Sebrae To

What Sebrae To does

Sebrae Tocantins (commonly branded as "Sebrae To") is the Tocantins state affiliate of the Serviço Brasileiro de Apoio às Micro e Pequenas Empresas (Sebrae), the Brazilian Micro and Small Business Support Service — a private non-profit entity of public interest, established at the national level in 1972. The organization delivers entrepreneurship training, consulting, and capacity-building programs to micro and small business owners, individual micro-entrepreneurs (MEIs), rural producers, artisans, and women entrepreneurs across the state of Tocantins, Brazil. Its mandate is structurally public-interest in nature, with funding drawn from parafiscal levies on Brazilian businesses channeled through the national Sebrae system.

The organization runs an omnichannel delivery model that combines in-person workshops, blended-learning formats, distance-learning (EAD) online courses, and multi-week specialized programs such as Empretec, Lidere, MEI-focused tracks, and Futuro Empresário. Course enrollment and e-commerce infrastructure are built on the Magento platform, which supports both free government-funded offerings and paid courses priced between R$99 and R$4,500. Partnerships with Magalu (marketplace access for entrepreneurs) and Meta/Facebook (digital marketing capability building) extend the organization's reach beyond its own delivery channels and integrate external platforms into the training journey.

Sebrae Tocantins anchors its operations from a headquarters in Palmas, supplemented by physical offices in Gurupi and Araguaína and by mobile training routes that travel to additional municipalities, enabling service to low-density rural areas. The business model blends parafiscal levy funding with direct course fees, partner co-funded programs, and the implicit commercial upside generated for partner platforms (e.g., Magalu marketplace GMV from newly onboarded entrepreneurs). The paid-program segment targets urban small-business operators willing to pay for higher-priced offerings, while the free-program segment serves the broader inclusive-entrepreneurship mandate.

Name

Sebrae To

Legal name

Sebrae - Serviço Brasileiro de Apoio às Micro e Pequenas Empresas

Website

https://sebraeto.com.br

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Sebrae Tocantins is a state-level non-profit providing entrepreneurship training, consulting, and capacity-building programs for micro and small business owners, MEIs, rural producers, and artisans across Tocantins, Brazil, via in-person workshops and an online EAD platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Palmas

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Professional Training Services: Paid in-person and online training courses, workshops, seminars, and leadership programs for entrepreneurs and small business owners in Tocantins state.
2. Free Educational Content: Free online courses and training programs supporting micro and small business development across various segments including rural producers, artisans, and women entrepreneurs.
3. Government-Funded Support Services: Public service organization funded by government resources to support entrepreneurship and small business development throughout Brazil.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sebrae Tocantins delivers entrepreneurship training, business consulting, and capacity-building programs for micro and small businesses across the Brazilian state of Tocantins. Its core offerings include free in-person workshops (Capacitações Presenciais), free online courses (Cursos EAD), and specialized programs such as Empretec, Lidere, MEI support, Futuro Empresário, Dono de Pequeno Negócio, Produtor Rural, Artesão, Educação Empreendedora, Terça Empreendedora, and Rotas. Course enrollment and event registration are processed through a Magento-based e-commerce storefront.

Product overview

Sebrae To is the Tocantins state unit of SEBRAE (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas), operating as an e-commerce platform that offers a portfolio of entrepreneurship support programs and training solutions. The core offerings include Capacitações Presenciais (in-person training programs) and Cursos EAD (online courses) which are 100% free. Key programs include Empretec, Empretec 5D, and Lidere for intensive skills development; MEI, Futuro Empresário, Dono de Pequeno Negício, Produtor Rural, and Artesão for specific entrepreneur segments; and Educação Empreendedora for entrepreneurial education. Additional offerings include Terça Empreendedora (weekly entrepreneurial events) and Rotas (mobile training routes). The platform operates as a Magento-based e-commerce store for course enrollment and event registration across the state of Tocantins.

Differentiator

Problem solved

Functional benefit

Products and services

• Capacitações Presenciais (In-Person Training) In-person training programs and workshops covering entrepreneurship, leadership, financial management, and business strategy, delivered across multiple municipalities in Tocantins state. Available both free and paid depending on the specific program.
• Cursos EAD (Online Courses) 100% free online courses covering business management, entrepreneurship education, quality management, and professional development topics, available through the distance learning platform with self-paced enrollment.
• Empretec Intensive entrepreneurship training program designed to develop entrepreneurial skills and behavior, available in both standard and rural (Empretec Rural, R$ 1,100) versions.
• Empretec 5D Five-day intensive entrepreneurship methodology focused on developing entrepreneurial behavior and business skills through dynamic workshops.
• Lidere Leadership development program focused on building high-performance leadership skills for small business owners, priced at R$ 2,190.
• MEI (Microempreendedor Individual) Support Program Support program for individual microentrepreneurs (MEI), providing guidance on formalization, management, business growth, simplified taxation, and access to credit and benefits.
• Futuro Empresário Program targeting future entrepreneurs, providing foundational knowledge and skills for starting and managing a business, targeted at students and aspiring entrepreneurs.
• Dono de Pequeno Negócio Program for small business owners to enhance management capabilities, financial planning, marketing strategies, and strategic growth.
• Produtor Rural Rural producer support program offering specialized training and guidance for agricultural entrepreneurs, including agricultural business development and agribusiness management.
• Artesão Artisan support program providing business development assistance, market access, product pricing guidance, and commercialization support for craft producers and artisans.
• Educação Empreendedora Entrepreneurial education program designed to foster entrepreneurial mindset and skills, targeting educators and students through project-based learning and school-based entrepreneurship programs.
• Terça Empreendedora Weekly Tuesday entrepreneurial event series featuring free workshops and seminars on business topics such as marketing, finance, innovation, and leadership development, held across Tocantins municipalities.
• Rotas (Rotas de Capacitação) Mobile training route program bringing educational content to various municipalities across Tocantins, covering communication, emotional intelligence, and business strategies.
• Sebrae To E-commerce Store Online store platform (Magento-based) for purchasing SEBRAE courses, events, and training programs in the state of Tocantins, serving as the primary enrollment and registration channel.

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Magalu (Magazine Luiza)coreGTM or Marketing PartnerSebrae has a partnership with Magalu to support small businesses in selling through the Magalu marketplace platform, providing digital presence and sales channel access for entrepreneurs.
• Facebook/MetaminorGTM or Marketing PartnerImpulsione com Facebook partnership program to help small businesses leverage Facebook's social media platforms for marketing and sales.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SEST SENAT: Brazilian social service and professional training organization serving transport sector workers. Peer as another 'S System' entity providing subsidized training, professional development, and SMB-relevant education to a defined workforce segment.
• SENAI (Serviço Nacional de Aprendizagem Industrial): Brazilian federally-supported industrial training institution with a national network of technical schools. Peer in the 'S System' family, delivering subsidized vocational and management training to industry workers and businesses across Brazil.
• SENAC (Serviço Nacional de Aprendizagem Comercial): Brazilian federally-supported vocational education institution offering professional training courses across commerce, services, and management. Comparable to SEBRAE as a fellow 'S System' institution delivering subsidized professional training to working adults and SMBs.

Regional players

• Fundação Bradesco: Brazilian foundation offering free vocational and professional development courses through its own schools and online platform (EV). Comparable as a subsidized professional training provider for SMBs and individuals, though operating nationally rather than regionally.

Others

• CIEE (Centro de Integração Empresa-Escola): Brazilian non-profit focused on youth internship and professional development programs. Adjacent peer operating in the Brazilian vocational training and youth enablement ecosystem with similar subsidized, mission-driven delivery model.

Direct peers

• Endeavor Brasil: Brazilian non-profit focused on high-impact entrepreneur support, mentoring, and training. Directly comparable to SEBRAE Tocantins's mission of developing SMB and entrepreneurial capabilities, though targeting higher-growth segments.
• SEBRAE Nacional: National parent organization operating the same SMB training and support model across Brazil. It is the direct parent and structural peer of SEBRAE Tocantins, sharing the same mission, methodology, and content library.
• Aliança Empreendedora: Brazilian non-profit supporting micro and small entrepreneurs through training, credit access, and market linkage programs. Closely comparable to SEBRAE Tocantins's MEI, rural producer, and artisan segments.

Emerging players

• Junior Achievement Brasil: Brazilian branch of JA Worldwide, delivering entrepreneurial and financial education programs to youth and students. Comparable to SEBRAE's 'Futuro Empresário' and 'Educação Empreendedora' programs targeting aspiring entrepreneurs.
• Anprotec: Brazilian association supporting innovation and entrepreneurship through incubators and accelerators. Overlaps with SEBRAE in promoting entrepreneurship development but operates a different delivery model focused on tech-based ventures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sebrae-to

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sebrae To