What Yayasan Sejahtera does

Yayasan Sejahtera is a Malaysian nonprofit foundation (yayasan) established in 2009 and headquartered at Unit 17-12, Menara Centara, Jalan Tunku Abdul Rahman, Kuala Lumpur. Its stated mission is poverty alleviation among Malaysia's B40 (Bottom 40% income bracket) households — a beneficiary population of approximately 2.9 million households — through a community-based delivery model that combines direct field engagement with rural communities across Sabah, Kelantan, Sik, and Penang-origin beneficiaries. The foundation operates with a team of 34 employees and is governed by a Board of Trustees whose Chairman retired in July 2025.

The foundation's core offerings are organised as a portfolio of social impact programmes rather than a technology platform: (i) the Sejahtera Uplift and Income Recovery Programme, which provides alternative livelihoods to families affected by economic shocks such as Covid-19, commodity price falls, and adverse weather; (ii) Entrepreneurship Development Training, a multi-stage curriculum supporting small-enterprise formation (RM800-income tier beneficiaries progressing into noodle, rojak, and beverage shops per case evidence); (iii) Agricultural Programmes, including a Kota Marudu, Sabah initiative that has trained and facilitated 80 ginger farmers, plus honey production that reportedly adds 70% to beneficiary income; (iv) COVID Relief; (v) Wakaf Sejahtera, an Islamic endowment (waqf) channel launched in 2024; and (vi) Kedai Sejahtera, a marketplace outlet for beneficiary-produced goods. The underlying technology is essentially programmatic and operational — a community development framework with human-led training, facilitation, and field distribution — rather than a software or AI product.

Revenue is donation- and grant-based rather than transactional: streams include individual donations via the SimplyGiving platform, corporate sponsorship (notably PETRONAS Corporate Social Investment Sabah 2016-2017), and partnership funding from multilateral institutions (UNDP, World Bank) and Malaysian government/educational bodies (Community College Department, Ministry of Education; Yayasan Peneraju Pendidikan Bumiputera). No pricing model applies because programmes are delivered free of charge to beneficiaries. The foundation does not disclose audited financials, revenue figures, or funding rounds in its public materials, and it has no parent company, subsidiaries, or external equity backing. Strategic positioning is reinforced by the 2019 ASEAN AMRDPE NGO Category award and by participation in events such as the Standard Chartered KL Marathon (2016 charity partner) and World Poverty Day.

Name

Yayasan Sejahtera

Legal name

Yayasan Sejahtera

Website

https://sejahtera.my

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Yayasan Sejahtera is a Malaysian nonprofit foundation founded in 2009 that delivers community-based poverty alleviation programmes — entrepreneurship training, agricultural initiatives, and income recovery — to B40 (Bottom 40%) households across rural Malaysia.

Ownership category

akta.pro rank

Product category

Nonprofit Community Development and Poverty Alleviation

NAICS

Individual and Family Services (6241), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Rural Livelihoods & Economic Empowerment (BPAGABAA)

akta.pro secondary industry

Education Access & Quality (International Development) (BPAGABAE)

Keywords

• Community poverty alleviation
• Entrepreneurship development training
• Agricultural livelihood programmes
• Income recovery support
• B40 community empowerment

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Public donations accepted through website via SimplyGiving platform. Donate Now CTA prominent on website homepage.
2. Corporate Sponsorship: Corporate sponsors provide funding for programmes. PETRONAS Corporate Social Investment Sabah 2016-2017 identified as implementation partner.
3. Partnership Funding: Partnerships with UN agencies (UNDP), World Bank, and government agencies provide programme funding and implementation support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Yayasan Sejahtera is a Malaysian nonprofit foundation that designs and delivers community-based poverty alleviation programmes for B40 (Bottom 40%) income households in rural Malaysia. Its core offerings include the Sejahtera Uplift and Income Recovery Programme, Entrepreneurship Development Training, and Agricultural Programmes (notably ginger farming), which together support alternative livelihoods, entrepreneurship, and economic independence for vulnerable families.

Product overview

Yayasan Sejahtera is a Malaysian non-profit organization focused on alleviating poverty among B40 (Bottom 40%) communities through community-based approaches. The organization operates several interconnected social impact programmes: the Sejahtera Uplift and Income Recovery Programme provides alternative livelihood support to families affected by economic shocks; the Entrepreneurship Development Training equips individuals with business skills; Agricultural Programmes (including ginger farming) promote sustainable rural livelihoods; and Kedai Sejahtera serves as a marketplace for community-produced goods. The organization also runs Wakaf Sejahtera (Islamic endowment) and COVID Relief initiatives. The portfolio is unified in its mission to build community resilience and economic independence rather than being a technology product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Sejahtera Uplift and Income Recovery Programme An income recovery programme that supports B40 communities affected by economic shocks (such as COVID-19, weather disruptions, and commodity price falls) by providing alternative livelihood opportunities and support for income generation. Targeted at rural B40 households in Malaysia.
• Entrepreneurship Development Training Training programmes designed to help B40 individuals develop entrepreneurial skills and build small enterprises for economic independence. Delivered through a multi-stage curriculum to aspiring micro-entrepreneurs in rural Malaysia.
• Agricultural Programmes Programmes that assist B40 communities in rural Malaysia gain economic independence through sustainable agricultural livelihoods, including ginger farming initiatives (e.g., 80 ginger farmers trained in Kota Marudu, Sabah) and honey production support.
• COVID Relief Relief efforts to assist communities affected by the COVID-19 pandemic, providing support to B40 households impacted by income loss during the crisis.
• Wakaf Sejahtera A wakaf (Islamic endowment) programme for sustainable community development, channeling endowment contributions to support long-term community development initiatives.
• Kedai Sejahtera A foundation-operated store/outlet that supports community-based enterprises by providing a marketplace for products created by programme beneficiaries, helping channel incomes back to B40 participants.

Quantifiable outcome

• 70% increase in income for programme beneficiaries (e.g., honey sales)
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Yayasan Peneraju Pendidikan BumiputeracoreStrategic or Co-development Partner · 1 January 2019Outreach Partner for underprivileged school children and youth. Partnership focuses on educational support and youth empowerment for Bumiputera communities in Malaysia.
• United Nations Development Programme (UNDP) and World BankflagshipStrategic or Co-development Partner · 1 January 2018Collaboration Partner for World Poverty Day 2018. Joint initiative to raise awareness and address poverty issues globally and in Malaysia through coordinated efforts with international development organizations.
• Standard Chartered BankminorGTM or Marketing Partner · 1 January 2016Charity Partner for Standard Chartered KL Marathon 2016. Foundation receives fundraising support through charity partnership with annual marathon event.
• Community College Department, Ministry of Education MalaysiacoreStrategic or Co-development PartnerBest Industry Partner 2015 recognition. Partnership with government education department to support community college programmes and skills development initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• World Vision Malaysia: Malaysian arm of a global humanitarian NGO focused on child welfare, poverty alleviation, and community development. Comparable in mission on B40-equivalent community uplift, though at much larger scale and with international donor backing.
• Yayasan Tzu Chi (Tzu Chi Foundation): Global Buddhist humanitarian organization with active Malaysia operations delivering poverty alleviation, education, and livelihood support. Comparable mission and beneficiary focus, at substantially larger international scale.
• Yayasan PETRONAS: Larger national corporate foundation with a broader portfolio across education, community development, and environment. Comparable as a CSR-funded foundation in Malaysia, but operating at significantly greater scale and resource base.
• Yayasan Peneraju Pendidikan Bumiputera: Malaysian foundation focused on education and skills development for Bumiputera communities. Comparable given the existing outreach partnership between the two organizations, but operates at larger institutional scale as a funder rather than a direct programme implementer.

Direct peers

• MERCY Malaysia: Malaysian humanitarian NGO providing disaster relief, health, and community development programmes for vulnerable populations. Directly comparable as a Malaysian nonprofit delivering ground-level aid and livelihood support to B40-equivalent communities.
• Habitat for Humanity Malaysia: Malaysian affiliate of an international nonprofit supporting low-income households through shelter, housing, and community resilience programmes. Comparable as a community-based B40-targeted nonprofit in Malaysia.
• Tzu Chi Malaysia: Faith-based Malaysian NGO delivering community aid, education, and livelihood programmes to underprivileged groups. Comparable as a community-delivered poverty alleviation and skills development operator in Malaysia.
• Yayasan Sime Darby: Malaysian corporate foundation funding community development, education, and environmental programmes. Comparable as a grantmaking and programme-implementing foundation working on poverty and education in Malaysia.

Regional players

• Yayasan Universiti Teknologi PETRONAS: Malaysian foundation supporting education access and skills development. Comparable in the education/skills uplift component of Yayasan Sejahtera's programme mix, though anchored to a university context.
• SUKA Society: Malaysian NGO advocating for and supporting marginalised children, especially in indigenous and refugee communities. Comparable as a community-based Malaysian nonprofit addressing poverty and education access for vulnerable populations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/home
• Facebookfacebook.com/YayasanSejahteraMY
• LinkedInlinkedin.com/company/yayasan-sejahtera
• Instagraminstagram.com/yayasansejahtera_official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Yayasan Sejahtera