Sejet Plant Breeding
- Company typePrivate
- Founded1947
- HeadquartersHorsens, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Sejet Plant Breeding firmographics
Firmographics- Name
- Sejet Plant Breeding
- Legal name
- Sejet Plant Breeding
- Website
- https://sejet.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sejet Plant Breeding industry classification
Industry- Product category
- Agricultural Plant Breeding & Seeds
- akta.pro primary industry
- Plant Breeding & Variety Development (Conventional) (AFAGAIAF)
- akta.pro secondary industries
- Biotechnology & Gene-Edited Trait Development (AFAGAIAG), Hybrid Seed Production (AFAGAIAD), Open-Pollinated/Varietal Seed Multiplication (AFAGAIAE)
Keywords
Where Sejet Plant Breeding is headquartered
LocationHeadquarters
- HQ city
- Horsens
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Sejet Plant Breeding business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales
Revenue model
- Seed Variety Sales: Sejet develops and licenses proprietary plant varieties. Seeds are multiplied by selected farmers and marketed through distribution partners like DLG in Denmark and international partners abroad. Revenue comes from seed sales and variety licensing.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Sejet Plant Breeding product offering
Product offeringCore offering
Sejet Plant Breeding develops and licenses proprietary agricultural plant varieties across wheat, barley, triticale, faba beans, maize, oats, rapeseed, and peas, using DNA technologies and genomic breeding. Seeds are multiplied by selected farmers and marketed through distribution partners such as DLG in Denmark and partner firms in France, Germany, the UK, and Sweden.
Product overview
Sejet Plant Breeding operates as a unified product portfolio centered on agricultural plant breeding and seed production. The company develops and markets proprietary varieties across multiple crop categories: winter wheat (including Guinness, Heerup, Kvium, Bright), winter barley (Alaska, Cleopatra, Buccaneer), spring barley (Prospect, Austen, Blixen, Laureate, Fontane), spring wheat, winter triticale, faba beans, oats, field peas, maize, and winter rapeseed. These varieties are supported by breeding services utilizing the latest DNA technologies and quality assurance processes. Seed multiplication is conducted through selected farmers, with final processing and marketing in Denmark handled by cooperative partner DLG, while international markets are served through various partner organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Winter Wheat Varieties Proprietary winter wheat varieties including Bohr, Guinness, Lehmann, Champion, Heerup, Kvium, Bright, LG Initial, and DLG Wheat Mix offerings, bred for higher yield potential, improved quality, strong disease resistance, and good agronomic characteristics for European conditions. Sold through DLG in Denmark and international partners in markets including France, Germany, the UK, and Sweden.
- Spring Barley Varieties Proprietary spring barley varieties including Fontane, Laureate, Sartre, Austen, Blixen, Prospect, and DLG Barley Mix, developed for high yield, disease resistance, and quality suited for European spring planting conditions. Distributed via DLG in Denmark and European partners abroad.
- Winter Barley Varieties Proprietary winter barley varieties including Alaska, KWS Tardis, Jettoo, and SY Scoop, bred for winter hardiness, yield potential, and disease resistance in Northern European conditions. Distributed via DLG in Denmark and partner channels abroad.
- Spring Wheat Varieties Proprietary spring wheat varieties including Kapitol (Capitol) and KWS Fixum, developed for quality and yield in spring planting conditions across Northern European growing environments. Distributed through partner channels.
- Triticale and Winter Rye Varieties Proprietary triticale varieties including Trias-triticale and winter rye varieties, bred for high yield and winter hardiness under Northern European conditions. Represented alongside wheat and barley through Sejet's partner network.
- Faba Bean Varieties Proprietary faba bean varieties including Stella and Capri, bred for protein content and yield for European agricultural use. Distributed through Sejet's partner channels.
- Oat Varieties Proprietary and represented oat varieties including Scotty, Lion, and Dominik, bred for yield, quality, and agronomic performance across European markets.
- Winter Rapeseed Varieties Winter rapeseed varieties developed for high oil content, yield, and winter hardiness suitable for Northern European conditions, represented by Sejet and distributed via partner channels.
- Maize Varieties Maize varieties suitable for varied European growing conditions, developed for high yield and quality. Represented and distributed via Sejet's partner channels.
- Field Pea Varieties Field pea varieties developed for protein production and agricultural use, represented by Sejet and distributed via partner channels.
Quantifiable outcome
- 100,000 candidates screened annually with only very few selected for continuation
Companies that use Sejet Plant Breeding
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Sejet Plant Breeding technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Sejet Plant Breeding partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Novo Holdings and DLG GroupflagshipStrategic partnership announced in June 2024 to join forces and advance sustainable crop development. This represents a significant strategic collaboration to accelerate sustainable agriculture through plant breeding innovation.
- DLGcoreDLG is the primary distribution partner for Sejet's varieties in Denmark. DLG performs the final processing and quality assurance of grain to meet quality standards before marketing to farmers. The partnership is described as a 'strong coop' relationship.
- Processing Firms in France, Germany, UK, SwedencoreSejet has very strong and fruitful collaboration with a range of strong partners in many countries including France, Germany, UK and Sweden. These partnerships involve representation and breeding collaboration programs.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Sejet Plant Breeding competitors and assessment
Company assessmentDirect peers
- KWS SAAT: German-headquartered plant breeding company (publicly listed) with breeding programs in cereals (wheat, barley, hybrid rye), maize, sugar beet, and oilseeds. Directly comparable to Sejet as a European field-crop seed breeder with overlapping crop categories (wheat, barley, triticale, rapeseed, maize) and similar go-to-market through partner distributors.
- Limagrain: French farmer cooperative operating one of Europe's largest plant breeding businesses in field crops (wheat, barley, maize) and vegetables. Highly comparable to Sejet in operating model (cooperative-style breeder), crop mix, and European distribution approach through partner networks.
- RAGT Semences: French seed company breeding cereals (wheat, barley, triticale), maize, sorghum, sunflower, and protein crops. Directly comparable to Sejet as a mid-sized European field-crop breeder with a strong position in barley and wheat variety development.
- Saaten-Union: German sales and breeding alliance of plant breeding companies marketing varieties of cereals, rapeseed, maize, and other field crops across Europe. Directly comparable to Sejet as a partner-distribution model for proprietary cereal and rapeseed varieties in Germany and adjacent markets.
- DSV (Deutsche Saatveredelung): German plant breeding company focused on cereals, oilseeds, and grasses. Comparable to Sejet as a European mid-sized field-crop breeder with proprietary variety programs in overlapping crops (wheat, barley, rapeseed) and partner-based distribution.
- Nordsaat Saatzucht: German plant breeding company specializing in cereals (wheat, barley, rye, triticale) with strong Northern European variety programs. Directly comparable to Sejet in wheat and barley breeding, especially winter wheat and winter barley categories where Sejet has commercial varieties.
Regional players
- DLF Seeds: Danish-based global market leader in forage and turf seed breeding and a key Danish agricultural input company. Comparable as a fellow Danish-headquartered plant breeding company with international distribution, though focused on grass/legume species rather than Sejet's cereal and broad-acre crops.
Broad incumbents
- Bayer Crop Science: Global agribusiness encompassing seeds (including former Monsanto portfolio) and crop protection across cereals, oilseeds, and broad-acre crops. Comparable to Sejet as an incumbent competitor in overlapping crops (wheat, barley, canola/rapeseed), though as part of a much broader portfolio.
- Syngenta: Global agribusiness (now part of Sinochem) with a major seeds business covering cereals, maize, oilseeds, and vegetables. Relevant as a broad incumbent competitor in overlapping European field-crop seed segments, but operates at vastly larger scale across crop protection and seeds.
- Corteva Agriscience: Global agriscience company with Pioneer and Brevant seeds brands covering maize, cereals, oilseeds, and forage. Comparable to Sejet as an incumbent competitor in European cereal and oilseed seed markets, but with substantially larger breeding and commercial resources.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Sejet Plant Breeding social profiles
Digital presenceSejet Plant Breeding financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sejet Plant Breeding leadership team
Management profileNumber of profiles
Profiles11 records
Sejet Plant Breeding funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sejet Plant Breeding M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sejet Plant Breeding
What does Sejet Plant Breeding do?
Sejet Plant Breeding develops and licenses proprietary agricultural plant varieties across wheat, barley, triticale, faba beans, maize, oats, rapeseed, and peas, using DNA technologies and genomic breeding. Seeds are multiplied by selected farmers and marketed through distribution partners such as DLG in Denmark and partner firms in France, Germany, the UK, and Sweden.
Is Sejet Plant Breeding a public or private company?
Sejet Plant Breeding is a private company. It is classified as unknown and is currently operating.
When was Sejet Plant Breeding founded?
Sejet Plant Breeding was founded in 1947. It employs 11 to 50 people.
Where is Sejet Plant Breeding based?
Sejet Plant Breeding is headquartered in Horsens, Denmark, in the Europe region.
How does Sejet Plant Breeding make money?
One revenue line is on record: seed Variety Sales.
Who are Sejet Plant Breeding's main competitors?
Direct peers on record are KWS SAAT, Limagrain, RAGT Semences, Saaten-Union, DSV (Deutsche Saatveredelung) and Nordsaat Saatzucht. DLF Seeds is listed as a regional player. Broad incumbents are Bayer Crop Science, Syngenta and Corteva Agriscience.
Does Sejet Plant Breeding have an API?
No public API is recorded for Sejet Plant Breeding.
What industry is Sejet Plant Breeding in?
Sejet Plant Breeding's product category is Agricultural Plant Breeding & Seeds. Its primary akta.pro industry code is AFAGAIAF, Plant Breeding & Variety Development (Conventional), with a secondary code of AFAGAIAG, Biotechnology & Gene-Edited Trait Development.