San Diego County Bicycle Coalition

What San Diego County Bicycle Coalition does

San Diego County Bicycle Coalition is a 501(c)-style nonprofit organization founded in 1987 that operates as the county-wide cycling advocacy body for the San Diego region. Headquartered at 300 15th Street in San Diego with 13 employees, the organization serves individual community members, families, and corporate supporters across San Diego County, spanning from San Ysidro to Fallbrook. Its mission centers on making bicycling safe, easy, and joyful through five articulated strategic goals: Vision Zero elimination of traffic deaths and serious injuries, a complete all-ages-and-abilities bikeway network, county-wide universal docked bikeshare, 10% cycling modeshare by 2035, and universal bike education in schools.

The Coalition's core service portfolio is operational rather than technological. It delivers on-bike education classes (Smart Cycling 1 & 2, e-bike education), hands-on repair clinics, signature community events (CicloSDias, Bike the Bay), and a volunteer Ambassador Program. It also publishes safety resources (helmet guides, traffic safety tips) and operates a road hazard reporting tool, an online merchandise store, and a newsletter/blog ("Spoke & Word"). The underlying technology stack is a standard Squarespace content/ecommerce site; there is no mobile app, proprietary platform, API, or AI/ML component.

Revenue is generated through four streams: individual and corporate membership programs (annual recurring), tax-deductible charitable donations, branded merchandise sales (e.g., apparel, accessories, co-branded product with FeelFor.co), and paid bike classes. The organization discloses no public pricing for membership tiers or class fees, and no revenue figures are available in the source data. Its GTM motion is community- and event-driven, relying on in-person engagement, newsletter, blog, and social media to reach members and donors across the county.

Name

San Diego County Bicycle Coalition

Legal name

San Diego County Bicycle Coalition

Website

https://sdbikecoalition.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

San Diego County Bicycle Coalition is a 1987-founded nonprofit that advocates for cycling safety, infrastructure, and education across San Diego County, delivering classes, repair clinics, community events, and merchandise to individual members and corporate supporters.

Ownership category

akta.pro rank

Product category

Cycling Advocacy and Education Services

NAICS

Social Advocacy Organizations (8133), Civic and Social Organizations (81341), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)

akta.pro secondary industries

Bike Fit, Performance & Training Retail/Studios (CRAMAHAI), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Cycling/Spin Classes (HSADABAE)

Keywords

• Cycling advocacy services
• Bicycle safety education
• Community bike programs
• Active transportation advocacy
• Nonprofit cycling coalition

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Programs: Individual and corporate membership programs enabling community members to support cycling advocacy and receive benefits
2. Donations: Tax-deductible charitable contributions supporting cycling advocacy and education programs
3. Merchandise Sales: Branded merchandise including apparel, accessories, and promotional items sold through online store
4. Bike Classes: Educational classes including Smart Cycling, e-bike education, and safety training

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The San Diego County Bicycle Coalition is a nonprofit advocacy and education organization that promotes safe, accessible, and joyful bicycling throughout San Diego County. It delivers on-bike safety education classes (Smart Cycling 1 & 2, e-bike classes, repair clinics), hosts community cycling events (CicloSDias, Bike the Bay), and advocates for infrastructure improvements (Vision Zero, complete bikeway networks, county-wide docked bikeshare). Memberships, donations, and branded merchandise sales fund its programs.

Product overview

San Diego County Bicycle Coalition offers a portfolio of cycling education and advocacy services, not a unified technology platform. Core offerings include on-bike education classes (Smart Cycling programs), repair clinics, and community cycling events. The coalition also provides advocacy initiatives such as the bike share program, road hazard reporting, and the Ambassador volunteer program. Additional services include e-bike education, safety resources (helmet guides, traffic safety tips), and a merchandise store. The organization pursues five strategic goals: Vision Zero safety improvements, a complete regional bikeway network, county-wide universal docked bikeshare, 10% cycling modeshare by 2035, and universal bike education in schools.

Differentiator

Problem solved

Functional benefit

Products and services

• Bike Classes On-bike education programs including Smart Cycling 1 & 2, teaching essential skills like rock dodge and safety stop to help cyclists build confidence and navigate roads safely.
• Repair Clinic Hands-on bike maintenance and repair education sessions for community cyclists.
• Bike Events Cycling events including CicloSDias and Bike the Bay, celebrating the joy of biking and connecting communities.
• Membership Program Individual and corporate membership options supporting the organization's mission to make bicycling safe, easy, and joyful in San Diego County.
• Merchandise Store Branded merchandise including apparel, accessories, and promotional items supporting cycling advocacy.
• E-Bike Education Education programs specifically focused on e-bikes, which are welcome in all on-bike classes offered by the coalition.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Families for Safe Streets San DiegocoreStrategic or Co-development PartnerCollaborative partner in Vision Zero initiative focused on eliminating traffic deaths and serious injuries on San Diego roads
• Circulate San DiegocoreStrategic or Co-development PartnerRegional mobility advocacy organization partnering on Vision Zero Coalition efforts for safer streets
• Vision Zero CoalitioncoreStrategic or Co-development PartnerCoalition focused on eliminating all traffic fatalities and serious injuries through infrastructure and policy changes
• FeelFor.cominorStrategic or Co-development PartnerCollaborative merchandise partner for Bike for a Better San Diego branded products including the beanie collection

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bike New York: NYC-based cycling nonprofit operating major events (TD Five Boro Bike Tour), education, and advocacy. Comparable mission and event-plus-education model, though larger in scale.
• Cascade Bicycle Club: Seattle-based cycling nonprofit offering classes, major rides, advocacy, and education. Comparable in scale, program mix (classes + events + advocacy), and membership-driven funding model.
• Silicon Valley Bicycle Coalition: Regional bike advocacy nonprofit in the San Francisco Bay Area focused on education, advocacy, and member-supported programs. Strong functional overlap with SDCBC's community organizing and Vision Zero-style advocacy.
• Los Angeles County Bicycle Coalition: County-level advocacy nonprofit for cycling in LA County. Directly comparable as a regional bicycle coalition running education, advocacy, events, and member-supported programs in a major Southern California metro.
• Bay Area Bicycle Coalition ( Bike East Bay): Regional bicycle advocacy nonprofit in the San Francisco Bay Area offering classes, events, and infrastructure advocacy. Closely comparable in mission, programs, and member-supported model to SDCBC.

Regional players

• Circulate San Diego: San Diego regional mobility advocacy organization partnering with SDCBC on the Vision Zero Coalition. Adjacent rather than directly competing; pursues broader multi-modal mobility rather than cycling-only focus.

Broad incumbents

• PeopleForBikes: National bicycle industry and advocacy coalition that influences federal infrastructure funding and policy. Overlaps with SDCBC's infrastructure and policy advocacy at a national scale.
• League of American Bicyclists: National bicycle advocacy organization providing the League Cycling Instructor (LCI) certification that underpins Smart Cycling-style classes. Operates as a broader policy and education umbrella over local coalitions like SDCBC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sdbikecoalition

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Diego County Bicycle Coalition