Seeberger Genusswelt

What Seeberger Genusswelt does

Seeberger Genusswelt GmbH is a single-location multi-concept hospitality venue in Ulm/Neu-Ulm, Germany, operating under the corporate umbrella of Seeberger Gruppe. Founded around 2021, the venue consolidates four functions under one modern building situated on the Danube cycling path: a Café (open daily), a Restaurant offering a weekday lunch menu (Mittagstisch), a Genussmarkt specialty food retail store stocking Seeberger-branded products (coffee, tea, snacks, dried fruits, nuts), and dedicated conference/training/event spaces (Tagungen, Schulungen, Events). It serves two primary customer segments: local consumers and food enthusiasts from the Ulm/Neu-Ulm area seeking culinary experiences and gourmet retail, and corporate clients booking meetings, training sessions, and private events.

The business operates on a direct-to-consumer and direct-to-corporate model with transaction-based revenue streams: in-venue F&B sales, retail product sales from the Genussmarkt, venue rental for corporate and private events, and online ticket and gift voucher sales distributed through the gurado.de marketplace platform. Marketing is conducted through organic social channels (LinkedIn, Instagram, Facebook, YouTube) and a Genusswelt Newsletter. Recent product activity in Q1 2025 added three experience offerings — a weekend Genuss-Brunch with front-cooking, exclusive Seeberger cooking courses (Kochkurse), and Event-Gutscheine gift vouchers — indicating active product-line expansion within the existing footprint. The company has ~10 employees, no proprietary technology, no public AI/ML capability disclosures, and no publicly disclosed revenue.

The venue is wholly owned by Seeberger Gruppe, a diversified German food group that also operates Seeberger Snacks (consumer products) and Seeberger Professional (foodservice), alongside the Stiftung Sternschnuppen charitable foundation. As the consumer-facing experiential arm of the group, Seeberger Genusswelt leverages the parent's brand equity, product portfolio, and supply chain to differentiate the venue. Geographic scope is regional (Baden-Württemberg), and there is no evidence of multi-site expansion, external funding, or M&A activity.

Name

Seeberger Genusswelt

Legal name

Seeberger Genusswelt GmbH

Website

https://seeberger-genusswelt.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Seeberger Genusswelt operates a single multi-concept hospitality venue in Ulm, Germany, combining a café, restaurant, specialty food market, and event/conference spaces under one roof. It serves local consumers and corporate clients as the consumer-facing experiential arm of Seeberger Gruppe.

Ownership category

akta.pro rank

Product category

Hospitality & Food Services

NAICS

Specialty Food Retailers (4452), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Food Stores (5400)

akta.pro industry

PRIMARYCRAGADAH

Luxury Gourmet Food & Specialty Food Halls (Department Store–Operated)

Consumer Products & Retail/General Merchandise & Department Stores/Luxury & Premium Department Stores

SECONDARYCRAHAGAG

Gourmet & Fine Food Stores

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYTHAFACAG

Chef’s Table & Tasting Menu Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYHSACAMAJ

Exclusive Dining Access & Chef’s Table Reservations

Home & Personal Services/Event & Personal Concierge Services/VIP, Red Carpet & Special Access Services

Keywords

• Hospitality services
• Specialty food retail
• Restaurant dining
• Event venue rental
• Culinary experiences

Headquarters

HQ city

Ulm

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food & Beverage Sales: Revenue from café, restaurant, and Genussmarkt (food market) operations including walk-in customers and diners.
2. Event & Venue Rental: Revenue from hosting events, conferences (Tagungen), and training sessions (Schulungen) in dedicated event spaces.
3. Tickets & Gift Vouchers: Online sales of event tickets and gift vouchers through gurado.de platform.
4. Cooking Courses & Experiences: Revenue from exclusive cooking courses (Kochkurse) and culinary experiences like Genuss-Brunch with front-cooking.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Seeberger Genusswelt operates a multi-concept hospitality destination in Ulm/Neu-Ulm, Germany, combining a specialty food retail market (Genussmarkt), café, restaurant, conference and training rooms, and event spaces under one roof. The venue sells Seeberger-branded dried fruits, nuts, snacks, coffee, and gourmet food products, and offers on-site dining, culinary experiences, cooking courses, and event hosting services. It is the consumer-facing experiential arm of the Seeberger Gruppe, leveraging the parent company's product portfolio and brand heritage.

Product overview

Seeberger Genusswelt is a unified hospitality venue located in Ulm/Neu-Ulm, Germany, combining multiple food and experience offerings under one roof. The venue operates as a multi-concept destination featuring a Café (beverages and light fare), Restaurant (full dining with lunch menu), and Genussmarkt (specialty food retail market selling Seeberger products). Additionally, the venue offers Tagungen (conference/meeting rooms) and Schulungen (training facilities) for business purposes, as well as Events hosting for private and corporate occasions. The venue is part of the broader Seeberger Gruppe, which includes the Seeberger Snacks business (seeberger.de) and Seeberger Professional (seeberger-professional.de). Online services include gift vouchers and tickets via the Gurado platform, and the venue maintains a newsletter subscription system.

Differentiator

Problem solved

Functional benefit

Brands

• Genussmarkt: Retail market offering Seeberger products including coffee, tea, snacks, and gourmet food items.
• Café
• Restaurant
• Kochschule

Products and services

• Café

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Seeberger GruppecoreStrategic or Co-development PartnerParent company providing brand heritage, product portfolio (Seeberger Snacks, Seeberger Professional), and corporate backing. The Genusswelt operates as the consumer-facing experiential arm of the Seeberger Gruppe.
• Stiftung SternschnappenminorOthersSeeberger Gruppe's foundation; relationship mentioned on company website under 'Unternehmen' section
• gurado.deminorChannel Partner/ Reseller/ DistributorExternal marketplace platform for selling event tickets and gift vouchers online

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rogacki Berlin: Berlin specialty food destination offering gourmet products, fresh foods, and on-site dining. Comparable as a single-location gourmet food destination combining retail with restaurant/café service in Germany.
• Manner Genusswelt: Austrian confectionery brand's experiential destination combining shop, café, and event elements under the Manner brand. Highly comparable as a branded food company's experiential 'Genusswelt'-style consumer destination.
• Kleinmarkthalle Frankfurt: Frankfurt's traditional indoor food market featuring specialty food stalls, fresh produce, and small eateries. Operates the same combined specialty-food-retail-plus-hospitality format that defines the Genusswelt.
• Markthalle Hamburg (Halle 11 / Klubhaus St. Pauli): German food hall concepts combining curated food stalls with restaurants, bars, and event spaces. Operates the same destination-driven multi-vendor food experience as the Genusswelt.
• Viktualienmarkt München: Munich's iconic gourmet food market offering specialty foods, cafés, and restaurants in a single destination. Closely comparable to the Genusswelt model of combining specialty food retail with dining experiences under one roof, and serves the same German experiential food-hall consumer.

Broad incumbents

• Manufactum: Established German specialty retailer selling premium food, home, and lifestyle products, often combined with in-store cafés and restaurants. Comparable as a broader incumbent in the German gourmet retail-plus-hospitality space with a national footprint.
• Marché Mövenpick: International food destination chain operating market-style restaurants with specialty food counters and gourmet retail. Comparable as a broader incumbent in the experiential food-destination category with multi-location presence.
• Alnatura Super Natur: Major German organic supermarket chain with integrated cafés and bistro areas. Comparable as a broader incumbent combining specialty/organic food retail with on-site dining experiences.

Regional players

• Heimat Küche + Markt: German concept combining regional cuisine restaurants with attached specialty food retail, focused on southern Germany. Comparable as a regional gourmet food-destination concept operating in overlapping geographies.

Emerging players

• Falstaff Genusszentrum: Wine and gourmet media brand developing experiential food and wine destinations. Comparable as an emerging player building branded gourmet experience centers that combine retail, dining, and events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCWGRnxIW1A2elIEpl7iQG7g
• Facebookfacebook.com/Seeberger-Genusswelt-100064147270649
• LinkedInlinkedin.com/company/seeberger-genusswelt
• Instagraminstagram.com/seeberger_genusswelt/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seeberger Genusswelt