Seating Dynamics Inc.
Seating Dynamics Inc. is a family-owned Colorado medical device company that designs and manufactures modular dynamic seating components (Dynamic Rocker Back, Dynamic Footrests, Dynamic Head Support Hardware) for complex rehabilitation wheelchairs, sold exclusively through CRT suppliers and OEM wheelchair manufacturers.
- Company typePrivate
- Founded-
- HeadquartersCentennial, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Seating Dynamics Inc. does
Seating Dynamics Inc. is a privately held, family-owned medical device company founded in 2003 and headquartered in Centennial, Colorado (with location also noted as Englewood, CO), employing approximately five people. The company designs and manufactures modular dynamic seating components for complex rehabilitation wheelchairs, addressing clients with high muscle tone, movement disorders (cerebral palsy, brain injury, Huntington's Disease, dystonia, athetosis), and other conditions that cause destructive forces against static seating systems.
The core technology uses elastomers, springs, and/or hydraulics to absorb client forces, store the energy, and return the client to an upright starting position. The product line consists of the original Dynamic Rocker Back interface (DRBi) with interchangeable Impact and Rebound elastomers in four resistance levels, Dynamic Footrests offering telescoping, knee extension, ankle plantar/dorsi flexion, and footplate rotation movements, Dynamic Head Support Hardware with optional lock-out, and Static Footrests. Replacement elastomers serve as a recurring revenue stream. Products are billed under HCPCS codes E2398 (Medicare-reimbursed at $152.55–$183.02 effective April 1, 2024), E1015, and K0108, and are designed to be retrofitted to compatible wheelchair frames.
Seating Dynamics sells exclusively through a two-tier channel model: Complex Rehabilitation Technology (CRT) suppliers order via a registered Request for Quote (RFQ) portal after clinician recommendation, and OEM wheelchair manufacturers (Freedom Designs/Invacare, PDG/Permobil, and compatibility listings with Ki Mobility, Motion Composites, Quantum Rehab, Sunrise Medical, TiLite, Quickie, Zippie, Amy Systems, and Motion Concepts) include Seating Dynamics products directly on their order forms. The company supports adoption through IACET-accredited CEU courses, case studies, and funding justification templates, and is a member of NCART and RESNA-affiliated, with its products referenced in the RESNA Position Paper on Dynamic Seating.
Seating Dynamics Inc. firmographics
Firmographics- Name
- Seating Dynamics Inc.
- Legal name
- Seating Dynamics Inc.
- Website
- https://seatingdynamics.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Seating Dynamics Inc. is a family-owned Colorado medical device company that designs and manufactures modular dynamic seating components (Dynamic Rocker Back, Dynamic Footrests, Dynamic Head Support Hardware) for complex rehabilitation wheelchairs, sold exclusively through CRT suppliers and OEM wheelchair manufacturers.
- Ownership category
- akta.pro rank
Seating Dynamics Inc. industry classification
Industry- Product category
- Complex Rehabilitation Technology Components
- akta.pro primary industry
- Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB)
- akta.pro secondary industry
- Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)
Keywords
Where Seating Dynamics Inc. is headquartered
LocationHeadquarters
- HQ city
- Centennial
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Seating Dynamics Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Wheelchair Component Sales: Seating Dynamics designs and manufactures dynamic wheelchair components (Dynamic Rocker Back interface, Dynamic Footrests, Dynamic Head Support Hardware, Static Footrests) and sells them as one-time durable medical equipment purchases. These are billed via HCPCS codes: E2398 (dynamic positioning hardware for back), E1015 (shock absorber for manual wheelchair), and K0108 (wheelchair component/accessory). Revenue is generated through direct sales to Complex Rehab Technology (CRT) suppliers and indirectly via OEM wheelchair manufacturer channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Dynamic Rocker Back Interface (DRBi) - billed per line item |
| Unit Pricing | One time/ perpetual license | Dynamic Footrests and Dynamic Head Support Hardware |
| Unit Pricing | One time/ perpetual license | Elastomer Replacement Parts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels12 records
Seating Dynamics Inc. product offering
Product offeringCore offering
Seating Dynamics Inc. designs and manufactures dynamic seating components for wheelchairs, including the Dynamic Rocker Back interface (DRBi), Dynamic Footrests, Dynamic Head Support Hardware, Static Footrests, and Spreader Bar Mount accessories. The components use elastomers, springs, and hydraulic-based movement to absorb client forces, store energy, and return the user to an upright starting position, protecting both the wheelchair user and the wheelchair frame from injury and damage.
Product overview
Seating Dynamics Inc. is a family-owned Colorado company specializing in dynamic wheelchair components that add movement, durability, and functionality to most wheelchairs. Their product portfolio consists of modular Dynamic Seating components: the Dynamic Rocker Back interface (DRBi) as the original flagship product, Dynamic Footrests featuring four distinct movements (telescoping, knee extension, ankle plantar/dorsi flexion, and footplate rotation), Dynamic Head Support Hardware with optional lock-out feature, Static Footrests for standard positioning needs, and Spreader Bar Mount accessories. These components can be used individually or in combination to meet various clinical needs including tone management, pain and injury reduction, improved function, and equipment protection. The modular design allows retrofitting to existing compatible wheelchair frames and transferability to new frames as clients' needs change.
Differentiator
Problem solved
Functional benefit
Products and services
- Dynamic Rocker Back interface (DRBi) The original dynamic seating back interface that allows coordinated movement within a wheelchair seating system. Uses dual elastomers (Impact elastomer absorbs intermittent client forces; Rebound elastomer returns client to upright) and is available in four resistance levels (Yellow/soft, Colorless/medium, Blue/firm, Green/extra firm). Can be locked out for activities such as feeding. Designed for wheelchair users with high tone, extensor thrust, or movement disorders including cerebral palsy, brain injury, and Huntington's Disease.
- Dynamic Footrests Dynamic wheelchair footrests featuring four distinct movements: telescoping, knee extension, ankle plantar/dorsi flexion, and footplate rotation. Includes swing-away function and is compatible with both dynamic and static configurations. Absorbs and diffuses forces from the lower extremities to prevent equipment damage and maintain positioning.
- Static Footrests
Quantifiable outcome
- Elastomers typically need replacement at least once a year with clients who exert significant forces
- +4 more outcomes
Companies that use Seating Dynamics Inc.
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Seating Dynamics Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Seating Dynamics Inc. partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Freedom Designs (operating subsidiary of Invacare)coreFreedom Designs includes the Seating Dynamics Dynamic Rocker Back Interface (DRBi) on its order form. When ordered on-chair, the DRBi does not void the Freedom Designs manufacturer warranty. When retrofitted to an existing Freedom Designs wheelchair, the DRBi does not void the warranty except that modified back posts are no longer covered.
- PDG Mobility (now under Permobil)corePDG Mobility includes the DRBi on its order form. When ordered on-chair or retrofitted to an existing PDG Mobility wheelchair, the DRBi does not void the manufacturer's warranty, even when back posts are cut to length during installation.
- InvacarecoreInvacare includes the DRBi on its order form through its Freedom Designs subsidiary. When ordered on-chair or retrofitted, the DRBi does not void the Invacare manufacturer warranty except that modified back canes are no longer covered.
- PermobilcorePermobil acquired PDG Mobility and includes the DRBi on its order forms. When retrofitted to an existing Permobil wheelchair, the DRBi does not void the manufacturer warranty; however, modified back posts are not covered under warranty.
- Ki MobilityminorKi Mobility is listed as a compatible wheelchair manufacturer for Seating Dynamics products. Seating Dynamics publicly disclosed that Ki Mobility developed a copy of an obsoleted version of the Seating Dynamics DRBi model. Compatible wheelchair models are listed on the compatibility page.
- Motion CompositesminorMotion Composites wheelchair modifications required to install the DRBi will only void the warranty of the modified aluminum back canes. Compatible models include Helio A6, Helio A7, and Move with approved back cane models (BC01, BC11, BC12, BC58 for Helio A6/A7; BC01 for Move).
- Quantum RehabminorQuantum Rehab is listed as a compatible wheelchair manufacturer. When the DRBi is retrofitted to a new or existing Quantum Rehab wheelchair, the DRBi does not void the manufacturer warranty; warranty coverage is not affected on electronics and motors.
- NCART (National Coalition for Assistive & Rehabilitation Technology)coreSeating Dynamics is a member of NCART, the national coalition representing the Complex Rehabilitation Technology industry. NCART advocates for access to CRT equipment and services for individuals with disabilities.
- iNRRTSCE (International Registry of Rehabilitation Technology Suppliers - CE)coreiNRRTSCE is the certifying body for educational contact hours for Seating Dynamics CEU courses, providing IACET-accredited CEUs. This partnership enables the company to offer certified continuing education to clinicians.
- RESNA (Rehabilitation Engineering and Assistive Technology Society of North America)coreSeating Dynamics clinical consultant Michelle L. Lange is a RESNA Fellow and certified ATP and SMS. The company's products are referenced in RESNA's Position Paper on Dynamic Seating, and Seating Dynamics participates in RESNA activities.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Seating Dynamics Inc. competitors and assessment
Company assessmentDirect peers
- Ride Designs: Custom-contoured wheelchair seating and back systems (Ride cushion, Ride Custom Back) addressing complex posture needs in the CRT market. Comparable as a clinically-led seating manufacturer serving the same high-acuity wheelchair user population through CRT suppliers.
- Adaptive Engineering Lab (AEL): Manufactures pediatric and adult wheelchair seating, positioning, and mobility hardware including specialized head and trunk supports. Comparable as a small-scale seating component specialist serving the same complex rehab population.
- Stealth Products: Manufacturer of wheelchair positioning and seating components including headrests, trunk supports, and mounting hardware. Directly comparable as a maker of modular seating and positioning components for complex rehab wheelchairs, serving the same CRT supplier channel and clinical prescriber base.
- Ki Mobility: Wheelchair manufacturer that copied an obsoleted version of Seating Dynamics' DRBi, making it a direct competitor within dynamic seating. Comparability is high because it offers dynamic back solutions in the same CRT channel and against the same clinical decision-makers.
- Bodypoint: Designs and manufactures postural and positioning accessories for wheelchairs, including belts, harnesses, and supports. Peer because it sells complementary modular wheelchair components into the same CRT supplier/OEM ecosystem and competes for the clinician-driven positioning budget.
- The Comfort Company (Etac): Manufacturer of wheelchair cushions, backs, and positioning components owned by Etac. Comparable as a specialist in modular seating hardware and positioning solutions distributed through CRT channels.
Broad incumbents
- Sunrise Medical: Global wheelchair manufacturer (Quickie, Zippie, RGK) that carries Seating Dynamics components as compatible parts. Comparable as a broad incumbent in the CRT market with overlapping seating positioning category.
- Invacare: Major complex rehab wheelchair manufacturer (Freedom Designs subsidiary) that distributes Seating Dynamics DRBi. Comparable as a broad incumbent CRT manufacturer with overlapping distribution and adjacent seating hardware.
- Permobil: Major complex rehab power and manual wheelchair manufacturer (including TiLite, PDG, Quantum Rehab brands) that distributes Seating Dynamics products on its order forms. Compares as a broad CRT incumbent that overlaps with Seating Dynamics through distribution and adjacent seating categories.
Emerging players
- Symmetric Designs: Maker of wheelchair hardware including headrests and positioning components targeting niche rehab and consumer markets. Comparable as a small specialist competing in adjacent seating and positioning hardware for wheelchair users.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Seating Dynamics Inc. social profiles
Digital presenceSeating Dynamics Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seating Dynamics Inc. leadership team
Management profileNumber of profiles
Profiles2 records
Seating Dynamics Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seating Dynamics Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seating Dynamics Inc.
What does Seating Dynamics Inc. do?
Seating Dynamics Inc. designs and manufactures dynamic seating components for wheelchairs, including the Dynamic Rocker Back interface (DRBi), Dynamic Footrests, Dynamic Head Support Hardware, Static Footrests, and Spreader Bar Mount accessories. The components use elastomers, springs, and hydraulic-based movement to absorb client forces, store energy, and return the user to an upright starting position, protecting both the wheelchair user and the wheelchair frame from injury and damage.
Is Seating Dynamics Inc. a public or private company?
Seating Dynamics Inc. is a private company. It is classified as family owned and is currently operating.
When was Seating Dynamics Inc. founded?
Seating Dynamics Inc. was founded in -1. It employs 1 to 10 people.
Where is Seating Dynamics Inc. based?
Seating Dynamics Inc. is headquartered in Centennial, United States, in the North America region.
How does Seating Dynamics Inc. make money?
One revenue line is on record: wheelchair Component Sales.
Who are Seating Dynamics Inc.'s main competitors?
Direct peers on record are Ride Designs, Adaptive Engineering Lab (AEL), Stealth Products, Ki Mobility, Bodypoint and The Comfort Company (Etac). Broad incumbents are Sunrise Medical, Invacare and Permobil. Symmetric Designs is listed as an emerging player.
Does Seating Dynamics Inc. have an API?
No public API is recorded for Seating Dynamics Inc..
What industry is Seating Dynamics Inc. in?
Seating Dynamics Inc.'s product category is Complex Rehabilitation Technology Components. Its primary akta.pro industry code is HLAHAMAB, Seating & Positioning Systems (Cushions, Backs, Pressure Relief), with a secondary code of HLAHAMAA, Mobility Aids (Wheelchairs, Scooters, Walkers, Canes).