See Saw Wine
Family-owned certified organic winery in Orange, NSW producing estate-grown cool-climate wines across four ranges (Balance, Invergo, Fulcra, Incubator), distributing via e-commerce, a Nashdale cellar door, a subscription wine club, and wholesale to NSW hospitality.
- Company typePrivate
- Founded1991
- HeadquartersNashdale, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What See Saw Wine does
See Saw Wine is a family-owned certified organic winery in the Orange Wine Region of New South Wales, Australia, producing estate-grown cool-climate wines from three high-altitude vineyards in the Nashdale district. Founded when Pip and Justin Jarrett purchased their first Nashdale property in 1991, the family operated primarily as fruit suppliers before acquiring the See Saw Wine brand in 2012; the first vineyard achieved organic certification in 2007. The company operates with approximately 8 employees and runs a vertically integrated operation spanning grape growing, winemaking, and bottling.
The portfolio spans four branded ranges — Balance (entry-level, A$25/bottle), Invergo (mid-tier, A$40–A$50), Fulcra (premium reserve, A$80), and Incubator (experimental skin-contact wines, A$35) — alongside specialty releases including the Rosecco (marketed as Australia's first organic Rosé Prosecco) and a Riesling/Marsanne Pétillant Naturel. Winemaking follows minimal intervention principles using wild ferments and limited filtration to preserve terroir expression; vineyard management employs drone-based precision composting as part of a soil carbon program targeting 6% organic carbon measured every three years. All wines are certified organic and vegan.
See Saw generates revenue through four primary channels: direct-to-consumer e-commerce (with free shipping on 12+ bottles), a Nashdale cellar door open seven days a week offering paid tasting experiences and event hosting, a subscription wine club branded 'The Great Unbalanced,' and wholesale distribution to restaurants, hotels, and retailers managed by a dedicated Regional Sales Manager. Event-driven revenue includes Pizza & Prosecco during Orange FOOD Week, the Orange Wine Festival, and chef-curated seasonal tastings with Richard Learmonth. The company has received multiple industry recognitions including Best Organic Wine in NSW for three consecutive years and eleven gold or silver medals at the 2024 Halliday Wine Ratings.
See Saw Wine firmographics
Firmographics- Name
- See Saw Wine
- Legal name
- See Saw Wine
- Website
- https://seesawwine.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Family-owned certified organic winery in Orange, NSW producing estate-grown cool-climate wines across four ranges (Balance, Invergo, Fulcra, Incubator), distributing via e-commerce, a Nashdale cellar door, a subscription wine club, and wholesale to NSW hospitality.
- Ownership category
- akta.pro rank
See Saw Wine industry classification
Industry- Product category
- Organic Winery
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Organic Vineyard & Wine Grape Farming (AFAGAKAI)
Keywords
Where See Saw Wine is headquartered
LocationHeadquarters
- HQ city
- Nashdale
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
See Saw Wine business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer Wine Sales: Online wine shop and cellar door direct sales to end consumers. E-commerce offers the full wine range with free shipping on 12+ bottles. Cellar door sells by the glass, bottle, and case, with optional food pairings and grazing boards. This is the primary revenue stream.
- Wine Club Membership (The Great Unbalanced): See Saw Wine Club subscription model delivering regular curated wine selections to members, generating recurring revenue from wine enthusiasts. Club branded as 'The Great Unbalanced'.
- Wholesale & Distribution: B2B wholesale to restaurants, retailers, and accommodation providers in Orange region and beyond. Managed by a dedicated Regional Sales Manager. Volume-based one-time and standing order arrangements.
- Cellar Door Experiences & Events: Revenue from paid tasting experiences (Signature Wine Tasting, Seasonal Food & Wine Tasting, Outdoor Table), ticketed events (Pizza & Prosecco, Gastronomica Apocalyptica, Orange FOOD Week events), and private function bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Balance Range — entry-level, approachable organic wines |
| Unit Pricing | Pay-as-you-go | Invergo Range — mid-tier, cool-climate expressive wines |
| Unit Pricing | Pay-as-you-go | Fulcra Range — premium, single-vineyard reserve wines |
| Unit Pricing | Pay-as-you-go | Incubator Range — experimental, funky skin-contact wines |
| Unit Pricing | Pay-as-you-go | Specialty & Limited Release Wines |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
See Saw Wine product offering
Product offeringCore offering
See Saw Wine produces and sells certified organic, vegan wines from estate-grown grapes across three high-altitude vineyards in the Orange Wine Region of NSW, Australia. The portfolio includes four branded ranges (Balance, Invergo, Fulcra, Incubator) covering Prosecco, whites, reds, rosé, skin-contact and Pétillant Naturel wines, sold via own e-commerce store, a seven-day cellar door, wholesale to hospitality, and a wine club subscription, complemented by tasting experiences and signature regional events.
Product overview
See Saw Wine is a family-owned organic winery in Orange, NSW offering a portfolio of four distinct wine ranges. The Balance Range serves as the entry-level offering of approachable, food-friendly varietals. The Invergo Range represents premium cool-climate expressions, while Fulcra Range features ultra-premium limited-production wines. The Incubator Range showcases experimental skin-contact and pétillant naturel wines. Beyond packaged wines, See Saw operates a Cellar Door with seasonal food and wine tasting experiences, a Wine Club membership (The Great Unbalanced), and hosts signature events including Pizza & Prosecco during Orange FOOD Week. All wines are certified organic and vegan.
Differentiator
Problem solved
Functional benefit
Brands
- Balance: Entry-level wine range featuring Prosecco, Sauvignon Blanc, Chardonnay, Pinot Noir, Shiraz, Rosé, and Pinot Gris.
- Invergo
- Fulcra
- Incubator
Products and services
- Balance Range
Quantifiable outcome
- Best Organic Wine in NSW for three consecutive years
- +5 more outcomes
Companies that use See Saw Wine
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
See Saw Wine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
See Saw Wine partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
See Saw Wine competitors and assessment
Company assessmentDirect peers
- Printhie Wines: Orange region winery explicitly mentioned in See Saw's distribution context; comparable premium positioning and family-owned operations with tasting room business model.
- Bindi Wines: Small family-owned premium Australian winery in Macedon Ranges producing single-vineyard wines at ultra-premium price points. Closest comparable to See Saw's Fulcra range in scale, philosophy, and tier.
- Giant Steps: Premium Australian producer focused on single-vineyard cool-climate wines with strong restaurant and DTC channels. Comparable in direct-to-consumer and on-premise strategy.
- Yabby Lake: Premium cool-climate Australian winery with single-vineyard focus and award-winning portfolio. Comparable tier positioning and DTC-led model.
- Swinging Bridge: Orange district winery referenced alongside See Saw in the wholesale distribution context. Comparable small-batch, premium positioning with cellar door and wholesale channels.
- Philip Shaw Wines: Single-estate Orange wine region producer with premium cool-climate wines. Closest geographic and stylistic peer to See Saw, both producing estate-grown varietals at similar price points.
Broad incumbents
- Brown Brothers: Multi-generational family winery with diversified portfolio across cool-climate and emerging regions. Reflects the larger end of the family-winery category and a competitive buyer for wholesale and shelf space.
- Tyrrell's Wines: Established premium Australian family winery with multi-generational leadership and broad varietal portfolio. Comparable in family DNA and history, but at vastly larger scale; gives a benchmark for premium small-winery expansion.
- De Bortoli: Large family-owned Australian wine producer with broad portfolio across multiple regions and price points. Demonstrates the scale trajectory a successful regional family winery can pursue while illustrating the competitive set See Saw faces in wholesale and retail.
Regional players
- Josef Chromy: Tasmanian premium winery with strong cellar door tourism and restaurant channels. Comparable in small-batch premium positioning and wine tourism-led GTM, operating in a different Australian cool-climate region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
See Saw Wine social profiles
Digital presenceSee Saw Wine compliance and trust
Trust signalCompliance3 records
See Saw Wine financial estimates
Financial estimateRevenue estimate
Valuation estimate
See Saw Wine leadership team
Management profileNumber of profiles
Profiles7 records
See Saw Wine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
See Saw Wine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about See Saw Wine
What does See Saw Wine do?
See Saw Wine produces and sells certified organic, vegan wines from estate-grown grapes across three high-altitude vineyards in the Orange Wine Region of NSW, Australia. The portfolio includes four branded ranges (Balance, Invergo, Fulcra, Incubator) covering Prosecco, whites, reds, rosé, skin-contact and Pétillant Naturel wines, sold via own e-commerce store, a seven-day cellar door, wholesale to hospitality, and a wine club subscription, complemented by tasting experiences and signature regional events.
Is See Saw Wine a public or private company?
See Saw Wine is a private company. It is classified as family owned and is currently operating.
When was See Saw Wine founded?
See Saw Wine was founded in 1991. It employs 1 to 10 people.
Where is See Saw Wine based?
See Saw Wine is headquartered in Nashdale, Australia, in the Oceania region.
How does See Saw Wine make money?
Four revenue lines are on record. Direct-to-Consumer Wine Sales are the primary driver. The others are wine Club Membership (The Great Unbalanced), wholesale & Distribution and cellar Door Experiences & Events.
Who are See Saw Wine's main competitors?
Direct peers on record are Printhie Wines, Bindi Wines, Giant Steps, Yabby Lake, Swinging Bridge and Philip Shaw Wines. Broad incumbents are Brown Brothers, Tyrrell's Wines and De Bortoli. Josef Chromy is listed as a regional player.
Does See Saw Wine have an API?
No public API is recorded for See Saw Wine.
What industry is See Saw Wine in?
See Saw Wine's product category is Organic Winery. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 2080.