Segafredo Zanetti Australia

What Segafredo Zanetti Australia does

Segafredo Zanetti Australia Pty Ltd (ABN 13 001 490 580) is a private, wholly-owned subsidiary of the Segafredo Zanetti Group, established in 1999 to introduce Italian espresso culture to the Australian market. It distributes and retails coffee beans, ground coffee, and capsules (proprietary Segafredo System and Nespresso-compatible), and sells commercial, domestic, and office coffee machines, grinders, and accessories under brands such as Gaggia, La Pavoni, La Marzocco, Eureka, Saeco, and La San Marco. It also operates the exclusive Baristapro accessories sub-brand. The business is supported by a national service network offering coffee machine repair, scheduled servicing (recommended every 6 months or 8kg of beans), and barista training.

The company operates six integrated showroom-and-service locations across Sydney (Alexandria, NSW headquarters), Perth, Melbourne, Adelaide, Newcastle, and Brisbane, complemented by a direct-to-consumer e-commerce storefront at segafredo.com.au and nationwide phone sales (1300 660 976). Supply chain benefits derive from parent-group ownership of coffee plantations worldwide and advanced roasting facilities in Italy, enabling plant-to-cup traceability and Fairtrade-certified sourcing under the Zanetti Foundation umbrella.

Revenue mechanics span one-time equipment sales ($429 domestic entry to $11,549+ commercial high-end), recurring consumables (coffee beans, capsules, cleaning supplies), ancillary service revenue ($160 service fee or complimentary with 8kg coffee purchase), and delivery fees ($10.95 under $80, free above). Customer segments are deliberately horizontal across cafes/restaurants, offices, hotels, and domestic consumers, with 39 employees supporting the nationwide operation. A wholly-owned Segafredo Zanetti New Zealand subsidiary extends the regional footprint beyond Australia.

Name

Segafredo Zanetti Australia

Legal name

Segafredo Zanetti Australia Pty Ltd™ — ABN 13 001 490 580

Website

https://segafredo.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Segafredo Zanetti Australia is a wholly-owned subsidiary that distributes Italian espresso beans, capsules, coffee machines, grinders, and accessories across Australia through six showrooms, e-commerce, and phone sales, serving cafes, offices, hotels, and home consumers with bundled equipment servicing and barista training.

Ownership category

akta.pro rank

Product category

Coffee Distribution & Espresso Equipment Retail

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro industry

PRIMARYCRACADAC

Coffee, Espresso & Tea Appliances Retail

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Small Appliance & Kitchen Gadget Retail

SECONDARYCRADAHAH

Single-Serve Coffee (Pods, Capsules)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

Keywords

• Coffee bean distribution
• Espresso equipment retail
• Commercial coffee machines
• Coffee machine servicing
• Italian coffee supply

Headquarters

HQ city

Alexandria, NSW

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Coffee Products Sales: Sale of roasted coffee beans, ground coffee, and capsules to cafes, offices, and domestic consumers through e-commerce and showrooms.
2. Coffee Equipment Sales: Sale of commercial and domestic coffee machines, grinders, and accessories. Products range from entry-level domestic machines ($429) to high-end commercial equipment ($11,549+).
3. Equipment Service and Repair: Coffee machine servicing and repair services. Standard service fee of $160, or free-of-charge when customer purchases 8kg of Segafredo coffee.
4. Delivery/Shipping: Delivery fees for orders under $80 (flat rate $10.95). Free delivery for orders over $80.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Segafredo Zanetti Australia distributes and retails Italian espresso coffee (beans, ground, capsules) and a full range of commercial, office and domestic coffee machines, grinders, and accessories through its e-commerce platform, six physical showrooms, and six service centres across Australia. The company also provides coffee machine repair, maintenance, and barista training services to cafes, offices, hotels, restaurants, and home consumers.

Product overview

Segafredo Zanetti Australia operates as a coffee products and equipment retailer offering a comprehensive portfolio spanning coffee beans, ground coffee, and capsules (both proprietary Segafredo System and Nespresso-compatible), alongside professional and domestic coffee machines, grinders, and accessories. The company distributes internationally recognized espresso machine brands including Gaggia, La Pavoni, La San Marco, La Marzocco, Eureka, and Saeco, while also offering an exclusive Baristapro accessories line. The business provides end-to-end coffee solutions targeting cafes, restaurants, offices, hotels, and home users, complemented by coffee machine servicing, repair, and barista training services across multiple Australian metropolitan locations.

Differentiator

Problem solved

Functional benefit

Brands

• Baristapro: Baristapro offers a range of unique designs exclusively sold by Segafredo Australia including coloured cappuccino cups, espresso cups, and barista accessories.

Products and services

• Coffee Beans

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ActionAidcoreStrategic or Co-development Partner · 1 January 2007The Zanetti Foundation partners with ActionAid on community care centre construction projects in Malawi, specifically in the South-West region. The partnership has led to the construction of two community care centres for young children, focusing on child welfare and development programs.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Illy (illycaffè): Illy is a globally recognized Italian espresso brand with broad coffee, capsule, and foodservice distribution worldwide, including Australia. As a larger incumbent with overlapping product categories, it competes with Segafredo in the premium Italian espresso space but on a much larger global scale.
• Breville Group: Breville is an Australian-listed home appliance maker with a major coffee machine category (Barista Express, Bambino, Oracle) and broader small-appliance portfolio. It competes with Segafredo in the domestic machine segment and at retail but operates on a much larger global scale and does not supply coffee beans.
• Nespresso Australia: Nespresso (Nestlé) is the dominant single-serve capsule brand in Australia with premium espresso machine and pod distribution to consumers and offices. Segafredo competes directly in capsules and entry-level home/office machines against Nespresso's brand power and scale.

Emerging players

• Ona Coffee: Ona is a Canberra-origin specialty coffee roaster with barista training, café consulting, and wholesale distribution focused on premium cafés. As a smaller, emerging specialty player, it competes with Segafredo for high-end café accounts in select Australian cities where Segafredo is less dominant.

Direct peers

• Di Bella Coffee: Di Bella is an Australian family-owned coffee roaster and equipment supplier offering beans, capsules, machines, and barista training with nationwide distribution. The two compete head-to-head for café, office, and home accounts in Australia.
• Genovese Coffee: Genovese is an Australian coffee roaster and equipment supplier serving cafés, offices, and consumers with a similar product breadth (beans, capsules, machines, servicing). It is a direct competitive peer in Australia's wholesale and retail coffee distribution market.
• Vittoria Coffee: Vittoria is one of Australia's largest coffee roasters and equipment distributors with Italian heritage, supplying cafés, foodservice, and retail across Australia. Like Segafredo Australia, it roasts coffee, distributes machines, and serves both B2B and B2C customers nationwide.
• Campos Coffee: Campos is a leading Australian specialty coffee roaster with its own cafés, wholesale bean supply, and equipment partnerships. It competes with Segafredo Australia in specialty café accounts and high-end B2C coffee bean markets across Australia.
• Lavazza Australia: Lavazza is another major Italian heritage coffee brand with an Australian subsidiary distributing beans, capsules, and coffee equipment to cafés, offices, and consumers. Both companies share the same vertically integrated Italian parent model, multi-channel distribution, and equipment-plus-consumables proposition in Australia.
• St Ali Coffee Roasters: St Ali is a specialty coffee roaster, café operator, and equipment distributor in Australia with a strong wholesale business targeting premium cafés and office customers. It is comparable as a specialty multi-channel coffee supplier competing for similar B2B accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/segafredo_aus
• Facebookfacebook.com/segafredo.au
• Instagraminstagram.com/segafredo_aus
• LinkedInlinkedin.com/company/segafredo-zanetti-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Segafredo Zanetti Australia