Secoli Brindes

What Secoli Brindes does

Secoli Brindes is a Brazilian manufacturer and B2B supplier of customized corporate promotional gifts, founded approximately in 1994-1995 and headquartered in São Paulo, Brazil. The company operates a catalog-based e-commerce storefront supplemented by WhatsApp-based consultative sales, targeting corporate clients seeking branded merchandise for marketing campaigns, employee onboarding kits, corporate events, and commemorative dates (Dia da Secretária, Dia do Cliente, Dia dos Professores). It employs 126 people and operates its own manufacturing facility (Fabricação Própria) that produces bags, wallets, stationery, backpacks, travel accessories, and beauty accessories with full customization capabilities.

The product range spans roughly 12 categories (Necessaires, Bolsas, Shoulderbags, Papelaria, Escritório, Beleza, Carteiras, Acessórios de Cabelo, Acessórios, Mochilas, Viagem, Diversos) plus bundled offerings such as Kit Onboarding. Personalization is delivered through in-house silk-screen printing (1-4 colors), embossing (baixo relevo), and logo application across various product surfaces. Pricing is quote-based with minimum order quantities varying by SKU (e.g., 250 units for shoulder bags, 2,000 for agendas), and every product carries an ORÇAR (quote) call-to-action.

The business model is B2B transactional: one-time purchase orders of customized goods, with sales led through WhatsApp consultation and the website catalog. Marketing is digital-led, leveraging Google Analytics, Facebook Pixel, Google Ads, LinkedIn Ads, and Hotjar for funnel measurement and paid acquisition. The company is privately held with no disclosed funding rounds, no parent company, and no named customer logos in the source material; it operates exclusively in Brazil under LGPD-compliant data practices.

Name

Secoli Brindes

Legal name

Secoli

Website

https://secoli.com.br

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Secoli Brindes is a São Paulo-based Brazilian manufacturer and B2B supplier of customized corporate promotional gifts, operating since approximately 1994. It produces bags, stationery, and accessories with in-house printing and embossing, serving corporate clients nationwide through catalog e-commerce and WhatsApp-led consultative sales.

Ownership category

akta.pro rank

Product category

Promotional Products / Corporate Gifts

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

Premiums, On-Pack & Pack-In Promotions (BPAFAMAJ)

akta.pro secondary industry

Trade Show Giveaways & Event Premiums (BPAFAMAG)

Keywords

• Corporate promotional gifts
• Custom branded merchandise
• Promotional product manufacturing
• Personalized corporate accessories
• Corporate gift kits

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Corporate Promotional Gifts: B2B sale of customized corporate gifts including bags, necessaires, wallets, stationery, and accessories. Products are sold as one-time transaction purchases with customization services for brand logo application.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Secoli Brindes manufactures and sells customized corporate promotional gifts (brindes corporativos) in-house, including bags, necessaires, wallets, stationery, office accessories, backpacks, and travel items. Products are personalized with corporate branding via silk-screen printing, embossing, or logo application. Orders are placed by quote request through the website or via WhatsApp consultation, with minimum order quantities by product.

Product overview

Secoli Brindes is a Brazilian manufacturer and e-commerce retailer specializing in promotional items (brindes corporativos) and personalized accessories. The company operates as a catalog-based e-commerce platform with in-house manufacturing capabilities (Fabricação Própria). Their product portfolio centers on fashion accessories and personal items including Necessaires (toiletry bags), Bolsas (bags/totes), Shoulderbags, Papelaria (stationery), Escritório (office accessories), Carteiras (wallets), Acessórios de Cabelo (hair accessories), Mochilas (backpacks), Viagem (travel items), and various others. The company offers extensive customization options for corporate branding including silk-screen printing, embossing, and logo application. Products are designed for corporate gifting, promotional events, employee onboarding (Kit Onboarding), and commemorative occasions like Dia da Secretária (Secretary's Day), Dia do Cliente (Customer Day), and Dia dos Professores (Teacher's Day). The company celebrates 30 years of operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Necessaires Cosmetic and toiletries bags (Necessaires / Estojo / Frasqueiras / Porta-Jóias) with various styles including matelassê, mesh, puffer, clear travel, and premium materials, customizable with corporate branding for promotional gifting.
• Bolsas Tote bags, shopping bags, thermal bags (Bolsa, Porta-Tênis, Sacolas, Térmicas) with metalized finishes, padded designs, and sustainable ecobag options customizable for corporate use.
• Shoulderbags Crossbody and shoulder bags (Doleiras, Pochete, Shoulderbag) with textured finishes, utility designs, and premium structured options, customizable for corporate gifting.
• Papelaria (Stationery) Stationery products including Agendas (planners), Cadernos (notebooks), and Moleskines in executive and corporate styles with various binding options, customizable for corporate gifting.
• Escritório (Office Accessories) Office accessories including Estojos (pen cases), Mouse Pads (customizable corporate designs), and Risque e Rabisque (scribble boards with MDF frames) for corporate gifting.
• Carteiras (Wallets) Wallets and card holders (Carteira, Porta-Cartões, Porta-Documentos) ranging from slim masculine designs to premium leather-look finishes, customizable for corporate gifting.
• Viagem (Travel Accessories) Travel accessories including Identificador de Bagagem (luggage tags) and Malas de Viagem (travel bags) in various sizes and styles, customizable for corporate gifting.
• Kit Onboarding Pre-assembled corporate welcome gift sets combining Bolsas e Mochilas, Cadernos, Mouse Pad, Sacolas, and Shoulderbags for new employee onboarding.
• Fabricação Própria (In-House Manufacturing) Self-manufactured portfolio spanning Agendas, Bolsas, Bolsas Térmicas, Cadernos, Carteiras, Chaveiros, Doleiras, Estojos, Faixas de Cabelo, Frasqueiras, Identificadores de Bagagem, Kits Bucais, Malas de Viagem, Mochilas, Moleskines, Mouse Pads, Necessaires, Pochetes, Porta-Batom, Porta-Cartões, Porta-Celular, Porta-Documentos, Porta-Espelho, Porta-Jóias, Porta-Lenço, Porta-Óculos, Porta-Retratos, Porta-Tênis, Porta-Vinhos, Risque e Rabisque, Sacochilas, Sacolas, Scrunchies, and Shoulderbags, with custom branding options (silk-screen, embossing, logo application).

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BAMKO: US-based promotional products company supplying customized merchandise and corporate gifts to enterprise clients. Comparable to Secoli in custom merchandise, B2B corporate gifting focus, and multi-category product breadth, though BAMKO serves a different geography.
• Proforma: Large North American network of promotional products distributors serving B2B clients with branded merchandise, apparel, and print. Comparable GTM (consultative B2B sales, custom branding) and product categories overlapping with Secoli's bags, stationery, and accessories lines.
• 4imprint: One of the largest publicly listed promotional products distributors globally. Comparable to Secoli because it sells customized corporate merchandise (bags, drinkware, stationery) to B2B clients with logo application, but operates at vastly greater scale and across multiple geographies.
• Cimpress (VistaPrint): Global custom printing and promotional products platform operating VistaPrint and other brands. Comparable to Secoli in customized branded merchandise for SMBs and corporates, but backed by far greater scale, automation, and an online self-service model Secoli is only beginning to adopt.
• HALO (HALO Branded Solutions): Leading North American promotional products distributor offering custom-branded merchandise including bags, apparel, and accessories to corporate clients. Directly comparable business model to Secoli's B2B customized gifts motion, though at much larger scale and broader product range.

Direct peers

• Tilibra: Established Brazilian manufacturer of notebooks, agendas, and stationery commonly used as customized corporate gifts in Brazil. Strong direct competitor in the papelaria/agenda categories where Secoli also offers private-label and customized production under 'Fabricação Própria'.
• Jandaia: Brazilian manufacturer of agendas, planners, and stationery products widely used as corporate gifts in Brazil. Directly competes with Secoli in the agendas/caderneta category and shares the same B2B promotional merchandise customer base.
• Brindes.com.br: Brazilian online retailer and wholesaler of customized promotional gifts to corporate clients across multiple categories. Directly comparable to Secoli in B2B customized brinde distribution, Brazilian geographic focus, and quote-based order model.
• Foroni: Brazilian stationery and paper goods manufacturer with a presence in customized corporate agendas and notebooks. Comparable to Secoli in the stationery/agenda segment of corporate gifting and competes for the same corporate procurement budgets in Brazil.
• King Brindes: Brazilian specialist in personalized corporate gifts (brindes personalizados) offering bags, stationery, mugs, and accessories with logo application. Closest direct competitor to Secoli in the Brazilian B2B brindes corporativos market with similar product breadth and minimum-order model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/secoli-brindes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secoli Brindes