Seken

What Seken does

Seken, legally Seken di Marketing Informatico, is a privately-held Italian boutique e-commerce consultancy headquartered in Rimini with 19 employees and three named partners (Michele D'Alonzo, Giorgio Bignozzi, Ruggero Rossi). The company designs, develops, and maintains custom e-commerce platforms for medium-to-large enterprises across three primary verticals: pharmacy and parapharmacy, fashion/luxury/sportswear, and B2B. Core technology relationships are with Adobe Commerce Magento 2 (the firm is certified), Shopify, Akeneo PIM, Magnews (Gold Partner for 10+ years), and Hyvä frontend, supplemented by 400+ completed integrations with ERP, CRM, logistics, payments, and advertising systems.

The product portfolio is anchored by the Seken AI platform launched in 2025, comprising semantic search (Seken AI Ricerca), product recommendations (Seken AI Raccomandazioni), audience segmentation (Seken AI Audience), and a conversational shopping assistant. Additional proprietary offerings include the Seken PUDO Magento 2 module (an official Qapla' connector), a Magnews-WooCommerce connector, and a proprietary Magento server monitoring system. Beyond AI, Seken delivers supporting services such as marketing automation, PIM implementation, UX/UI design, business intelligence, and mobile app development via Jmango 360.

Revenue is generated primarily through project-based professional services for e-commerce development and replatforming, multi-year maintenance and evolution contracts, and a growing subscription/recurring component from the Seken AI platform and plugin sales. The go-to-market is partner-led and consultative, targeting medium-to-large enterprises in Italian and select European markets. The company has served over 100 businesses and completed 80+ e-commerce projects since founding, with no external funding or institutional investors disclosed.

Name

Seken

Legal name

Seken di Marketing Informatico

Website

https://seken.it

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Seken is a Rimini, Italy-based boutique e-commerce consultancy that builds custom Adobe Commerce Magento, Shopify, and AI-powered online stores for medium-to-large enterprises in pharmacy, fashion, and B2B verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Rimini

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. E-commerce Development Services: Custom e-commerce platform development and implementation, including new site creation, replatforming, and migration from Magento 1 to Magento 2. Revenue generated through project-based professional services engagements.
2. E-commerce Maintenance and Evolution: Ongoing maintenance, support, and evolutionary development services for existing e-commerce platforms to improve performance and add functionality.
3. AI and Technology Services: Seken AI platform services including enriched search, recommendations, audience segmentation, and shopping assistant. Additional services including PIM, business intelligence, and marketing automation implementation.
4. Plugin and Module Sales: Seken PUDO Magento 2 connector and Magnews-WooCommerce connector sold as standalone plugins or bundled with services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Seken is a boutique consultancy that designs, develops, and maintains custom e-commerce platforms, primarily on Magento 2, for mid-market and enterprise clients in fashion, pharmacy, and B2B distribution. It also delivers adjacent services such as Akeneo PIM implementation, marketing automation, UX/UI design, business intelligence, mobile app development, and an in-house AI suite (Seken AI) for search, recommendations, audience building, and product description generation. The company sells its own proprietary plugins and connector modules as standalone software products.

Product overview

Seken is a boutique e-commerce consultancy that combines advanced e-commerce development with AI-powered solutions to transform digital commerce. The company offers a comprehensive portfolio built around its core Seken AI platform—a data enrichment and activation suite comprising semantic search (Seken AI Ricerca), personalized recommendations (Seken AI Raccomandazioni), audience segmentation (Seken AI Audience), and conversational shopping assistance (Seken AI Shopping Assistant). Alongside the AI suite, Seken provides specialized e-commerce development services including Adobe Commerce Magento implementations (with Hyvä frontend), sector-specific solutions for pharmacy (E-commerce Farmacia), fashion (E-commerce Moda), and B2B, complemented by supporting services such as Akeneo PIM, Magnews marketing automation, UX/UI design, Business Intelligence, mobile apps, and integrations. Additional products include Seken PUDO for Magento 2 (official Qapla' connector), the Magnews-WooCommerce connector plugin, and Kiosk smart retail terminals.

Differentiator

Problem solved

Functional benefit

Brands

• Seken AI: AI platform for e-commerce data enrichment and activation, enabling semantic search, dynamic pages, audience segmentation, and shopping assistant capabilities.
• Seken PUDO Magento 2
• Seken Connettore Magnews - WooCommerce

Products and services

• Seken AI Proprietary AI suite that powers product search, personalized recommendations, audience building, a shopping assistant, and AI-generated product descriptions for e-commerce. Designed for mid-market and enterprise retailers seeking personalization, content automation, and customer segmentation.
• Seken PUDO Magento 2 Proprietary Magento 2 module that implements Pick-Up-Drop-Off (PUDO) functionality for e-commerce sites. Targeted at Magento retailers needing click-and-collect or locker/parcel-shop fulfillment.
• Seken Connettore Magnews - WooCommerce Proprietary connector plugin that integrates Magnews email marketing with WooCommerce stores. Designed for WooCommerce-based retailers that need to sync data with Magnews for marketing automation.
• E-commerce Magento Custom design, development, and maintenance of e-commerce platforms on Magento 2. For mid-market and enterprise brands across multiple verticals.
• E-commerce Farmacia Vertical-specialized e-commerce service for pharmacy and parapharmacy chains, leveraging Seken's pharmacy domain expertise. Targeted at pharmacy retailers seeking Magento-based online sales.
• E-commerce Moda Vertical-specialized e-commerce service for fashion, luxury, and sportswear brands with catalog storytelling, UX/UI design, and integrated marketing automation.
• E-commerce B2B Vertical-specialized e-commerce service for B2B customers, with company-specific catalogs, custom pricing logic, and ERP/CRM integration on Magento 2.
• Integrazioni Custom integration services connecting Magento e-commerce platforms with ERP, CRM, marketing automation, payment, shipping, and other third-party systems.
• PIM Akeneo Implementation and management of the Akeneo Product Information Management (PIM) system to centralize and enrich product data for Magento e-commerce. For retailers with complex catalogs.
• Marketing Automation Marketing automation service for e-commerce, including email marketing, customer journey orchestration, and third-party marketing platform integrations.
• UX/UI Design UX/UI design service for e-commerce platforms, including user research, wireframing, visual design, and conversion-focused interface design.
• Business Intelligence Business intelligence and analytics service for e-commerce, providing dashboards, reporting, and data-driven decision support.
• Schede Prodotto con Intelligenza Artificiale Standalone AI-driven product description generation service that automates creation of product sheets for e-commerce catalogs.
• Sistema di Monitoraggio Proprietary server and infrastructure monitoring system for e-commerce platforms, providing live monitoring, alerting, and performance oversight.
• Mobile App Mobile app development service for e-commerce clients, building mobile shopping experiences integrated with Magento and connected systems.
• Kiosk Standalone kiosk application product for in-store or self-service ordering/checkout, supporting physical retail digital touchpoints.

Quantifiable outcome

• Page load speed reduced from 6 seconds to 0.2 seconds for Sheep Italia
• +4 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability8 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• Adobe Commerce MagentocoreTechnology or IntegrationCertified Adobe Commerce Magento developers since Magento 1. Team members hold Adobe Certified Professional - Adobe Commerce Developer certifications. Followed platform evolution from Magento 1 to Magento 2 and continue as certified implementation partners.
• ShopifycoreTechnology or IntegrationOfficial Shopify partner implementing custom e-commerce solutions on Shopify platform for clients preferring Shopify's SaaS model.
• AkeneocoreTechnology or IntegrationRegistered Partner for Akeneo PIM (Product Information Management). Implemented PIM solutions for clients including Marina Militare Sportswear and Masidef.
• MagnewscoreTechnology or IntegrationGold Partner Solution MagNews for over 10 years. Deep expertise in marketing automation platform implementation and customization. Developed proprietary WooCommerce-Magnews connector.
• Hyvä ThemescoreTechnology or IntegrationBronze Partner for Hyvä, the revolutionary frontend solution for Magento 2. Implement Hyvä themes for improved performance and developer experience.
• Qapla'coreTechnology or IntegrationOfficial Qapla' connector partner for Seken PUDO Magento 2 module. Enables pickup point selection, label generation, and shipment tracking through Qapla' platform.

Scale indicators9 records

Recent moves6 records

Expansion highlights12 records

Direct peers

• MageSpecialist: Italian Magento/Adobe Commerce boutique agency with deep platform expertise, comparable in size and vertical focus to Seken, serving Italian enterprise e-commerce builds.
• Bunch: Italy-based digital commerce agency specializing in Magento, Shopify, and headless commerce; competes directly with Seken on enterprise e-commerce implementations.
• ISM: Italian e-commerce systems integrator with strong Magento practice; comparable target customers and service portfolio (development, integrations, UX/UI).
• Webformat: Italian digital agency offering e-commerce development and marketing services; overlaps with Seken on Magento builds and performance-driven commerce projects.
• Netstarter: Italian-headquartered e-commerce agency with Magento and Shopify expertise; directly comparable in boutique agency positioning and Italian enterprise focus.

Broad incumbents

• Reply: Large Italian IT consultancy with a digital commerce practice; competes with Seken on larger enterprise e-commerce RFPs and digital transformation deals.
• Accenture: Global system integrator with a large commerce practice (Adobe, SAP, Salesforce); competes with Seken for multinational and tier-1 enterprise e-commerce mandates.
• Capgemini: Global IT services firm with substantial digital commerce and Adobe Commerce capabilities; a broad incumbent competing on enterprise transformation work.
• Magento/Adobe Commerce: The underlying e-commerce platform vendor; Seken's strategy is tightly coupled to Adobe Commerce, making Adobe both an enabler and a broader-market competitor for enterprise customers.

Others

• Akeneo: PIM platform vendor with whom Seken is a registered partner; comparable ecosystem positioning and overlapping customer base in mid-market PIM/PXM-driven projects.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInit.linkedin.com/company/seken

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seken