Seitco KSA

What Seitco KSA does

Seitco KSA (Saudi Emirates Integrated Transport Company / الشركة السعودية الإماراتية للنقل المتكامل) is a Saudi Arabia-based joint venture founded on 2 May 2014 between Saudi Public Transport Company (SAPTCO) and Emirates Transport of the UAE. The company specializes in contract-based school and institutional transportation, with its core business being K-12 and university student transport across three Saudi regions — Riyadh, Madinah, and Tabuk — collectively covering more than 700,000 square kilometers.

Operationally, Seitco runs a fleet of 2,407 buses that complete more than 13 million trips annually, covering over 570 million kilometers and transporting approximately 200,000 students per day to over 2,540 schools. It supports this scale with an integrated Fleet Management Center for real-time vehicle and route monitoring, a Resource Planning System that automates maintenance, operations, and procurement, a dedicated Customer Support Centre, and strict safety and quality protocols aligned to international standards. The company also operates three purpose-built regional stations — Riyadh (121,000 sqm), Tabuk (50,000 sqm), and Madinah (25,000 sqm) — and employs 2,885 people including drivers and administrators.

Seitco generates revenue primarily through long-term, recurring B2B contracts with government and educational institutions. Its main counterparty is Tatweer (Educational Transport Services Development Company), which aggregates Ministry of Education school transport demand; the company also contracts directly with the Ministry of Education across the three regions. Education is the primary vertical; the company additionally markets transportation services to government, healthcare, industrial, and commercial sector buyers, though these are secondary. Pricing is contract-based and not publicly disclosed, revenue is not disclosed, and the company is privately held with no evidence of public listing.

Name

Seitco KSA

Legal name

الشركة السعودية الإماراتية للنقل المتكامل (سيتكو) / Saudi Emirates Integrated Transport Company

Website

https://seitco.com.sa

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Seitco KSA is a Saudi Arabia-based joint venture between SAPTCO and Emirates Transport providing contract-based school and institutional transportation services across Riyadh, Madinah, and Tabuk via a fleet of 2,407 buses serving ~200,000 students daily.

Ownership category

akta.pro rank

Product category

School Transportation Services

NAICS

School and Employee Bus Transportation (48541), School and Employee Bus Transportation (485410), School and Employee Bus Transportation (4854)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro industry

PRIMARYEDAEADAA

School Bus Transportation Operations (Home-to-School, Field Trips, Athletics)

Education/Education Facilities & Support Services/Student Transportation & Fleet Services (School Buses, Routing)

SECONDARYEDAEADAB

Routing, Scheduling & Dispatch Services

Education/Education Facilities & Support Services/Student Transportation & Fleet Services (School Buses, Routing)

SECONDARYEDAEADAD

Bus Leasing, Rental & Contracted Fleet Provision

Education/Education Facilities & Support Services/Student Transportation & Fleet Services (School Buses, Routing)

Keywords

• School transportation services
• Fleet management services
• Institutional transport services
• Student bus transportation
• Contract transportation services

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. School Transportation Contracts: Contract-based B2B services primarily serving educational institutions through government contracts. Services include public school transport, private school transport, university transport, and maintenance services.
2. Government Sector Transportation: Transportation services for government sector institutions
3. Healthcare Sector Transportation: Transportation services for healthcare sector
4. Industrial Sector Transportation: Transportation services for industrial sector
5. Commercial Sector Transportation: Transportation services for commercial sector businesses

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Seitco KSA operates school and institutional transportation services in Saudi Arabia, primarily transporting students across Riyadh, Madinah, and Tabuk regions with a fleet of 2,407 buses. The company provides dedicated transportation services for public schools, private schools, and universities, and extends similar contract-based transport to government, medical, industrial, and commercial sector clients. Operations are supported by an integrated Fleet Management Center and a Resource Planning System for automated maintenance and procurement.

Product overview

Seitco KSA operates as a comprehensive school and institutional transportation service provider, offering a multi-service platform that includes school transportation (public, private, and university), sector-specific transportation services (government, medical, industrial, commercial), maintenance operations, fleet management, and customer support. The core offering centers on school transportation with a fleet of 2,407 buses serving Riyadh, Madinah, and Tabuk regions, supported by integrated fleet management and maintenance services. The company operates through regional projects with main stations in Riyadh (121,000 sqm), Tabuk (50,000 sqm), and Madinah (25,000 sqm).

Differentiator

Problem solved

Functional benefit

Products and services

• School Transportation Services (النقل المدرسي) Contract-based student transportation services for public schools, private schools, and universities across Riyadh, Madinah, and Tabuk regions in Saudi Arabia, delivered through a fleet of more than 2,400 buses serving approximately 200,000 students and 2,540 schools.
• Government Sector Transportation (القطاع الحكومي)

Quantifiable outcome

• 13+ million trips per year covering 570+ million km
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• SAPTCO (Saudi Public Transport Company)coreStrategic or Co-development Partner · 2 May 2014SAPTCO is a Saudi joint stock company established in 1979 with capital of 1,250,000,000 Saudi Riyals. It is the first national land carrier in Saudi Arabia. SAPTCO provides various transport services including public transport within cities, inter-city transport connecting over 350 cities, and international transport to five neighboring countries. SAPTCO and Seitco have a strategic partnership dating back to 2013.
• Emirates TransportcoreStrategic or Co-development Partner · 2 May 2014Emirates Transport (Emirates General Transport and Services Company) was established in 1981 as a federal corporation and later converted to a public shareholding company owned by Emirates Investment Authority. The company operates approximately 40,000 buses and vehicles with 30,000 employees across 43 work sites in the UAE. It provides transport, leasing, and logistics services to government and private sectors.
• Tatweer (Educational Transport Services Development Company)coreStrategic or Co-development PartnerTatweer (Educational Transport Services Development Company) is the main contract partner for Seitco's educational transport services. Seitco executes contracts with Tatweer for school transportation services across Saudi Arabia.

Scale indicators12 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Emirates Transport: Seitco's other JV parent — UAE federal transport entity with ~40,000 vehicles serving schools, government, and private sectors across 43 UAE sites. Operates an almost identical school transport model in the UAE, making it the closest functional peer albeit in a different geography.
• Lusail Transport / Mowasalat (Karwa): Qatar's state-backed public and school transport operator. Comparable Gulf-region state-affiliated mass transit + school bus model with government contract revenue mix.
• Alsa (Grupo Alsa / National Express): Spain-headquartered bus and mobility operator with school transport, intercity, and urban services across Iberia and Morocco. Comparable contracted school transport operations and JV-style government partnerships.

Direct peers

• Durham School Services: Major US school transportation contractor operating ~15,000 buses across multiple states. Closest US functional peer to Seitco in dedicated K-12 student transport under multi-year district contracts.
• First Student: North America's largest school bus operator (~50,000 buses), contracted to school districts. Most direct functional comparison to Seitco in terms of dedicated student transportation, fleet management technology, and contracted B2B/government model.
• Student Transportation of America (STA): Large North American school bus contractor serving public and private schools with a model nearly identical to Seitco — fleet ownership, contracted routes, B2G sales, and integrated fleet management systems.

Emerging players

• Careem (Uber): Super-app mobility platform with significant Saudi operations and a school-focused transport product. Adjacent rather than direct — represents an emerging alternative to fleet-based school bus operators via app-based parent-organized transport.

Broad incumbents

• SAPTCO (Saudi Public Transport Company): Seitco's parent company and Saudi Arabia's largest public land carrier. Operates intercity, intracity, and school bus services nationally — overlapping with Seitco in school transport while also serving a broader passenger mobility portfolio.
• National Express (Mobico): UK-listed multinational transport group operating school bus, intercity coach, and urban transit. Comparable in running contracted school transport at scale alongside broader transit services.

Others

• Tatweer (Educational Transport Services Development Company): Seitco's main contract partner and the dedicated Saudi vehicle for outsourcing school transport. Acts as intermediary between Ministry of Education and operators like Seitco — comparable as the channel through which all school bus procurement flows.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/SeitcoKsa
• YouTubeyoutube.com/channel/UCCFao0J4E6WPMI4hqtfEkKQ
• Facebookfacebook.com/Seitco-KSA-100249138853534
• LinkedInlinkedin.com/company/ksaseitco
• Instagraminstagram.com/seitcoksa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seitco KSA