Secret Valley

What Secret Valley does

Secret Valley is a family-run glamping and events venue operating on a 400-acre private estate in the Quantock Hills Area of Outstanding Natural Beauty near Bridgwater, Somerset, UK. The business was established in 1973 as a working farm and has evolved across multiple generations into a multi-product hospitality destination. Its core offering comprises 30+ glamping accommodation units across five tiers—Cosy Wigwams (17 units from £60/night), Hillview Wigwams (3 units from £115/night, adults-only with hot tubs), Lodges (3 units from £165/night), Shepherd's Huts (3 units from £125/night), and Lotus Belle Tents (4 units from £50/night)—priced on a per-night basis and operated seasonally from late March through October with a two-night weekend minimum.

The venue layer is anchored by the Quantock Barn (up to 200 guests), the smaller Owl Barn (up to 25 guests), and a Lakeside Ceremony Island for outdoor wedding ceremonies. Revenue is generated across four streams: nightly accommodation bookings (via the InnStyle direct online platform), dry-hire wedding venue rentals (£4,500–£6,250 depending on season and package), bespoke corporate retreats and exclusive site hire, and ancillary activities (farm tours with on-site wine tasting, wild swimming in a spring-fed lake, Pamper Pod wellness treatments, a 2024/2025 lakeside sauna, and partner-delivered adventure activities through Blackrock Outdoors).

Go-to-market is direct-to-consumer through the company website, downloadable brochures, enquiry forms for weddings and corporate clients, and phone/email reservations. Customer segments span leisure travelers, wedding parties, corporate groups, hen parties, and family reunions; named enterprise clients include HSBC, Arup, EDF Energy, and David Lloyd Clubs. The underlying technology stack is modest: an InnStyle booking engine, Starlink connectivity across the estate, and digital safety waivers. There is no disclosed use of AI/ML, no institutional investment, and the business remains privately held and family-operated with approximately 6 employees.

Name

Secret Valley

Legal name

Secret Valley

Website

https://secret-valley.co.uk

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Secret Valley is a family-run Somerset glamping and events venue on a 400-acre private estate, offering 30+ accommodation units, wedding venue hire, corporate retreats, and outdoor experiences for leisure guests, couples, and corporate groups across the UK.

Ownership category

akta.pro rank

Product category

Glamping & Event Venue Hospitality

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Glamping Resorts & Luxury Camping (THAMAJAC)

Keywords

• Glamping accommodation
• Wedding venue hire
• Corporate retreat venue
• Exclusive-use venue
• Countryside event venue

Headquarters

HQ city

Goathurst, Bridgwater

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Glamping Accommodation: Nightly rental of 30+ accommodation units including wigwams, lodges, shepherd's huts, and lotus belle tents. Prices range from £48-165 per night depending on unit type. Two-night minimum at weekends. Peak season March-October.
2. Wedding Venue Hire: Dry hire venue rental for exclusive weddings. Quantock Barn from £4,500-£6,000; Barn + Lakeside ceremony from £4,750-£6,250. No corkage fees. Includes £200 complimentary wine.
3. Corporate Retreats & Events: Exclusive site hire for corporate retreats, team away days, and company events. Bespoke pricing based on group size, duration, accommodation needs, catering, and activities.
4. Activities & Experiences: Additional revenue from farm tours with wine tasting, outdoor adventures booked through Blackrock Outdoors, Pamper Pod treatments, fishing, and wild swimming sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Secret Valley operates a 400-acre private estate in Somerset offering 30 glamping accommodation units (wigwams, lodges, shepherd's huts, lotus belle tents) alongside exclusive-use wedding venue hire, bespoke corporate retreats, and group events. The venue combines traditional working farm operations (including a vineyard producing proprietary wine) with modern hospitality services, on-site experiences (wild swimming, farm tours, sauna, pamper pod, outdoor adventures), and full event infrastructure across two barns and a lakeside ceremony island.

Product overview

Secret Valley is a family-run glamping and events venue in Somerset offering a portfolio of accommodation products and event services. The accommodation portfolio comprises five distinct glamping products: Cosy Wigwams (17 units), Hillview Wigwams (3 units), Lodges (3 units), Shepherd's Huts (3 units), and Lotus Belle Tents (4 units) — totaling 30 units. Event venues include the Quantock Barn (up to 200 guests), Owl Barn (up to 25 guests), and Lakeside Ceremony Island. Experiences include farm tours with wine tasting, wild swimming, lakeside sauna, Pamper Pod wellness treatments, outdoor adventures, and games room. Service offerings span corporate retreats and offsites, wedding venue hire, hen parties, family reunions, and private festival venue hire. The business operates on a per-night accommodation and per-event pricing model with dry-hire flexibility for weddings.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosy Wigwams 17 wooden wigwam cabins (9 Quantock with rolling hill views, 8 Vineyard surrounded by vines) with shared shower and toilet blocks, fire pits, microwave, and fridge. Sleeps 2–4 guests. Targeted at couples and families seeking budget-friendly countryside stays at £60/night upwards.
• Hillview Wigwams 3 adults-only wigwams with private hot tubs and ensuite facilities on a premium hillside location. Includes complimentary wine and wood. Priced from £115/night for couples seeking upscale romantic retreats.
• Lodges 3 spacious premium lodges with full kitchens, living areas, ensuite bathrooms, and private wood-fired hot tubs. Sleeps 2–6 guests. Complimentary Secret Valley wine included. Priced from £165/night, ideal for families and group stays.
• Shepherd's Huts 3 adults-only traditional shepherd's huts with wood-fired hot tubs and vineyard views. Huts 1 & 2 have adjacent bathrooms; Hut 3 has ensuite and kitchenette. Complimentary wine included. Priced from £125/night for 2 adults.
• Lotus Belle Tents 4 canvas glamping tents with real beds and futons, sleeping up to 4 guests. Shared shower and toilet facilities plus fire pit area. Priced from £50/night for adventurous travelers.
• Quantock Barn Wedding Venue 300m² rustic barn venue for wedding receptions with marquee lining, round tables, and chiavari chairs. Accommodates up to 200 guests with commercial kitchen access and full AV setup. Available for exclusive weddings with no corkage fees.
• Owl Barn Venue Intimate stone-walled barn with oak beams and chandelier, seating up to 25 guests. Ideal for rehearsal dinners, bridal party preparation, smaller gatherings, and leadership workshops.
• Lakeside Ceremony Island Natural amphitheatre lakeside island for outdoor wedding ceremonies with countryside backdrop. Suitable for celebrant-led ceremonies (not licensed for civil ceremonies). Add-on to Barn + Lakeside wedding package.
• Corporate Retreats & Offsites Multi-day exclusive-hire company retreats on 400 private acres with barn meeting spaces, glamping accommodation, and team activities. Supports groups from 8 to 200+ guests with bespoke itineraries and Starlink-enabled business connectivity.
• Team Building Activities Curated corporate team experiences including archery, team challenges, high ropes, kayaking, farm tours, wine tasting, yoga, and breathwork sessions. Curated for corporate retreat groups.
• Festival-Style Corporate Events Summer parties, annual celebrations, and culture festivals with staging, sound, street food, bars, and glamping accommodation for 50–150+ guests. Supports large corporate culture events.
• Farm Tours with Wine Tasting Guided 1.5–2 hour farm tours with Farmer John featuring games, surprises, and wine tasting with panoramic vineyard views. Minimum 10 people required. Available for groups and corporate retreats.
• Wild Swimming Natural spring-fed lake with crystal-clear waters for wild swimming. Seasonal April–October, requires digital safety waiver, minimum age 16, buddy system required.
• Lakeside Sauna Sauna located by the water for hot-cold contrast therapy. Guests heat up, plunge into the lake, and repeat. Newly added wellness offering for 2024/2025.
• Pamper Pod Wellness Treatments On-site wellness pod offering Swedish massage, pregnancy massage, menopause support, reflexology, facials, and bespoke treatments by qualified therapist Abby. By appointment only for hotel guests and day visitors.
• Outdoor Adventures Adventure activities including high ropes courses, kayaking, raft building, treasure hunts, paddle boarding, and archery. Booked through Blackrock Outdoors on Secret Valley grounds. Seasonal and require advance booking.
• Games Room Indoor entertainment facility with table tennis, pool tables, and traditional skittles for all-weather fun. Open daily to guests.
• Hen Party Packages Hen party accommodation and curated activities including glamping, farm tours, wine tasting, Pamper Pod sessions, and Blackrock Outdoors adventure activities. Private catering available through partners such as Benotti Catering and The Kitchen Garden Somerset.
• Family Reunion Accommodation Multi-generational family gathering accommodation with activities for all ages including farm tours, games room, outdoor adventures, and dining options. Mixed accommodation types supporting extended family stays.
• Private Festival Venue Hire Private micro-festival venue on 400 acres for 50–500 guests with stages, camping, glamping, food vendors, and multi-day event infrastructure.

Quantifiable outcome

• Guests can be accommodated on-site without transportation needs
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, supporting and minor.

• Blackrock OutdoorscoreStrategic or Co-development PartnerOn-site adventure activity provider delivering high ropes courses, kayaking, raft building, treasure hunts, paddle boarding, and archery experiences. Activities are bookable directly with Blackrock Outdoors and run on Secret Valley grounds. Key differentiator for corporate retreats and group stays seeking team building activities.
• Unwind Holistic Therapies (Abby)supportingStrategic or Co-development PartnerQualified massage therapist offering treatments in the on-site Pamper Pod including Swedish massage, pregnancy massage, menopause support, reflexology, and facials. Services are by appointment only for hotel guests and day visitors.
• Preferred CatererscoreChannel Partner/ Reseller/ DistributorTrusted local catering partners (including Kate) providing buffet to street food options, locally sourced ingredients, accommodating all dietary requirements. Event organizers can use preferred caterers or bring their own. No corkage fees for external caterers or food trucks.
• Pop-up Glamping ProviderssupportingChannel Partner/ Reseller/ DistributorTrusted local suppliers providing additional bell tent accommodation for large corporate festivals and events exceeding on-site capacity of 60+ guests. Tents come fully furnished with proper beds, bedding, and lighting.
• Black Rock Outdoors (Activity Provider)coreStrategic or Co-development PartnerAdventure activity provider offering tree climbing, raft building, and other outdoor activities for hen parties and group celebrations. Operates on Secret Valley grounds for guest convenience.
• Benotti CateringsupportingChannel Partner/ Reseller/ DistributorCatering partner for hen party celebrations and group events. One of several recommended local suppliers for private dining and celebration catering.
• The Kitchen Garden SomersetsupportingChannel Partner/ Reseller/ DistributorCaterer/private chef service recommended for hen parties and group celebrations requiring professional in-house dining experiences.
• Crafty HenminorChannel Partner/ Reseller/ DistributorCreative craft party provider for hen party activities and workshops. Listed as activity option for groups seeking creative celebration experiences.
• Local Area SupplierssupportingChannel Partner/ Reseller/ DistributorPartnerships with local attractions including Quantock Hills, Kilve Beach, Dunster Castle, West Somerset Railway, Hestercombe Gardens, Enmore Park Golf Club, and Tynte Arms pub for guest activities and dining recommendations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/secret-valley

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secret Valley