Sedona Wellness Retreat @ The Lodge

What Sedona Wellness Retreat @ The Lodge does

Sedona Wellness Retreat @ The Lodge is a privately held, single-location residential health education retreat operating from 125 Kallof Place in Sedona, Arizona. Founded in 2014, the company runs medically supervised programs rooted in the legacy of Dr. Max Gerson through Charlotte Gerson's training, including the Max Gerson Protocol Program (2-12 weeks) for cancer and chronic diseases, an Advanced Wellness Program (2-6 weeks) for cleansing and nutritional therapy, Juice Fasting Programs with up to five fresh juices daily, and Water Fasting Programs typically lasting 2-4 weeks or longer. Supporting services include Immunotherapy-IV Nutrition Therapy ($175-$300+ per treatment), Craniosacral Therapy, Acupuncture, and Massage and Body Work, all delivered under naturopathic physician supervision in an intimate, capacity-limited setting designed to provide personalized attention.

The company's core technology is the Gerson Therapy protocol — a structured regimen of 15-20 pounds of organic produce per day, up to 13 fresh juices, organic meals, and 3-5 coffee enemas daily for liver detoxification — combined with medically supervised prolonged water fasting (5-40 days) with structured refeeding protocols lasting half the length of the fast. The retreat is not licensed through the Gerson Institute in San Diego and explicitly disclaims that the FDA does not approve Gerson therapy for cancer or other diseases, framing itself as a health education program rather than a medical care facility.

Revenue is generated through direct-to-consumer residential retreat stays requiring a $100 per night non-refundable lodging deposit plus tax with balance due 14 days prior to arrival, on-site Dispensary supplement sales (average $500-1,200 monthly per guest, $1,200-$3,400 for 1-3 month home supply), optional IV therapies ($175-$300+ per treatment), and ancillary therapy services. Insurance and Medicare do not cover services. The customer base consists of individual cancer patients, chronic disease patients, and general health seekers acquiring the retreat through content marketing (free Gerson and water fasting video series), the company website, online health assessments, and patient testimonials. The company is privately held with no disclosed parent company, institutional investors, or external funding, and operates with a 6-person team.

Name

Sedona Wellness Retreat @ The Lodge

Legal name

Sedona Wellness Retreat

Website

https://sedonawellnessretreat.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Sedona Wellness Retreat @ The Lodge is a privately held, single-location residential health education retreat in Sedona, Arizona, offering medically supervised Gerson Therapy, juice fasting, and water fasting programs of 2-12 weeks to individual cancer patients, chronic disease patients, and health seekers.

Ownership category

akta.pro rank

Product category

Wellness Retreat Services

NAICS

Diet and Weight Reducing Centers (812191), Other Ambulatory Health Care Services (6219)

SIC

Services-Health Services (8000), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Detox & Weight-Management Retreats (THAGAMAD)

akta.pro secondary industries

Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Detox, Nutrition & Weight Management (Juice Cleanses, Nutrition Retreats, Weight-loss Programs) (THAJAHAJ), Holistic & Alternative Therapy Retreats (Naturopathy, Energy Work) (THAGAMAI)

Keywords

• Wellness retreat programs
• Gerson therapy
• Medically supervised fasting
• Naturopathic cancer support
• Holistic health education

Headquarters

HQ city

Sedona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Residential Retreat Programs: Guests pay for lodging and program fees for stays ranging from 2 weeks to 12 weeks. Deposit of $100 per night plus tax required at booking. Balance due 14 days prior to arrival. Insurance does not cover services.
2. Dispensary Supplement Sales: Online store selling Gerson Therapy supplements including vitamins, minerals, enzymes, enema supplies, and equipment to patients and past guests. Products shipped directly to customers.
3. Supplementary Medical Services: Additional charges for supplements ($500-1200 average monthly), lab tests, and optional advanced IV therapies ranging from $175-$300+ per treatment, typically administered 3-5 times weekly.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Sedona Wellness Retreat operates a residential health education center offering medically supervised wellness programs built around the Max Gerson Therapy protocol. Core offerings include the Advanced Wellness Program, Max Gerson Protocol Program, Juice Fasting Program, and Water Fasting Program, all delivered as multi-week on-site stays at The Lodge at Sedona in Arizona, supplemented by IV nutrition therapy, acupuncture, craniosacral therapy, massage, and an on-site natural dispensary.

Product overview

Sedona Wellness Retreat is a residential health education retreat center offering comprehensive wellness programs rooted in the Max Gerson Therapy protocol. The core offerings include The Advanced Wellness Program (2-6 week cleanse and nutritional therapy), the Max Gerson Protocol Program (2-12 week intensive for cancer and chronic diseases), Juice Fasting Programs, and Water Fasting Programs. Supporting services include Immunotherapy-IV Nutrition Therapy, Craniosacral Therapy, Acupuncture, and Massage and Body Work. The retreat also operates an on-site Natural Dispensary selling Gerson Therapy supplements. Supplementary educational content includes free video series on Gerson therapy and water fasting. Programs are medically supervised by Naturopathic Doctors and include accommodations at The Lodge at Sedona.

Differentiator

Problem solved

Functional benefit

Products and services

• Max Gerson Protocol Program A 2-12 week residential health education program based on Dr. Max Gerson's nutritional therapy protocol for cancer and chronic diseases, featuring organic juicing, detoxification, and dietary rebuilding under naturopathic medical supervision.
• The Advanced Wellness Program

Quantifiable outcome

• Most guests experience a positive physiological and energetic turning point between 4 and 8 weeks into their stay
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Groome TransportationminorOthersRecommended shuttle service for airport transportation from Phoenix Sky Harbor Airport to the retreat. Provides consistent transportation option for arriving guests. Contact: (928) 282-2066.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sedona-wellness-retreat-the-lodge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sedona Wellness Retreat @ The Lodge