Seaforth Sportfishing

What Seaforth Sportfishing does

Seaforth Sportfishing operates a sportfishing landing at 1717 Quivira Road in San Diego's Mission Bay, functioning as a centralized hub that hosts 14+ independent charter vessels alongside its own vessel, the 85-foot New Seaforth. Founded in 1960, the company offers a vertically integrated range of fishing experiences from half-day local trips ($80-$160 per person) to multi-day offshore expeditions targeting tuna, yellowtail, and dorado at distances of 80-120 miles offshore. The fleet includes vessels ranging from 43-foot six-pack boats (El Gato Dos) to the 90-foot Polaris Supreme with 12 air-conditioned staterooms, all equipped with marine electronics such as Wesmar side-scanning sonar, Furuno fish-finding systems, GPS, and satellite communications. Most chartered vessels are independently owned by individual captains, with Seaforth providing the landing infrastructure, shared booking platform, and customer-facing marketing.

The business generates revenue through ticket sales for sportfishing charters, year-round whale watching aboard the Legacy vessel (a sister sub-brand with its own site at sdwhale.com), private vessel charters ranging from $1,500 to $29,500, and onboard galley concessions. Go-to-market is primarily direct-to-consumer via the physical landing, an online reservation system at seaforth.fishingreservations.net, and content marketing through daily fish counts and fish reports. Customer segments span casual anglers and families (half-day trips), experienced anglers targeting Coronado Islands in Mexican waters, serious long-range fishermen on multi-day tuna expeditions, and wildlife tourists seeking whale watching. The company also runs promotional partnerships, such as the Pizza Port sponsorship on the Tribute vessel, and maintains a network of affiliate links to tackle shops, fishing report services, and partner hotels.

Name

Seaforth Sportfishing

Legal name

Seaforth Sportfishing

Website

https://seaforthlanding.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Seaforth Sportfishing operates a San Diego Mission Bay sportfishing landing offering half-day to multi-day offshore fishing charters, whale watching tours, and private vessel bookings across 15 vessels, serving casual anglers, experienced fishermen, and wildlife tourists since 1960.

Ownership category

akta.pro rank

Product category

Sportfishing Charter Services

NAICS

Scenic and Sightseeing Transportation, Water (4872), Finfish Fishing (114111), Other Marine Fishing (114119), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Fishing, Hunting And Trapping (900), Water Transportation (4400)

akta.pro primary industry

Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing) (THAJAJAC)

akta.pro secondary industries

Marine Wildlife & Birding Cruises (dolphins, seals, seabirds) (THAAAIAD), Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB)

Keywords

• Sportfishing charters
• Whale watching tours
• Fishing expeditions
• Charter boat booking
• Marine wildlife tours

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Sportfishing Charter Tickets: Revenue generated from selling tickets for various fishing trips including half-day, three-quarter day, full day, one and one half day, overnight, 2-day, 3-day, and multi-day offshore expeditions. Prices vary by boat, trip duration, and day of week.
2. Whale Watching Tours: Year-round whale watching tours offered aboard Legacy vessel. Tours are 2-3 hours depending on season. Reservations required with 50% deposit. Revenue from ticket sales for wildlife viewing experiences.
3. Private Charter Booking: Full fleet available for private charter for groups wanting exclusive boat access. Corporate events, family groups, or custom fishing expeditions can book entire vessels.
4. Galley and Concessions: Onboard galleys offer hot and cold food, snacks, beverages including beer for purchase. Meals included on some multi-day trips but additional on others.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Seaforth Sportfishing operates a San Diego Mission Bay sportfishing landing that charters fishing trips and whale watching excursions through a fleet of 14+ vessels. Trip durations range from four-hour half-day local runs to multi-day offshore tuna expeditions, with full-day trips to the Coronado Islands (Mexico) and year-round narrated whale watching aboard the Legacy vessel. The landing also serves as a centralized booking and departure hub for multiple independently owned charter boats.

Product overview

Seaforth Sportfishing is a San Diego-based sportfishing landing offering a diversified portfolio of fishing charters and whale watching services. The core offering consists of trip types (Half Day, Full Day Coronado Island, One and One Half Day, and Whale Watching) operated across a fleet of 15 vessels including the 85-foot New Seaforth, 90-foot Polaris Supreme, and 75-foot San Diego. Each vessel specializes in different trip durations and target species, from half-day local fishing to multi-day offshore tuna expeditions. The company also operates Legacy Whale Watch as a dedicated whale watching sub-brand. Private charters allow exclusive vessel hire across the entire fleet. The operation includes fish counts and fish reports services tracking daily catches across all boats.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Legacy Whale WatchingcoreStrategic or Co-development PartnerLegacy Whale Watching operates as a sister company to Seaforth Sportfishing, offering year-round whale watching tours from the Seaforth landing. The Legacy vessel is featured prominently on the Seaforth website with dedicated booking. This partnership extends Seaforth's service offerings from fishing into wildlife tourism, capturing visitors who may not be primarily interested in fishing.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• SportfishingReport.com: Industry-wide fishing report and data provider that supplies fish count content used by Seaforth. Ecosystem participant rather than direct competitor, but central to content marketing across the regional sportfishing category.

Direct peers

• Fisherman's Landing: Historic San Diego sportfishing landing and direct peer. Operates a comparable fleet of half-day party boats and multi-day long-range vessels targeting the same tuna, yellowtail, and rockfish species.
• H&M Landing: Direct San Diego sportfishing landing competitor offering half-day, full-day, and multi-day trips from its own San Diego Bay facility. Most directly comparable to Seaforth on product mix, fleet structure, and target customer base.
• San Diego Whale Watch: Direct San Diego whale watching competitor offering narrated tours and seasonal gray whale migration experiences. Most directly comparable to Seaforth's Legacy sub-brand.
• Point Loma Sportfishing: Long-running San Diego sportfishing landing operating a similar hub-and-charter model with comparable trip lengths (half-day to multi-day) and target species. Direct same-market competitor for casual and serious anglers.

Regional players

• Dana Wharf Sportfishing: Dana Point sportfishing and whale watching operator in Orange County. Closely comparable product mix including half-day, full-day, multi-day trips and whale watching — overlaps with Seaforth but does not compete in the same primary geography.
• Helgren's Sportfishing: Oceanside Harbor sportfishing operator running half-day, 3/4 day, and longer trips in Southern California. Comparable trip structure and target species, located in nearby North San Diego County.
• Davey's Locker: Newport Beach sportfishing landing offering similar half-day to multi-day trips in Southern California. Same business model and trip categories as Seaforth but located in Orange County, not directly competing on geography.
• 22nd Street Landing: San Pedro sportfishing landing offering comparable half-day to overnight and multi-day trips targeting Southern California species. Same charter-aggregation model, located in Los Angeles County.

Broad incumbents

• Flagship Cruises and Events: San Diego harbor cruise and whale watching operator. Comparable on the wildlife/sightseeing water tourism side, particularly as competition for Seaforth's Legacy Whale Watching brand, though broader as a general harbor tourism operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/seaforth-sportfishing

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seaforth Sportfishing