Sedona Symphony

What Sedona Symphony does

Sedona Symphony is a 501(c)(3) nonprofit performing arts organization (EIN 20-3371497) headquartered in Sedona, Arizona, founded in 2002 as the Verde Valley Chamber Orchestra, later operating as Verde Valley Sinfonietta, and rebranded to Sedona Symphony in 2023 to reflect its growth into a professional ensemble. The organization is led by Artistic Director and Conductor William C. White (appointed May 2025) and governed by a Board of Trustees. It is supported by a 9-person staff and operates primarily from the Sedona Performing Arts Center at 995 Upper Red Rock Loop Road, with mailing address PO Box 4672.

The organization's core product is live orchestral performance. Its 2026/27 season comprises four classical concerts (Mozart and Chopin; Simple Gifts; Surprise Party!; Beethoven Bonanza) plus a pops concert (Fire & Rain: Songs of the '70s), all presented Sundays at 3:00 PM with free pre-concert talks. Distribution runs through a direct-to-consumer ticketing portal (patron.sedonasymphony.org) and an on-site box office. Subscription packages (Bronze/Silver/Gold, 4-Concert Classical or 4 Classical + Pops) are priced $150–$360 with savings up to 10%; single tickets are priced $20–$80. Supplementary programs include Salon Sessions ($75 per session at Enchantment Resort with artist meet-and-greet), the Host a Musician hospitality initiative, volunteer programs, program-book advertising, a YouTube video archive dating to 2021, and youth-orchestra side-by-side performances with Sedona Youth Orchestra.

The business model is donor-dependent. Ticket sales cover approximately 30% of operating expenses; the remaining ~70% is funded through individual charitable gifts, the Maestro's Circle three-year pledge program ($1,000–$15,000 tiers), the Legacy Society planned-giving program, the Sweeney Artistic Director Fund (a $750,000 endowment goal with a $100,000 founding gift and $50,000 match from Bill and Liz Sweeney), and corporate season sponsorships. Marketing spans the organization's website, email newsletter, Instagram, Facebook, YouTube, and earned media (Kudos, Sedona Biz, Red Rock News). The Symphony serves Northern Arizona and the Verde Valley region, with program books distributed to 1,000+ attendees at each classical concert. It holds Candid/GuideStar Gold Transparency 2024 status.

Name

Sedona Symphony

Legal name

Sedona Symphony

Website

https://sedonasymphony.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Sedona Symphony is a 501(c)(3) nonprofit performing arts organization in Sedona, Arizona, presenting live orchestral concerts at the Sedona Performing Arts Center for Northern Arizona and Verde Valley residents and tourists. Its donor-supported model combines ticket sales, individual charitable gifts, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Performing Arts

NAICS

Musical Groups and Artists (711130), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

Keywords

• Orchestral performances
• Concert subscriptions
• Classical music
• Performing arts
• Arts nonprofit

Headquarters

HQ city

Sedona

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Single tickets and subscriptions for concert performances. Ticket sales cover approximately 30% of the Symphony's expenses, making charitable donations essential to operations.
2. Donations and Charitable Gifts: Individual donations from patrons and community members. Major gift programs including Maestro's Circle three-year pledges and Legacy Society planned gifts.
3. Sponsorship and Advertising: Season sponsorships at various levels ($1,000-$15,000), concert co-sponsorships, and program book advertising from local businesses and organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sedona Symphony is a 501(c)(3) nonprofit performing arts organization that produces and presents live orchestral concerts featuring world-class musicians performing classical masterworks and contemporary repertoire at the Sedona Performing Arts Center in Northern Arizona. The Symphony sells single-event tickets, classical and classical-plus-pops season subscriptions, and Salon Sessions at Enchantment Resort, with operations funded in part by donations, sponsorships, and program book advertising.

Product overview

Sedona Symphony operates as a single unified nonprofit performing arts organization offering live orchestral concerts as its core product. The organization provides a portfolio of related programs including season ticket subscriptions (Classical and Classical+Pops tiers), individual concert tickets ($20-$80 range), and various giving programs such as the Maestro's Circle (3-year pledge program), Legacy Society (planned giving), and Sweeney Artistic Director Fund (endowment). Supplementary offerings include Salon Sessions (intimate performances at Enchantment Resort at $75 each), the Host a Musician program, volunteer opportunities, program book advertising, video archives of past performances, and free pre-concert talks by Maestro. The symphony serves the Northern Arizona community from the Sedona Performing Arts Center with concerts typically held on Sundays at 3:00 PM.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Orchestral Performances Live orchestral concerts featuring world-class musicians performing classical and contemporary repertoire, presented on Sundays at 3:00 pm at the Sedona Performing Arts Center in Sedona, Arizona. Targeted at individual concert attendees, cultural tourists, and the Northern Arizona community.
• Concert Tickets Individual single-event tickets to classical and pops concerts priced at $20.00 – $80.00, sold through the patron portal and at the venue box office, for community members and visitors attending a specific performance.
• Season Subscriptions Four-concert classical season subscriptions and an All 4 Classical + Pops subscription with Bronze, Silver, and Gold tiered pricing offering savings of up to 10% off individual ticket prices, for patrons committing to a full concert season.
• Salon Sessions Intimate 30-minute evening performances at Enchantment Resort featuring Sedona Symphony musicians with artist meet-and-greet and cash bar, priced at $75 per session, for audiences seeking a close-up concert experience.
• Program Book Advertising Paid advertising placements in the full-color concert program book distributed to over 1,000 attendees at each classical concert, for local Sedona and Verde Valley businesses seeking marketing to an engaged community audience.

Quantifiable outcome

• Ticket sales cover approximately 30% of expenses, with charitable gifts essential to operations

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Yavapai Symphony OrchestraminorGTM or Marketing PartnerRegional orchestral partnership - listed as advertiser in Sedona Symphony program book, indicating collaborative presence in the regional arts community

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Scottsdale Philharmonic: Arizona-based regional orchestra performing classical concerts in the Phoenix metro area. Comparable in scale and operating model as a community professional orchestra with ticketed concert seasons.
• Arizona Philharmonic: Regional Arizona orchestra performing classical concerts across the Phoenix metro area. Comparable professional ensemble structure with subscription ticketing and donor-supported revenue model.
• San Diego Symphony Orchestra: Regional professional symphony serving the San Diego metropolitan area with classical, pops, and family programming. Comparable nonprofit orchestra with subscription, ticket, and donation-driven revenue, though at larger scale.
• Phoenix Symphony: Arizona's largest professional symphony orchestra serving the Phoenix metropolitan area with a full classical and pops season. Direct comparable as another Arizona-based professional symphony with subscription, ticket, and donation-driven revenue model, though at significantly larger scale.
• Tucson Symphony Orchestra: Professional regional symphony serving Southern Arizona with classical and pops programming. Comparable nonprofit orchestra model serving a single regional market with mixed ticket/donation revenue and similar subscription structures.
• Nashville Symphony: Mid-sized professional regional symphony with Schermerhorn Symphony Center as home venue. Comparable performing arts organization model with subscription ticketing, donor development, and educational outreach, though at meaningfully larger scale.
• Flagstaff Symphony Orchestra: Northern Arizona's professional symphony orchestra based in Flagstaff. The closest geographic peer, serving a similarly-sized regional market with comparable programming scale and donor-driven funding model.
• Las Vegas Philharmonic: Regional symphony serving the Las Vegas metropolitan area with classical and pops programming. Comparable nonprofit orchestra model in a tourism-dependent market, with similar reliance on ticket sales, donations, and corporate sponsorships.
• Colorado Music Festival: Regional professional orchestra based in Boulder, Colorado, performing a summer festival season plus additional programming. Comparable scale and donor-supported operating model as a professional symphony serving a single regional market.

Broad incumbents

• Cincinnati Symphony Orchestra: Major American orchestra where Sedona Symphony's new Artistic Director previously served as Assistant Conductor for four seasons. Broad incumbent operating at a much larger scale with a similar classical programming focus and educational mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights4 records

Customer concentration

• YouTubeyoutube.com/channel/UCeaoB__phP1Po2fh3D-j7mA
• Facebookfacebook.com/sedonasymphonyofficial
• Instagraminstagram.com/sedonasymphonyofficial
• LinkedInlinkedin.com/company/sedona-symphony

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sedona Symphony