Rakuten Securities HK

What Rakuten Securities HK does

Rakuten Securities Hong Kong Limited (Rakuten Securities HK) is a Hong Kong SFC-licensed retail forex broker (CE Number AIM232) serving individual traders and corporate clients in Hong Kong. The company operates as a wholly-owned subsidiary of Rakuten Securities, Inc. (Japan), which in turn is wholly owned by Rakuten Group, Inc. (TOKYO: 4755). Founded in 2003 as a pioneer of online forex trading in Hong Kong, the firm was rebranded from FXCM Asia in April 2016 following Rakuten Securities' acquisition of FXCM Japan Securities in 2015. As of 2025, it maintains a 27-person team headquartered in Central, Hong Kong (relocated to 17/F, Pioneer Place in August 2025), offering leveraged spot FX trading under SFC regulation with segregated client funds held at local licensed banks.

The core product is the proprietary Rakuten FX platform, available across web (Rakuten FX Web), desktop (MARKETSPEED FX, winner of the 2012 Good Design Award for Online Forex Trading Platform), and mobile (iSPEED FX). The platform offers 46 currency pairs (expanded March 30, 2026), fixed spreads as low as 0.5 pips with zero commission, AS Streaming one-click execution with over 99% order execution rate, unique Leave Order weekend functionality, two-factor authentication, and 24/7 eDDA instant deposit. The Rakuten Securities Bullion Hong Kong Limited subsidiary (established February 2019) additionally offers gold and silver trading via MT4 (up to 200:1 leverage), though the HK parent's MT4 service was terminated on January 24, 2025 with all clients consolidated onto Rakuten FX.

Rakuten Securities HK generates revenue primarily through bid-ask spreads on FX trades and overnight rollover interest, with transaction fees as the sole commercial model and no commissions charged. Client acquisition is driven by a hybrid product-led growth model leveraging online account opening in approximately five minutes, marketing seminars and educational content, the R Rewards loyalty programme, and traditional promotional campaigns (flash deals, welcome offers up to HK$15,000 in point value, swap charge campaigns). The customer base is dominated by individual retail forex traders, supplemented by a smaller corporate account segment for hedging and currency risk management. Marketing channels include localized content in Traditional Chinese, Simplified Chinese, and English, free seminars in Cantonese, and a corporate Facebook and YouTube presence.

Name

Rakuten Securities HK

Legal name

Rakuten Securities Hong Kong Limited

Website

https://sec.rakuten.com.hk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Rakuten Securities HK is an SFC-licensed Hong Kong retail forex broker (CE Number AIM232) operating the proprietary Rakuten FX platform for individual traders and corporate clients, with fixed spreads from 0.5 pips and zero commission.

Ownership category

akta.pro rank

Product category

Retail Forex Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

OTC Desks & Block Trading Networks (FSAPADAH)

akta.pro secondary industry

OTC Spot Trading & Block Execution (FSADAJAB)

Keywords

• Retail forex trading
• Online forex brokerage
• Margin currency trading
• Leveraged forex trading
• Fx trading platform

Headquarters

HQ city

Hong Kong

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Compliance

Revenue model

1. Forex Spread Revenue: The primary revenue source is the bid-ask spread on forex trades. Rakuten Securities HK offers fixed spreads starting from 0.5 pips with zero commission, meaning the spread is the sole transaction cost for clients.
2. Overnight Rollover Interest: Interest charged or paid on positions held overnight. The company offers rollover interest on various currency pairs, with promotional campaigns providing additional bonus interest on specific currency pairs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Rakuten Securities HK is a Hong Kong SFC-licensed online forex broker that provides leveraged foreign exchange trading services to retail and corporate clients. The company offers fixed spreads from 0.5 pips with zero commission on 46 currency pairs through its proprietary Rakuten FX trading platform, available on web (Rakuten FX Web), desktop (MARKETSPEED FX), and mobile (iSPEED FX). Customers can open accounts online in approximately 5 minutes and fund them via eDDA instant deposit, FPS, bank transfer, or cheque.

Differentiator

Problem solved

Functional benefit

Products and services

• Rakuten FX Trading Platform
• eDDA Fast Deposit Service
• Demo Trading Account

Quantifiable outcome

• Over 99% order execution rate achieved with AS Streaming and Streaming execution modes
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Rakuten Securities Bullion Hong Kong LimitedminorStrategic or Co-development Partner · 14 October 2019Sister company launched in October 2019 to provide gold and silver trading services in Hong Kong via Rakuten MT4 platform. Offers XAU/USD and XAG/USD trading with up to 200:1 leverage.
• Rakuten Trade Sdn. BhdminorStrategic or Co-development Partner · 1 March 2019Joint venture company in Malaysia providing fully online stock brokerage services. Part of Rakuten Securities' overseas expansion strategy.
• Rakuten Securities, Inc.coreStrategic or Co-development Partner · 17 April 2017Rakuten Securities HK is a wholly-owned subsidiary of Rakuten Securities, Inc., Japan's pioneering online broker established in 1999 and one of the largest brokers in Japan by account numbers. Rakuten Securities provides proprietary trading technology, brand backing, and operational support to its Hong Kong subsidiary.
• FXCM JapanminorStrategic or Co-development Partner · 1 September 2015Acquired in September 2015 as part of Rakuten Securities' expansion strategy, contributing to its global forex trading volume and market position.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• IG Markets (Hong Kong): Hong Kong SFC-licensed retail forex and CFD broker offering leveraged FX trading to Hong Kong retail clients. Directly comparable to Rakuten Securities HK on customer base (HK retail traders), product (leveraged FX/CFD), regulation (SFC), and distribution (digital self-serve).
• XM (Hong Kong): Globally active retail FX broker with Hong Kong presence, offering leveraged FX with low spreads and bonus/loyalty programs. Comparable on retail HK FX focus, promotional-driven acquisition, and competitive fixed-spread positioning.
• OANDA (Asia Pacific): Global retail FX broker with significant Asia-Pacific presence and similar self-serve, API-friendly, fixed/spread-based model. Directly comparable on retail FX focus, technology-driven platform approach, and currency-pair breadth.
• Interactive Brokers (Hong Kong): SFC-licensed online broker in Hong Kong offering FX alongside global equities, options, and futures. Directly comparable on retail/professional HK client base, SFC regulation, and digital self-serve platform model.
• Pepperstone (Hong Kong): SFC-licensed retail FX/CFD broker serving Hong Kong clients with competitive spreads and MT4/MT5/cTrader platforms. Directly comparable on HK-regulated retail FX, low-spread pricing, and platform choice.
• Saxo Markets (Hong Kong): SFC-licensed multi-asset broker in Hong Kong offering leveraged FX alongside stocks, options, and futures. Directly comparable on regulated HK retail FX brokerage, with broader product breadth than Rakuten Securities HK.

Broad incumbents

• HSBC Hong Kong: Major incumbent Hong Kong bank offering FX trading, multi-currency accounts, and wealth services to retail and corporate clients. Broader incumbent — not a pure retail FX broker but competes for the same HK FX trading wallet through institutional trust and bundled offerings.

Regional players

• Rakuten Trade Sdn. Bhd. Joint-venture online stock brokerage in Malaysia under the Rakuten umbrella. Regional participant in the Rakuten financial services ecosystem — same parent, but focused on Malaysian equities rather than Hong Kong FX.

Others

• Rakuten Securities, Inc. (Japan): Parent company — Japan's pioneering online broker and Rakuten Group subsidiary. Provides proprietary trading technology, platform code (MARKETSPEED FX / iSPEED FX), and brand backing to Rakuten Securities HK. Related but operates in Japan, not a direct Hong Kong competitor.
• Rakuten Securities Bullion Hong Kong Limited: Sister company under the same Rakuten Securities, Inc. parent, offering gold (XAU/USD) and silver (XAG/USD) trading via MT4 in Hong Kong. Ecosystem participant — not a direct FX competitor but provides cross-sell and multi-asset context within the Rakuten HK family.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rakutensechk
• YouTubeyoutube.com/channel/UCk-Fm4us1W22JuyCz2tl5hQ
• LinkedInlinkedin.com/company/rakutensecuritieshk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rakuten Securities HK