SC VivoCity

What SC VivoCity does

SC VivoCity is a five-floor shopping mall located at 1058 Nguyen Van Linh Boulevard in southern Ho Chi Minh City, Vietnam, operated by Vietsin Commercial Complex Development Joint Stock Company (VCCD) — a joint venture between Saigon Co.op Investment Development (SCID), the real estate arm of Vietnam's leading diversified retailer Saigon Co.op, and Singapore-headquartered Mapletree Investments (S$80.3B AUM as of March 2025). Opened in September 2015, the mall sits within the 4.4-hectar Saigon South Place mixed-use development alongside Grade A offices (V-Plaza Towers) and serviced apartments, and serves Vietnamese families, local residents of District 7 and surrounding areas, and the expatriate community with a one-stop combination of fashion retail, F&B, entertainment, fitness, and children's services across 20+ named tenants including UNIQLO, Skechers, Levi's, PANDORA, Charles & Keith, CJ CGV (IMAX/4DX), California Fitness & Yoga (250K+ members), Funzone Adventure, and Bubbly Baby Spa. The mall's core technology and infrastructure stack consists of physical retail real estate, a free rooftop Sky Park playground (upgraded in 2025 with an Ocean Park theme), a 1,410-panel solar PV system installed May 2022 generating 2.3M+ kWh, and a SC VivoCity Rewards+ tiered loyalty program accessible via iOS/Android app. Revenue is generated primarily through commercial leasing of retail and F&B space to tenant brands, supplemented by event/advertising space leasing, loyalty-driven marketing campaigns, and seasonal event programming; tenant pricing varies by brand and unit, while the consumer-side loyalty program operates on annual-spend tiers (Silver <VND 50M, Gold VND 50–200M, Platinum VND 200M+). In April 2021 the property became the first shopping mall in Vietnam to receive LEED Gold certification (Existing Buildings: O&M v4.1) from the U.S. Green Building Council, and in September 2025 it celebrated its 10th anniversary.

Name

SC VivoCity

Legal name

Công ty Cổ phần Phát Triển Khu Phức Hợp Thương mại Vietsin

Website

https://scvivocity.com.vn

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

SC VivoCity is a five-floor shopping mall in Ho Chi Minh City's District 7, operated by a Saigon Co.op–Mapletree joint venture, leasing retail space to 20+ premium fashion, F&B, entertainment, and wellness tenants while serving Vietnamese families and expatriates.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Retail Space Leasing: SC VivoCity generates primary revenue by leasing retail space to tenant brands and businesses. Tenants span fashion, dining, entertainment, and services. The mall structure (5 floors) with anchor stores, specialty retailers, F&B, and entertainment (cinema, fitness) creates a mixed-revenue retail environment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

SC VivoCity operates a five-floor, 4.4-hectare international shopping mall in District 7 of Ho Chi Minh City, leasing retail and event space to third-party brand tenants across fashion, footwear, F&B, entertainment, fitness, and family services. The mall curates a mixed-use retail ecosystem anchored by UNIQLO, California Fitness & Yoga, and CJ CGV (IMAX/4DX), and adds differentiated value through a free rooftop Sky Park water-play playground, a tiered SC VivoCity Rewards+ loyalty program, and LEED Gold-certified green building operations including a 1,410-panel rooftop solar system.

Product overview

SC VivoCity is a five-floor shopping mall operating as a one-stop family lifestyle destination in Ho Chi Minh City, Vietnam. The mall offers a comprehensive retail ecosystem comprising SC VivoCity Rewards+ (a tiered loyalty program accessible via mobile app), diverse retail tenants (fashion, jewelry, baby products), dining options (Korean BBQ, coffee, international cuisine), entertainment (IMAX/4DX cinema, indoor play zones, rooftop water park), fitness services (yoga and fitness center), and professional services (baby spa, skincare). The mall is developed by VCCD (joint venture between SCID and Mapletree) and features sustainability infrastructure including rooftop solar panels, LEED Gold certification, and free public amenities like Sky Park playground.

Differentiator

Problem solved

Functional benefit

Brands

• SC VivoCity Rewards+: Loyalty program for SC VivoCity customers with membership tiers (Silver, Gold, Platinum) and various privileges
• Sky Park

Products and services

• SC VivoCity Mall Destination A five-floor, 4.4-hectare international shopping mall in District 7, Ho Chi Minh City, offering shopping, dining, cinema, fitness, family entertainment, and services to local residents and expatriate communities in southern Saigon. Open daily 10:00-22:00 with anchor tenants UNIQLO, California Fitness & Yoga, and CJ CGV (IMAX/4DX).
• SC VivoCity Rewards+ Loyalty Program Subscription-style tiered customer loyalty program with three tiers based on annual spending: Silver (under VND 50M), Gold (VND 50M-under VND 200M), and Platinum (VND 200M+). Members accumulate reward points redeemable for gifts, receive tiered birthday gifts (up to VND 100,000 Gold / VND 200,000 Platinum), and qualify for parking promotions and double-point promotions on dates such as 06/06, 07/07, 08/08.
• SC VivoCity Mobile Application iOS and Android mobile app for SC VivoCity Rewards+ members to track reward points, redeem gifts, receive personalized promotions, and access exclusive offers from participating brands. Available on the Apple App Store and Google Play.
• Sky Park Rooftop Playground & Water Play Zone Free rooftop outdoor playground with Ocean Park-themed water play zone featuring Dolphin and Octopus/Squid fountains, a 3-storey play complex with slides, musical fountain shows, and physical activity areas for children ages 3-10. Open Monday 12:00-22:00 and Tue-Sun 10:00-22:00. Upgraded with the new Ocean Park theme in 2025.
• Retail Space Leasing Premium retail space available for lease to brands and businesses across 5 floors of the SC VivoCity mall, ranging from flagship anchor-tenant stores to specialty units. Contact: [email protected].
• Event & Advertising Space Leasing In-mall event and advertising space available for brand activations, product launches, and promotional activities within the SC VivoCity shopping center. Contact: [email protected] / 0915718485.

Quantifiable outcome

• 2.3+ million kWh clean energy generated from 2022-2024 solar system, reducing 1,500+ tons CO2
• +2 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Saigon Co.op Investment Development (SCID)coreStrategic or Co-development Partner · 1 January 2015SC VivoCity is jointly developed by SCID (Saigon Co.op Investment Development Joint Stock Company), a subsidiary of Saigon Co.op — Vietnam's most diversified modern retail company. SCID serves as the real estate investment arm of Saigon Co.op, pioneering the development and operation of shopping centers and high-quality retail spaces in Vietnam under brands like Sense City and Sense Market.
• Mapletree Investments Pte LtdcoreStrategic or Co-development Partner · 1 January 2015Mapletree is a Singapore-headquartered global real estate development, investment, capital and property management company with S$80.3 billion in assets under management (as of March 31, 2025) across 13 markets globally. As co-developer of SC VivoCity, Mapletree contributes international real estate expertise and property management capabilities. SC VivoCity is part of the 4.4-ha Saigon South Place development.
• Vietsin Commercial Complex Development Joint Stock Company (VCCD)coreStrategic or Co-development Partner · 1 January 2015VCCD is the joint venture operating company formed between SCID and Mapletree to manage and develop SC VivoCity and V-Plaza Towers. VCCD manages and operates the shopping center, oversees tenant relations, marketing, and facility management.
• BIDV BankminorOthersCurrency exchange counter at SC VivoCity is an official agent of BIDV Bank, licensed by the State Bank of Vietnam, offering accurate and up-to-date exchange rates. Operating hours 10:00 AM – 10:00 PM daily (except holidays).

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Sense City (by Saigon Co.op / SCID): Sister shopping center brand operated by SCID — the same Saigon Co.op subsidiary that co-develops SC VivoCity. Direct comparable for operating model, tenant-mix strategy, and customer targeting within the parent's portfolio.
• Saigon Centre: Premium multi-use retail and office tower in District 1, HCMC, offering similar fashion/F&B/entertainment mix with Takashimaya anchor. Closest like-for-like competitor to SC VivoCity in HCMC for premium mall positioning and international brand tenancy.
• Crescent Mall: Premium shopping mall located in Phu My Hung, District 7 — directly adjacent to SC VivoCity's catchment. Same trade area, similar family-friendly positioning, comparable international tenant mix, and overlapping expatriate/upper-middle-class customer base.
• Estella Place: Mid-premium neighborhood shopping mall in District 2 (Thu Duc City), HCMC. Comparable scale and family-oriented positioning, with overlapping international F&B and entertainment tenants targeting upper-middle-class Vietnamese families.

Others

• Saigon Co.op (parent): Vietnam's largest diversified modern retailer and parent of SCID, the JV partner developing SC VivoCity. Ecosystem relationship — provides retail tenant pipeline, brand relationships, and operational know-how, but does not compete directly in the same premium-mall segment.
• Mapletree Investments: Co-developer and JV partner for SC VivoCity; Singapore-listed real estate group with a regional mall portfolio including VivoCity Singapore. Adjacent/parent relationship — provides operating benchmarks, tenant relationships, and capital partnership rather than direct retail competition in Vietnam.

Broad incumbents

• Lotte Mall (West Lake Hanoi / other VN): South Korean conglomerate operating large mixed-use malls with department store anchors in Vietnam. Broader incumbent with similar multi-floor fashion/F&B/entertainment format and similar anchor-driven footfall model.
• Aeon Mall Vietnam: Japanese retail group operating large-format shopping malls across Vietnam including HCMC (Binh Tan, Tan Phu). Hypermarket-anchored, mid-market positioning — broader incumbent with scale advantages in F&B and daily-needs tenancy.
• Vincom Center: Vietnam's largest shopping mall portfolio operated by Vingroup/Masterise, with multiple HCMC assets (Bason, Dong Khoi). Larger incumbent competitor with deeper capex capacity, broader tenant negotiating leverage, and a multi-asset footprint across Vietnam.

Emerging players

• Takashimaya Vietnam: Japanese department store brand operating inside Saigon Centre. Specialty anchor offering premium Japanese fashion, cosmetics, and food halls — partial overlap with SC VivoCity's premium positioning and shared customer interest in Japanese brands (e.g., UNIQLO).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SCVivoCity
• Instagraminstagram.com/sc_vivocity
• TikToktiktok.com/@sc_vivocity
• LinkedInlinkedin.com/company/sc-vivocity

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SC VivoCity