SEL Providers Association

What SEL Providers Association does

SEL Providers Association (SELPA), legally "SEL Providers Association, Inc.," is a 501(c)(3) nonprofit trade association headquartered in the United States and dedicated to supporting organizations that develop, market, and distribute Social-Emotional Learning (SEL) programs, curricula, professional development, technical assistance, and assessments for early childhood through higher education. As of the source data, the association lists 71 member organizations. It is governed by an elected Board of Directors (two-year terms, two-term maximum) and operated by co-Executive Directors, with ownership and direction driven by member stakeholders rather than any parent company or institutional investors.

SELPA's core offering is a tiered membership program with five annual dues levels (Small $263, Tall $525, Grande $788, Venti $1,050, Trenta $2,625) calibrated to each member organization's revenue or operating budget. Membership is calendar-year, self-serve through selproviders.org, and includes unlimited staff seats, monthly virtual and in-person events, newsletters, and advocacy opportunities. The association supplements this with a Membership Directory (a two-sided marketplace connecting district and state education leaders to SEL providers) and the "SEL is Everybody's Biz" campaign, which engages business leaders in SEL advocacy. The stated go-to-market is community-led, relying on convening events, an email listserv, subcommittees, organic social media, and policy advocacy rather than traditional sales motions. No proprietary technology platform, mobile app, API, or AI system is described; the website is a standard Wix-hosted site.

The business model is straightforward subscription-based membership dues, complemented by unnamed sponsor and partner organizations whose logos appear on the website. Operating geographies are explicitly U.S. with no formal global footprint claim. The association has no disclosed headcount, no funding rounds, no M&A activity, no subsidiaries, and no certifications or compliance accreditations. Given the very low dues ceiling and member count, the organization operates at a small scale within the U.S. K-12 and higher-education SEL ecosystem.

Name

SEL Providers Association

Legal name

SEL Providers Association, Inc.

Website

https://selproviders.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SEL Providers Association (SELPA) is a U.S. 501(c)(3) nonprofit trade association serving 71 member organizations that develop, market, and distribute Social-Emotional Learning programs, offering tiered membership, events, a provider directory, and policy advocacy.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

School-Based SEL Curriculum & Instructional Programs (EDAKAMAA)

akta.pro secondary industry

Social-Emotional Learning (SEL) & Behavioral Intervention Materials (PBIS, Social Skills) (EDAGAMAE)

Keywords

• Professional association services
• Membership organization
• Social-emotional learning
• Education advocacy
• Professional development networking

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: The primary revenue stream is tiered membership dues based on organization revenue size. Organizations pay annual fees ranging from $263 to $2,625 depending on whether they are for-profit or nonprofit and their annual revenue/operating budget. Membership is on a calendar year basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SELPA is a nonprofit professional association that provides tiered organizational membership, monthly virtual and in-person networking events, a public-facing membership directory, and advocacy initiatives (including the SEL is Everybody's Biz campaign) to organizations that develop, market, and distribute social-emotional learning programs, curricula, professional development, technical assistance, and assessments for educational institutions.

Product overview

The SEL Providers Association (SELPA) operates as a membership-based professional association rather than a software product company. The organization's core offerings consist of membership services with tiered pricing tiers (Small, Tall, Grande, Venti, Trenta) based on organizational revenue, providing unlimited staff membership, monthly events and webinars, a membership directory, advocacy opportunities, and the SEL is Everybody's Biz initiative. The association connects SEL providers for networking, shared learning, collective promotion, and advocacy purposes, serving 71 member organizations as of the source data.

Differentiator

Problem solved

Functional benefit

Products and services

• SELPA Membership

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Unnamed Sponsor OrganizationsminorOthersThe organization displays sponsor logos on its website, indicating financial or in-kind sponsorship relationships with unnamed organizations that support SELPA's mission.
• Unnamed Partner OrganizationsminorOthersThe organization displays partner logos on its website, indicating collaborative relationships with unnamed partner organizations in the SEL ecosystem.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• NAEYC (National Association for the Education of Young Children): Large early-childhood education membership association with tiered organizational dues, accreditation, and advocacy; comparable as an established nonprofit association serving education providers, though focused on ECE rather than SEL specifically.
• ISTE (International Society for Technology in Education): Established EdTech-focused educator membership association with tiered dues and content offerings; comparable as a membership/community model serving education providers, though focused on technology rather than SEL.
• ASCD (Association for Supervision and Curriculum Development): Large established education association serving curriculum and instructional leaders; comparable as a membership association model in the K-12 space with overlapping SEL-adjacent content, but much broader in scope.
• PDK International (Phi Delta Kappa): Established education association supporting educators and researchers; comparable as a long-standing K-12-focused nonprofit membership association with advocacy and professional development offerings.

Regional players

• AASA (American Association of School Administrators): National US association for school superintendents and district leaders; comparable as a US-only membership association serving the K-12 buyer side of the education ecosystem that SELPA members also target.

Direct peers

• Learning Forward: Membership association dedicated to professional learning for educators; closely comparable to SELPA in being a niche provider-focused association with advocacy, events, and tiered membership in the K-12 space.
• CASEL (Collaborative for Academic, Social, and Emotional Learning): The leading research and advocacy organization advancing SEL in education; comparable to SELPA as a mission-aligned body serving the same SEL ecosystem, though CASEL focuses on framework/research rather than provider membership.

Emerging players

• CoSN (Consortium for School Networking): Membership association for EdTech leaders in school districts; comparable as a niche professional association in K-12 serving a specific functional buyer community with tiered dues and advocacy focus.
• EdSurge: EdTech product directory and community serving educators and providers; comparable as a marketplace/directory connecting education buyers with providers, overlapping with SELPA's membership directory function but broader in category.
• Council for Exceptional Children (CEC): Membership association for special education professionals; comparable as a specialized K-12 provider/educator membership association with advocacy and content focus, overlapping with SELPA's SEL-adjacent special education market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wix
• Facebookfacebook.com/wix
• LinkedInlinkedin.com/company/sel-providers-association
• Instagraminstagram.com/wix

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEL Providers Association