Mapfre Assistencia

What Mapfre Assistencia does

MAPFRE Brasil is the Brazilian subsidiary of MAPFRE, a Spanish insurance conglomerate founded in 1933 and publicly traded on the Bolsa Madrid (ticker: MAP). The company operates a comprehensive insurance and financial services platform serving individual consumers, businesses, and agribusiness customers across Brazil. Its product portfolio spans more than 45 offerings organized into core categories: auto insurance (AutoMais, theft, truck, taxi, motorcycle), life insurance (individual, group, critical illness, women's coverage), residential and mortgage insurance, travel insurance (regional variants for Brazil, South America, North/Central America, Europe, and Asia/Africa/Oceania), business insurance (enterprise, fleet, cargo, engineering, general liability), agribusiness insurance (crop, livestock, forestry, harvest, hail), and financial solutions (consortiums, capitalization, investments, private pension)).

The company distributes products through a multi-channel architecture: a nationwide network of 30+ physical offices (escritórios), an independent broker network (corretores), direct digital channels including the MAPFRE mobile app (iOS and Android), an online self-service portal, and WhatsApp-based customer service (55 11 4004 0101). Strategic co-branded partnerships embed insurance offerings into major Brazilian ecosystems, including cooperative banks (Sicredi, Sicoob), Banco Votorantim, telecom operators (TIM, VIVO, Algar), retailer Casas Bahia, and cashback platform Méliuz. Technology infrastructure includes the Maitê AI-powered digital assistant for customer service, Club MAPFRE loyalty program for retention, and a digital platform supporting quote, purchase, policy management, and claims processing.

Revenue is generated primarily through recurring insurance premiums (monthly or annual billing cycles depending on product), complemented by administration fees on consortium plans, capitalization contributions, and private pension management fees. The business model is hybrid, mixing B2C (individual insurance) and B2B (corporate, fleet, agribusiness) with both direct and broker-mediated distribution. MAPFRE Brasil operates in a competitive Brazilian insurance market where switching costs are low, making brand recognition, partner distribution, and digital service quality the primary levers for retention and growth.

Name

Mapfre Assistencia

Legal name

MAPFRE

Website

https://segurviaje.com.br

Company type

Public

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Short description

MAPFRE Brasil is the Brazilian subsidiary of Spanish insurance group MAPFRE, offering comprehensive insurance and financial products across auto, life, residential, travel, business, and agribusiness segments to individual consumers, businesses, and farmers through digital channels, broker networks, 30+ offices, and major ecosystem partnerships.

Ownership category

akta.pro rank

Product category

Insurance Services

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

akta.pro secondary industries

Airport & Ground Operations Insurance (FSAJAHAF), Corporate Mobility & Ground Transport Management (THALANAI)

Keywords

• Insurance services
• Auto insurance
• Life insurance
• Agribusiness insurance
• Financial solutions

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Premiums: MAPFRE Brasil generates revenue primarily through insurance premiums collected from policyholders across auto, life, residential, travel, business, and agricultural insurance lines. Premiums are collected on a recurring basis (monthly or annual payment cycles depending on the product) and provide coverage for specified risk periods.
2. Financial Solutions (Consórcios): Group savings and consorcium plans for vehicles, real estate, motorcycles, and services, generating administration fees and contributions from participants.
3. Capitalization Products: Capitalization instruments (títulos de capitalização) that combine savings with prize drawings, generating revenue through periodic contributions from customers.
4. Pension and Investment Products: Private pension (previdência privada) and investment products generating management fees and contributions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

MAPFRE Brasil is a multi-line insurance and financial services provider offering auto, motorcycle, life, residential, travel, business, engineering, professional liability, and agribusiness insurance policies to individual consumers, businesses, and farmers across Brazil. The company complements its insurance portfolio with financial solutions including vehicle/property consortiums, capitalization instruments, private pension plans, and investment products, distributed through digital channels, a broker network, physical offices, and strategic co-branded partner channels.

Product overview

MAPFRE Brasil is a comprehensive insurance and financial services platform offering a broad portfolio of products organized into several core categories: Auto insurance (including AutoMais, theft protection, truck, taxi, and motorcycle coverage), Life insurance (individual and group policies including critical illness), Property insurance (residential, commercial, and mortgage insurance), Travel insurance (regional coverage for different destinations), Business insurance (enterprise, engineering, liability, fleet), Agribusiness insurance (crop, livestock, forestry, and harvest protection), Financial solutions (consortium plans, capitalization, investments, private pension), and Assistance services (auto, property, health). The company operates primarily through its digital channels including the APP MAPFRE mobile application, the Autosserviço self-service portal, and the Maitê AI-powered digital assistant. The product architecture combines core insurance offerings with supplementary add-ons (extended warranties, mechanical protection) and is distributed through multiple partner channels including telecom operators (TIM, VIVO), retailers (Casas Bahia), cooperatives (Sicredi, Sicoob), and financial institutions.

Differentiator

Problem solved

Functional benefit

Brands

• Club MAPFRE: Customer loyalty program offering promotions, sweepstakes, and exclusive benefits from partner brands.

Products and services

• Seguro Auto (AutoMais) Comprehensive auto insurance policy covering vehicles with assistance services and benefits for individual drivers and vehicle owners in Brazil.
• Seguro Auto Roubo e Furto Auto insurance coverage specifically against vehicle theft and robbery for individual vehicle owners.
• Seguro Auto Caminhão Truck insurance policy tailored for commercial vehicle protection, including freight operators and truck owners.
• Seguro Auto Gold Premium auto insurance with enhanced coverage, higher limits, and additional benefits for individual drivers seeking upgraded protection.
• Seguro Auto Táxi Specialized auto insurance for taxi drivers covering commercial passenger transport use cases.
• Seguro Duas Rodas Special Premium motorcycle insurance with comprehensive coverage for individual motorcycle owners.
• Seguro Duas Rodas Online Online-purchasable motorcycle insurance accessible via MAPFRE Brasil's digital channels.
• Seguro de Vida Você Mulher Life insurance product designed specifically for women with tailored coverage features.
• Seguro de Vida Você Multiflex Flexible life insurance policy with customizable coverage options for individual policyholders.
• Seguro de Vida Você Special Premium life insurance with enhanced protection features for individual policyholders seeking higher-tier coverage.
• Seguro de Vida Resgatável Bien Vivir Life insurance with surrender value combining financial protection with a savings component for retirement or long-term planning.
• Seguro de Doenças Graves Critical illness insurance providing financial coverage upon diagnosis of specified serious diseases.
• Previdência Privada Private pension plans (previdência privada) for individual retirement savings and long-term financial planning.
• Seguro Residencial Home insurance covering residential properties and personal belongings for homeowners and tenants in Brazil.
• Microsseguro Residencial Micro home insurance offering affordable basic residential coverage for price-sensitive consumers and lower-income households.
• Seguro Habitacional Housing mortgage insurance required for property financing, covering outstanding loan balance in case of death or disability.
• Seguro Crédito Imobiliário Insurance protecting residential mortgage credit balances for property financing customers.
• Seguro Viagem Travel insurance covering international and domestic trips with regional variants for Brasil, South America, North/Central America, Europe, and Asia/Africa/Oceania.
• Seguro Aeronáutico Aviation insurance covering aircraft hull, liability, and related aviation risks.
• Seguro Náutico Marine insurance for boats, watercraft, and nautical vessels for individual and business owners.
• Seguro Cartão Protegido Insurance protecting credit cardholders against financial losses from card loss or theft.
• Seguro Equipamentos Portáteis Eletrônicos Insurance covering portable electronic devices against damage, theft, and loss for individual consumers.
• MAPFRE Garantia Estendida de Eletros Extended warranty insurance for household appliances and electronics, extending manufacturer warranty periods.
• Responsabilidade Civil Profissional Professional liability insurance tailored for healthcare professionals, including doctors and dentists, covering malpractice claims.
• Seguro Vida PME Life insurance product for small and medium enterprises covering their employees as a corporate benefit.
• Seguro Vida PME Global Global life insurance solution for SMEs with multinational employee coverage needs.
• Seguro Vida em Grupo Group life insurance product for corporate employees, typically purchased by employers as an employee benefit.
• Seguro AutoMais Frota Fleet auto insurance for businesses operating multiple vehicles, providing consolidated coverage and administration.
• Seguro Proteção Escolar Multiflex School protection insurance tailored for educational institutions, covering students and operations.
• Seguro Proteção Educacional Multiflex Educational protection insurance covering educational operations, staff, and liability exposures.
• Seguro MAPFRE Empresarial Business insurance covering commercial establishments, assets, and operations for SMB and corporate clients.
• Seguro de Equipamentos e Máquinas não Agrícolas Equipment and machinery insurance for non-agricultural businesses, covering industrial and commercial equipment.
• Seguro Transporte de Cargas Cargo transportation insurance covering goods in transit for logistics operators and shippers.
• Seguro Engenharia Engineering insurance covering construction, installation, and erection projects, including contractor all-risk coverage.
• Seguro Responsabilidade Civil Geral (RCG) General liability insurance for business operations covering third-party bodily injury and property damage claims.
• Seguro Granizo Hail insurance covering agricultural crops against hail damage for farming clients.
• Seguro Colheita Garantida Guaranteed harvest insurance protecting crop yields against weather, pests, and production shortfalls.
• Seguro Cafezal Coffee plantation insurance specialized for coffee crops, addressing coffee-specific risks and yield protection.
• Seguro Floresta Forest insurance covering timber and forest assets against fire, weather, and other perils.
• Seguro Faturamento Agrícola Protegido Agricultural revenue protection insurance covering shortfall in expected farm revenue due to adverse events.
• Seguro Custeio Agrícola Agricultural input cost insurance covering production expenses and financing costs for farm operations.
• Seguro Multirrisco Rural Comprehensive multi-risk rural insurance covering multiple perils for farms, property, equipment, and operations.
• Seguro Penhor Rural Rural pledge insurance covering pledged agricultural assets used as collateral in rural credit operations.
• Seguro Pecuário Livestock insurance covering cattle and other farm animals against mortality and specified perils.
• Consórcios (Carros, Imóveis, Motos, Serviços) Consortium plans (consórcios) enabling group savings toward vehicles, properties, motorcycles, and services, generating administration fees.
• Capitalização Capitalization products (títulos de capitalização) combining periodic savings with prize drawings for individual customers.
• Investimentos Investment solutions (investimentos) offered to individuals for portfolio growth and financial planning.
• APP MAPFRE Mobile application for MAPFRE Brasil customers available on iOS and Android, enabling policy management, claims filing, and self-service.
• Autosserviço Portal Online self-service portal for policy management, document submission, and claims tracking.
• Club MAPFRE Customer loyalty program offering promotions, sweepstakes, and exclusive benefits from partner brands to retain MAPFRE policyholders.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• MAPFRE SicredicoreChannel Partner/ Reseller/ DistributorCo-branded insurance products distributed through Sicredi cooperative banking network, offering auto, life, and residential insurance to cooperative members.
• MAPFRE SicoobcoreChannel Partner/ Reseller/ DistributorCo-branded insurance products distributed through Sicoob cooperative banking network, offering insurance solutions to cooperative members across Brazil.
• MAPFRE ALGARcoreChannel Partner/ Reseller/ DistributorInsurance partnership with Algar (telecom and IT services company) for distribution of bundled insurance and assistance products to Algar's customer base.
• MAPFRE Casas BahiacoreChannel Partner/ Reseller/ DistributorCo-branded residential insurance products distributed through Casas Bahia retail chain, offering home protection to customers purchasing electronics and furniture.
• MAPFRE TIMcoreChannel Partner/ Reseller/ DistributorCasa Protegida TIM co-branded residential insurance product distributed through TIM telecom's customer base and retail channels.
• MAPFRE VIVOcoreChannel Partner/ Reseller/ DistributorProteção Residencial VIVO co-branded residential insurance distributed through VIVO (telecom) customer channels.
• MAPFRE VOTORANTIMcoreChannel Partner/ Reseller/ DistributorInsurance products distributed through BV (Banco Votorantim) financial services, offering banking customers access to MAPFRE insurance products.
• MAPFRE MÉLIUZminorGTM or Marketing PartnerCashback and promotions partnership with Méliuz platform, offering exclusive deals and benefits to Méliuz users for MAPFRE insurance products.
• MAPFRE FHEminorChannel Partner/ Reseller/ DistributorInsurance partnership with FHE (funeral homes network) for death and funeral insurance products distributed through funeral service providers.
• Club MAPFRE PartnersminorGTM or Marketing PartnerLoyalty program Club MAPFRE partners with various brands to offer exclusive promotions, sweepstakes, and benefits to MAPFRE policyholders. Partner brands include retailers, financial services, and other businesses offering discounts to Club members.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bradesco Seguros: Bradesco Seguros is the insurance arm of Banco Bradesco and a top-tier Brazilian insurer across life, P&C, and capitalization. Comparable to MAPFRE Brasil in multi-line breadth, bank-distribution scale, and large corporate book; competes head-to-head for cooperative and bancassurance partnerships.
• Allianz Brasil: Allianz Brasil is the Brazilian subsidiary of Allianz SE, operating across P&C, life, and specialty lines. Directly comparable to MAPFRE Brasil as a multinational insurer with parallel global brand, capital strength, and product breadth in Brazil.
• SulAmérica Seguros: SulAmérica is a major Brazilian insurer with leading positions in health, dental, and life, plus P&C. Directly comparable to MAPFRE Brasil in multi-line personal and SME segments, with similar broker, corporate, and digital distribution.
• Liberty Seguros: Liberty Seguros is the Brazilian subsidiary of Liberty Mutual, a US-based global insurer. Comparable to MAPFRE Brasil as another multinational insurer competing in Brazilian auto, residential, and SME commercial lines, with similar parent-group capital and reinsurance backing.
• Tokio Marine Seguradora: Tokio Marine is the Brazilian subsidiary of Japan's Tokio Marine, a multinational P&C and specialty insurer. Directly comparable to MAPFRE Brasil as another multinational insurer competing in Brazilian auto, residential, and commercial lines, with parent-group reinsurance backing.
• Porto Seguro: Porto Seguro is one of Brazil's largest multi-line insurers, with a heavy concentration in auto insurance and direct-to-consumer digital distribution. It is the most direct Brazilian competitor to MAPFRE Brasil across auto, residential, and SME commercial lines, with comparable broker and digital channels.
• BB Seguros: BB Seguros is the insurance arm of Banco do Brasil and one of the largest Brazilian insurers. Directly comparable to MAPFRE Brasil in scale, multi-line breadth, and bancassurance distribution — a leading competitor for bank-channel partnerships across life, residential, and agribusiness.
• Zurich Brasil: Zurich Brasil is the local subsidiary of Zurich Insurance Group, offering P&C, life, and specialty products. Comparable to MAPFRE Brasil as a multinational insurer in Brazil with comparable commercial and specialty offerings, leveraging global capital for large-risk underwriting.
• HDI Seguros: HDI Seguros is a Brazilian insurer focused on auto and P&C, owned by Germany's Talanx group. Directly comparable to MAPFRE Brasil in auto and commercial P&C, with overlapping broker-distribution models and similar reliance on partnership channels.
• Itaú Seguros: Itaú Seguros is the insurance arm of Banco Itaú and a major Brazilian insurer across life, P&C, and capitalization. Comparable to MAPFRE Brasil in multi-line offerings and bancassurance scale, competing directly for cooperative and retail-banking distribution partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mapfre_br
• YouTubeyoutube.com/MAPFREBrasil
• Facebookfacebook.com/MAPFREbr
• LinkedInlinkedin.com/company/mapfre-assistencia
• Instagraminstagram.com/mapfrebr/?hl=pt-br

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mapfre Assistencia