What Seeing Red does

Seeing Red Media Inc. is a privately held, Indigenous-owned media company founded by Bryan Porter and headquartered on Six Nations of the Grand River reserve in southern Ontario, Canada. Operating with a team of 7, the company's stated mission is to amplify established and emerging Indigenous storytellers through film and content, increasing representation and cultural accuracy of Indigenous people in media. Its core business spans four product lines: (1) film and documentary production, including the short documentary The Water Walker (2020) following water-activist Autumn Peltier, the feature thriller Asking For It (March 4, 2022) starring Vanessa Hudgens, Kiersey Clemons, and Alexandra Shipp, and the upcoming hybrid documentary Boil Alert; (2) Runway of Rezilience™, a registered-trademark annual event celebrating Indigenous fashion, art, and performance with marketplace vendor, food vendor, and designer slots; (3) a Speakers Bureau that books Indigenous talent and brand collaborators for speaking engagements; and (4) an Education & Training division offering programs including an AI course described as currently not accepting participants.

The underlying asset base is a content library and a curated talent network rather than a software platform — no APIs, SDKs, mobile apps, integrations, patents, or proprietary technical systems are disclosed. Distribution is primarily via major third-party streaming platforms (CRAVE TV, Vudu, Hulu, Prime Video, Apple TV) for film licensing, complemented by book-a-screening mechanics for community screenings and physical event-based monetization for the annual Runway of Rezilience show. Marketing runs through the company website (weareseeingred.com), a YouTube channel (@weareseeingred), LinkedIn, and an email newsletter.

The revenue model is correspondingly multi-streamed and project-based rather than recurring SaaS: one-time film licensing deals, event vendor/transaction fees, professional services-style speakers bureau fees, and a nascent subscription-style education program. No pricing is publicly disclosed, no funding rounds are on record, the company is founder-controlled without institutional investors, and no financial KPIs (revenue, ARR, headcount growth, burn) are disclosed. Customer segments are hybrid — Indigenous creators and storytellers (primary persona), brands and organizations seeking authentic partnership (primary business), Indigenous designers and artists, and community learners.

Name

Seeing Red

Legal name

Seeing Red Media Inc.

Website

https://seeingred6nations.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Seeing Red Media Inc. is an Indigenous-owned, 7-person media company based on Six Nations of the Grand River, Ontario, producing documentary and feature films (The Water Walker, Asking For It, Boil Alert), the annual Runway of Rezilience cultural event, a speakers bureau, and education programs for Indigenous storytellers, brands, and community learners.

Ownership category

akta.pro rank

Product category

Indigenous Media Production

NAICS

Independent Artists, Writers, and Performers (711510), Performing Arts Companies (7111)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Social Issue & Advocacy Documentaries (MPADADAG)

akta.pro secondary industries

Indigenous, Ethnic & Folk Arts/Heritage Organizations (BPAGAHAI), Cultural Heritage & Traditional Festivals (Folk, Ethnic, Indigenous) (MPAGAEAB)

Keywords

• Indigenous media production
• Documentary film production
• Cultural event management
• Talent speakers bureau
• Indigenous education programs

Headquarters

HQ city

Six Nations of the Grand River

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Film Production & Licensing: Development, production, and promotion of original films and documentaries focused on Indigenous storytelling. Films are licensed to streaming platforms and available for screenings.
2. Events & Marketplace: Annual Runway of Rezilience event featuring marketplace vendor spaces, food vendors, and designer showcases. Revenue generated from vendor fees and ticket sales.
3. Speakers Bureau: Representation and booking of Indigenous talent including activists, artists, and creators for speaking engagements and collaborations.
4. Education & Training: Educational programs including AI courses and learning through Indigenous lenses. Programs are offered through a dynamic hub for community education.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Seeing Red is an Indigenous-owned media company producing original films and documentaries (The Water Walker, Boil Alert, Asking For It) that amplify Indigenous voices and increase cultural accuracy in media. It also operates the annual Runway of Rezilience cultural event, runs a talent and speakers bureau of Indigenous voices across Turtle Island, and delivers education and training programs taught through Indigenous lenses.

Product overview

Seeing Red is an Indigenous-owned media company operating as a multi-faceted entertainment and cultural platform. The company operates across several distinct offerings: film and documentary production (producing films such as The Water Walker, Boil Alert, and Asking For It), the Runway of Rezilience annual cultural event celebrating Indigenous fashion and talent, an education and training division with courses including an AI course, and a talent/speakers bureau connecting Indigenous voices with brands and events. The portfolio works together under the mission of Truth in Representation, amplifying Indigenous voices and increasing cultural accuracy in media.

Differentiator

Problem solved

Functional benefit

Brands

• Runway of Rezilience: An event platform for celebrating Indigenous culture, fashion, art, and talent.

Products and services

• Indigenous Film Production Film and documentary production service producing original Indigenous-led content that increases representation and cultural accuracy of Indigenous people in media; serves streaming platforms (CRAVE TV, Hulu, Prime Video, Apple TV, Vudu), film screening hosts, and global audiences seeking authentic Indigenous storytelling.
• Runway of Rezilience Annual flagship event providing a platform for empowerment, representation, unity, and resilience, featuring Indigenous designers, models, creators, and makeup artists, along with marketplace vendor spaces, food vendors, and designer showcases.
• Education & Training Programs Education and training programs committed to fostering critical awareness, cultural pride, and creative expression through Indigenous lenses, offered through a digital hub for community learners.
• Talent & Speakers Bureau Speakers and talent representation service amplifying Indigenous voices through a curated network of talent and brand collaborators (including Autumn Peltier, Notorious Cree, Shayla Stonechild, and Michelle Chubb), offered to event organizers, brands, and organizations seeking authentic Indigenous collaborators.
• The Water Walker Short documentary following Autumn Peltier and her international Indigenous rights and water activism work; distributed via CRAVE TV and through book-a-screening functionality for global audiences and educators.
• Boil Alert Feature-length hybrid documentary centered on Indigenous water activism and Mohawk identity; available to audiences via film screenings and licensing channels.
• Asking For It Thriller feature film starring Vanessa Hudgens, Kiersey Clemons, and Alexandra Shipp about a vigilante group of women seeking justice; distributed via Vudu, Hulu, Prime Video, and Apple TV.

Quantifiable outcome

• Three major film productions: The Water Walker (2020), Boil Alert (upcoming), Asking For It (2022)
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Runway of Rezilience PartnerscoreStrategic or Co-development PartnerPartnership program supporting the Runway of Rezilience event, with partners providing belief and vision to bring the movement to life. Partners include multiple organizations with logos displayed. The event welcomes new partnerships with organizations committed to uplifting Indigenous voices and fostering meaningful collaboration.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• imagineNATIVE Film + Media Arts Festival: Annual Indigenous film and media arts festival showcasing Indigenous screen content, talent, and events. Comparable as a recurring Indigenous cultural event and talent platform serving filmmakers, performers, and audiences across Turtle Island.
• Big Soul Productions: Indigenous-owned Canadian production company producing scripted and unscripted Indigenous content for film and television. Comparable as a small Indigenous-owned production company pursuing similar streaming partnerships and advocacy-driven storytelling.
• APTN (Aboriginal Peoples Television Network): Canadian Indigenous-owned broadcaster producing and distributing Indigenous programming across TV and digital. Directly comparable as a fellow Indigenous-owned media company in Canada focused on authentic Indigenous storytelling and content licensing to platforms.
• Isuma Productions: Inuit-led independent film and media production company behind films such as Atanarjuat and high-profile Indigenous documentaries. Comparable as an Indigenous-owned production company developing and distributing culturally grounded films globally.
• ThunderBird Entertainment: Canadian production and distribution company with deep Indigenous content slate (e.g., Hell to Pay, Trickster). Comparable as a fellow Indigenous-focused Canadian production company licensing content to global streamers.
• Upstander Project: Indigenous-led documentary collective producing social-issue films such as Dawnland and Dear Georgina. Comparable as an Indigenous-led documentary producer with advocacy themes aligned with Seeing Red's Water Walker and Boil Alert.

Regional players

• Woodland Cultural Centre: Six Nations-based Indigenous arts, education, and cultural preservation organization offering exhibitions, language programs, and events. Comparable as a nearby (same community) Indigenous cultural institution delivering programming in film, education, and cultural events.

Emerging players

• Kaha:wi Dance Theatre: Indigenous (Onkwehón:we) contemporary dance company producing performance works rooted in Haudenosaunee culture. Comparable as a smaller Indigenous-led performance organization running events and showcasing Indigenous talent on a similar scale.
• Savage Society: Indigenous (Dene/Métis) theatre company producing original works and festivals that center Indigenous artists. Comparable as an emerging Indigenous arts organization that produces performance-based content and cultural events.

Broad incumbents

• CBC Indigenous: Indigenous-focused division of Canada's public broadcaster, producing original Indigenous content, events, and educational programming. Comparable as a larger mainstream media organization with overlapping Indigenous storytelling, event, and education mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@weareseeingred
• LinkedInlinkedin.com/company/seeing-red-media-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seeing Red