What Seedling Education does

Seedling Education (legally Jetpack Learning Limited, registered in Northern Ireland, Company Number NI658649) is a Belfast-based specialist educational content developer that operates a dual offering built around its Seedling Generate platform and a bespoke content production team. Seedling Generate is a proprietary no-code HTML5 authoring platform containing 50+ customizable learning activity templates (educational games, interactive stories, quizzes) that enables editorial teams to publish interactive K-12 learning content in any subject and any language—including Indigenous languages, dialects, and non-Latin orthographies—without coding or design skills. The platform's defining technical feature is an accessibility-first architecture organized around nine learner personas (low vision, blind, motor impairment, autism, ADHD, dyslexia, deaf/hard of hearing, low literacy/multilingual, teachers) and five design conditions (High-Contrast, Reduced Motion, Low-Stimulation, Reduced Audio, Keyboard/Alternative Input) that respond automatically to browser/device accessibility preferences.

Production throughput from case studies demonstrates the platform's operational maturity: 95 games were produced for Folens Publishers' 'Spell It!' programme in 3 months, 200+ games were delivered on-time and within-budget for Hachette Learning's 'Rocket Phonics' (reaching approximately 125,000 pupils in 1,000+ UK schools), and a single Hachette team member built 190 games in under one month using Seedling Generate. All output is published as standard HTML5 requiring no app stores or special devices, with performance optimized for low-bandwidth school networks—addressing distribution constraints in real K-12 environments.

The business combines annual platform licensing (pricing varies by language community size, teacher/learner count, and 1/2/3-year contract length, with a 30-day free trial for Indigenous language educators) with project-based bespoke development contracts sold consultatively to educational publishers. Anchor enterprise customers include Hachette Learning, Folens Publishers, and CCEA (Northern Ireland's Council for Curriculum, Examinations and Assessment, a partnership running since 2010 covering Irish, French, Spanish and German for 181,000+ pupils). A second growth strand is Indigenous language revitalization, with partnerships including Chief Atahm School (Secwepemc language, BC, Canada, platform use since 1991) and Maƞpíya Lúta Owáyawa (Lakȟota language, Lakȟota-targeting 750-1000 interactive stories). Distribution is direct B2B with industry-event presence (BETT UK, ASU+GSV Summit), and the firm operates with a 5-person team based at Ormeau Labs in Belfast.

Name

Seedling Education

Legal name

Jetpack Learning Limited

Website

https://seedlinglearning.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Seedling Education (Jetpack Learning Limited, Belfast) builds Seedling Generate—a no-code HTML5 authoring platform—and bespoke interactive learning content for K-12 publishers, EdTech providers, and Indigenous language revitalization projects across the UK, Ireland, North America, and Kenya.

Ownership category

akta.pro rank

Product category

K-12 Educational Technology Software

NAICS

Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Game-Based Learning & Gamification Authoring (EDAFAHAF)

Keywords

• Interactive learning content
• No-code authoring platform
• Educational publishing services
• K-12 EdTech software
• Accessible learning games

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Seedling Generate Annual License: Platform licensing model offered as annual subscription to schools, publishers, and organizations. Pricing is dependent on language community size, number of teachers and learners, and license length (1, 2, or 3 years).
2. Bespoke Content Development Services: Full-service development of interactive learning materials for publishers and EdTech providers. Services include learning experience design, visual design, animation, code development, and project management. Revenue generated through project-based contracts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Seedling Education provides Seedling Generate, a no-code HTML5 authoring platform with 50+ customizable learning activity templates that enables educational publishers and EdTech editorial teams to independently create interactive K-12 learning games, quizzes, and stories in any language, and Bespoke Development Services, a full-service custom content creation team producing educational games, interactive stories, quizzes, and curriculum-aligned materials for publishers and EdTech providers.

Product overview

Seedling Education operates as a dual-offering company: (1) Seedling Generate, a no-code authoring platform with 50+ customizable learning activity templates that enables editorial teams to independently create interactive K-12 learning content without coding or design skills; (2) Bespoke Development Services, a full-service custom content development team that creates educational games, interactive stories, quizzes, and curriculum-aligned materials for publishers and EdTech providers. The platform and services work together — clients can use Seedling Generate independently or engage Seedling's team to build initial content and then take over editorial control within the platform.

Differentiator

Problem solved

Functional benefit

Brands

• Seedling Generate: Content authoring platform that enables editorial teams to create interactive learning materials without coding or design skills.

Products and services

• Seedling Generate

Quantifiable outcome

• Production of 90+ language activities on-time and within-budget for CCEA
• +6 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• GameLearningminorStrategic or Co-development Partner · 4 June 2025Partnership enabling LoHo Learning to create English as a Second Language (ESL) practice games for learners in Kenya. GameLearning connects Seedling with international education markets.
• Northern Ireland Screen - Ulster-Scots Broadcast FundcoreStrategic or Co-development Partner · 1 January 2023Funded development of Ballybarnock (2023) and Ballybarnock: Eco School (2024) Ulster-Scots learning resources, and My Yarns (2024) covering Titanic, World War One, and Victorian Times. Northern Ireland Screen provides grant funding for digital educational resources featuring Ulster-Scots language and culture.
• CCEA (Council for Curriculum, Examinations and Assessment)coreStrategic or Co-development Partner · 1 January 2010Long-term partnership since 2010 with Northern Ireland's largest educational publisher. Seedling creates learning activities in Irish, French, Spanish and German for Primary Languages sector. CCEA utilizes both Seedling's development services and Seedling Generate authoring platform. Over 90 dynamic language activities produced, potentially reaching 181,000+ pupils and teachers.
• Hachette LearningcoreStrategic or Co-development PartnerPartnership for Rocket Phonics programme within Reading Planet. Seedling created over 200 interactive games, with Hachette using Seedling Generate for ongoing content creation. The programme is used by 125,000 pupils in 1,000+ UK schools.
• Folens PublisherscoreStrategic or Co-development PartnerPartnership to produce 95 robot-themed spelling games for Spell It! English Literacy programme used by 1st to 6th class students in Irish schools. Project completed in 3 months using Seedling Generate authoring platform.
• Maȟpíya Lúta Owáyawa (Red Cloud Indian School)coreStrategic or Co-development PartnerGroundbreaking Lakȟota language immersion reading programme creating 750-1000 interactive stories. The platform enables educators to create highly personalized content featuring local community images and voices. Part of broader Indigenous language revitalization efforts.
• Chief Atahm SchoolcoreStrategic or Co-development PartnerSecwepemc language immersion school in British Columbia, Canada has used the platform since 1991. Dr. Kathryn Michel serves as Language Co-ordinator. The school is a parent-operated institution where Elders, parents, teachers, and staff work together in language nest education.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/seedling-education

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seedling Education