Secrets Hideaway Resort & Spa / Club Secret

What Secrets Hideaway Resort & Spa / Club Secret does

Secrets Hideaway Resort & Spa operates an integrated adults-only lifestyle resort at 2145 East Irlo Bronson Memorial Highway in Kissimmee, Florida, under the legal entity Secret Enterprises, LLC. The property combines 130 custom-decorated condo-style rooms with clothing-optional pool facilities (a 65-foot heated conversation pool, a commercial-size pool, and two twelve-person hot tubs), 8,000 square feet of themed playrooms, a 3,000-square-foot nightclub (Club Secret), a dedicated BDSM dungeon (Club Swinkster), four bars including outdoor tiki bars, and the Hideaway Café restaurant operating until 2am. Operations run 24/7 with programming that includes nightly themed events (Karaoke Monday, Pride Tuesday, Erotic Rendezvous Wednesday, Newbie Night Thursday, pool parties on Fri/Sat/Sun), annual flagship takeovers (Swingers Break Memorial Day, Big Bang 4th of July, Hallowswing), and lodging integrated with on-property entertainment so guests can stay and play without leaving the venue. Technology consists of the IQware hospitality platform for property management and reservations, an internal member network for event registration, profiles, and social networking, plus Google Maps and UserWay integrations on the website.

The business operates a multi-stream revenue model across room reservations, event entry fees (ranging from $5 single ladies to $199 single men depending on tier and night), tiered memberships ($25-$1,680/year by segment and duration), food and beverage, VIP cabana and bottle service, on-site condo sales ("Own A Piece of the Lifestyle"), and a travel affiliate program. Pricing intentionally segments by gender to maintain ratio balance — a standard industry mechanic in lifestyle venues. Go-to-market combines direct-to-consumer website and phone booking, community-led acquisition through sponsorships on Kasidie, SDC, SwingLifeStyle and the annual Naughty N'awlins event, and content marketing via an active blog (secretsfl.com/blogs) covering lifestyle education. In May 2026 the company announced a strategic merger with the colette lifestyle nightclub brand, adding Houston, Austin, and San Antonio operations and positioning the combined entity as a national lifestyle hospitality platform; Secrets II, a second property, is also announced. James Callahan serves as Founder and CEO of the combined entity, with colette co-founder John Melfi appointed President.

Name

Secrets Hideaway Resort & Spa / Club Secret

Legal name

Secret Enterprises, LLC

Website

https://secretsfl.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Secrets Hideaway Resort & Spa is an adults-only, integrated lifestyle resort in Kissimmee, Florida, offering 130 on-site rooms, pools, nightclub, themed playrooms, and F&B for couples, single women, and single men in the swinging community. The company also runs memberships, VIP services, condo sales, and a travel affiliate program.

Ownership category

akta.pro rank

Product category

Adult Lifestyle Resort & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Traveler Accommodation (7211), All Other Traveler Accommodation (721199)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Boutique Resorts (Small-Scale Resorts) (THAGADAJ), Adults-Only All-Inclusive Resorts (THAGAKAB)

Keywords

• Adults-only lifestyle resort
• Swinger club and events
• On-premise hospitality
• Lifestyle membership club
• Resort hotel and nightclub

Headquarters

HQ city

Kissimmee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Room Reservations and Condo Stays: The company operates 130 rooms including custom-designed condo accommodations available for nightly rental. Room revenue is the primary hospitality stream, with pricing varying by room type and season.
2. Event Entry Fees: Nightly entry fees for club access ranging from $10-$50 per couple, $5-$15 for single ladies, and $99-$199 for single men depending on the event and day of the week. Daytime pool party passes at $35 per couple.
3. Membership Fees: Monthly, 6-month, and annual membership tiers for couples ($50-$480), single ladies ($25-$180), and single men ($169-$1,680). New member special includes one-month membership with event entry.
4. Food and Beverage: On-site restaurant (Hideaway Café) serving breakfast, lunch, dinner, and late-night menus until 2am. Four bars including pool-side tiki bars. Kitchen operations until late hours to support guest needs.
5. VIP Services: Premium cabana rentals for day (11am-5pm) and night (7pm-2am) pool experiences, nightclub VIP bottle service, and dedicated VIP manager coordination. Revenue from dedicated VIP management email and phone lines.
6. Condo Sales: On-site condo units available for purchase ('Own A Piece of the Lifestyle'), with property sales appointments and Secrets II expansion development. Additional revenue stream from buyer referrals.
7. Travel Affiliate Program: Referral program for travel affiliates who promote the resort, with commission-based compensation for referred bookings.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Secrets Hideaway Resort & Spa operates an integrated adults-only lifestyle resort in Kissimmee, Florida, offering 130 on-site custom-decorated condo accommodations, clothing-optional pools and hot tubs, a 3,000 sq ft nightclub, themed playrooms and Club Swinkster dungeon, four bars, the Hideaway Café restaurant, and a full calendar of nightly themed events and pool parties. The company sells room reservations, event entry passes, recurring memberships, VIP cabana and bottle service, on-site condo ownership, and travel affiliate referrals.

Product overview

Secrets Hideaway Resort & Spa operates as an integrated adults-only lifestyle resort and entertainment platform. The core offering combines a 130-room resort property with on-site condo accommodations, a 4000 sq ft club with playrooms, and a 3000 sq ft nightclub. The platform includes VIP services (day/night pool cabanas, club VIP reservations), multiple dining venues (Hideaway Cafe, pool bars, tiki bars), and a comprehensive events program featuring nightly themed parties and special weekend takeovers. The Secrets Events Member Network provides online reservation and member management. A strategic merger with colette (announced May 2026) is expanding the platform into additional lifestyle nightclub markets in Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Secrets Hideaway Resort & Spa (rooms and resort stay) On-site adults-only resort stay in one of 130 custom-decorated condo rooms at the Kissimmee, Florida property. Guests gain access to clothing-optional pools, hot tubs, nightclub, themed playrooms, on-site bars, and the Hideaway Café without leaving the property. Targeted at lifestyle/swinging community adults (couples and singles).
• Club Secret / Club Swinkster On-site swinger club featuring 4,000 sq ft of themed pleasure rooms, a 3,000 sq ft nightclub with DJ performances, themed parties, and the Club Swinkster BDSM dungeon. Open until 2am Sun-Thu and 4am Fri-Sat. For adults in the lifestyle community.
• VIP Day Pool Cabana Private poolside cabana reservation at the resort's day pool, available 11am-5pm, featuring a shaded oasis, cocktails, and attentive staff service for a luxury poolside experience. Coordinated through the VIP Manager ([email protected] / 407-494-0813). For premium resort guests.
• VIP Night Pool Cabana Poolside cabana reservation at the courtyard pool and dual tiki bars, available 7pm-2am for evening/nighttime experiences. Premium upsell offering for resort guests.
• VIP Club Reservations Exclusive VIP nightclub reservation from 9pm-2am featuring private VIP areas, premium bottle service, and front-row access to the hottest nightlife entertainment. For premium guests.
• Hideaway Café (on-site restaurant) On-site restaurant at the resort offering breakfast (Mon-Sun 8am-10:30am), extended lunch/dinner hours (Friday 8am-11:30pm, Saturday 8am-12am), and a late-night menu with food available until 2am. Serves resort guests and event attendees.
• Lifestyle Membership (Couples, Single Ladies, Single Men) Recurring subscription memberships providing access to resort facilities and member pricing for events. Couples $50-$480, single ladies $25-$180, and single men $169-$1,680 across monthly, 6-month, and annual tiers. Members still pay nightly entry for events.
• Pool Parties & Themed Events Recurring pool parties and themed events at the resort, including weekly Friday/Saturday/Sunday pool parties with DJs and clothing-optional atmosphere, plus themed nights such as Body Paint Splash and Tape & Tats. Open to members and event pass holders.
• Nightly Themed Soirees Nightly themed soirees including Newbie Night Meet & Greet (Thursday), Erotic Rendezvous (Wednesday), Pride Tuesday, Karaoke Monday, and Sip & Reminisce Sunday. Included in the resort's recurring events calendar for members and ticketed guests.
• Secrets Events Member Network Online member portal powered by IQware for event registration, purchasing passes, managing accounts, member networking, friend requests, and testimonial submissions. Login required for pass purchases and repeat engagement.
• Lifestyle Events & Hotel Takeovers Special annual flagship event weekends including Big Bang 4th of July Weekend, Swingers Break Memorial Day Weekend, Hallowswing, and New Year's celebrations, featuring enhanced entertainment and hotel takeover programming for lifestyle community guests.
• Travel Affiliate Program Affiliate program allowing travel agencies and partners to promote Secrets Hideaway and earn commissions on referred bookings. Registration requires an EIN number and terms/conditions agreement.
• On-Site Condo Sales On-site condo units at the resort available for purchase under the 'Own A Piece of the Lifestyle' program, providing buyers with personal access and rental income potential. Sales appointments scheduled via online form. The Secrets II expansion adds additional ownership opportunities.

Quantifiable outcome

• 130 on-site rooms enabling complete stay-and-play resort experience
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• colettecoreStrategic or Co-development Partner · 1 May 2026Strategic merger agreement announced May 1, 2026 combining Secrets Hideaway Resort & Spa with colette lifestyle nightclub brand to create a national lifestyle hospitality platform. The agreement includes planned acquisition of colette operations in Houston, Austin, and San Antonio. Combined entity positioned for resort, lodging, spa, nightlife, event-driven expansion, and member experiences under coordinated brand family. CEO James Callahan leads combined organization with colette co-founder John Melfi as President.
• colettecoreGTM or Marketing PartnerListed as event partner on company website Partners page with co-branded presence and link to coletteclubs.com. colette operates private membership-only on-premise social clubs for couples and singles in the swinging lifestyle. Pre-merger announcement, the companies maintained marketing partnership.
• i.Candy EnergyminorGTM or Marketing PartnerSponsor featured on company website. i.Candy Energy is an energy drink brand marketed at lifestyle events and venues. Partnership provides product placement at the resort in exchange for brand visibility.
• FairvillaminorGTM or Marketing PartnerAdult lifestyle retailer with store located in the resort lobby. Sells sex toys, adult costumes, and intimate products on-site. Partnership provides convenient shopping for guests while generating referral traffic.
• SDC (Swingers Date Camp)minorGTM or Marketing PartnerBanner sponsorship and free membership offer to SDC.com. SDC is a major lifestyle dating/club platform. Sponsorship provides brand visibility to platform users while driving referrals to the resort.
• Kasidie.comminorGTM or Marketing PartnerBanner sponsorship on company website. Kasidie is a lifestyle social networking and event platform. Partnership drives member discovery and cross-promotion.
• SwingLifeStyle.com (SLS)minorGTM or Marketing PartnerBanner sponsorship linking to SwingLifeStyle.com signup. SLS is a leading lifestyle dating site. Sponsorship provides referral traffic and brand awareness to active lifestyle community members.
• Naughty N'awlinsminorGTM or Marketing PartnerMajor sponsor of the annual New Orleans lifestyle event (2026). Company hosted branded EDM Glow Party on Bourbon Street and pool party. Sponsorship extends national brand awareness and positions company as a leading lifestyle destination.
• Secrets SocietyminorGTM or Marketing PartnerLifestyle clothing brand with link from company sponsors page and physical presence in resort. Secrets Society sells adult-oriented apparel for the lifestyle community. Brand visibility at resort creates cross-promotional opportunity.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Sea Mountain Inn: Long-running clothing-optional, adults-only lifestyle resort in Palm Springs, California, with on-site rooms, pool, and themed events — comparable U.S. destination in a different geography.
• Hedonism II: Iconic adults-only, lifestyle-friendly all-inclusive resort in Negril, Jamaica, with on-site rooms, beach, pool, nightclub, and themed events — comparable integrated resort experience for the same guest segment.
• Caliente Resort & Spa: Florida-based adults-only lifestyle resort with on-site lodging, pools, playrooms, and nightclub — directly comparable in product mix, target demographic, and full-service resort positioning to Secrets Hideaway.
• Desire Resorts (Riviera Maya): Couples-only / lifestyle-friendly all-inclusive resort brand in Mexico offering on-site rooms, clothing-optional pools, themed play areas, and nightlife — the closest international direct peer in integrated lifestyle hospitality.
• Paradise Lakes Resort: Pasco County, Florida nudist and lifestyle resort with on-site accommodations, pools, club facilities, and themed events — one of the closest direct competitors in Florida for the same lifestyle guest.
• colette (Lifestyle Clubs): Texas-based private membership-only lifestyle nightclub brand in Houston, Austin, and San Antonio; directly comparable club-side offer and the announced merger partner of Secrets Hideaway.

Broad incumbents

• Couples Resorts (Sandals/Couples): Established adults-only couples resort brand operating multiple properties in the Caribbean; comparable all-inclusive resort model with partial lifestyle-friendly positioning, but broadly mainstream rather than niche.

Emerging players

• Temptation Resort (Cancun): Adults-only party resort in Cancun with pools, themed events, and nightlife; overlaps with Secrets' adults-only positioning and event-driven model but is broader and not strictly a 'lifestyle' venue.
• Bliss Cruises (Naughty Events / Bliss Cruise): Chartered lifestyle-friendly cruise and takeover events; comparable demand for destination-style lifestyle vacations and a community sponsor partner — adjacent rather than substitutional to a fixed resort.

Others

• SDC (Swingers Date Club): Major online lifestyle dating and event platform; an ecosystem counterpart that drives referrals into Secrets Hideaway via banner and event partnerships, not a direct hospitality competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/secretshideaway

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secrets Hideaway Resort & Spa / Club Secret