittominorGTM or Marketing PartnerStrategic partnership between Super Copa Pioneer and Jeitto, a brand offering accessible and innovative financial solutions. The partnership strengthens the championship's infrastructure while reaffirming commitment to creating opportunities and positively impacting peripheral communities.
• ConafutcoreGTM or Marketing PartnerOfficial marketing agency for Conafut 2024, Brazil's most important football industry executive event. Scout Sports handles complete social media management, live marketing, and sponsorship management, significantly expanding the event's visibility and reach.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mediapro: Spanish-headquartered sports media and marketing group operating rights, production, and sponsorship businesses. Comparable as a broad incumbent with overlapping sports production, sponsorship activation, and event services.
• Wasserman: Global sports marketing, talent representation, and consulting agency. Direct competitive overlap with Scout Sports in brand sponsorship consulting, athlete marketing, and event strategy across sports properties.
• Endeavor: Sports and entertainment company (parent of WME/IMG-adjacent operations) with deep sponsorship and brand partnership capabilities. Comparable as a large incumbent offering integrated sports marketing and content services.
• CAA Sports: Sports division of Creative Artists Agency offering marketing, sponsorship, and event consulting for brands and properties. Comparable as a broad incumbent competing for the same brand sponsorship and athlete marketing budgets as Scout Sports.
• Dentsu Sports: Global sports marketing network within Dentsu providing sponsorship strategy, activation, and content. Comparable as a broad incumbent offering end-to-end sports marketing services to global brands with deeper resources.
• IMG: Global sports and entertainment marketing/events giant operating licensing, events, and brand partnerships. Comparable as a broad incumbent offering sponsorship management, event production, and content at a global scale.
• Octagon: Global sports marketing agency (part of IPG) providing sponsorship management, athlete representation, and event consulting. Broad incumbent that competes with Scout Sports for brand sponsorship budgets in Latin America and globally.

Emerging players

• Kings League: Creator-led amateur football league format founded by Gerard Piqué that pairs influencer distribution with competitive play. Comparable to Scout Sports' Super Copa Pioneer as a modern, media-first amateur football property targeting younger digital audiences.

Regional players

• B4 (Brasil 4 Eventos): Brazilian sports event management and activation agency. Regional peer in the Brazilian market providing live marketing, event production, and sports activations comparable to Scout Sports' Live Marketing service line.

Direct peers

• LiveMode: Brazilian sports marketing agency that creates proprietary sports properties and manages sponsorships and content for brands. Closest direct competitor to Scout Sports in the Brazilian sports marketing agency landscape with overlapping services across sponsorship, content, and live activations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC71ok572P6-1Jy7M8iUb2gA?view_as=subscriber
• Facebookfacebook.com/scoutsportsBR
• LinkedInlinkedin.com/company/scoutsports
• Instagraminstagram.com/scoutsportsbr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scout Sports