Segafredo Zanetti Poland Sp. z o.o.

What Segafredo Zanetti Poland Sp. z o.o. does

Segafredo Zanetti Poland Sp. z o.o. is a Polish coffee roasting and distribution company established in 2002 in Bochnia (Małopolskie Voivodeship), operating as a wholly-owned subsidiary of the Italian-founded Massimo Zanetti Beverage Group (MZBG). The company runs its own roasting facility in Bochnia near Kraków, controlling the full production chain from green bean selection through proprietary blending, roasting, and packaging. Its product portfolio spans whole bean, ground, capsule-compatible (Nespresso®/Dolce Gusto®), E.S.E. sachet, and instant coffee formats, organized across dedicated sub-brands for HoReCa (Segafredo Professional, Italian Classic, Certified Organic & Climate, Classic) and home consumers (Selezione, Caffè Crema, Family, Storia, Single Origin). The company also distributes professional espresso equipment from La San Marco, Gaggia, Saeco, Necta, and Coffee Format, alongside grinders, accessories, cleaning products, and the sibling Brodies tea brand.

The business operates a hybrid go-to-market model. B2B clients (HoReCa and corporate offices) are served through a dedicated field sales force of advisors (Doradcy), a B2B e-commerce platform (b2bsegafredo.pl), and physical showrooms in Bochnia and Warsaw for equipment trials. B2C customers are reached through the consumer storefront (sklepsegafredo.pl) and a curated partner venue network of restaurants, cafés, and hotels serving Segafredo coffee across Poland. Revenue is generated via one-time sales of coffee and equipment, recurring equipment leasing and technical service contracts across six Polish service points, and barista training programs. Differentiators include the globally recognized Segafredo brand, an IBM-developed blockchain traceability system for the Storia single-origin line, and sustainability credentials (IFS Food, Rainforest Alliance, EU BIO) backed by circular-economy partnerships (Ecobean) and renewable energy use.

Marketing and distribution are executed through a multi-channel mix including organic social media (Facebook, Instagram, LinkedIn, TikTok, YouTube), email, content marketing, sports event sponsorships (Poland Business Run, IRONMAN 70.3 Kraków Good Morning Run, Kierat Marathon), industry conferences, and co-marketing campaigns with retail partners such as Lidl. The company operates with a lean team of 31 employees across its headquarters, showrooms, and distributed service points, and holds Polish corporate identifiers NIP 8681746560, Regon 852630900, and KRS 0000127098.

Name

Segafredo Zanetti Poland Sp. z o.o.

Legal name

Segafredo Zanetti Poland Spółka z ograniczoną odpowiedzialnością

Website

https://segafredo.pl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Segafredo Zanetti Poland is a Bochnia-based coffee roaster and distributor, wholly owned by Italy's Massimo Zanetti Beverage Group, serving Polish HoReCa, office, and consumer customers with branded Italian coffee, professional espresso equipment, technical service, and barista training.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting and Distribution

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

akta.pro secondary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Coffee roasting
• HoReCa coffee supply
• Professional espresso equipment
• Specialty coffee distribution
• Italian coffee brands

Headquarters

HQ city

Bochnia

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coffee product sales: Sale of coffee in multiple formats including whole bean, ground, capsules compatible with Nespresso and Dolce Gusto systems, E.S.E. sachets, and instant coffee. Products are sold through B2B (b2bsegafredo.pl, field advisors) and B2C (sklepsegafredo.pl) channels to HoReCa establishments and individual consumers.
2. Professional espresso equipment: Sale of professional espresso machines including lever and automatic models from brands La San Marco, Gaggia, Saeco, Necta, and Coffee Format, as well as grinders, accessories, cleaning products, and filters.
3. Equipment leasing / rental: Equipment leasing options offered alongside purchase and installment plans, providing flexible financing for HoReCa businesses to acquire professional espresso equipment without large upfront capital expenditure.
4. Technical service and maintenance: Poland-wide technical service with service points in Gdańsk, Poznań, Wrocław, Warsaw, Katowice, and Bochnia. Includes repair services, replacement equipment during repairs, and preventive maintenance.
5. Barista training: Professional barista training programs organized for HoReCa staff to improve coffee quality and equipment operation skills, delivered as part of comprehensive customer support.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Segafredo Zanetti Poland roasts and distributes Italian-style coffee in whole bean, ground, capsule, and instant formats through its own roasting facility in Bochnia, serving both B2B HoReCa clients (cafés, hotels, restaurants, offices) with bundled equipment, technical service, and training, and B2C consumers via an online storefront. The company also supplies professional espresso machines, grinders, and complementary accessories from brands including La San Marco, Gaggia, Saeco, Necta, and Coffee Format.

Product overview

Segafredo Zanetti Poland Sp. z o.o. is a coffee company operating since 2002, distributing Italian-style coffee across three segments: Home (whole bean, ground, capsule, instant coffees), HoReCa (professional blends, certified organic, and Single Origin coffees for restaurants, cafés, hotels, and offices), and Business/Office solutions. The product portfolio is anchored by its own branded coffee lines — Segafredo Selezione (premium home), Caffè Crema (home), Storia (blockchain-traced single-origin), Single Origin, Family, and Compatible Capsules for home systems — alongside a comprehensive equipment and accessories ecosystem. The equipment portfolio includes La San Marco lever espresso machines (1–3 groups, with LEVA CLASS® and multiboiler technology), La San Marco grinders (SM 92 series with flat burrs and electronic dosing), and automatic espresso machines from Coffee Format, Gaggia, La San Marco, Necta, and Saeco brands, capable of 50–300 drinks/day and integrable with Coffeed and AmiClo remote management platforms. Seasonal equipment additions include Cold Brew dispensers, Crema Caffè ice dessert machines, and hot chocolate warmers. A full range of accessories covers barista tools, porcelain, take-away supplies, Monin syrups, Brodies teas, and branded marketing materials. The sibling brand Brodies (Scottish tea, 150+ years) is also distributed through Segafredo's HoReCa channel.

Differentiator

Problem solved

Functional benefit

Brands

• Segafredo Professional: Coffee blends dedicated to HoReCa sector, bestseller among baristas and café owners
• Segafredo Italian Classic
• Segafredo Single Origin
• Segafredo Classic
• Segafredo Selezione
• Segafredo Caffè Crema
• Segafredo Zanetti Storia
• Segafredo Family
• Segafredo Coffee System

Products and services

• Segafredo Zanetti Coffee (Whole Bean, Ground, Instant, Capsules) The core coffee product range comprising whole bean, ground, instant, and capsule formats, offered across three segments: for home consumers, for the HoReCa sector, and for offices/businesses.
• Segafredo Selezione Premium coffee line for home consumers featuring single-origin and blended coffees with complex flavor profiles, including 100% Arabica, milk-coffee blends, and a certified organic variant.
• Segafredo Caffè Crema Home coffee line offering four flavor variants (Collezione, Classico, Dolce, Gustoso) optimized for automatic, lever, and drip coffee makers.
• Segafredo Zanetti Storia Single-origin 100% Arabica coffee from Honduras, grown at 1400–1600 m altitude in Intibuca and Lempira regions. Consumers can scan a QR code to trace the full production journey via IBM blockchain technology.
• Segafredo Single Origin Single-origin coffee line featuring beans sourced from Brazil, Peru, and Vietnam, highlighting unique flavor characteristics of each origin including chocolate, nut, citrus, and caramel notes.
• Segafredo Family Everyday coffee line for home use, including whole bean, ground, and decaffeinated variants such as Intermezzo, Espresso Casa, Crema Ricca, and a caffeine-free option.
• Segafredo Compatible Capsules (Nespresso / Dolce Gusto) Coffee capsules compatible with Nespresso and Dolce Gusto home systems, produced from aluminum for optimal freshness and aroma retention, available in multiple flavor lines.
• Segafredo Professional (HoReCa) Best-selling coffee blends for the professional HoReCa sector, packaged in monomaterial packaging without aluminum for freshness and environmental friendliness.
• Segafredo Italian Classic (HoReCa) Italian-style roasted coffee line for HoReCa, optimized for lever espresso machines, featuring a chocolate note in the flavor profile.
• Segafredo Certified Organic & Climate (HoReCa) Certified organic and Rainforest Alliance-compliant coffee blends for HoReCa, sourced from ecological farms in Mexico, Peru, and Honduras, featuring BIO and Rainforest Alliance certifications.
• Segafredo Classic (HoReCa) HoReCa coffee line for offices and similar venues, available in formats for lever and automatic espresso machines, including Speciale Espresso, Speciale Dolce, and a 100% Arabica variant.
• La San Marco Lever Espresso Machines Italian professional lever espresso machines for cafés, restaurants, and hotels, offered in 1-, 2-, and 3-group configurations, featuring LEVA CLASS technology, multiboiler systems, and IGTS temperature control.
• La San Marco SM 92 Grinders Professional coffee grinders from La San Marco, available in Instant, Smart Instant, DOSER D, and ON DEMAND SMART models with 64 mm flat burrs and up to 8.5 kg/h throughput.
• Automatic Espresso Machines (Coffee Format, La San Marco, Saeco, Necta, Gaggia) Automatic espresso machines for offices, hotels, and service points spanning brands Coffee Format, Gaggia, La San Marco, Necta, and Saeco, ranging from compact units (up to 50 drinks/day) to high-capacity machines (up to 300 drinks/day).
• Cold Brew Dispensing Machine Cold brew dispensing machine with 3-liter working capacity operating at 6–8°C, producing frothy topping via aeration from pre-packaged 100% Arabica cold brew concentrate.
• Hot Chocolate Dispenser (Czekoladziarka) Hot chocolate dispenser with 5-liter tank capacity, adjustable thermostat up to 90°C, indirect water-jacket heating, and compatibility with Segafredo Hot Ciok chocolate products.
• Ice Cream-Style Coffee Dessert Machine (Crema Caffè SP1) Ice cream-style coffee dessert machine for preparing Crema Caffè from UHT base product, achieving 50% volume increase during 40–60 minute preparation cycle at -6°C.
• Milk Refrigerators and Cup Warmers Milk refrigerators and cup warming units compatible with Coffee Format, La San Marco, Necta, Saeco, and other espresso machine brands for high-volume HoReCa operations.
• Professional Cleaning Agents and Water Filters Professional-grade cleaning agents, water filters, and service accessories for espresso machines and grinders to extend equipment lifespan and ensure food safety compliance.
• Brodies Tea Products Scottish tea brand with over 150 years of history, including traditional blends and premium loose-leaf teas, complemented by branded teapots, glassware, and wooden display crates, distributed through Segafredo Poland for the HoReCa sector.
• Coffee-to-Go Accessories (Cups, Lids, Stirrers) Disposable and branded accessories for takeaway coffee service including paper cups, lids, wooden stirrers, kraft paper straws, sugar sachets, creamers, Monin syrups, fruit purees, and branded marketing materials.
• HoReCa Equipment Leasing and Rental Equipment leasing and rental options offered alongside purchase and installment plans, providing flexible financing for HoReCa businesses to acquire professional espresso equipment without large upfront capital expenditure.
• Technical Service and Maintenance Technical service with service points in Gdańsk, Poznań, Wrocław, Warsaw, Katowice, and Bochnia, including repair services, replacement equipment during repairs, and preventive maintenance.
• Barista Training Programs Professional barista training programs organized for HoReCa staff to improve coffee quality and equipment operation skills, delivered as part of comprehensive customer support.

Quantifiable outcome

• Segafredo achieved one of the highest scores in IFS Food certification among food industry producers in Poland
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• LidlcoreGTM or Marketing Partner · 31 March 2025Segafredo Zanetti Poland partnered with the Lidl retail chain for a promotional competition campaign running from 31 March to 14 April 2025. Participants purchased Segafredo Zanetti coffee from Lidl stores, retained proof of purchase, and registered entries via a dedicated form. Prizes included a 10,000 PLN travel voucher to Italy, 40 Lidl gift cards worth 100 PLN each, and 30 coffee gift sets (2 kg each). The campaign was promoted through dedicated landing pages and the segafredo.club website.
• EcobeanminorStrategic or Co-development PartnerSegafredo partners with Ecobean to process spent coffee grounds into valuable, sustainable chemical raw materials. This partnership supports circular economy principles, ensuring that coffee waste does not go to landfill or disposal and is instead repurposed into secondary materials. This aligns with Segafredo's environmental commitment.
• Fundacja Kardiochirurgii im. Zbigniewa Religi w ZabrzuminorOthersSegafredo Zanetti Poland supports the Cardiac Surgery Foundation named after Zbigniew Religa in Zabrze, which undertakes activities for the development of medicine and support for cardiac patients. The foundation implements projects that help with treatment and introduction of innovative medical technologies.
• Fundacja Zanetti OnulusminorOthersSegafredo supports the Zanetti Onulus Foundation, which focuses on helping children and youth by creating educational programs and supporting their development in difficult living conditions. The company's involvement enables initiatives that support young people in achieving their goals.
• Contimax MOSiR Bochnia (youth basketball)minorOthersSegafredo is a sponsor of the youth basketball section of Contimax MOSiR Bochnia, supporting sports among young people. This sponsorship reflects the company's values of energy, development, and teamwork.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• JDE Peet's (Jacobs Douwe Egberts): Global coffee conglomerate owning brands such as Jacobs, L'OR, and Tchibo; competes broadly with Segafredo across retail coffee, capsules, and HoReCa, with vastly greater scale and marketing budget.
• Coffee Holding Company: US-based integrated coffee company that roasts, blends, packages, and distributes private-label and branded coffees; broad-comparable as a roaster-distributor selling wholesale coffee to multiple customer segments.
• Massimo Zanetti Beverage Group: Parent company of Segafredo Zanetti Poland operating across 100+ countries with brands like Boncafé, Brodies, and Meira; the broader group is the natural broad-comparable reference for portfolio scale, sourcing, and global brand strength.
• Nestlé Nespresso Professional: Nestlé's B2B coffee division offering capsule systems and machines to offices and HoReCa worldwide; competes with Segafredo's capsule and automatic espresso machine offerings in the business and premium hospitality segments.

Direct peers

• Kimbo: Italian coffee roaster with comparable size and family-business origins, focused on espresso blends for HoReCa and retail; mirrors Segafredo's profile of Italian heritage, mid-sized independent roastery, and HoReCa specialization.
• Tchibo: German coffee company with a strong presence in Poland through retail and HoReCa channels; competes directly with Segafredo across both B2C packaged coffee and B2B coffee solutions for offices and hospitality.
• illy: Premium Italian espresso brand selling roasted coffee, capsules, and HoReCa equipment globally; directly comparable to Segafredo in target customer (upscale HoReCa), product format (whole bean, ground, capsules), and Italian heritage positioning.
• Lavazza: Italy-based global coffee company with a strong HoReCa presence across Europe including Poland; competes head-to-head with Segafredo in Italian-style espresso blends, capsules, and professional equipment for restaurants, cafés, and hotels.
• Boncafé: Singapore-headquartered B2B coffee solutions provider serving HoReCa clients across Asia, Middle East, and Europe; closely comparable to Segafredo Poland's bundled model of coffee supply, equipment, service, and training for business customers.

Regional players

• Strauss Group (Elite Coffee): Israeli food and beverage conglomerate with a coffee division (Elite) serving HoReCa and retail across multiple geographies; comparable in being a mid-sized multi-country coffee operator with own roasting and HoReCa focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtPiGTtAH4oEE3tSFT8SipA/videos
• Facebookfacebook.com/segafredozanettipoland
• LinkedInlinkedin.com/company/segafredo-zanetti-poland-sp-z-o-o
• Instagraminstagram.com/segafredo_zanetti_poland
• TikToktiktok.com/@segafredopl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Segafredo Zanetti Poland Sp. z o.o.