SEED CONTACT LENS ASIA PTE. LTD.

What SEED CONTACT LENS ASIA PTE. LTD. does

SEED Contact Lens Asia Pte. Ltd. is the Singapore-registered regional operating subsidiary of Japanese contact lens manufacturer SEED Co. Ltd., founded in 1957 with contact lens research dating to 1951. The Singapore entity, established in 2013, serves as the Asia-Pacific hub managing Southeast Asia distribution across Singapore (entered 2013), Malaysia (entered 2014), and Indonesia (entered 2014). The company sells daily disposable clear lenses (SEED 1dayPure moisture, Astigmatism, Multistage, EDOF; SEED 1daySilfa), color and cosmetic lenses (Belleme by Eye Coffret, Eye Coffret 1day UV, Monthly Color Lens UV, upcoming PartiPops), and specialty medical lenses including Breath-O Correct orthokeratology lenses for myopia management (with a BOC TD variant for toric corneas) and Iris Prosthetic Soft Contact Lenses. The portfolio relies on proprietary technologies such as Extended Depth of Focus (EDOF) multifocal design, Breath-O Correct ortho-k corneal reshaping for overnight myopia control, and biosensor contact lens technology held through its subsidiary Sensimed SA for continuous glaucoma monitoring.

The business operates a pure channel-partner go-to-market: products are not sold directly to end consumers but distributed through a network of 255+ optical retail partner stores and through direct relationships with Eye Care Professionals (ECPs) for specialty fittings of ortho-k, toric, and EDOF lenses. Revenue is generated through recurring consumable lens purchases (daily and monthly replacement cycles) by individual wearers via partner stores, with the Singapore entity functioning as a regional sales and marketing arm rather than a manufacturer. Professional engagement is driven by industry conference participation (SOA Conference 2024, Asia Cornea Society Conference 2024, ASEAN Optometric Conference) and practitioner training workshops on specialty lens fitting, supported by KOL relationships with institutions such as L V Prasad Eye Institute. The entity has only 5 disclosed employees and no public revenue, funding history, or management team disclosure; it operates as a privately held subsidiary with no parent company formally named in the source data beyond the implied SEED Co. Ltd. relationship. Pricing is not publicly disclosed, and revenue mechanics rely on the partner store network to set retail prices on consumable lenses sold under SEED's brand.

Name

SEED CONTACT LENS ASIA PTE. LTD.

Legal name

SEED CONTACT LENS ASIA PTE. LTD.

Website

https://seed-singapore.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Short description

SEED Contact Lens Asia is the Singapore-based Southeast Asia distribution subsidiary of Japanese contact lens manufacturer SEED Co. Ltd., selling daily disposables, color, orthokeratology, and prosthetic lenses through 255+ optical retail partners and Eye Care Professionals across Singapore, Malaysia, and Indonesia.

Ownership category

akta.pro rank

Product category

Contact Lenses

NAICS

Ophthalmic Goods Manufacturing (339115)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)

akta.pro secondary industry

Contact Lens Specialty & Myopia Control (HLAKAKAK)

Keywords

• Contact lens manufacturing
• Orthokeratology lenses
• Daily disposable lenses
• Myopia management
• Color contact lenses

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Contact Lens Sales: Sale of daily disposable, monthly, and color contact lenses through optical retail partners

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SEED Contact Lens Asia manufactures and distributes a portfolio of soft contact lenses including daily disposable, monthly replacement, color, and specialty medical lenses (orthokeratology and prosthetic). The company sells its products through optical retail partners and eye care professionals across Singapore, Malaysia, and Indonesia, with a focus on myopia management and presbyopia correction solutions.

Product overview

SEED Contact Lens Asia offers a comprehensive portfolio of daily disposable and monthly replacement contact lenses, including clear, color, and specialized medical lenses. The core daily disposable offerings include the SEED 1dayPure series (moisture, astigmatism, multistage, and EDOF variants) and the SEED 1daySilfa. Color lens options include the Belleme sub-brand and Eye Coffret 1day UV series. Medical lenses comprise the Breath-O Correct orthokeratology system for myopia management and the Iris Prosthetic Soft Contact Lens for prosthetic applications.

Differentiator

Problem solved

Functional benefit

Brands

• SEED Contact Lens Asia: The regional operating name for SEED's Asia-Pacific operations, used for news posts and author bylines on the Singapore website.

Products and services

• SEED 1daySilfa Daily disposable clear contact lens providing convenient single-use vision correction for individual wearers.
• SEED 1dayPure Moisture Daily disposable clear contact lens with moisture technology for comfortable all-day wear.
• SEED 1dayPure Astigmatism Daily disposable toric contact lens designed for individuals with astigmatism, providing stable vision correction.
• SEED 1dayPure Multistage Daily disposable multifocal contact lens for presbyopia correction across multiple viewing distances.
• SEED 1dayPure EDOF Extended Depth of Focus daily disposable contact lens for presbyopia management, offering clear vision at multiple distances and reducing reliance on reading glasses.
• SEED Monthly Color Lens UV Monthly replacement colored contact lens with UV protection for cosmetic and vision correction purposes.
• Belleme by Eye Coffret Color contact lens sub-brand offering cosmetic enhancement options under the Eye Coffret line.
• Eye Coffret 1day UV M + Toric Daily disposable colored toric contact lens with UV protection for astigmatic wearers seeking cosmetic enhancement.
• SEED Breath-O Correct (BOC) Orthokeratology Lens Orthokeratology contact lens for myopia management, reshaping the cornea overnight for clear daytime vision without lens wear during the day. Available in spherical (BOC) and toric (BOC TD) variants for different corneal shapes.
• SEED Iris Prosthetic Soft Contact Lens Prosthetic soft contact lens for medical purposes, including iris reconstruction and cosmetic遮蔽 applications.

Quantifiable outcome

• 38% of orthokeratology wearers were torics (2018-2021 data), highlighting significant unmet need addressed by BOC TD

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered key opinion leader, major, core and key.

• L V Prasad Eye Institutekey opinion leaderStrategic or Co-development Partner · 14 November 2024Dr. Pavan Kumar Verkicharla, leading scientist and consultant optometrist from the Infor Myopia Centre at L V Prasad Eye Institute in India, participated as a speaker at the 4th Asia Optometric Congress & 9th ASEAN Optometric Conference, presenting on 'Conquering Myopia with Confidence' and emphasizing the importance of offering varied treatment options.
• Asia Cornea SocietymajorStrategic or Co-development Partner · 26 September 2024SEED participated in the Asia Cornea Society Conference 2024, where Zhi Yun introduced SEED's comprehensive Myopia Management portfolio and hosted an engaging session at the EDOF booth attracting approximately 20 doctors.
• Sensimed SAcoreTechnology or Integration · 11 September 2024Sensimed SA is a subsidiary of SEED Co. Ltd. specializing in biosensor contact lens technology for glaucoma monitoring. Dr. Mario Schlund, Head of Technology and Product Manager at Sensimed SA, presented at the SOA Conference 2024 on biosensor contact lenses and their role in glaucoma treatment.
• Singapore Optometric Association (SOA)keyStrategic or Co-development Partner · 11 September 2024SEED participated as an exhibitor at the SOA Conference 2024: Beyond 6/6 – Optometrists' Role in Detecting Hidden Conditions, featuring a dedicated booth showcasing EDOF lenses and biosensor contact lenses.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CooperVision: Global contact lens player (MyDay, clariti, Biofinity) with strong presence in toric and multifocal segments, directly overlapping SEED's 1dayPure Astigmatism and Multistage product lines.
• Johnson & Johnson Vision: Global leader in contact lenses via the Acuvue brand, including daily disposables and toric lenses. A dominant broad incumbent that competes head-on with SEED's 1dayPure portfolio across SE Asian optical retail.
• Alcon: Swiss-based global eye care company and one of the largest contact lens manufacturers (Dailies, Air Optix, Precision). Competes across SEED's core daily disposable, multifocal, and toric categories throughout Asia-Pacific.
• Bausch + Lomb: Major contact lens manufacturer offering Biotrue, Ultra, and ortho-k solutions, competing broadly with SEED across daily disposables, multifocals, and specialty lenses in the region.

Emerging players

• Euclid Systems: US-based orthokeratology lens specialist (Emerald and OrthoFocus) competing with SEED's Breath-O Correct in the global myopia management market, particularly across Asia-Pacific clinics.
• Clerio Vision: US-based developer of novel refractive technologies and contact lens-based solutions, an emerging adjacent player whose wavefront-based approach intersects with SEED's specialty lens innovation pipeline.
• Paragon Vision Sciences: US-based manufacturer of orthokeratology and specialty gas-permeable lenses (CRT, IntelliWave), a direct competitor to SEED's Breath-O Correct and BOC TD portfolios in the ortho-k category.
• Visioneering Technologies: US-listed specialty contact lens company focused on presbyopia and myopia management products (NaturalVue), overlapping with SEED's EDOF and myopia management positioning.

Direct peers

• Menicon: Japanese contact lens manufacturer and global orthokeratology specialist, headquartered in Nagoya. Closest direct comparable to SEED given shared Japanese heritage, contact lens + ortho-k portfolio, and Asia-Pacific distribution focus.

Regional players

• Lucid Korea: Korean contact lens manufacturer with color and daily disposable lenses popular in Asia, a regional player serving overlapping consumer segments to SEED's Belleme and Eye Coffret cosmetic lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SEEDContactLensSingapore
• LinkedInlinkedin.com/company/seed-contact-lens-asia-pte.-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEED CONTACT LENS ASIA PTE. LTD.