Sea Salt and Vine

What Sea Salt and Vine does

Sea Salt and Vine is a family-owned and operated waterfront cafe located at Reef Point Esplanade, Scarborough, Queensland, Australia. Founded in 2021 and operating with approximately 10 staff, the business serves a horizontal consumer segment of locals, families, and tourists seeking a casual coastal dining experience. Its product is a daytime cafe offering structured across four menu blocks: a breakfast menu (Eggs Benedict and cafe classics, served 7:00 am to 11:15 am), a lunch menu (modern Australian dishes such as Steak Sandwiches, served 11:30 am to 2:00 pm weekdays and 2:30 pm weekends), an all-day snacks menu until 3:00 pm, and a drinks menu anchored on barista-made Merlo Coffee. The venue is fully licensed with a BYO wine option, dog-friendly in a designated outdoor area, and operates 7am to 4pm daily.

The underlying technology stack is modest and primarily third-party. Customer-facing technology consists of table-side QR code ordering that lets patrons order directly from their seats, plus an online reservation system delivered through the NowBookIt platform under venue ID 10493. The website (seasaltandvine.com.au) is hosted by Vodien and contains About Us, Menu, and Bookings pages with downloadable 2026 menu PDFs. There is no proprietary software, no mobile app, no API, and no disclosed AI capability.

The revenue model is a direct-to-consumer food and beverage operation at a single physical location. There is no e-commerce, no delivery channel disclosed, and no publicly posted pricing. Marketing is conducted through the website and organic social media (Facebook/Instagram) referenced via the site's Follow Us section. There is no evidence of external investment, no funding rounds, no parent company, and no subsidiaries; ownership is described as resting with the founding family. The business does not disclose revenue, headcount growth, or unit economics in the available data.

Name

Sea Salt and Vine

Legal name

Sea Salt & Vine

Website

https://seasaltandvine.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Sea Salt and Vine is a family-owned waterfront cafe in Scarborough, Queensland, Australia, serving breakfast, lunch, snacks, and Merlo Coffee to locals, families, and tourists from a single beachfront site founded in 2021.

Ownership category

akta.pro rank

Headquarters

HQ city

Scarborough

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Revenue generated from selling prepared food items (breakfast, lunch, snacks) and beverages including specialty coffee and alcoholic drinks. Fully licensed establishment with BYO wine option.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Sea Salt and Vine is a family-owned waterfront cafe operating a single physical location at Reef Point Esplanade in Scarborough, Queensland, serving breakfast, lunch, snacks, and beverages including barista-made Merlo Coffee. The cafe operates 7am to 4pm daily with a fully licensed bar and BYO wine option, and accommodates walk-in, reserved, and QR code table-side orders in a dog-friendly setting.

Product overview

Sea Salt and Vine is a family-owned waterfront cafe offering a unified dining experience centered around its cafe services. The core offering consists of four sequential meal services: Breakfast Menu (7:00 am to 11:15 am), Lunch Menu (weekdays 11:30 am to 2:00 pm, weekends until 2:30 pm), Snacks Menu (until 3:00 pm), and an all-day Drinks Menu featuring Merlo Coffee from expert baristas. These menu offerings are complemented by a dine-in experience at their Scarborough waterfront location and an online table booking system via NowBookIt. The establishment positions itself as a casual, dog-friendly destination for locals, families, and tourists seeking coastal dining.

Differentiator

Problem solved

Functional benefit

Products and services

• Breakfast Menu
• Lunch Menu
• Snacks Menu
• Drinks Menu
• Dine-In Experience
• Online Table Booking

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Merlo CoffeecoreOthersMerlo Coffee is a key supplier partner providing specialty coffee for the cafe's expert baristas. The website references serving 'great Merlo Coffee from our expert baristas' as part of the core customer experience offering.

Recent moves3 records

Expansion highlights4 records

Others

• Merlo Coffee (Retail/Cafe): Sea Salt and Vine's named coffee supplier partner. Direct strategic supplier relationship enables comparison on coffee program, brand association, and potential wholesale-to-cafe economics relevant to evaluating Sea Salt and Vine's beverage operations.

Regional players

• Grind & Revel (QLD): Independent Queensland coastal cafe with similar lifestyle branding and modern Australian menu. Useful comparable for unit economics of a single-location, design-led, waterfront-positioned QLD cafe.
• The Bay Esplanade Cafes (Scarborough/Moreton Bay independents): Independent waterfront cafes operating on the same Scarborough and Redcliffe peninsula trade area. Most direct competitive comparable given shared geography, customer base of locals and tourists, and waterfront positioning.

Direct peers

• Three Blue Ducks: Australian casual coastal/modern Australian restaurant group with multiple locations. Most directly comparable on cuisine style (modern Australian), full-service dining format, and lifestyle-branded positioning, though operating at multi-site scale.
• Single O: Australian specialty coffee roaster with accompanying cafe operations in Sydney and Melbourne. Comparable specialty coffee-led cafe model with strong supplier-brand differentiation, though metro-based rather than waterfront/coastal.

Broad incumbents

• Gloria Jean's Coffees: Australian-originated specialty coffee chain with extensive Australian footprint. Comparable cafe and coffee-led dining experience, though predominantly a franchise kiosk model versus Sea Salt and Vine's full-service waterfront dine-in format.
• Muffin Break: Australian franchise cafe chain serving breakfast, lunch, coffee, and snacks. Comparable product mix and beverage-led cafe model, though franchise-owned rather than independent and more mall-concentrated.
• The Coffee Club: Australia's largest home-grown cafe chain with ~350+ locations. Directly comparable full-service cafe model serving breakfast, lunch, and barista coffee, though operating at significantly greater scale and as a franchise system rather than independent.
• Zarraffa's Coffee: Australian specialty coffee retailer and cafe operator. Comparable coffee-led cafe offering, though structured as a franchise system rather than a family-owned independent waterfront cafe.

Emerging players

• Cafe2u: Australian mobile cafe and coffee franchise operator. Comparable in category (Australian cafe) but not directly competitive on venue experience; useful comparable for understanding Australian cafe unit economics and franchising pathways.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sea-salt-and-vine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sea Salt and Vine