2nd Avenue Saloon & Sports Bar

What 2nd Avenue Saloon & Sports Bar does

Two Frogs Cantina, operating publicly as "2nd Avenue Saloon & Sports Bar," is a single-location casual dining establishment in Upland, California, that combines a Mexican cuisine menu with Irish-themed branding inside a sports-bar environment. The venue serves a beverage-forward offering — specialty cocktails, tequilas, whiskeys, beers, and wines — alongside signature dishes such as Surf & Turf Fajitas with Prime Ribeye Steak and Campenchana Shrimp Coctel, and books private birthday parties via a text-to-reserve line (909-730-0389). The "Mexican with Irish flair" concept and sports-bar positioning are the core functional differentiators the venue markets to local patrons.

The operating model is conventional dine-in restaurant and bar service, with the venue open Wednesday through Sunday from 11:30AM to 2:00AM (approximately 14.5 hours per operating day). The website references roughly 5 staff members via a "Now Hiring" page, indicating a small, owner-operator footprint. Customer acquisition is driven by local foot traffic and a single social media presence on TikTok (@2frogsdowntownupland); no proprietary technology, online ordering platform, third-party delivery integration, loyalty app, or reservation system beyond SMS is mentioned in the available material.

The revenue model is straightforward in-person food and beverage sales plus private-party event revenue. No pricing data, revenue figures, financial statements, franchise affiliation, investor backing, or external capital signals were disclosed in the source material. Based on available evidence, the business operates as an independent small restaurant and bar with no chain or institutional ownership structure evident.

Name

2nd Avenue Saloon & Sports Bar

Legal name

Not disclosed

Website

https://secondavenuesaloon.com

Company type

Private

Operating status

Operating

Short description

Two Frogs Cantina ("2nd Avenue Saloon & Sports Bar") is a single-location Mexican-Irish themed sports bar and restaurant in Upland, California, serving food, cocktails, and private birthday parties to local walk-in patrons.

Ownership category

akta.pro rank

Product category

Restaurant and Sports Bar Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (72241), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Sports Bars (CRANACAC)

akta.pro secondary industries

Neighborhood & Sports Bars (THAFAEAA), Neighborhood Bars & Taverns (CRANACAA)

Keywords

• Specialty cocktails and beverages
• Birthday party packages
• Authentic Cali Mex cuisine
• Mexican restaurant dining
• Sports bar entertainment

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels2 records

Core offering

Single-location restaurant and sports bar operating as Two Frogs Cantina, serving authentic Mexican dishes (such as Surf & Turf Fajitas with Prime Ribeye Steak and Campenchana Shrimp Coctel) alongside specialty cocktails, beers, wines, tequilas, and whiskeys in a lively sports-viewing atmosphere. The venue also hosts birthday and special event parties, open Wednesday through Sunday from 11:30AM to 2AM.

Product overview

Two Frogs Cantina is a single-location restaurant offering Mexican cuisine with an Irish sports bar atmosphere. The establishment operates as a unified dining experience featuring authentic Cali Mex dishes, specialty cocktails, beers, wines, and a selection of tequilas and whiskeys. The restaurant is open Wednesday through Sunday from 11:30AM to 2AM and offers party booking services for birthdays and special events.

Differentiator

Problem solved

Functional benefit

Products and services

• Authentic Mexican Cuisine Dining

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Twin Peaks Restaurant: Lodge-themed sports-bar chain serving American comfort food alongside extensive beer and spirits menus with sports viewing. Closest comparable in concept: sports-first bar with full kitchen, late-night hours, and group-event focus.
• Hooters: Casual sports-bar chain combining full bar service with American bar-and-grill fare and a strong sports-viewing and group-event orientation. Comparable venue model and customer demographic.
• Yard House: Upscale sports-bar concept with extensive craft beer selection, full bar program, and elevated American menu. Comparable on sports-bar + premium beverage positioning, though larger footprint and broader menu.

Broad incumbents

• Buffalo Wild Wings: National sports-bar chain built around wings, beer, and sports viewing. Overlaps heavily on sports-bar positioning but with national scale, standardized menu, and far broader marketing budget.
• BJ's Restaurant Brewhouse: National casual-dining chain with in-house brewery, sports-viewing environment, and broad American menu. Overlaps on the casual full-service + sports bar hybrid model.
• Chevys Fresh Mex: Mexican casual-dining chain with full bar and happy-hour programming. Directly comparable on the Mexican-cuisine + bar-service offering, though without the sports-bar emphasis.
• Dave & Buster's: Eatertainment concept combining full bar and casual dining with games and sports viewing. Comparable on group/party booking focus and entertainment-led bar revenue mix.
• TGI Fridays: Casual-dining bar-and-grill chain with strong bar program, sports viewing, and party/group booking. Overlaps on full-service bar + casual food model targeting similar demographics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• TikToktiktok.com/@2frogsdowntownupland?_r=1&_t=ZT-93rlEA0Zl2k

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2nd Avenue Saloon & Sports Bar