Select Hotels and Experiences

What Select Hotels and Experiences does

Select Hotels and Experiences is a Cork-headquartered hotel booking consortium that has operated since 2000, aggregating 25 or more independently owned hotels across Ireland together with one UK property (Blackwell Grange Hotel in Darlington). The company functions as a marketing and distribution intermediary rather than an asset owner; the underlying properties remain independently operated and are represented jointly under the Select banner. The platform runs on the Net Affinity booking engine, a third-party technology that handles reservation workflows across member properties, and the company does not appear to have built proprietary technology beyond its own website and packaging layer.

The company generates revenue through hotel booking commissions on room nights sold via its website, gift voucher sales, coach holiday packages operated in partnership with Cronin Travel Group, corporate meetings and events, and weddings at member properties. Customer segments span leisure travellers, coach tour groups (including a dedicated "Golden Years" senior offering), and corporate event bookers. Recent additions to the consortium include the Fairways Hotel in Louth and Vienna Woods in Cork, and the company has begun packaging experience-led products such as Flavour Trails, the Kilkenny Food Tour, and a three-day Gardens of the South East tour, suggesting a deliberate shift from pure room distribution toward higher-margin experience packaging.

The operating footprint is small — five total employees — and the company has not publicly disclosed external funding, financial results, or ownership structure, consistent with a private, founder-led consortium model. Distribution is concentrated in the Irish domestic leisure market, with the Blackwell Grange partnership representing the only meaningful geographic expansion outside Ireland to date.

Name

Select Hotels and Experiences

Legal name

Select Hotels & Experiences

Website

https://selectexperiences.ie

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Select Hotels and Experiences is an Irish hotel booking consortium marketing 25+ independently owned Irish hotels and one UK property, selling room nights, gift vouchers, coach holidays via Cronin Travel Group, and meetings and events to leisure, senior and corporate customers.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Tour Operators (56152)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Select-Service Hotels (THAGABAD)

akta.pro secondary industries

Tour & Sightseeing Coach Charters (THAIAIAB), Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel booking platform
• Coach tour holidays
• Spa resort hotels
• Conference event venues
• Gift voucher programs

Headquarters

HQ city

Cork

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Accommodations: Revenue from room bookings across their portfolio of 25+ independently owned hotels throughout Ireland. Customers book accommodation directly through the website or via phone reservations.
2. Gift Vouchers: Sale of gift vouchers ranging from €50 to €1000, valid for 5 years. Vouchers can be used as payment or part-payment for stays at any Select Experiences property.
3. Coach Holidays: Organized coach tours including accommodation, meals, and guided visits. Packages include multi-day tours departing from Dublin to various Irish destinations.
4. Meetings and Events: Conference and banqueting services for corporate events, weddings, and meetings across their hotel properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Select Hotels & Experiences operates a direct-to-consumer booking platform aggregating 25+ independently owned hotels across Ireland and the UK. The company sells hotel accommodations, organized coach holidays, gift vouchers, spa and self-catering stays, meeting and event venues, wedding services, and curated food and drink tours through its online platform and central reservations team.

Product overview

Select Hotels and Experiences is a hospitality company operating as a collection of independently owned hotels across Ireland and one property in the UK (Blackwell Grange Hotel in Darlington). The company provides a unified booking platform and marketing channel for member properties while each hotel maintains its own operations. The product portfolio encompasses hotel accommodations (26+ properties), coach and group tour holidays (including Golden Years and Family Breaks), spa services, self-catering options, meeting and event venues, wedding services, and curated culinary experiences including Flavour Trails Dublin food tours and themed food tour packages. The company also offers gift voucher programs (individual and corporate) redeemable across all member properties. The business operates primarily as a booking aggregation and marketing partnership rather than a unified hospitality brand.

Differentiator

Problem solved

Functional benefit

Brands

• 3 Day Gardens of the South East Tour: A 3-day guided garden tour coach holiday departing Dublin, visiting gardens in Waterford and Carlow.
• Golden Years Breaks
• Coach Holidays
• Gift Vouchers
• Flavour Trails
• Kilkenny Food Tour Escape

Products and services

• Select Hotels Portfolio (Hotel Accommodations) A collection of 25+ independently owned and family-run hotels across Ireland and the UK, offering accommodation, dining, spa, and leisure services for leisure travelers, couples, and families.
• Coach Holidays Organized group travel packages featuring coach transportation, accommodation at partner hotels, guided tours, and included meals for social clubs, retiree groups, and family celebrations.
• Golden Years Breaks Hotel break packages tailored for seniors and retirees, featuring dinner, bed and breakfast, accessibility-focused accommodations, and social group atmospheres with optional excursions.
• Family Breaks Family-oriented hotel packages with leisure activities, dining options, and accommodations suitable for children and family groups.
• Gift Vouchers Digital and physical cash gift vouchers redeemable across the Select Hotels & Experiences portfolio, valid for 5 years and available in denominations from €50 to €1,000, usable as full or partial payment for stays.
• Corporate Vouchers Bulk gift voucher packages for corporate gifting, employee rewards, and business incentive programs redeemable across the Select Hotels portfolio.
• Spa Hotels Hotel properties featuring spa facilities including Bay Beauty Rooms at Arklow Bay, Breaffy Spa at Breaffy House Resort, Renew Beauty & Spa at Clifden Station House, River Spa at Falls Hotel, and Seascape Spa at Silver Tassie.
• Self Catering Accommodations Self-catering accommodation options at select properties including Clifden Station House, Knightsbrook Resort, Kenmare Bay Hotel, Malone Lodge apartments, Hotel Minella, Dingle Skellig Hotel, Talbot Suites at Stonebridge, and Falls Hotel.
• Meetings, Conferences and Events Conference and banqueting services offered across multiple properties with a single point of contact, complete event solutions, and professional service delivery for corporate meetings, conferences, and events.
• Weddings Wedding venue and event services available at numerous partner hotels across Ireland, including venues such as Breaffy House Resort, Talbot Carlow, Silver Tassie, Dooley's Hotel, Knightsbrook Resort, and Kenmare Bay Hotel.
• Flavour Trails Food and Whiskey Tours Guided food and whiskey tasting experiences in Dublin and beyond, including pub tours, food tastings, whiskey tastings, Irish coffee experiences, and private tour options.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Net AffinitycoreTechnology or IntegrationNet Affinity provides the booking engine technology powering the Select Hotels & Experiences online booking platform at secure.selectexperiences.ie. The partnership enables real-time availability, package bookings, and voucher sales through their technology infrastructure.
• Cronin Travel GroupcoreStrategic or Co-development PartnerCronin Travel Group is listed as a partner organization. Their divisions include Cronins Coaches, Cork City Tours, and Specialized Travel Services. The partnership supports coach holiday operations and ground transportation for tour packages.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Others

• Tourism Ireland: Official tourism marketing body promoting Ireland overseas. Thematically related demand-generation partner rather than competitor — drives the inbound international visitor traffic that Select Hotels' multi-language platform is built to capture.
• Irish Hotels Federation: Trade association representing Irish hoteliers. Adjacent ecosystem participant — not a competitor, but the industry body whose members overlap significantly with Select Hotels' portfolio and channel decisions.

Broad incumbents

• Premier Inn Ireland: Large UK and Ireland hotel chain operating multiple properties in Dublin and other Irish cities. A broader incumbent with overlapping budget-to-mid-scale lodging supply across Ireland, though without the curated independent-consortium positioning.

Direct peers

• Hidden Ireland: Collection of privately owned country houses and B&Bs across Ireland marketed under a single brand for leisure travelers. Closely comparable curated accommodation-collection model targeting boutique, experience-led stays.
• Wild Rover Tours: Irish coach tour operator offering multi-day guided itineraries. Competes directly in the same packaged guided-coach-with-lodging segment that Select markets through coach holidays.
• Rabbie's: Small-group guided tours across the UK and Ireland with bundled transport and accommodation. Comparable for coach/group tour holidays with accommodation bundling, though Rabbie's is a UK-rooted operator.
• Vagabond Tours of Ireland: Small-group guided coach tours of Ireland with included accommodation at partner hotels. Directly overlaps with Select Hotels' coach holiday product line on guided multi-day Irish itineraries.
• Original Irish Hotels: Consortium of independently owned Irish hotels offering a curated nationwide booking platform. Most directly comparable business model — independent hotel aggregation with shared marketing and distribution — competing for the same Irish leisure traveler.
• Paddywagon Tours: Irish coach tour operator running multi-day guided tours from Dublin and other hubs. Directly competes in the Irish group/coach tour market that Select Hotels serves through its Cronin Travel Group partnership.
• Railtours Ireland: Rail-and-coach guided tours of Ireland with accommodation packages. Comparable to Select's multi-day packaged coach holidays with lodging included.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/select-hotels-and-experiences

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Select Hotels and Experiences