Secret Trips
Secret Trips Ltd is a UK-based, independently owned travel media company that publishes a £12 print magazine and a global editorial website covering under-the-radar destinations and independent hotels for affluent, style-conscious travelers.
- Company typePrivate
- Founded2021
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Secret Trips does
Secret Trips Ltd is a privately held, UK-based travel media and publishing company founded in 2021 that produces editorial content and a print magazine aimed at affluent, style-conscious travelers seeking under-the-radar destinations and independent hospitality venues. The company's core product is Secret Trips Magazine, a print publication priced at £12 per issue (vol. 6 launched in 2026), and a companion digital content site organized into seven editorial columns: Secret Tips, Destination Guides, Inspiration, Food & Drink, Style, Six of the Best, and additional restaurant and bar features. Geographic coverage spans roughly 50 countries across Africa, Asia, Oceania, the Caribbean, Europe, the Middle East, North America, and South America, supporting a global editorial footprint claim.
The technology stack is a standard WordPress-based web platform using the Zeen theme for content management and publishing; there are no proprietary features, no mobile app, no public or partner API, and no disclosed integrations. The platform functions primarily as an editorial CMS plus a small e-commerce flow for direct magazine sales through the company's online shop.
The business model is dual-track: consumer revenue from one-off print magazine purchases at £12 per issue, and advertising revenue from display partnerships with luxury brands including Richard Mille, Manolo Blahnik, and Montblanc. No subscription service, digital pricing model, or external funding is disclosed. The company operates with a 6-person team, is independently and founder-led owned, and shows no evidence of venture, private equity, or parent-company involvement.
Secret Trips firmographics
Firmographics- Name
- Secret Trips
- Legal name
- Secret Trips Ltd
- Website
- https://secrettrips.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Secret Trips Ltd is a UK-based, independently owned travel media company that publishes a £12 print magazine and a global editorial website covering under-the-radar destinations and independent hotels for affluent, style-conscious travelers.
- Ownership category
- akta.pro rank
Secret Trips industry classification
Industry- Product category
- Travel Media and Publishing
- NAICS
- Tour Operators (56152), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA)
Keywords
Secret Trips business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Secret Trips Magazine vol.6 |
Distribution channels1 record
Marketing channels3 records
Secret Trips product offering
Product offeringCore offering
Secret Trips is a luxury travel media company that produces a print travel magazine (Secret Trips Magazine, sold at £12.00 per issue) and a digital editorial website featuring curated, insider-driven content on under-the-radar destinations, independent hotels, restaurants, and style. The publication combines contributor essays from notable personalities and experts with destination guides and curated lists aimed at affluent, style-conscious travellers.
Product overview
Secret Trips operates as a luxury travel media platform publishing both a print magazine and a digital content website. The core offering is Secret Trips Magazine, a print publication at £12.00 featuring under-the-radar destinations and independent stays. The digital platform supplements the magazine with free editorial content organized into seven main columns: Secret Tips (insider recommendations), Destination Guides (city/region guides), Inspiration (adventure stories and hotel features), Food & Drink (culinary travel), Style (travel fashion), Six of the Best (curated top lists), and Food & Drink restaurant/bar features. The platform monetizes through magazine sales and advertising partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Secret Trips Magazine A beautifully designed print travel magazine published by Secret Trips Ltd, sold at £12.00 per issue via the company website, celebrating under-the-radar destinations, independent stays, and thoughtful travel. Targeted at affluent, style-conscious individual travellers seeking curated, non-mainstream travel inspiration.
Companies that use Secret Trips
Customer profileSegments1 record
Ideal customer profiles2 records
Secret Trips technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Secret Trips partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Secret Trips competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Secret Trips social profiles
Digital presenceSecret Trips financial estimates
Financial estimateRevenue estimate
Valuation estimate
Secret Trips leadership team
Management profileNumber of profiles
Secret Trips funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Secret Trips M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Secret Trips
What does Secret Trips do?
Secret Trips is a luxury travel media company that produces a print travel magazine (Secret Trips Magazine, sold at £12.00 per issue) and a digital editorial website featuring curated, insider-driven content on under-the-radar destinations, independent hotels, restaurants, and style. The publication combines contributor essays from notable personalities and experts with destination guides and curated lists aimed at affluent, style-conscious travellers.
Is Secret Trips a public or private company?
Secret Trips is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Secret Trips founded?
Secret Trips was founded in 2021. It employs 1 to 10 people.
Does Secret Trips have an API?
No public API is recorded for Secret Trips.
What industry is Secret Trips in?
Secret Trips's product category is Travel Media and Publishing. Its primary akta.pro industry code is THAKAOAA, Fee-Based/Independent Trip Planners (No Booking). Its NAICS code is 56152 and its SIC code is 7900.