Seahorse Fitness

Name

Seahorse Fitness

Legal name

Seahorse Fitness Inc.

Website

https://seahorseswimclub.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Swimming Instruction Services

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industries

Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ), Aqua Fitness Classes (HSADABAL)

Keywords

• Swim instruction
• Swimming lessons
• Water safety training
• Lifeguard certification
• Aquatic facility rentals

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Swimming Lessons: Group swimming instruction offered on a seasonal semester basis (Spring, Summer, Fall, Winter Express). Pricing is available via downloadable PDF schedule. Classes are taught by certified multilingual swimming instructors.
2. Daily Pool Passes: Individual daily access to the pool facility for open swimming. Available for $25 per pass, reserved via text message. Provides pay-as-you-go access for casual swimmers.
3. Pool Birthday Party Rentals: Private pool rental for birthday parties. Offered in 1-hour ($300), 2-hour ($500), and 3-hour ($700) increments. Customers must complete a rental agreement form.
4. WSI Certification Training: Water Safety Instructor (WSI) certification preparation course. The actual certification is awarded by American Red Cross. Seahorse provides the training facility and program delivery. Prerequisites: minimum age 16 and proficient swimming ability. Course length is 30 hours with 2-year certification validity. Referrals to aquaticsolutions-cpr.com for more information.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Seahorse Fitness operates Seahorse Swim Club, a single-location aquatic facility at 69 Columbia Street in New York City offering semester-based swimming instruction for all ages (infants, kids, teens, adults, seniors) taught by certified multilingual instructors. The business also delivers American Red Cross Water Safety Instructor (WSI) and Lifeguard certification training, sells $25 daily pool passes reserved by text, and rents the pool for private birthday parties on hourly tiers.

Product overview

Seahorse Fitness (operating as Seahorse Swim Club) is a swim instruction and aquatic facility business offering swimming classes for all ages, professional Water Safety Instructor (WSI) and Lifeguard certifications, and pool facility rentals for private events. The core offering consists of semester-based swimming lessons taught by certified multilingual instructors, alongside professional certification programs for those seeking to become swimming instructors or lifeguards, and daily pool access passes. Pool birthday party rentals provide additional facility rental revenue.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Big Blue Swim School: Year-round swim instruction franchise for children and adults using small-group formats. Operates facilities with similar instructor-led lesson structures and serves a comparable customer base to Seahorse's family-oriented lessons.
• British Swim School: Franchise providing swim instruction for all ages with a focus on water survival and stroke development. Directly comparable to Seahorse's progressive skill curriculum and all-ages community positioning, with locations in the NYC metro area.
• Sunsational Swim School: National provider of private and group swim lessons delivered at client's home pools or public facilities, including in NYC. Comparable learn-to-swim service offering with a different delivery model (mobile instructors vs. fixed facility).
• Aqua-Tots Swim School: Multi-location franchise teaching swim skills to children and adults through structured, repeatable curricula. Comparable to Seahorse in serving infants through adults with semester-based enrollment, though typically at larger scale and with broader geographic reach.
• Goldfish Swim School: National franchise offering year-round swim lessons for children ages 4 months to 12 years. Direct competitor in the parent-targeted learn-to-swim category with multi-location footprints, structured curricula, and a similar age-segment focus as Seahorse's core children's instruction.
• Emler Swim School: Regional franchise offering swim lessons for children 6 months through adults, with proprietary curriculum and multi-site operations. Comparable in service mix and target customer to Seahorse, though at greater scale.
• SafeSplash Swim School: Franchise swim school providing group and private lessons for all ages with online booking and standardized curriculum. Operates multiple NYC-area locations, competing directly with Seahorse's all-ages instructional offering but with materially stronger digital infrastructure.

Broad incumbents

• American Red Cross (Aquatic Programs): National organization whose Learn-to-Swim and Water Safety Instructor certification programs are referenced in Seahorse's own offerings. Sets the curriculum standard, trains the instructors Seahorse employs, and competes indirectly as the credentialing authority for the entire aquatic instruction category.
• YMCA of Greater New York: Nonprofit community organization operating multiple NYC pools with swim lessons, lifeguard certification, and family programming. Provides broader, subsidized competition across all of Seahorse's core service categories from established, trusted locations.

Regional players

• SwimJim Swim School: Independent multi-location swim school based in the NYC metro area offering lessons for all ages. Closely comparable in geographic market and service mix to Seahorse; competes for the same NYC consumer base but operates from multiple facilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/seahorse-fitness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seahorse Fitness