Senar Ar/Se

What Senar Ar/Se does

Senar Sergipe (formal name: Serviço Nacional de Aprendizagem Rural de Sergipe, SENAR-AR/SE) is the Sergipe state-level branch of Brazil's national SENAR, a statutory non-profit institution created by Brazilian Law No. 8.315 of December 23, 1991. It is part of the Sistema S network of social service organizations and is administered jointly with the Federação de Agricultura e Pecuária do Estado de Sergipe (FAESE), operating under the combined "Sistema Faese/Senar" brand from headquarters in Aracaju, Sergipe. The organization delivers free rural professional education, technical and managerial assistance, and social promotion programs to rural producers and workers across the state.

Its core service is the ATeG (Assistência Técnica e Gerencial) program, which deploys field technicians to conduct monthly on-site visits to rural properties over a 24-month engagement using a five-step methodology (Individualized Productive Diagnosis, Strategic Planning, Technology Adequacy, Complementary Continuing Training, Systematic Results Evaluation). The program has cumulatively surpassed 30,000 property visits and reached 93% of Sergipe's municipalities. Supporting offerings include three distance-learning technical courses (Agribusiness, Fruit Production, Animal Science), Formação Profissional Rural training across ~300 occupations, youth programs (Senar Jovem, Senar + Jovem, AgroKids, Aprendizagem Rural, Residência Agropecuária), health programs (Senar Saúde, mobile dental and agro-industry units), land regularization support (Propriedade Legal), and the annual Sealba Show regional fair.

Revenue is generated through compulsory contributions collected from rural producers and entities by Brazil's Receita Federal (0.2% on gross revenue for individual producers, 0.25% for legal entities, 2.5% on agro-industrial payroll for certain sectors) and redistributed via the national SENAR administration. All services are provided free of charge to end users. Distribution combines field-based technical visits, in-person training at municipal partner facilities, the ead.senar.org.br online platform (70-80% online with 20-30% in-person components), mobile units, and a network of Salas do Produtor Rural in municipalities. The organization is governed by an Administrative Council with representation from FAESE, FETASE (rural workers' federation), and national SENAR, and holds an ATeG partnership with Contag to extend services to 600 additional small-family producers.

Name

Senar Ar/Se

Legal name

Serviço Nacional de Aprendizagem Rural de Sergipe

Website

https://senarsergipe.org.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Statutory Brazilian non-profit delivering free rural professional education, technical assistance (ATeG), and social programs to rural producers, workers, and youth in Sergipe, funded by compulsory contributions from the rural sector.

Ownership category

akta.pro rank

Product category

Agricultural Education and Rural Technical Assistance

NAICS

Farm Management Services (115116), Support Activities for Animal Production (115210), Soil Preparation, Planting, and Cultivating (115112), Support Activities for Crop Production (11511)

SIC

Services-Educational Services (8200), Agricultural Services (700), Services-Membership Organizations (8600)

akta.pro primary industry

Agribusiness, Farm Management & Compliance (EDAOAOAN)

akta.pro secondary industries

Sustainability & ESG / Carbon & Conservation Program Advisory (AFACAJAF), Sustainable/Regenerative Agriculture & Conservation Practices (EDAOAOAO), Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

Keywords

• Agricultural vocational training
• Rural technical assistance
• Professional education programs
• Social promotion services
• Distance learning agriculture

Headquarters

HQ city

Aracaju, Sergipe

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Compulsory Contribution from Rural Producers: Senar's primary funding source is compulsory contributions collected from rural producers (individuals and legal entities), agroindustries, rural employer entities, and rural service companies. Collection is administered by Brazil's Federal Revenue Service (Receita Federal do Brasil). Individual rural producers contribute 0.2% on gross revenue from agricultural sales; legal entities contribute 0.25% on gross production value; certain sectors (poultry, swine, fish, shrimp, forestry) contribute 2.5% on agrarian payroll.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Senar Sergipe provides free rural professional education, technical and managerial assistance, and social promotion services to rural producers and workers in the state of Sergipe, Brazil. Its core offering includes the ATeG (Assistência Técnica e Gerencial) program delivering 24 months of personalized on-site technical visits, vocational training in approximately 300 agricultural occupations, technical-level distance learning courses (Agribusiness, Fruit Production, Animal Science), and social programs covering health, youth, and rural succession initiatives.

Product overview

Senar Sergipe operates as a unified platform of educational and social services for rural development, combining professional training courses, technical assistance programs, and social promotion initiatives. The core offerings include three technical distance learning courses (Agribusiness, Fruit Production, and Animal Science), the ATeG (Technical and Managerial Assistance) program as the flagship service providing free field-based support to rural producers, multiple youth programs (Senar Jovem, Senar + Jovem, AgroKids), health programs (Senar Saúde, mobile dental and agroindustry units), and the Rural Producer Office network. These services are delivered through a combination of in-person training centers, online platforms, mobile units, and field visits, forming an integrated ecosystem supporting the professionalization and quality of life of rural populations in Sergipe.

Differentiator

Problem solved

Functional benefit

Brands

• Sistema Faese/Senar: Combined brand identity of the Federation of Agriculture and Livestock of Sergipe and Senar Sergipe for joint programs and events.

Products and services

• Assistência Técnica e Gerencial (ATeG) Flagship free technical and managerial assistance service delivered to individual rural producers through monthly field-technician visits over a 24-month period.
• Curso Técnico em Agronegócio Free technical-level course in Agribusiness delivered mainly online via EAD, forming professionals in agricultural business management and commercialization procedures.
• Curso Técnico em Fruticultura Free technical-level course in Fruit Production (Fruticultura) delivered mainly online, preparing professionals in fruit production, management, and process control.
• Curso Técnico em Zootecnia Free technical-level course in Animal Science (Zootecnia) delivered via distance learning, preparing professionals for livestock management and production.
• Aprendizagem Rural Free vocational apprenticeship program for rural youth aged 18-24, combining 448 hours of theoretical training and 448 hours of practical training at contracting rural companies, in compliance with Brazil's Apprenticeship Law.
• Senar Jovem / Senar + Jovem Free youth programs introducing adolescents aged 14-16 to agricultural concepts and offering vocational training in areas such as Aquaculture, Animal Science Assistant, Grains, and Equine studies to promote rural succession.
• Senar Saúde Free rural health program providing health education, prevention, early diagnosis, vaccination, and cancer screening (cervical, breast, prostate) for rural workers and their families.
• Promoção Social Free social promotion program delivering health education, oral hygiene for children, and preventive exams (PSA, Papanicolau) in partnership with municipal governments.
• Unidade Móvel de Saúde Bucal Mobile dental health unit delivering free dental services directly to rural producers and students in remote communities.
• Unidade Móvel de Agroindústria Mobile agroindustry unit offering on-site services and support to rural producers in food processing and agroindustrial activities.
• Sala do Produtor Rural Physical service points (Rural Producer Offices) located across municipalities, providing local access to SENAR programs and information, staffed by Mobile Agents.
• Residência Agropecuária Free agricultural residency program providing recent graduates with practical field experience on rural properties and scholarships of up to R$2,500.00.
• Agrokids Free children's agricultural education program introducing young children to agricultural concepts through interactive activities and learning circuits.
• Formação Profissional Rural (FPR) Free rural professional training offering initial and continuing education courses covering approximately 300 agricultural professions across various sectors.
• Propriedade Legal Free program assisting rural producers with land regularization and legal documentation of their rural properties.
• Treinamento Online (EAD) Free online distance learning platform (ead.senar.org.br) offering courses in poultry farming, shrimp farming, agricultural machinery, drones, and other agricultural topics.

Quantifiable outcome

• 100% free services to rural producers and workers, funded through compulsory rural sector contributions
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered strategic, minor and core.

• Contag (Confederação Nacional dos Trabalhadores na Agricultura)strategicStrategic or Co-development Partner · 8 March 2026Technical cooperation agreement between SENAR and Contag to extend ATeG services to small rural properties. Initial phase to benefit 600 rural families in Sergipe.
• Cooperativa Master LeiteminorStrategic or Co-development Partner · 3 March 2026Cooperation agreement to strengthen the dairy production chain in Sergipe, providing technical support to cooperative members.
• COOPSEAminorStrategic or Co-development Partner · 20 September 2024Cooperation agreement signed during ExpoGlória 2024, likely supporting the aquaculture or fisheries sector.
• Federação de Agricultura e Pecuária do Estado de Sergipe (FAESE)coreStrategic or Co-development PartnerFAESE is the parent federation that administers SENAR-AR/SE. The President of FAESE serves as President of SENAR-SE's Administrative Council. FAESE and SENAR operate jointly as the 'Sistema Faese/Senar' providing integrated services to Sergipe's agricultural sector.
• Federação dos Trabalhadores na Agricultura do Estado de Sergipe (FETASE)coreStrategic or Co-development PartnerFETASE represents rural workers in the state and has representatives on SENAR-SE's Administrative Council, ensuring worker representation in institutional governance.
• SENAR Administração CentralcoreStrategic or Co-development PartnerThe national SENAR headquarters in Brasília provides central governance, national curriculum development, methodologies, and has representatives on state-level Administrative Councils.
• Sejuc (Secretaria de Estado da Justiça e da Defesa do Consumidor de Sergipe)minorStrategic or Co-development PartnerPartnership to provide vocational training to inmates in state prison units, offering professional qualification for rehabilitation and reintegration.
• Municipal GovernmentscoreChannel Partner/ Reseller/ DistributorPartnerships with municipal governments for hosting Rural Producer Rooms (Salas do Produtor Rural), local program implementation, and co-organizing events like Sealba Show. Examples include Itabaiana, Estância, Nossa Senhora da Glória, and others.
• Rural Companies (Employer Partners)coreChannel Partner/ Reseller/ DistributorAgricultural companies host Rural Apprentices for practical training under the Aprendizagem Rural program, providing supervised work experience to complement theoretical classroom instruction.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SENAR Bahia: State-level SENAR branch in Bahia, immediately neighboring Sergipe. Operates the same ATeG methodology, compulsory contribution funding model, and vocational training portfolio, making it the closest direct peer in scope and operational model.
• FAESE (Federação da Agricultura e Pecuária do Estado de Sergipe): Parent federation of SENAR-SE, operating jointly as Sistema Faese/Senar. Shares leadership, governance, and operational reach. Provides producer-side representation while SENAR-SE delivers training and technical assistance—the two are operationally inseparable.
• SENAR Alagoas: State-level SENAR branch in Alagoas, a fellow Sealba-region state. Delivers the same technical assistance, vocational training, and social promotion programs to rural producers and workers, with similar scope and customer base.

Others

• SESCOOP (Serviço Nacional de Aprendizagem do Cooperativismo): Fellow Sistema S entity funding cooperative-sector training and management. Comparable governance and funding model, with growing overlap with SENAR-SE as cooperative partnerships (Master Leite, COOPSEA) become core extension channels.

Regional players

• FAEB (Federação da Agricultura e Pecuária do Estado da Bahia): State-level agriculture federation in Bahia, analogous to FAESE in Sergipe. Comparable governance structure and operational partnership with the corresponding SENAR branch, providing sector representation that complements SENAR-SE's training and extension programs.

Broad incumbents

• SENAI (Serviço Nacional de Aprendizagem Industrial): Fellow Sistema S entity providing vocational training and technical assistance to industrial workers. Comparable governance and funding model, and increasingly relevant as SENAR-SE's apprenticeship programs overlap with SENAI's industrial apprenticeship offerings.
• SEBRAE (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas): Fellow Sistema S entity providing free business advisory, training, and technical assistance to small entrepreneurs. Comparable structure (compulsory contribution funding, free services, national-to-state network) and overlaps with SENAR-SE on rural entrepreneurship and management training.
• Embrapa (Empresa Brasileira de Pesquisa Agropecuária): Brazil's federal agricultural research corporation that develops technologies and knowledge used across rural Brazil. Comparable because SENAR-SE's ATeG program and 300-occupation curriculum depend on Embrapa-developed technologies being transferred to producers through extension services.
• SENAR Administração Central (Brasília): SENAR's national headquarters provides centralized curriculum, methodology, and governance to all state-level SENAR-AR branches including SENAR-SE. Directly comparable because it sets the ATeG methodology, 300-occupation curriculum, and EAD platform that SENAR-SE deploys locally.

Emerging players

• ANATER (Agência Nacional de Assistência Técnica e Extensão Rural): Brazil's federal agency for rural technical assistance and extension. Operates in the same space as SENAR-SE's ATeG program, coordinating federal extension policy and co-financing extension services that complement SENAR-SE's field technician network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@sistemafaesesenar6269
• Facebookfacebook.com/senarse.aracaju
• Instagraminstagram.com/sistemafaesesenar
• LinkedInlinkedin.com/company/senar-ar-se

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senar Ar/Se