Secret Solstice Festival
Secret Solstice is a private Reykjavík-based event operator that runs a music and culture festival under Iceland's midnight sun, featuring glacier and lava tunnel venue experiences, and generates revenue primarily through ticket sales and vendor fees.
- Company typePrivate
- Founded-
- HeadquartersReykjavík, Iceland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Secret Solstice Festival does
Secret Solstice is a private, Reykjavík-based event operator that produces a music and culture festival held under Iceland's midnight sun at Laugardalur. The company's core product is the Secret Solstice Festival, which differentiates itself through venue experiences such as glacier raves, lava tunnel performances, and underground concerts — leveraging Iceland's natural geography as the principal competitive feature. The company has extended its brand with Iceland Eclipse as a sub-product/festival, attempting to diversify the event calendar beyond the single annual main festival.
The business operates with a lean team of 7 employees and runs a direct-to-consumer go-to-market model primarily through its website (secretsolstice.is), social media, and email. Revenue is generated through two main mechanics: ticket sales to festival attendees and vendor/concession fees from on-site commercial partners. The addressable customer base is international — drawn largely by the novelty of the midnight-sun setting and unique Icelandic venues — but the operation remains a single-event business with a small, location-bound infrastructure. No funding rounds, M&A activity, leadership changes, or financial disclosures are present in the available data.
Secret Solstice Festival firmographics
Firmographics- Name
- Secret Solstice Festival
- Website
- https://secretsolstice.is
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Secret Solstice is a private Reykjavík-based event operator that runs a music and culture festival under Iceland's midnight sun, featuring glacier and lava tunnel venue experiences, and generates revenue primarily through ticket sales and vendor fees.
- Ownership category
- akta.pro rank
Secret Solstice Festival industry classification
Industry- Product category
- Live Music Festival Events
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Cultural & Community Festivals (Ticketed) (THAJAFAI)
Keywords
Where Secret Solstice Festival is headquartered
LocationHeadquarters
- HQ city
- Reykjavík
- HQ country
- Iceland
- HQ region
- Europe
Offices1 record
Markets served
Secret Solstice Festival business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Festival Ticket Sales: Revenue generated from selling tickets to attendees for the Secret Solstice music festival and related events like Iceland Eclipse. The festival offers unique experiences including glacier raves, lava tunnel performances, and underground concerts.
- Vendor and Concession Fees: Revenue from vendors and concession operators at the festival venue, with dedicated contact channels for vendor enquiries.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Secret Solstice Festival product offering
Product offeringCore offering
Secret Solstice Festival is a music and culture festival held under the midnight sun in Reykjavík, Iceland, featuring performances in exclusive natural venues such as glacier raves, 5,000-year-old lava tunnels, and underground concerts. It also runs Iceland Eclipse, a separate celestial-themed event. The core commercial activity is ticket sales for these live event experiences, supplemented by vendor and concession fees at the festival venue.
Product overview
Secret Solstice is a music and culture festival held in Iceland under the midnight sun. The festival operates two main event offerings: the Secret Solstice Festival itself featuring unique musical experiences at exclusive venues (glacier raves, lava tunnel performances, underground concerts), and the Iceland Eclipse event for celestial-themed experiences. These products are unified by the festival's brand positioning of creating unmissable, geographicallyexclusive music experiences native to Iceland.
Differentiator
Problem solved
Functional benefit
Products and services
- Secret Solstice Festival An Icelandic music and culture festival held under the midnight sun in Reykjavík, featuring unique musical performances at exclusive venues such as glacier raves, performances inside 5,000-year-old lava tunnels, and underground concerts. Targeted at international music enthusiasts and culture seekers looking for extraordinary live event experiences.
- Iceland Eclipse A celestial event organized by Secret Solstice that offers festival experiences during solar or lunar eclipse events in Iceland, extending the festival brand into astronomy- and eclipse-themed programming.
Companies that use Secret Solstice Festival
Customer profileSegments1 record
Ideal customer profiles1 record
Secret Solstice Festival technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Secret Solstice Festival partnerships and signals
Strategic signalScale indicators2 records
Recent moves2 records
Expansion highlights2 records
Secret Solstice Festival competitors and assessment
Company assessmentDirect peers
- Sónar Festival: Sónar is an electronic music and creativity festival held annually in Barcelona, Spain. It is comparable as a destination music festival that combines live music with a distinctive cultural/experiential angle and attracts international attendees.
- Iceland Airwaves: Iceland Airwaves is another Icelandic music festival held annually in Reykjavík, targeting both local and international attendees. It is the most direct geographic and category peer, competing for the same Icelandic festival tourist spend.
Regional players
- Roskilde Festival: Roskilde is one of the largest music festivals in Northern Europe, held annually in Denmark. It is comparable as a major Nordic summer music festival with international audiences, although at a far larger scale than Secret Solstice.
- Flow Festival: Flow Festival is a curated Nordic music festival held in Helsinki, Finland, known for a premium experience and unique venue (a former power plant island). It is comparable as a Nordic experiential music festival competing for the same international festival-going audience.
Broad incumbents
- Tomorrowland: Tomorrowland is a globally recognized electronic music festival held in Boom, Belgium. It is comparable as a destination music festival that sells unique themed experiences to international attendees, though at vastly greater scale.
- Primavera Sound: Primavera Sound is a multi-day music festival held in Barcelona and other cities. It is comparable as an internationally attended music festival that competes for similar European and transatlantic festival travel demand.
- Burning Man: Burning Man is a large-scale experiential event in the Black Rock Desert, USA, built around a unique setting and immersive environment. It is comparable as a destination event whose identity is inseparable from its physically extraordinary venue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Secret Solstice Festival social profiles
Digital presenceSecret Solstice Festival financial estimates
Financial estimateRevenue estimate
Valuation estimate
Secret Solstice Festival leadership team
Management profileNumber of profiles
Profiles1 record
Secret Solstice Festival funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Secret Solstice Festival M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Secret Solstice Festival
What does Secret Solstice Festival do?
Secret Solstice Festival is a music and culture festival held under the midnight sun in Reykjavík, Iceland, featuring performances in exclusive natural venues such as glacier raves, 5,000-year-old lava tunnels, and underground concerts. It also runs Iceland Eclipse, a separate celestial-themed event. The core commercial activity is ticket sales for these live event experiences, supplemented by vendor and concession fees at the festival venue.
Is Secret Solstice Festival a public or private company?
Secret Solstice Festival is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Secret Solstice Festival founded?
Secret Solstice Festival was founded in -1. It employs 1 to 10 people.
Where is Secret Solstice Festival based?
Secret Solstice Festival is headquartered in Reykjavík, Iceland, in the Europe region.
How does Secret Solstice Festival make money?
Two revenue lines are on record. Festival Ticket Sales are the primary driver. The others are vendor and Concession Fees.
Who are Secret Solstice Festival's main competitors?
Direct peers on record are Sónar Festival and Iceland Airwaves. Regional players are Roskilde Festival and Flow Festival. Broad incumbents are Tomorrowland, Primavera Sound and Burning Man.
Does Secret Solstice Festival have an API?
No public API is recorded for Secret Solstice Festival.
What industry is Secret Solstice Festival in?
Secret Solstice Festival's product category is Live Music Festival Events. Its primary akta.pro industry code is THAJAFAI, Cultural & Community Festivals (Ticketed). Its NAICS code is 711320 and its SIC code is 7990.