Sextner Dolomiten - Alta Pusteria

What Sextner Dolomiten - Alta Pusteria does

Sextner Dolomiten - Alta Pusteria is the regional tourism organization marketing and operating the 3 Zinnen Dolomites destination in South Tyrol, Italy. It coordinates five member villages — Prags/Braies, Niederdorf/Villabassa, Toblach/Dobbiaco, Innichen/San Candido, and Sexten/Sesto — under a unified direct-to-consumer platform built around the iconic Three Peaks (Drei Zinnen) landmark within a UNESCO World Heritage Site.

The core product is a multi-language tourism website (dreizinnen.com) combined with a companion mobile app, providing visitor information, accommodation booking, cable car and mountain lift ticketing, gift voucher sales, and event/activity booking. Underlying infrastructure includes cable car operations, ski resort facilities, family parks, hiking and cycling route content, cultural venues (notably the Reinhold Messner Haus), and a calendar of signature events such as Eroica Dolomiti, Gustav Mahler Music Weeks, and the Drei Zinnen Alpine Run. Distribution is reinforced through partnerships with regional transport (Südtirol Guest Pass, Ski Pustertal Express) and an active social media presence on Facebook, Instagram, YouTube, and Pinterest.

The business model is primarily transactional: revenue from cable car ticket sales, accommodation booking commissions, gift voucher sales, and event/activity fees. The legal entity is not publicly disclosed, and the organization operates as a private regional DMO with a small staff of 5 employees. No funding rounds, M&A activity, or AI capabilities are disclosed in the available data.

Name

Sextner Dolomiten - Alta Pusteria

Legal name

Unknown - No legal entity name disclosed on website

Website

https://s-dolomiten.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sextner Dolomiten - Alta Pusteria is a regional tourism organization operating the 3 Zinnen Dolomites destination across five villages in South Tyrol, Italy, providing booking, ticketing, and visitor services for alpine tourism.

Ownership category

akta.pro rank

Product category

Tourism Destination Management

NAICS

Nature Parks and Other Similar Institutions (712190), Skiing Facilities (71392), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), National Park & Protected Area Tours (THAJAIAA), Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Regional tourism management
• Mountain destination services
• Alpine hospitality
• Cable car operations
• Ski resort services

Headquarters

HQ city

Sesto/Sexten

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Accommodation Bookings: The region facilitates bookings for various accommodations including family-run wellness hotels and farm holidays through its online booking platform, earning revenue from commissions or partnerships with local accommodation providers.
2. Cable Car Tickets: Revenue generated from cable car/mountain lift operations serving the ski resort and hiking region, with tickets sold online and at stations.
3. Gift Vouchers: Sale of gift vouchers for mountain experiences in the 3 Zinnen Dolomites region through an online shop.
4. Event and Activity Bookings: Revenue from events such as Gustav Mahler Music Weeks, Eroica Dolomiti, and various activities including tandem paragliding experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sextner Dolomiten - Alta Pusteria operates as the official tourism destination management organization for the 3 Zinnen Dolomites region in South Tyrol, Italy. The organization sells cable car tickets, facilitates accommodation bookings, offers gift vouchers, and manages event and activity bookings across five villages within a UNESCO World Heritage Site. The core offering combines year-round alpine experiences (hiking, skiing, climbing, cycling, wellness, cultural events) with comprehensive visitor services delivered through a multi-language online platform supplemented by physical cable car stations.

Product overview

The 3 Zinnen Dolomites tourism platform is a unified destination management system for the South Tyrolean Dolomites region, comprising five villages (Prags/Braies, Niederdorf/Villabassa, Toblach/Dobbiaco, Innichen/San Candido, and Sexten/Sesto). The platform integrates a comprehensive tourism information website with operational services including cable cars and mountain lifts, accommodation booking, gift voucher sales, the Südtirol Guest Pass for local transport, and the 3 Zinnen Dolomites mobile app. Additional offerings include ski resort infrastructure, hiking activities, cycling routes, cultural experiences like the Reinhold Messner Haus, and seasonal attractions such as the Funbob toboggan run. The system enables year-round visitor management across a UNESCO World Heritage landscape.

Differentiator

Problem solved

Functional benefit

Products and services

• 3 Zinnen Dolomites Tourism Platform Official tourism website and destination management platform for the 3 Zinnen Dolomites region in South Tyrol, Italy, offering comprehensive information about accommodation, activities, events, and travel services for visitors year-round across five villages.
• Cable Cars / Mountain Lifts Cable car and mountain lift system providing access to hiking, skiing, and panoramic viewpoints throughout the Dolomites region for tourists and outdoor enthusiasts.
• Accommodation Booking Online booking platform for accommodations ranging from family-run wellness hotels to farm holidays across five villages in the region.
• Gift Vouchers Digital gift voucher system for purchasing mountain experiences in the 3 Zinnen Dolomites region as presents for visitors.
• Südtirol Guest Pass Guest pass providing access to local public transportation throughout South Tyrol, offered in partnership with regional transport authorities.
• 3 Zinnen Dolomites App Mobile application providing access to region information, maps, and services on-the-go for visitors to the 3 Zinnen Dolomites.
• Ski Pustertal Express Ski shuttle service connecting various destinations in the Pustertal valley ski region for winter sports visitors.
• Reinhold Messner Haus Museum and experience center dedicated to mountaineer Reinhold Messner, located in the 3 Zinnen Dolomites region.
• Funbob Summer toboggan run attraction offering thrill-seeking experiences for visitors to the region.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Südtirol Guest PasscoreChannel Partner/ Reseller/ DistributorThe Südtirol Guest Pass is offered in partnership with regional transport authorities, providing guests with access to local bus and train services. This partnership enhances the region's accessibility and provides added value to visitors through integrated transportation options.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Chamonix Mont-Blanc Valley: French alpine destination management organization operating cable cars, ski areas, and extensive mountain activities. Comparable in diverse offering mix (ski touring, climbing, trails) and international visitor base.
• Val Gardena Tourism (Dolomites Val Gardena): Neighboring Dolomites destination in South Tyrol managing a multi-village tourism platform with similar cable car, hiking, and ski offerings. The closest direct competitor in the same UNESCO Dolomites region, serving overlapping international visitor segments.
• Alta Badia Tourism Board: Adjacent South Tyrolean Dolomites tourism organization operating the Alta Badia ski area and summer mountain network. Direct competitor in the same UNESCO region with similar product mix and target audience.
• St. Anton am Arlberg Tourism: Austrian ski resort DMO with extensive cable car and lift network, plus summer hiking and biking. Comparable in product offering structure (winter-heavy with summer extension) and target customer segments.
• Mayrhofen Tourism (Zillertal): Austrian alpine destination management organization running a multi-activity mountain platform with cable cars, ski resort, and hiking offerings. Comparable in scale, structure, and broad year-round activity portfolio.
• Livigno Tourism: Italian alpine destination in Lombardy with cable car, ski resort, and summer activities. Comparable Italian alternative destination with similar pricing and product structure for value-conscious travelers.
• Zermatt Tourism: Swiss premium alpine destination operating cable cars, ski areas, and mountain experiences year-round. Comparable UNESCO-adjacent mountain destination with iconic landmarks (Matterhorn) and high-end positioning.
• Cortina d'Ampezzo Tourism: Premier Dolomites destination in Veneto, Italy, operating cable cars, ski areas, and luxury hospitality. Comparable alpine destination management organization with overlapping summer/winter activity mix and similar premium positioning.

Regional players

• Dolomiti Superski: Consortium managing the unified ski lift pass across the Dolomites, including 3 Zinnen Dolomites. Operates as a regional aggregator and reseller of lift tickets, representing both a distribution partner and a structural overlay on the company's lift business.

Broad incumbents

• IDM Südtirol / Alto Adige Tourism: Regional tourism board for all of South Tyrol, including the 3 Zinnen area. Operates broader tourism marketing and distribution platforms for the entire province, providing both competition and umbrella coordination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@3zinnendolomites
• Facebookfacebook.com/3zinnen
• Instagraminstagram.com/3zinnendolomites
• Pinterestit.pinterest.com/3zinnen
• LinkedInlinkedin.com/company/sextner-dolomiten---alta-pusteria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sextner Dolomiten - Alta Pusteria