Seenland Oder Spree

Name

Seenland Oder Spree

Legal name

Seenland Oder-Spree e. V.

Website

https://seenland-oderspree.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Regional Destination Tourism Marketing

NAICS

Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

akta.pro secondary industries

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB)

Keywords

• Regional destination marketing
• Tourism association services
• Outdoor recreation promotion
• Cultural heritage tourism
• Water-based leisure tourism

Headquarters

HQ city

Bad Saarow

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Membership Fees: Association funded through membership fees from municipalities, businesses, and tourism organizations in the region. The organization operates as a registered association (e.V.) representing the tourism interests of the Oder-Spree region.
2. Online Shop Sales: Sale of tour recommendations, maps, and promotional merchandise through the Seenland Shop (shop.seenland-oderspree.de). Products include travel guides, cartographic materials, and region-themed items.
3. Booking Commission: Commission from booking referrals for accommodations and experiences through integrated booking systems, facilitated by DS Destination Solutions GmbH.
4. Public Funding: Supported by the Ministry for Economics, Labor and Energy of the State of Brandenburg (Ministerium für Wirtschaft, Arbeit und Energie des Landes Brandenburg).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Seenland Oder-Spree e.V. is a non-profit regional tourism association that promotes the water-rich Brandenburg region around the Oder and Spree rivers through a digital destination platform. Its core offerings include a multilingual tourism website, the MeinSOS Web-App for trip planning, an online shop for guides and merchandise, an integrated booking platform for accommodations, and curated experience programs such as the award-winning Picknick im Seenland picnic initiative.

Product overview

Seenland Oder-Spree is a tourism association representing the water-rich region of Brandenburg, Germany, centered around the rivers Oder and Spree and numerous lakes. The organization's core offering is its digital tourism platform centered on the seenland-oderspree.de website and the MeinSOS Web-App, which together provide comprehensive information about 119 bike tours, 140 hiking tours, 31 canoe tours, accommodations, camping, dining, culture, and events. The MeinSOS Web-App enables visitors to discover, bookmark, and access curated tour recommendations across devices. Supporting offerings include the Seenland Shop (selling maps and tour guides), the award-winning Picknick im Seenland picnic program (19 locations, 21 providers), and cultural tourism promotion. The digital presence also includes a Chatbase-powered AI chatbot for visitor assistance and integrates third-party booking systems (DS Destination Solutions) for accommodation reservations.

Differentiator

Problem solved

Functional benefit

Brands

• MeinSOS: Web-based app for trip planning and recommendations in the Seenland Oder-Spree region
• Seenland Shop
• Picknick im Seenland

Products and services

• Seenland Oder-Spree Tourism Website

Quantifiable outcome

• 119 cycling routes, 140 hiking tours, 31 canoe tours available to visitors
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• neusta destination.one GmbHcoreTechnology or IntegrationWebsite development, design, and technical implementation partner responsible for the seenland-oderspree.de platform and digital visitor services.
• DS Destination Solutions GmbHcoreChannel Partner/ Reseller/ DistributorBooking system provider for accommodation reservations. Handles booking data processing and storage through my.IRS GmbH infrastructure.
• Ministerium für Wirtschaft, Arbeit und Energie des Landes BrandenburgcoreOthersState government ministry providing funding and institutional support to the tourism association. The organization operates with friendly support from this ministry.
• Tourist Information Offices NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of 15+ local tourist information offices across the region providing visitor services, bookings, and regional information to tourists.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Allgäu GmbH: Regional tourism marketing company for the Allgäu region in Bavaria. Comparable in curating hiking, cycling, and family activities and coordinating across multiple municipalities, though operating at a larger and more established scale.
• Eifel Tourismus GmbH: Regional tourism marketing organization for the Eifel region in western Germany. Comparable in promoting nature-based tourism (hiking, cycling, nature parks) with a multi-municipal governance structure and similar digital platform model.
• Tourismus Zentrale Saarland GmbH: Regional DMO for the Saarland in southwestern Germany. Similar role in promoting outdoor activities, cultural heritage, and curated regional experiences to a domestic audience.

Broad incumbents

• Tourismus NRW e.V. State-level tourism association for North Rhine-Westphalia. Operates with member-based funding structure and similar GTM to Seenland (digital-first content, themed experiences, event coordination), though at a much larger scale.
• Tourismusverband Mecklenburg-Vorpommern: State-level tourism association for Mecklenburg-Vorpommern, a major water-rich region in northeastern Germany. Comparable business model (regional tourism marketing, lake-based recreation, curated touring content) but operates at a much larger scale with established international recognition.
• Schwarzwald Tourismus GmbH: Regional tourism marketing organization for the Black Forest in Baden-Württemberg. Comparable in curating hiking/cycling tours, cultural offerings, and seasonal campaigns. Much larger and more established brand, but analogous destination marketing function.
• Tourismus-Marketing Brandenburg GmbH (TMB): State-level DMO for the entire Brandenburg region, which encompasses Seenland Oder-Spree. Operates at a broader geographic footprint with significantly larger marketing budget, but serves overlapping audiences and is essentially the parent/umbrella organization for regional DMOs like Seenland.

Others

• Outdooractive AG: Tourism technology platform provider that powers tour databases, maps, and outdoor activity content for many German and European DMOs including Seenland Oder-Spree. Enables comparable digital experiences for destination marketing organizations.
• DS Destination Solutions GmbH: Booking platform provider used by Seenland Oder-Spree for accommodation reservations. Provides the underlying transactional infrastructure for many regional German tourism associations, enabling comparable booking services.

Direct peers

• Tourismusverband Spreewald: Regional DMO for the Spreewald/Lusatia region, also a registered tourism association in Brandenburg. Both organizations coordinate destination marketing across multiple municipalities, curate nature-based experiences (canoeing, cycling, hiking), and operate under similar public funding models with membership structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/oderspree
• YouTubeyoutube.com/@seenlandoderspreeverband
• Facebookfacebook.com/SeenlandOderSpree
• LinkedInlinkedin.com/company/seenland-oder-spree
• Instagraminstagram.com/seenlandoderspree
• Pinterestpinterest.de/seenlandos

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seenland Oder Spree