Scuderie del Quirinale

What Scuderie del Quirinale does

Scuderie del Quirinale is a privately operated but publicly managed exhibition venue located in Rome, Italy, housed in a historical 18th-century papal stables building (approximately 3,000 sqm total, 1,500 sqm of exhibition space) designed by Ferdinando Fuga and restored by Gae Aulenti for its 1999 reopening. The venue is operated by Ales S.p.A. under the Italian Ministry of Culture and runs a rotating calendar of major international art exhibitions, drawing on partnerships with the world's leading museums including the Uffizi, Louvre, Prado, Getty, Egyptian Museum in Cairo, Luxor Museum, Galleria Borghese, and INAH Mexico. Recent and upcoming exhibitions include Treasures of the Pharaohs (October 2025, 250,000+ tickets in 90 days), Global Baroque (April 2025), Guercino. L'era Ludovisi a Roma (October 2024), Tlapitzalli (July 2024), and Pontormo (October 2026).

The venue generates revenue through four primary streams: exhibition ticket sales (priced €5-25 across full-price, concession, youth, and open-flex tiers via the Vivaticket platform and on-site box office), corporate event services for after-hours private functions accommodating up to 250 guests, bookshop sales of exhibition catalogs and art books, and cafeteria/restaurant operations including a panoramic terrace. The customer base is broadly distributed across individual visitors and tourists (primary segment), school and educational groups, corporate clients, and special interest groups, with the primary go-to-market motion being direct-to-consumer ticket sales complemented by targeted B2B event services and group bookings.

Technology infrastructure is conventional digital visitor experience tooling rather than a tech platform: an official SDQ mobile app (iOS, Android) with audio guide and interactive map features, virtual tour content for remote access, and free WiFi throughout the venue. The venue holds ISO 9001 quality management certification. The organization is small (~20 employees) with a dedicated press office (managed by Nicoletta Ciardullo) and operates exclusively in the Rome market, though its content sourcing and visitor base are international in character.

Name

Scuderie del Quirinale

Legal name

Scuderie del Quirinale

Website

https://scuderiequirinale.it

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Scuderie del Quirinale is a Rome-based public cultural exhibition venue, operating since 1999 in a restored 18th-century papal stables, that hosts rotating blockbuster international art exhibitions (e.g., Treasures of the Pharaohs, Global Baroque, Pontormo) sourced from leading global museums for tourists, school groups, and corporate event clients.

Ownership category

akta.pro rank

Product category

Museum Exhibition Venue

NAICS

Museums (71211), Museums (712110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industries

Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Art exhibition venue
• Museum ticketing services
• Cultural venue rental
• Educational art programs
• Corporate event hosting

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure, Supply Chain

Revenue model

1. Exhibition Tickets: Revenue from selling admission tickets to exhibitions including standard full-price tickets, concessions, group bookings, and special open tickets. Ticket sales conducted through online platform (vivaticket.it) and on-site box office.
2. Corporate Event Services: Private evening events outside normal hours for corporate clients including guided tours, cocktail receptions, buffet dinners, and hosted events. Bookshop open beyond normal hours for event guests. Services accommodate up to 250 guests with group sizes of 25-30 people accompanied by art historians.
3. Bookshop Sales: Sale of exhibition catalogs, art books, photography, architecture volumes, and items related to current exhibitions. Located on ground floor with hours following museum opening times.
4. Cafeteria and Restaurant Services: Food and beverage services including quick breaks, lunches, aperitifs, and table service. Open daily from 10am to 8pm. Special terrace overlooking Piazza del Quirinale available for events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Scuderie del Quirinale operates a historic 18th-century exhibition venue in central Rome hosting rotating major international art exhibitions, including works lent from leading world museums. It sells admission tickets, guided tours led by art historians, audio guides through a mobile app, and supports corporate private evening events, a bookshop, and a cafeteria on the premises. The venue is approximately 3,000 square meters with roughly 1,500 square meters of exhibition space.

Product overview

Scuderie del Quirinale is a major exhibition venue and cultural institution in Rome that operates as a unified offering combining physical exhibition spaces with visitor services. The core product is the main exhibition venue hosting rotating major exhibitions (such as Pontormo, Treasures of the Pharaohs, Global Baroque, Guercino). Supporting the venue are the SDQ App with integrated audio guides, guided tour services led by art historians, a bookshop, cafeteria, and virtual tour accessibility service. Additional offerings include corporate event services for private functions and school educational programs. The exhibition program features major art exhibitions sourced from international museums, with ticketing through Vivaticket.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Venue and Ticketed Exhibitions
• SDQ Mobile App and Audio Guide

Quantifiable outcome

• 250,000 tickets sold in first 90 days for Treasures of the Pharaohs exhibition
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Egyptian Museum in CairocoreStrategic or Co-development Partner · 24 October 2025Major cultural diplomacy initiative with Egyptian institutions. Loan of masterpieces from Egyptian Museum in Cairo for 'Treasures of the Pharaohs' exhibition. Many works shown in Italy for the first time.
• Luxor MuseumcoreStrategic or Co-development Partner · 24 October 2025Collaboration for loan of Egyptian artifacts from Luxor Museum for 'Treasures of the Pharaohs' exhibition as part of Italy-Egypt cultural diplomacy.
• Egyptian Museum of TurincoreStrategic or Co-development Partner · 24 October 2025Prestigious collaboration with Egyptian Museum of Turin for 'Treasures of the Pharaohs' exhibition, providing significant contributions and exceptional loans.
• Allemandi EditoreminorOthers · 24 October 2025Publisher of exhibition catalogs including 'Treasures of the Pharaohs' catalog edited by Zahi Hawass.
• Galleria BorghesecoreStrategic or Co-development Partner · 4 April 2025Collaboration with Galleria Borghese for 'Global Baroque. The World in Rome in the Age of Bernini' exhibition organized with their participation.
• Museo Nazionale RomanocoreStrategic or Co-development Partner · 31 October 2024National Roman Museum collaboration on 'Guercino. L'era Ludovisi a Roma' exhibition. Partnership for lending works and curatorial expertise.
• Gallerie degli UffizicoreStrategic or Co-development Partner · 31 October 2024Uffizi Galleries collaboration on 'Guercino. L'era Ludovisi a Roma' exhibition. Partnership for lending works from their collections.
• Musei CapitolinicoreStrategic or Co-development Partner · 31 October 2024Capitoline Museums collaboration on 'Guercino. L'era Ludovisi a Roma' exhibition. Partnership for lending works and curatorial collaboration.
• American ExpressminorGTM or Marketing Partner · 31 October 2024Main sponsor for 'Guercino. L'era Ludovisi a Roma' exhibition.
• Banca Passadore & CminorGTM or Marketing Partner · 31 October 2024Sponsor for 'Guercino. L'era Ludovisi a Roma' exhibition.
• INAH (Instituto Nacional de Antropología e Historia) MexicocoreStrategic or Co-development Partner · 30 July 2024Collaboration between Italian and Mexican Ministries of Culture for 'Tlapitzalli. Riti e suoni del Messico antico' exhibition. Promoted by INAH, the National Institute of Anthropology and History of Mexico.
• Direzione Generale Musei (Italy)coreStrategic or Co-development Partner · 30 July 2024Collaboration with Italian Ministry of Culture's General Directorate for Museums for 'Tlapitzalli. Riti e suoni del Messico antico' exhibition.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Museo Egizio di Torino: Egyptian Museum in Turin, the world's oldest Egyptian museum outside Cairo. Direct peer as a strategic partner for 'Treasures of the Pharaohs' exhibition, with comparable exhibition programming, educational programming, and corporate event services.
• Musei Capitolini: Rome's municipal museum complex on Capitoline Hill, housing ancient Roman art and artifacts. Direct peer as a public cultural institution in Rome that partners with Scuderie (e.g., 'Guercino' exhibition) and serves overlapping visitor and educational segments.
• Gallerie degli Uffizi: World-renowned art museum in Florence with Renaissance masterworks. Direct peer as a major Italian art institution that lends works to Scuderie exhibitions and competes for high-value cultural tourism, school programs, and corporate event hosting in Italy.
• MAXXI - Museo Nazionale delle Arti del XXI Secolo: National Museum of 21st Century Arts in Rome, designed by Zaha Hadid. Direct peer as a major Rome cultural institution hosting rotating contemporary art exhibitions, targeting similar tourist and educational audiences with comparable ticket and event revenue models.
• Museo Nazionale Romano: National Roman Museum comprising four sites (Palazzo Massimo, Palazzo Altemps, Terme di Diocleziano, Crypta Balbi). Direct peer as a strategic exhibition partner with Scuderie (e.g., 'Guercino' exhibition) and operator of major cultural venues in Rome with overlapping visitor base.
• Galleria Nazionale d'Arte Moderna e Contemporanea: Italy's national gallery of modern and contemporary art in Rome. Direct peer as a public Italian art museum hosting rotating exhibitions with comparable visitor services, educational programs, and corporate event offerings.
• Palazzo delle Esposizioni: Major exhibition venue in central Rome hosting rotating international art and cultural exhibitions. Direct peer with comparable exhibition programming model, B2C/B2B revenue streams, and visitor segments—directly competing for the same Rome tourist and corporate event audiences.
• Galleria Borghese: Prestigious art museum in Rome's Villa Borghese Pinciana, featuring masterworks by Bernini, Caravaggio, and Raphael. Direct peer as a high-end Roman cultural institution partnering with Scuderie del Quirinale on exhibitions (e.g., 'Global Baroque'), serving similar elite tourist and corporate client segments.

Broad incumbents

• Musei Vaticani: Vatican Museums in Rome, including the Sistine Chapel. Broad incumbent as the dominant cultural attraction in Rome that competes for international tourist visits, school groups, and corporate events. Operates at significantly larger scale but serves overlapping visitor segments in the same city.
• Hermitage Museum: World-class museum in St. Petersburg, Russia. Broad incumbent comparable to Scuderie as a global art institution—the Hermitage masters were the inaugural exhibition for Scuderie in 1999, establishing its prestige. Comparable in international loan partnerships and blockbuster exhibition model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/scuderie-del-quirinale

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scuderie del Quirinale