Scouts NSW

What Scouts NSW does

Scouts NSW is the New South Wales state branch of Scouts Australia, a non-profit youth development organization founded in 1908 and headquartered at Sydney Olympic Park. It delivers a progressive five-section Scouting program for youth aged 5-25, comprising Joey Scouts (5-8), Cub Scouts (8-11), Scouts (11-14), Venturer Scouts (14-18), and Rover Scouts (18-25), operated through a decentralized network of local Scout Groups across NSW communities. The organization is supported by trained adult volunteers delivering a Wood Badge-led program, and is anchored by purpose-built activity centres including the Baden-Powell Activity Centre at Pennant Hills (36 hectares), Cataract Activity Centre (163 hectares), Mt Keira Scout Camp, and Camp Kurrajong, alongside major events such as the Australian Jamboree, Cuboree, State Rally, and Dragon Skin.

The technology stack centers on ScoutHub, an online member registration and management portal built on the Revolutionise sport platform, which supports digital enrollment, fee payment, Active and Creative Kids Voucher redemption, event registration, and the Club Finder tool that lets families locate local Groups by address and distance radius. Product offerings include the age-segmented youth sections, the Gang Show performing arts tradition, signature state events, the Australian Scout Awards progression, and the ScoutHub digital platform. The organization has no disclosed AI/ML capabilities, APIs, or third-party platform integrations.

Scouts NSW generates revenue through multiple streams: annual membership fees of $600 ($300 state + $300 group, with new members paying $685 first year), activity centre hire to external clients including corporates, schools, sporting groups, and religious organizations, hall hire by individual Scout Groups (e.g., $25/hour plus $250 bond at 1st Ourimbah), activity fees for camps and excursions, donations via the Family Support Fund, and government grants (including $2 million from the NSW Government for Baden-Powell renovations and $7 million from the Australian Government Bushfire Community Recovery & Resilience Program for Camp Kurrajong). Go-to-market is direct-to-consumer and event-driven: the website serves as the primary information hub, a 6-week free trial converts prospects, community word-of-mouth and school referrals drive acquisition, and large-scale state events such as the Australian Jamboree (10,000+ attendees) and State Rally (2,000+) drive awareness and retention. The organization employs 89 staff supporting thousands of volunteer leaders.

Name

Scouts NSW

Legal name

Scouts NSW

Website

https://scoutsnsw.com.au

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

51–100 employees

Short description

Scouts NSW is a non-profit youth development organization and NSW state branch of Scouts Australia, delivering age-segmented Scouting programs for ages 5-25 through local Scout Groups, purpose-built activity centres, and signature events across New South Wales.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Organizations (8600), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Group Camping & Scout Camps (THAGAOAI)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Youth development programs
• Scouting activities
• Outdoor adventure camps
• Community youth services
• Volunteer leadership training

Headquarters

HQ city

Pennant Hills

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees comprise state membership ($300) and group membership ($300), totaling $600 per year. New members pay additional joining fees. Revenue supports insurance, training, development, hall operations, activity equipment, and weekly program delivery.
2. Activity Centre Hire: Baden-Powell Activity Centre and other campsites generate revenue from external bookings including corporate groups, schools, sporting groups, and religious organizations. Facilities include meeting rooms, accommodation (up to 110 overnight), and activity options.
3. Hall Hire: Individual Scout Groups hire out their facilities. Example: 1st Ourimbah charges $250 refundable bond plus $25/hour for hall rental, with facilities for up to 60 people including kitchen, bathrooms, and outdoor areas.
4. Activity Fees: Additional charges for optional activities, camps, and events beyond regular weekly meetings. Covers costs of camps, excursions, and special programs.
5. Government Grants: NSW Government grants funding facility upgrades. $2 million invested in Baden-Powell Activity Centre renovations. Australian Government Bushfire Community Recovery & Resilience Program funding $7 million Camp Kurrajong upgrade.
6. Donations: Family Support Fund accepts tax-deductible donations to help families in financial hardship access Scouting. Donations distributed entirely to families in need.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Scouts NSW delivers a structured, age-graded youth development program (Joey Scouts 5-8, Cub Scouts 8-11, Scouts 11-14, Venturer Scouts 14-18, Rover Scouts 18-25) through a network of local Scout Groups across New South Wales. Its offering is supplemented by four activity centres and camps (Baden-Powell Activity Centre, Cataract Activity Centre, Mt Keira Scout Camp, Camp Kurrajong), major events (Australian Jamboree, Cuboree, State Rally, Dragon Skin), and the Gang Show performing arts tradition. Member registration and management are conducted through the ScoutHub online portal.

Product overview

Scouts NSW operates a unified youth development organization offering a progressive five-section Scouting program from Joey Scouts (5-8 years) through to Rover Scouts (18-25 years), complemented by a portfolio of activity centres and camps (including Baden-Powell Activity Centre, Cataract Activity Centre, Mt Keira Scout Camp, and Camp Kurrajong), major events (Australian Jamboree, Cuboree, State Rally, Dragon Skin), and the performing arts Gang Show tradition. Financial support services including Active Kids Voucher integration and the Family Support Fund enable accessibility. The ScoutHub digital platform supports member registration and management. Core offerings are free from AI/ML capabilities, API integrations, or third-party platform connections.

Differentiator

Problem solved

Functional benefit

Brands

• ScoutHub: Online membership registration and management portal for Scout members and families.

Products and services

• Joey Scouts Program (5-8 Years) Entry-level Scouting program for children aged 5-8 years, focusing on fun activities, social development, and introductory outdoor skills through play-based learning.
• Cub Scouts Program (8-11 Years) Scouting section for children aged 8-11 years offering crafts, bushcraft, camping, and navigational skills to build confidence and practical abilities.
• Scouts Program (11-14 Years) Scouting section for youth aged 11-14 years providing adventure activities, leadership development, and progressive challenges through the youth-led program framework.
• Venturer Scouts Program (14-18 Years) Advanced Scouting section for young people aged 14-18 years focused on self-directed adventure, leadership opportunities, and achieving peak awards.
• Rover Scouts Program (18-25 Years) Young adult Scouting section for those aged 18-25, emphasizing service, adventure, social connection, and supporting younger sections through volunteering.
• Baden-Powell Activity Centre Historic 95-year-old activity centre on 36 hectares of bushland at Pennant Hills, offering meeting rooms, accommodation for 110 people, conferencing facilities (up to 150 seats), and adventure activities. Available for hire by Scouts, schools, corporates, and community groups.
• Cataract Activity Centre 163-hectare activity centre featuring diverse ecosystems, caving, rock climbing, flying fox, waterslide, and accommodation. Hosts State Rally and Cuboree events.
• Mt Keira Scout Camp Scout camp in the Wollongong area with camping facilities for up to 60 persons, featuring upgraded wastewater treatment, internet and CCTV.
• Camp Kurrajong Riverina region camp undergoing a $7 million upgrade including multi-purpose hall, commercial kitchen, 42-bed lodge, activity tower with climbing wall and flying fox, and 350+ camping sites.
• Australian Jamboree Largest Scout camp in Australia held periodically, bringing together thousands of Scouts for multi-day adventure activities, competitions, and cultural exchange.
• Cuboree Large-scale event for Cub Scouts aged 8-11 featuring themed activities across multiple ecosystems, adventure challenges, and youth leadership opportunities.
• State Rally Annual lightweight competition camp for Scouts at Cataract Activity Centre featuring 34 activity bases, team competitions, and outdoor adventure challenges.
• Dragon Skin Premier hiking and initiative competition for Venturer Scouts held annually over Easter weekend in NSW State Forests, featuring activity bases, team challenges, and overnight festival-style campsites.
• Gang Show Performing Arts Program Scouting performing arts tradition providing opportunity for Scouts and Guides to script, design, produce and perform revue-style theatre shows in fully-equipped venues.
• Australian Scout Awards / Peak Awards Progressive award pathway recognizing youth achievement including the Australian Scout Award, King's Scout Award, Baden-Powell Scout Award, and various badges for skill development.
• Family Support Fund Donor-funded program supporting youth members in genuine financial hardship with subsidised state membership fees.
• ScoutHub Member Portal Online member registration and management portal enabling families to register, pay fees, apply vouchers, and manage their Scouts NSW membership.
• Local Scout Group Hall Hire Individual Scout Groups hire out their halls for events and functions. Example: 1st Ourimbah offers hall rental at $25/hour plus $250 bond, with facilities including kitchen, tables, chairs, bathroom with disabled access, and rear yard with firepit.

Quantifiable outcome

• 1000+ NSW Scouts achieved Australian Scout Awards in recent years
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Scouts AustraliacoreStrategic or Co-development PartnerNational Scout organization providing funding support for Camp Kurrajong upgrade alongside government grants. Scouts NSW operates as state branch of national movement.
• NSW Government Active and Creative Kids Voucher ProgramcoreGTM or Marketing PartnerScouts NSW is approved provider for means-tested NSW Government voucher program helping families afford Scouting membership fees. Two vouchers can be combined for greater subsidy.
• Central Coast Gang ShowminorChannel Partner/ Reseller/ DistributorRegional performing arts group producing annual theatrical shows. Young members participate in show production and performances as part of Scouting program.
• Hornsby Gang ShowminorChannel Partner/ Reseller/ DistributorLong-running performing arts group producing annual theatrical productions. Venturer Scout Lillie Bishop performed and served on production crew.
• Girl Guides NSWminorStrategic or Co-development PartnerCollaborative relationship with Girl Guides allowing joint participation in Gang Show performing arts program, bringing together Scouts and Guides in shared cultural activities.

Scale indicators12 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Scouts Australia: National umbrella body overseeing Scouts NSW and other state branches. Operates the same Scouting model nationally; comparable as the parent movement governing policy, training (Wood Badge), and peak awards.

Direct peers

• The Boys' Brigade Australia: Christian-based uniformed youth organization operating in Australia with age-tiered programs, badges, camps, and volunteer-led local units. Comparable as a traditional character-development youth charity with similar operational structure.
• Outward Bound Australia: Outdoor education and adventure-based youth development charity running multi-day wilderness courses. Overlaps with Scouts NSW's adventure program, Venturer section, and Dragon Skin hiking competition.
• Australian Red Cross (Youth Programs): Major humanitarian charity delivering youth-focused humanitarian education, programs, and volunteering pathways for Australian young people. Comparable as a large national non-profit engaging the same youth demographic through structured programs.
• Girl Guides NSW & ACT: Parallel youth development organization for girls in NSW/ACT, offering age-tiered programs from age 5 through adulthood. Directly comparable as a membership-based youth character-building charity with similar programs, badge systems, and community delivery model.
• YMCA Australia: Not-for-profit youth and community organization delivering outdoor education, camps, recreation programs, and youth leadership across Australia. Comparable in mission, target demographic, and facility-based youth programming.
• PCYC (Police Citizens Youth Clubs NSW): State-wide youth organization offering structured extracurricular activities, camps, and outdoor adventure programs for young people in NSW. Competes for the same youth member pool and family fee budget.

Emerging players

• Duke of Edinburgh's International Award Australia: Award framework for young people aged 14-25 covering volunteering, physical activity, skills, and adventurous journey sections. Comparable as a youth development pathway program that intersects with Venturer Scouts' peak award structure.

Others

• Australian Camps Association: Industry body representing camp providers across Australia. Adjacent/ecosystem player — Scouts NSW's activity centres compete within the same commercial camp market that ACA members serve.

Regional players

• Scouts Victoria: State-level Scouting organization serving Victoria with the same age-tiered youth program, activity centres, and membership model. Closely comparable as a peer state branch operating the same business in a different Australian geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/scoutsnsw
• Instagraminstagram.com/scoutsnsw
• LinkedInlinkedin.com/company/scoutsnsw

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scouts NSW