SelecTrucks Brasil

What SelecTrucks Brasil does

SelecTrucks Brasil (legal entity SelecTrucks Comercio de Veiculos Ltda., CNPJ 63.106.363/0001-26) is a multi-brand used and semi-new commercial truck dealership network operating as a subsidiary of Daimler Truck AG. Founded in 2013 and headquartered in São Bernardo do Campo, São Paulo, the company runs 9 owned retail showrooms distributed across 8 Brazilian states (São Paulo, Minas Gerais, Paraná, Santa Catarina, Rio Grande do Sul, Mato Grosso, Ceará, and Pernambuco), positioning each location along major logistics and agribusiness corridors including the ports of Paranaguá and Suape and the Midwest grain belt. SelecTrucks sources vehicles from corporate fleets rather than auctions, performs mechanical inspections prior to display, and offers a 90-day warranty on motor, transmission, and differential — atypical in the Brazilian used-truck market.

The core product is the intermediation of used and semi-new commercial trucks from multiple manufacturers (Mercedes-Benz, Volvo, Scania, DAF, Volkswagen, Iveco, Ford) to independent truck drivers (autônomos), transport companies (transportadoras), logistics operators, and agribusiness buyers. Revenue is generated primarily through one-time vehicle resale transactions, with mark-ups on acquired inventory. The company also facilitates financing through Banco Mercedes-Benz (CDC, leasing, consórcio) and the BNDES Move Brasil 2 subsidized credit program, and it accepts trade-in vehicles as partial payment. SelecTrucks does not develop proprietary technology; its telematics references (FleetBoard, I-See, Opticruise) are OEM features on the trucks themselves.

Distribution is omnichannel: owned physical showrooms provide in-person inspection and consultation; the corporate website (selectrucks.com.br) supports inventory browsing and lead capture; third-party marketplaces (OLX, Mercado Livre) and specialized automotive portals extend reach; and WhatsApp is the dominant point-of-contact conversion channel. Marketing emphasizes trust, provenance verification, and the Mercedes-Benz/Daimler Truck affiliation as primary differentiators. The company is privately held with no disclosed external funding, operating as a fully-owned subsidiary of Daimler Truck AG.

Name

SelecTrucks Brasil

Legal name

SelecTrucks Comercio de Veiculos Ltda.

Website

https://selectrucks.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

SelecTrucks Brasil is a Daimler Truck subsidiary operating 9 multi-brand used and semi-new truck dealerships across 8 Brazilian states, serving independent drivers, transport companies, logistics operators, and agribusiness buyers with inspected inventory, trade-in, and financing via Banco Mercedes-Benz and BNDES.

Ownership category

akta.pro rank

Headquarters

HQ city

São Bernardo do Campo

HQ country

Brazil

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Used and Semi-New Truck Sales: SelecTrucks generates revenue primarily through the purchase and resale of used and semi-new commercial trucks. The company acquires vehicles from corporate fleets and other verified sources, performs mechanical inspections and preparation, and sells them to individual drivers and transport companies at marked-up prices. Revenue is one-time per transaction, with each vehicle representing a discrete sale.
2. Financing Intermediation (Banco Mercedes-Benz): SelecTrucks intermediates vehicle financing through Banco Mercedes-Benz, offering CDC (direct consumer credit), leasing, and consorcio (group savings plan) to buyers. While the financial institution captures the interest income, SelecTrucks facilitates these transactions as a value-added service, driving vehicle sales volume. The company also accepts trade-in vehicles as partial payment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

SelecTrucks Brasil operates a network of 9 physical showrooms across 8 Brazilian states selling used and semi-new commercial trucks from multiple manufacturers (Mercedes-Benz, Volvo, Scania, DAF, Volkswagen, Iveco, Ford). The company acquires vehicles from verified corporate fleets (not auctions), performs mechanical inspections, verifies provenance, accepts trade-ins, and intermediates financing through Banco Mercedes-Benz, BNDES Move Brasil 2, CDC, leasing, and consorcio. A 90-day warranty covering motor, transmission, and differential is offered on used vehicles.

Product overview

SelecTrucks Brasil is a multi-brand used and semi-new truck dealership network, part of the Daimler Truck group and affiliated with Mercedes-Benz. The company operates 9 physical dealership locations across Brazil (São Paulo, Minas Gerais, Paraná, Santa Catarina, Rio Grande do Sul, Mato Grosso, Ceará, and Pernambuco) and offers a comprehensive portfolio of pre-owned commercial vehicles from multiple manufacturers. The core offering centers on the sale, financing, and trade-in evaluation of used and semi-new trucks, with support services including vehicle inspection, provenance verification, and financing facilitation through Banco Mercedes-Benz. The company positions itself as a specialist in the pre-owned commercial vehicle market, offering vehicles from Mercedes-Benz, Volvo, Scania, DAF, Volkswagen, Iveco, and Ford brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Used and Semi-New Commercial Truck Sales

Quantifiable outcome

• 90-day warranty on motor, câmbio, and diferencial — rare in used truck market
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Daimler TruckcoreStrategic or Co-development PartnerSelecTrucks is a subsidiary of Daimler Truck, the parent company of Mercedes-Benz Trucks. The relationship provides SelecTrucks with brand backing, access to manufacturer-trained evaluators, compliance systems (Daimler Truck Code of Conduct, SpeakUp whistleblower system), and institutional credibility. Daimler Truck sets standards for vehicle inspection and business conduct that SelecTrucks follows.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Mercado Livre: Latin America's largest e-commerce platform and classifieds destination (including OLX since 2020). SelecTrucks actively lists inventory on Mercado Livre as a channel partner; the platform functions as both a competitor (private sellers) and a distribution channel for SelecTrucks.
• Webmotors: Brazil's largest dedicated used-vehicle online marketplace, owned by Banco Santander. While not a dealer, Webmotors is a primary channel where buyers search for used trucks and where SelecTrucks must compete for visibility, leads, and price discovery against private sellers and other dealers.

Direct peers

• DAF Caminhões Brasil: DAF Trucks' Brazilian operation, part of PACCAR, sells new heavy-duty trucks and is building a used truck channel. As a newer entrant with growing dealer coverage, DAF competes with SelecTrucks for premium used heavy-duty truck buyers in Brazil's Southeast and South corridors.
• Scania Brasil: Scania's Brazilian operation runs a certified pre-owned truck program (Scania Seminovos) competing directly with SelecTrucks for used heavy-duty truck buyers. Scania Financial Services provides captive financing analogous to SelecTrucks' Banco Mercedes-Benz integration.
• IVECO Brasil: IVECO's Brazilian subsidiary sells new and used commercial vehicles across light, medium, and heavy-duty segments. Its used truck offerings overlap with SelecTrucks' inventory, particularly for delivery and urban distribution applications.
• Volkswagen Caminhões & Ônibus: Volkswagen Truck & Bus manufactures and distributes commercial vehicles in Brazil and operates used truck resale channels. Competes with SelecTrucks in the multi-brand used truck space, particularly in the light- and medium-duty segments popular with Brazilian distribution fleets.
• Volvo Caminhões Brasil: Volvo Trucks' Brazilian subsidiary operates an OEM-backed used truck program (Volvo Seminovos) offering certified pre-owned heavy-duty vehicles with manufacturer warranty and Volvo Financial Services financing. Directly competes with SelecTrucks in the same multi-tonnage used commercial truck retail market across Brazil.

Emerging players

• Local independent used truck dealers (Brazil): Numerous regional multi-brand used truck dealers operate across Brazil's interior, often without the brand backing or financing integration that SelecTrucks provides. They compete primarily on price and proximity in secondary markets, eroding SelecTrucks' share in underserved geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/selectrucks-brasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SelecTrucks Brasil