What Supermercados Selectos, Inc. does

Supermercados Selectos, Inc. is a privately held, operator-owned voluntary chain of supermarkets (cadena voluntaria) headquartered in Dorado, Puerto Rico. Founded in 1978 by Don Carlos Torres together with a group of independent Puerto Rican merchants (former colmado owners), the company began with four stores pooling collective purchasing power to compete against larger national chains. The chain has grown to 35 supermarket locations across Puerto Rico, supported since 2011 by a modern 80,000 square foot distribution center and central offices in Barrio Espinosa, Dorado, which replaced earlier warehouse operations in Carolina and the Royal Industrial Park in Cataño. The company serves Puerto Rican families and individual consumers through its physical stores, the Easy Shop e-commerce platform offering home delivery or in-store pickup, the Shopper weekly digital circular, and an active content presence including a Puerto Rican recipe library and Instagram/YouTube channels.

The company's product and brand portfolio is anchored by two private label lines: Calidad Selectos, offering selected food and household products at value pricing, and Selectos Premium, launched in 2022 across categories such as detergents, dog food, ice cream, nuts, kanikama, meat cuts, carbonated water, avocado oil, and yogurt. El Rey de las Carnes operates as a differentiated meat department featuring USDA-approved cuts (Prime, Choice, Select grades) supported by expert butchers. Cultivando Tradición is positioned as a heritage sub-brand referencing corporate traditions. Pricing is not publicly disclosed; the brand emphasizes service, quality, variety, and savings rather than premium pricing.

The business model is traditional supermarket retail: revenue is generated through one-time point-of-sale transactions at the 35 stores plus the Easy Shop digital channel, monetized via grocery, fresh produce, meat, and household product sales to Puerto Rican consumers. Distribution is purely domestic to Puerto Rico. The company is governed by a Board of Directors drawn from the operator-owners, currently led by President Juan Daniel Ramos Pagán and Executive Director Mayreg Rodríguez Vázquez for the 2025-2027 term. No external funding rounds, M&A activity, or AI/technology platform plays are disclosed in the source data.

Name

Supermercados Selectos, Inc.

Legal name

Supermercados Selectos

Website

https://selectospr.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

251–500 employees

Short description

Supermercados Selectos is a privately held, operator-owned voluntary chain of 35 supermarkets in Puerto Rico, founded in 1978, selling groceries and household goods to Puerto Rican families through physical stores, an Easy Shop e-commerce platform, and two private label brands (Calidad Selectos and Premium).

Ownership category

akta.pro rank

Headquarters

HQ city

Dorado

HQ country

Puerto Rico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Grocery Sales: Traditional supermarket retail revenue from in-store sales of groceries, fresh produce, meats, and household products to Puerto Rican consumers. Revenue generated through point-of-sale transactions across 35 supermarket locations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Supermercados Selectos, Inc. operates a voluntary chain of 35 supermarkets across Puerto Rico under the Supermercados Selectos banner, headquartered in Dorado, PR. The chain sells groceries, fresh meats (notably via its El Rey de las Carnes meat department), private-label brands (Calidad Selectos and Selectos Premium), and ancillary offerings such as gift cards, supported by an omnichannel experience that includes the Easy Shop online ordering platform and the Shopper digital flyer.

Product overview

Supermercados Selectos is a voluntary chain of Puerto Rican supermarkets founded in 1978, operating 35 supermarkets across Puerto Rico. The company offers a unified retail platform combining physical supermarket stores with digital services including Easy Shop (online shopping with delivery/pickup) and Shopper (digital flyer/coupon app). Their private label portfolio includes two sub-brands: Calidad Selectos (budget-friendly essentials) and Premium (premium quality products launched in 2022), while El Rey de las Carnes provides a differentiated meat department experience with USDA-certified cuts. The company also offers Gift Cards as an additional product category.

Differentiator

Problem solved

Functional benefit

Brands

• Selectos Premium: Premium private label brand launched in 2022 offering superior quality products at better prices than national brands, including detergents, dog food, ice cream, nuts, kanikama, and meat cuts.
• Calidad Selectos
• El Rey de Las Carnes
• Easy Shop
• Cultivando Tradición

Products and services

• Supermercados Selectos Supermarkets A voluntary chain of 35 supermarkets across Puerto Rico selling groceries, fresh produce, dairy, household goods, and private-label items to individual consumers and households.
• Easy Shop Online Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Independent Supermarket Operators (Colmados)coreChannel Partner/ Reseller/ DistributorVoluntary chain model where independent supermarket operators (formerly colmados) join under the Selectos brand to benefit from collective purchasing power, shared advertising, coordinated promotions, and competitive positioning against major chains. Started with 4 initial stores in 1978 and has grown to 35 supermarkets.
• USDA (United States Department of Agriculture)minorOthersSelectos sources USDA-approved meats for their Rey de las Carnes department, ensuring quality standards for beef cuts (Prime, Choice, Select grades) offered to customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Amigo Supermarkets: Puerto Rico supermarket chain serving local consumers with groceries and household goods. Closely comparable to Supermercados Selectos in geography, customer base, and broad-line supermarket format.
• Econo Supermarkets: Puerto Rico-based supermarket chain operating numerous stores across the island. Direct competitor in the same grocery retail category serving the same Puerto Rican consumer base with a similar value-oriented positioning.
• Supermax: Discount supermarket chain operating in Puerto Rico with a value-led positioning. Directly comparable to Selectos on price-conscious Puerto Rican grocery shoppers and broad assortment.
• Pueblo Supermarkets: Puerto Rico supermarket chain with both full-size Pueblo stores and Pueblo Express convenience formats. Comparable to Selectos in serving Puerto Rican families with fresh produce, meats, and private label offerings.
• Plaza Provision Company: Puerto Rico-based grocery operator with supermarket locations across the island. Competes head-to-head with Selectos in the same local market with similar product mix and value positioning.
• Mr. Special Supermarkets: Puerto Rico supermarket operator with multiple store locations serving local families. Comparable in format, customer base, and geographic scope to Supermercados Selectos.

Regional players

• Compare Foods: Hispanic-focused supermarket chain operating in the U.S. mainland. Thematically comparable to Selectos on Hispanic/Latino grocery retailing and private label brands, but does not compete in Puerto Rico.
• Vallarta Supermarkets: Hispanic grocery chain operating on the U.S. West Coast. Similar to Selectos in serving Hispanic families with culturally relevant groceries, fresh meats, and private label value brands, but in a different geography.

Broad incumbents

• Walmart Puerto Rico: Walmart's Puerto Rico retail operation running Walmart and Sam's Club formats on the island. A much larger incumbent competing directly with Selectos on price, assortment, and increasingly on grocery e-commerce.
• Costco Puerto Rico: Costco's warehouse club locations operating in Puerto Rico. Overlaps with Selectos in fresh groceries, meats, and household essentials while bringing much greater procurement scale and Kirkland Signature private label leverage.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCwAKpTlH_TgmbveknuhNQ-A
• Instagraminstagram.com/selectospr
• LinkedInlinkedin.com/company/supermercadosselectos

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supermercados Selectos, Inc.